Alive

What Alive does

A*live is an independent brand experience and event production agency headquartered in Borehamwood, Hertfordshire, UK, founded in 2009 by Adam Goodman. The company delivers end-to-end experiential services for global brands — spanning strategy, creative and design, live/virtual/hybrid events, film and content production, production build, technical production, logistics management, and technology integration. Its client roster includes enterprise names such as TikTok, Monday.com, TM Forum, Adidas, Electrolux, Dulux, YouTube, Moët Hennessy, Marks & Spencer, Monkey Shoulder, Cointreau, Hendrick's Gin, The Balvenie, and Penfolds, with work spanning consumer-facing festivals, product launches, B2B sales kick-offs, and global multi-city event series.

The agency's operational backbone combines a London headquarters and a separate Borehamwood warehouse used for production build and equipment storage, supporting in-house technical production capabilities ranging from street activations to large conference venues. A*live positions itself around a "Core + More" philosophy — executing basics reliably while extending briefs with added creative or production value — and has built infrastructure for live, virtual, and hybrid event delivery, including broadcast-quality lighting rigs, streaming/content capture, and on-site technical planning. The agency also claims use of AI-driven capabilities (process automation, predictive analytics, recommendation engines, and computer-vision-based audience analytics), though these appear to be aspirational marketing positions rather than disclosed proprietary platforms.

A*live operates a project-based professional services revenue model, with bespoke quoted pricing and a stated emphasis on long-term client partnerships — most clients reportedly remain multi-year. It is privately held with no external institutional investment, generates revenue through direct enterprise sales, and supplements lead flow via referral networks and its membership in the Alliance of Independent Agencies. The company underwent a rebrand from ACA Live to A*live in November 2024 alongside the launch of a refreshed website, and is led by Founder Adam Goodman, Managing Partner Alex Crawley, and Commercial Director Zak Roby (appointed to drive new business with major brands).

Name

Alive

Legal name

A*live

Website

https://wearealive.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

A*live is an independent UK-based brand experience and event production agency founded in 2009 that designs and delivers live, virtual, and hybrid experiences — including product launches, festivals, and global conferences — for enterprise clients such as TikTok, Monday.com, Dulux, Monkey Shoulder, and Penfolds.

Ownership category

akta.pro rank

Product category

Brand Experience & Event Production

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Festival & Live Entertainment Brand Partnerships (MPAAAGAF)

akta.pro secondary industries

Hybrid Concerts & Live Shows (Venue + Remote Audience) (MPAGAOAE), Commercial Production Companies (Live-Action) (MPAAAMAA)

Keywords

• Brand experience design
• Event production services
• Experiential marketing agency
• Live virtual hybrid events
• Creative production agency

Headquarters

HQ city

Burton Upon Trent

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Event Production & Brand Experience Services: A*live generates revenue through professional services fees for brand experience and event production. Services include strategy, creative & design, live/virtual/hybrid events, film/content/animation, production build, technical production, logistics management, and technology integration. Revenue is project-based with long-term client partnerships spanning multiple years.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

A*live is an independent brand experience and event production agency delivering end-to-end services spanning strategy, creative and design, live/virtual/hybrid events, film and content production, production build, technical production, logistics management, and technology integration. The agency serves global leading brands across drinks, technology, and consumer sectors, producing brand activations, product launches, conferences, exhibitions, festival activations, and bartender advocacy programs across Europe, Asia, and North America. The full-service offering operates as a single integrated delivery model rather than modular products.

Product overview

A*live is an independent brand experience and event production agency offering a comprehensive suite of services including strategy, creative and design, live/virtual/hybrid events, film and content production, production build, technical production, logistics management, and technology integration. Founded in 2009, the agency serves global brands across sectors including drinks/spirits (Monkey Shoulder, Hendrick's Gin, The Balvenie, Penfolds), technology (TikTok, Monday.com, TM Forum), and consumer brands (Dulux, Adidas). The agency operates as a single unified service offering rather than modular products, delivering end-to-end brand experiences from concept through execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Experience & Event Production Full-service brand experience and event production offering covering strategy, creative and design, live/virtual/hybrid events, film and content production, production build, technical production, logistics management, and technology integration, delivered to global brand clients.

Quantifiable outcome

• Over 15 years in operation with most clients partnering for long periods
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• EcologiminorStrategic or Co-development PartnerEnvironmental partnership for carbon offsetting through reforestation. A*live has planted 3,500 trees (and counting) in the A*live forest through Ecologi, offsetting their own carbon footprint.
• IslacoreStrategic or Co-development PartnerMember of isla, an organization helping the events industry transition to a sustainable future. A*live considers environmental impact of every project and works to reduce carbon footprint of events.
• REACHminorStrategic or Co-development PartnerSupporter of REACH, an events management scholarship dedicated to increasing representation of young people from Black, Asian and underrepresented minority backgrounds in the events industry.
• Alliance of Independent AgenciesminorStrategic or Co-development PartnerMember of the Alliance of Independent Agencies, a network of independent creative agencies.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCq-onnL2yxd4riohWrbnnLA
• LinkedInlinkedin.com/company/alive-
• Instagraminstagram.com/we_are_alive_events
• Xx.com/alivecomms

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alive