Spelldata
Spelldata is a Tokyo-based technology firm specializing in IT system performance, reliability, and security for large Japanese enterprises across banking, government, and e-commerce, operating with 7 employees and holding Japan distribution partnerships for Cloudflare, DigiCert, Tailscale, and PowerDMARC.
- Company typePrivate
- Founded2000
- HeadquartersTokyo, Japan
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Spelldata does
Spelldata (株式会社Spelldata) is a Tokyo-based, founder-owned technology consulting firm founded in October 2000 that specializes in non-functional IT requirements—performance, reliability, and security—for large Japanese enterprises. With a fully-remote staff of 7 employees and 350+ client companies, the firm serves banks (Aichi Bank, Akita Bank, Kiraboshi Bank, Daishi Hokuetsu Bank, Japan Post Bank), insurers (Meiji Yasuda Life, Sompo Japan), e-commerce platforms (Rakuten Securities, DMM.com, Dip Corporation), manufacturers (Yamaha Motor, Asahi Kasei, Taisho Pharmaceutical, Toray), media groups (Nippon TV, NHK, Shueisha, Yomiuri Shimbun Online), gaming firms (Capcom, EXNOA), government/municipal clients (Saitama City, Sendai City, Ministry of Internal Affairs and Communications), universities and hospitals. Its central pitch is to absorb non-functional requirements management so client engineering teams can focus exclusively on functional product development.
The technology stack combines proprietary services with Japan-exclusive distribution of global platforms. SpeedData is a digital-experience monitoring service built on Catchpoint's Synthetic Monitoring across a Japan-only 7-city, 4-carrier measurement network (NTT, KDDI, J:COM fixed lines plus Docomo, au, SoftBank, Rakuten Mobile). PerfData applies statistical quality control methods to web performance tuning, targeting display-start within 0.5 seconds and display-complete within 1 second at the 98th percentile. MailData is a Japan-localized version of PowerDMARC for SPF/DKIM/DMARC/BIMI email authentication, supported by add-ons including PowerSPF, Host-based DKIM/DMARC/BIMI/MTA-STS. Authorized Japan distribution partnerships cover Cloudflare (Japan's first certified MSP, April 2020), DigiCert (#1 VMC/CMC reseller in Japan/APAC), Tailscale (zero-trust WireGuard networking added December 2025), and Gcore (edge cloud/CDN).
Revenue is generated through a mix of recurring subscriptions (¥3,000/domain/month MailData; ¥1,000–6,000/user/month Tailscale; ¥66,000/year per BGP prefix), multi-year SSL/VMC certificate resale, and project-based consulting priced at ¥300,000–¥500,000 per standard Cloudflare migration domain and ¥1.5M+ for complex sites. The company reported ¥180M JPY in 2025 revenue with a 2026 target of ¥300M JPY, operates entirely without active sales or marketing outreach, and relies on inbound inquiries, customer referrals, and freely-published monthly mobile-carrier quality comparison reports as its primary demand-generation channels.
Spelldata firmographics
Firmographics- Name
- Spelldata
- Legal name
- 株式会社Spelldata
- Website
- https://spelldata.co.jp
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Spelldata is a Tokyo-based technology firm specializing in IT system performance, reliability, and security for large Japanese enterprises across banking, government, and e-commerce, operating with 7 employees and holding Japan distribution partnerships for Cloudflare, DigiCert, Tailscale, and PowerDMARC.
- Ownership category
- akta.pro rank
Spelldata industry classification
Industry- Product category
- IT Performance and Security Services
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Security Systems Services (56162)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Business Services, Nec (7389)
- akta.pro primary industry
- Data Security & Privacy Managed Services (DLP/Encryption) (BPAEADAL)
- akta.pro secondary industry
- Helpdesk & End-User Support Services (BPAEABAB)
Keywords
Where Spelldata is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices10 records
Markets served
Spelldata business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations
Revenue model
- Monitoring & Measurement Services (SpeedData): Subscription-based monitoring services using Catchpoint's Synthetic Monitoring platform. Fees based on measurement points consumed; pricing varies by carrier, city, and frequency. BGP monitoring priced at ¥66,000/year per prefix.
- MailData / PowerDMARC Email Security: Domain-level fixed-fee subscription at ¥3,000/month per domain. Includes free initial setup, 1-month free trial, and 24/7 Japanese-language L1/L2 support. Revenue from the Japanese distributor premium over the base PowerDMARC product.
- DigiCert SSL/VMC Certificates: One-time and multi-year certificate purchases (1–6 year terms) for DigiCert and GeoTrust SSL/TLS certificates and VMC/CMC logo certificates. Spelldata acts as authorized reseller with Japanese pricing and support.
- Performance Tuning Consulting (PerfData): Project-based performance tuning consulting targeting display completion in 1 second. Pricing estimated at ¥300,000–¥500,000 per domain for standard projects; ¥1.5M+ for complex sites.
- Tailscale License Sales & MSP Services: Resale of Tailscale licenses (Starter ¥1,000/user/month, Premium ¥3,000/user/month, Enterprise ¥6,000/user/month) plus optional managed service provider (MSP) operations management at additional quotation.
- Cloudflare Enterprise: Resale of Cloudflare Enterprise plan. Spelldata is Japan's first certified Cloudflare MSP, providing migration, implementation, ongoing management, and premium Japanese-language support.
- Research & Industry Reports: Free monthly mobile carrier quality comparison reports published publicly. Serves as a demand-generation tool to demonstrate measurement capabilities and attract monitoring service customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | MailData (PowerDMARC) — Domain-level subscription for email security |
| One time/ perpetual license | Annual | DigiCert SSL Certificates — EV and OV certificates |
| Subscription | Multi-year contract | VMC/CMC Verified Mark Certificates — Special pricing for MailData customers |
| Per seat | Monthly | Tailscale Plans |
| Subscription | Monthly | Tailscale MSP (Managed Operations) |
| Unit Pricing | Multi-year contract | Cloudflare Migration — Standard domains |
| Unit Pricing | Multi-year contract | Cloudflare Migration — Complex sites |
| Usage-based | Pay-as-you-go | SpeedData Monitoring — Usage-based points |
| Subscription | Annual | Cloudflare Local Government CDN Plans |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Spelldata product offering
Product offeringCore offering
Spelldata provides non-functional IT requirements services—measuring, analyzing, and improving the performance, reliability, and security of digital services. Core offerings include SpeedData (digital experience monitoring using a proprietary 7-city Japanese measurement network across all mobile carriers), PerfData (web performance tuning targeting display in 1 second at 98th percentile), and MailData (PowerDMARC email authentication and DMARC analysis). Augmented by authorized-distributor services for Cloudflare, DigiCert (SSL/VMC), Gcore, and Tailscale (zero-trust networking under the Velumesh brand), the company serves 350+ large Japanese enterprises across banking, insurance, manufacturing, e-commerce, government, and healthcare.
Product overview
Spelldata is a technology consulting firm specializing in digital service performance, reliability, and security (non-functional requirements). The portfolio consists of a platform-plus-services model centered on three core proprietary offerings—SpeedData (digital experience monitoring using proprietary measurement networks), PerfData (website performance tuning), and MailData/PowerDMARC (email authentication and DMARC analysis)—augmented by authorized distributor partnerships for global infrastructure services including Cloudflare (CDN/DNS/WAF), DigiCert (SSL/VMC certificates), Gcore (edge cloud/CDN), and Tailscale (zero-trust secure networking). Additional add-on modules for email security include PowerSPF, Host-based DKIM, Host-based DMARC, Host-based BIMI, and Host-based MTA-STS. The company serves primarily large Japanese enterprises across banking, insurance, e-commerce, government, and healthcare sectors, with over 350 client companies and 1,000+ domains protected under its mail security services.
Differentiator
Problem solved
Functional benefit
Brands
- MailData: なりすましメール対策サービス（PowerDMARC日本正規代理店）
- SpeedData
- PerfData
- Velumesh
- Gcore
Products and services
- SpeedData Digital experience monitoring (DEM) service providing real-time measurement and monitoring of internet communication quality across Japan using proprietary measurement centers in 6 cities and multiple fixed and mobile carriers (NTT, KDDI, J:COM, Docomo, au, SoftBank, Rakuten). Enables customers to identify communication incidents, attack precursors, and outage root causes through full-stack monitoring.
- PerfData Website performance tuning service using Statistical Quality Control methods to optimize web display speed, targeting display start within 0.5 seconds and display completion within 1 second at the 98th percentile. Pricing ¥300,000–¥500,000 per domain for standard projects; ¥1.5M+ for complex sites.
- MailData (PowerDMARC) Cloud-based DMARC report analysis and email authentication service (SPF/DKIM/DMARC/BIMI) for preventing email impersonation attacks and protecting brand reputation. Spelldata is the Japanese authorized distributor with Japanese UI, Yen billing, and 24/7 L1/L2 Japanese-language support. ¥3,000/month per domain, includes free initial setup and 1-month free trial.
- Cloudflare Enterprise (MSP Services) CDN, DNS, WAF, DDoS protection, and edge computing services via the Cloudflare Enterprise plan. Spelldata serves as Japan's first certified Cloudflare MSP providing enterprise plan sales, migration from competing CDNs, full implementation, ongoing management, and premium Japanese-language support.
- DigiCert SSL/TLS & VMC/CMC Certificates SSL/TLS certificates (EV, OV, DV across DigiCert and GeoTrust brands) and Verified Mark Certificates (VMC/CMC) for BIMI logo display. Spelldata is the Japan authorized distributor holding #1 VMC/CMC sales position in Japan/APAC. Pricing ranges from ¥31,300/year (DV) to ¥219,000/year (EV) with 2–6 year multi-year discounts.
- Gcore Edge Cloud & CDN Ultra-low latency edge cloud and CDN services with global infrastructure spanning 180+ PoPs and 200+ Tbps network capacity. Used for AI inference and streaming workloads. Spelldata is the Japan authorized distributor.
- Tailscale (Velumesh) Zero-config secure connection infrastructure based on WireGuard protocol for mesh VPN. Sold under the 'Velumesh' managed-service brand with Japanese-language support, Yen-denominated billing, Japanese-law compliant contracts, and extended 1-month free trial (vs. standard 2-week). Per-seat pricing ¥1,000–¥6,000/month. Optional MSP ongoing management at additional cost.
- BIMI Implementation Support Service End-to-end BIMI implementation service including DigiCert VMC certificate acquisition, trademark search/registration through partnership with Shosei International Patent Office, SVG Tiny 1.2 logo conversion, CertCentral account setup, organization verification, Zoom identity verification, and annual re-issuance management. Professional service package ¥30,000 (tax excluded).
- BGP Monitoring Service Internet routing monitoring service using Catchpoint to detect BGP route leaks, hijacking, and routing instability. Priced at ¥66,000/year per prefix for continuous monitoring.
- API Monitoring Service API performance monitoring for web pages, smartphone apps, and backend APIs. Pricing at 0.2 points per request (pay-as-you-go points within SpeedData plans).
- Cloudflare Migration Service End-to-end CDN migration from competitors to Cloudflare including API-based bulk domain transfer, pre/post performance measurement with Catchpoint across 6 domestic cities, before/after statistical analysis reports. Pricing ¥300,000–¥500,000 per domain for standard sites; ¥1,500,000+ for complex sites.
Quantifiable outcome
- 1,000+ domains adopt MailData for DMARC; 1/3 achieve p=reject (most strict policy) within 1-3 months; p=reject customers achieve 99%+ DMARC compliance rate and reduce spoofed emails to <1%
- +3 more outcomes
Companies that use Spelldata
Customer profileNamed customers40 records
Segments6 records
Ideal customer profiles4 records
Spelldata technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Spelldata partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- TailscalecoreJapan authorized distributor for Tailscale zero-trust secure connectivity platform (WireGuard-based). Spelldata provides Yen-denominated invoice billing, Japanese-law compliant contracts, Japanese-language support, and extended 1-month free trial (vs. Tailscale's standard 2-week trial). Also offers MSP managed operations.
- 山口県 (Yamaguchi Prefecture)minorSpelldata joined the 'Yamaguchi Women Digital Human Resource Development Consortium' (やまぐち女性デジタル人材育成コンソーシアム) as a supporting member. Contributing to digital human resource development in Yamaguchi Prefecture, with plans to open an Iwakuni office in 2026.
- GcoreminorJapan authorized distributor for Gcore ultra-low latency edge cloud and CDN services. Gcore operates 180+ PoPs globally with 200+ Tbps network capacity. Provides infrastructure for AI inference and streaming with ultra-low latency requirements.
- 生徒会活動支援協会 (Student Council Activity Support Association)minorSupporting member of SASCA which operates the 'Seitokai.jp' website. Spelldata supports student council activities as a form of STEM education outreach and skill development for youth.
- 将星国際特許事務所 (Shosei International Patent Office)minorPartnership for BIMI implementation support. Handles trademark search and registration for brand logos required for VMC (Verified Mark Certificate) acquisition. Processing time of 6 months to 1 year for trademark registration.
- DigiCert (デジサート)coreJapan authorized distributor for DigiCert SSL/TLS certificates (DigiCert and GeoTrust brands) and VMC/CMC logo certificates. Spelldata provides CertCentral account setup support, Japanese-language assistance, and specialized VMC/CMC application support services. Spelldata holds the #1 VMC/CMC sales position in Japan/APAC.
- 株式会社ヒカリナ (Hikarina)minorBusiness partnership for customer referrals. Hikarina is a web design/UI-UX agency. Refers clients needing web performance tuning to Spelldata while Spelldata refers clients needing web construction to Hikarina. Joint goal of delivering websites that complete display in 1 second.
- PowerDMARC (MENAINFOSEC)coreJapan's first authorized distributor and MSP for PowerDMARC email security services. Spelldata created the MailData brand as a Japan-localized version with Japanese UI, Yen pricing, and Japanese-language 24/7 support. As of September 2025, 1,000+ domains adopted in Japan, representing ~90% of Japan's PowerDMARC usage.
- ヘルスデザイン株式会社 (Health Design)minorSpelldata adopted Health Design's small-company health support service (available to companies with fewer than 50 employees). Provides occupational health nurse/health counselor consultations, health checkup analysis, and mental health support. Also enables corporate COVID-19 workplace vaccination programs.
- CatchpointcoreJapan's authorized distributor for Catchpoint's Synthetic Monitoring and Real User Monitoring platforms. Catchpoint's technology powers Spelldata's SpeedData service across its 7-city domestic measurement network. Spelldata independently installs and manages measurement hardware in its domestic centers.
- おそうじ本舗 船橋前原駅前店 (Osoji Honpo Funabashi Maehara-ekimae)minorContract cleaning service for employee home air conditioners as part of work-from-home environment maintenance. Full company sponsorship of annual air conditioner cleaning for all employees.
- 岡山県瀬戸内市 (Setouchi City, Okayama Prefecture)minorFirst municipality to adopt Spelldata/Cloudflare's local government CDN special program. 3-month free trial demonstrating Cloudflare's disaster resilience and security capabilities. Results showed significant performance improvements and successful blocking of Tor-based threat actor form submissions.
- 株式会社ホープ (Hope Inc.)minorHope operates 'Jichitai Works,' a newsletter magazine for local government administrators. Helped Spelldata and Cloudflare recruit local government participants for the free 3-month CDN pilot program targeting municipalities.
- CloudflarecoreJapan's first certified Cloudflare MSP (Managed Service Provider). Provides Cloudflare Enterprise plan sales, migration from competing CDNs, full implementation, ongoing management, and premium Japanese-language support. Spelldata was the first MSP certified in Japan and was recognized globally by Cloudflare for its 2019 Cloudflare Workers implementation activities.
- JABEE (日本技術者教育認定機構)minorSupporting member of JABEE (Japan Accreditation Board for Engineering Education). Promotes recognition of engineers educated through accredited programs. Spelldata prioritizes hiring graduates from JABEE-accredited programs.
- 日本シングルマザー支援協会 (Japan Single Mother Support Association)minorPartnership as a partner company supporting single mothers. Spelldata established a satellite office in Narashino City (near childcare facilities) with company housing nearby, and actively recruits single mothers. Supports economic independence of single mothers through stable employment.
- 株式会社ウェブテクノロジ (Web Technology)minor2018 partnership for joint sale of SmartJPEG image optimization solution and Catchpoint performance measurement services. Spelldata provides performance measurement and consulting while Web Technology provides SmartJPEG image optimization. Target of 100 SmartJPEG license sales per year.
- 株式会社ミツエーリンクス (Mitsue-Links)minor2016 partnership for joint delivery of web performance improvement services. Mitsue-Links handles implementation improvements while Spelldata provides performance measurement and evaluation using statistical methods. Focus on mobile web performance for e-commerce and corporate sites.
Scale indicators8 records
Recent moves12 records
Expansion highlights6 records
Spelldata competitors and assessment
Company assessmentDirect peers
- ThousandEyes (Cisco): Cisco-owned network and application performance monitoring platform with global measurement nodes; competes directly with SpeedData on internet routing, BGP monitoring, and synthetic measurement across carriers and geographies.
- Catchpoint Systems: Provider of synthetic and real user monitoring platforms — the same Catchpoint technology that powers Spelldata's SpeedData service. Spelldata is Catchpoint's Japan distributor but Catchpoint competes directly in the global performance/availability monitoring category Spelldata addresses.
- PowerDMARC (MENAINFOSEC): DMARC/SPF/DKIM/BIMI email authentication SaaS platform — Spelldata is the Japan distributor for PowerDMARC under the MailData brand. PowerDMARC's parent competes for global email security spend; MailData competes for the same Japan accounts with the localized product.
- Pingdom (SolarWinds): Synthetic website and server uptime monitoring service. Competes with SpeedData on uptime, page load, and transaction monitoring; commonly benchmarked against Spelldata in Japanese enterprise RFPs.
Broad incumbents
- Cloudflare: Global CDN, security, and edge platform. Spelldata is Cloudflare's first Japan MSP, but Cloudflare's direct enterprise sales motion overlaps with Spelldata's CDN/WAF/DDoS service revenue; the vendor itself is the largest competitive threat to Spelldata's resale economics.
- Datadog: Broad observability and APM platform with synthetic monitoring, RUM, and security modules. Offers overlapping capabilities to Spelldata's SpeedData and PerfData offerings as part of a much wider portfolio aimed at enterprise and cloud-native customers.
- Akamai Technologies: Global CDN, security, and edge computing giant where Spelldata CEO Takehora previously worked. Akamai's mPulse RUM and CDN services overlap with PerfData and SpeedData, though Akamai competes against Spelldata's Cloudflare partnership on the CDN side.
- Dynatrace (formerly Keynote Systems): Dynatrace acquired Keynote Systems — the synthetic monitoring pioneer where Spelldata CEO Takehora previously worked. Competes directly in synthetic monitoring and APM, offering broader enterprise observability than Spelldata's specialized Japan-focused stack.
Regional players
- CDNetworks: APAC-headquartered CDN and edge security provider with strong Japan and Korea presence. Direct competitor in Japanese enterprise CDN/WAF market where Spelldata sells Cloudflare Enterprise and migration services.
- IIJ (Internet Initiative Japan): Major Japanese managed network, security, and cloud services provider. Competes with Spelldata for Japanese enterprise IT services spend, particularly around CDN, DDoS protection, and managed connectivity — though at much larger scale and broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Spelldata social profiles
Digital presenceSpelldata compliance and trust
Trust signalCompliance2 records
Spelldata financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spelldata leadership team
Management profileNumber of profiles
Profiles1 record
Spelldata funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spelldata M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spelldata
What does Spelldata do?
Spelldata provides non-functional IT requirements services—measuring, analyzing, and improving the performance, reliability, and security of digital services. Core offerings include SpeedData (digital experience monitoring using a proprietary 7-city Japanese measurement network across all mobile carriers), PerfData (web performance tuning targeting display in 1 second at 98th percentile), and MailData (PowerDMARC email authentication and DMARC analysis). Augmented by authorized-distributor services for Cloudflare, DigiCert (SSL/VMC), Gcore, and Tailscale (zero-trust networking under the Velumesh brand), the company serves 350+ large Japanese enterprises across banking, insurance, manufacturing, e-commerce, government, and healthcare.
Is Spelldata a public or private company?
Spelldata is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Spelldata founded?
Spelldata was founded in 2000. It employs 1 to 10 people.
Where is Spelldata based?
Spelldata is headquartered in Tokyo, Japan, in the Asia region.
How does Spelldata make money?
Seven revenue lines are on record. Monitoring & Measurement Services (SpeedData) is the primary driver. The others are mailData / PowerDMARC Email Security, digiCert SSL/VMC Certificates, performance Tuning Consulting (PerfData), tailscale License Sales & MSP Services, cloudflare Enterprise and research & Industry Reports.
Who are Spelldata's main competitors?
Direct peers on record are ThousandEyes (Cisco), Catchpoint Systems, PowerDMARC (MENAINFOSEC) and Pingdom (SolarWinds). Broad incumbents are Cloudflare, Datadog, Akamai Technologies and Dynatrace (formerly Keynote Systems). Regional players are CDNetworks and IIJ (Internet Initiative Japan).
Does Spelldata have an API?
No public API is recorded for Spelldata.
What industry is Spelldata in?
Spelldata's product category is IT Performance and Security Services. Its primary akta.pro industry code is BPAEADAL, Data Security & Privacy Managed Services (DLP/Encryption), with a secondary code of BPAEABAB, Helpdesk & End-User Support Services. Its NAICS code is 54151 and its SIC code is 7370.