Bio Optics

What Bio Optics does

Bio Optics Co., Ltd. (주)바이오옵틱스 is a privately held South Korean ophthalmic healthcare company headquartered in Seongnam, Gyeonggi-do, that leverages approximately 30 years of accumulated ophthalmology expertise to manufacture and sell both medical devices and consumer eyecare products. Its medical device portfolio comprises five core SKUs sold to ophthalmology clinics and hospitals: the BIO Plug, a biodegradable punctal plug made of polydioxanone (PDO) that dissolves within approximately 180 days for dry eye treatment; the BIO Intubation Set, a silicone tube system for nasolacrimal duct obstruction; the BIO Color Tear Test (Schirmer strip) for tear volume measurement; the BIO Micro Syringe Filter for cataract and retinal surgery; and the BIO Ophthalmic Knife family (Keratome, MVR, Side Port, Crescent) for precision ophthalmic incisions. These devices are certified under FDA, CE, ISO 13485, and GMP frameworks and are exported to the United States and Europe in addition to domestic sales.

The company's consumer business operates under two sub-brands, EyeClean (아이클린) and HelloEyes (헬로아이즈), offering eyelid cleansing wipes, foams, and swabs formulated with tea tree oil and other natural ingredients. HelloEyes is positioned as the first domestically produced eyelid cleanser containing tea tree oil in Korea and ranks #1 in the eyelid cleansing category at Olive Young, the country's leading health and beauty retailer. The consumer line is also sold direct-to-consumer via the Naver Smart Store (bio_lidcleaner) and promoted through branded Instagram accounts (bio_optics2015, hello___eyes), and includes a Baby variant targeting infant eye hygiene.

The business model combines B2B medical device sales (direct field sales to ophthalmology clinics domestically and internationally) with B2C consumer product sales (retail through Olive Young and e-commerce via Naver Smart Store). Revenue is not publicly disclosed. The company is led by founder-CEO Seohong Yeol (서홍열), has no external institutional investors, no subsidiaries, and no disclosed funding rounds. Recent recognitions include selection as a 2025 Gyeonggi Province Promising SME and the Technology Innovation Award at the 27th Seongnam Industry Awards (2026-03).

Name

Bio Optics

Legal name

(주)바이오옵틱스

Website

https://biooptics.co.kr

Company type

Private

Founded year

1995

Operating status

Operating

Short description

Bio Optics (주)바이오옵틱스 is a South Korean ophthalmic healthcare company that manufactures FDA/CE/ISO-certified medical devices — including biodegradable punctal plugs, lacrimal intubation sets, and surgical knives — for domestic ophthalmology clinics and export to the US and Europe, while also selling consumer eyelid hygiene products under the EyeClean and HelloEyes brands through Olive Young and Naver Smart Store.

Ownership category

akta.pro rank

Product category

Ophthalmic Medical Devices

NAICS

Ophthalmic Goods Manufacturing (339115), Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112)

SIC

Surgical & Medical Instruments & Apparatus (3841), Ophthalmic Goods (3851)

akta.pro primary industry

Cataract Surgery Systems & IOLs (Phaco Systems, IOLs, Intraoperative Aberrometry, Viscoelastics) (HLAHAJAH)

akta.pro secondary industry

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

Keywords

• Ophthalmic medical devices
• Eyelid hygiene products
• Biodegradable punctal plugs
• Ophthalmic surgical instruments
• Consumer eye care

Headquarters

HQ city

Seongnam

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Medical Devices Sales: Sale of ophthalmic medical devices including BIO Plug (punctal plugs), BIO Intubation Set (silicone tubes for lacrimal duct), BIO Color Tear Test (tear measurement strips), BIO Micro Syringe Filter, and BIO Ophthalmic Knife to hospitals, clinics, and international markets.
2. Consumer Eyelid Hygiene Products: Sale of consumer eyecare products including EyeClean (아이클린) and HelloEyes (헬로아이즈) eyelid cleansing tissues, foams, and cotton swabs through retail channels and e-commerce platforms.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Bio Optics develops, manufactures, and sells ophthalmic medical devices (punctal plugs, intubation sets, tear test strips, micro syringe filters, ophthalmic knives) for ophthalmology clinics and hospitals, and consumer eyelid hygiene products (wipes, foams, cotton pads, and swab sticks under the EyeClean and HelloEyes brands) through retail and e-commerce channels in South Korea and international export markets.

Product overview

Bio Optics is an ophthalmic healthcare company with 30 years of specialized experience manufacturing medical devices and consumer eyecare products. The product portfolio consists of two main categories: (1) Medical Devices including BIO Plug (punctal plugs for dry eye), BIO Intubation Set (lacrimal duct silicone tubes), BIO Color Tear Test (tear measurement strips), BIO Micro Syringe Filter (surgical filters), and BIO Ophthalmic Knife (surgical blades); and (2) Eyelid Cleansers under the 아이클린 (EyeClean) and 헬로아이즈 (HelloEyes) brands, which include wipes, foams, and swabs for eyelid hygiene. The company integrates its precision medical device manufacturing technology into consumer products, creating a differentiated business model that bridges clinical and everyday eyecare.

Differentiator

Problem solved

Functional benefit

Brands

• 헬로아이즈 (HelloEyes): A daily-use eyelid hygiene and cleansing product line formulated with natural ingredients including tea tree oil. Available in multiple formats: tissue (pouch), foam, and cotton swab types. Includes Baby line safe for infants. HelloEyes ranked No.1 in the eyelid cleansing category at Olive Young.
• 아이클린 (EyeClean)

Products and services

• BIO Plug (누점 플러그) Biodegradable punctal plug made of polydioxanone (PDO) for dry eye treatment, available in 0.3/0.4/0.5/0.6mm sizes. Inserted through the punctal opening to prevent tear drainage and maintain eye moisture for up to 180 days before natural dissolution. For ophthalmology clinics and hospitals.
• BIO Intubation Set (누액·누도 실리콘튜브) Silicone tube intubation set for treating epiphora caused by nasolacrimal duct obstruction. Consists of guide and silicone tube, with 5 sets per box, available in 5 models with varying guide lengths and outer diameters. For ophthalmology clinics and hospitals.
• BIO Color Tear Test (슈머 스트립) Tear measurement strip (Schirmer strip) for measuring tear volume to assess meibomian gland function. Features differentiated strips for left and right eyes based on eye shape, with 50 pouches per box containing 2 strips per pouch. For ophthalmology clinics and hospitals.
• BIO Micro Syringe Filter (마이크로 주사기 필터) Micro syringe filter (0.2mm x 25mm) for cataract surgery, retinal, glaucoma, and other ophthalmic surgeries. Contains 50 units per bottle with safety across pH 1-14 and gamma ray sterilization. For ophthalmology clinics and hospitals.
• BIO Ophthalmic Knife (일회용 안과용 칼) Single-use manual surgical knife for cutting and incising the eye and surrounding tissues during ophthalmic surgery. Includes BIO Keratome Knife, BIO MVR Knife, BIO Side Port Knife, and BIO Crescent Knife, each available in multiple blade configurations with laser point marks for accurate cutting. For ophthalmology clinics and hospitals.
• EyeClean (아이클린) Eyelid Cleanser Line EyeClean eyelid cleanser product line, the first domestically produced Korean eyelid cleanser containing tea tree oil, formulated with natural Green Grade certified ingredients that passed ocular mucosa irritation tests. Available in lead cleaner (30-sheet), max (60-sheet), and decks (50ml solution with 120 cotton pads) variants. For general consumers seeking eyelid hygiene and for supply to ophthalmology clinics.
• HelloEyes (헬로아이즈) Eyelid Cleanser Line HelloEyes daily-use eyelid cleansing line made with 100% cotton pads and tea tree oil for antibacterial and anti-inflammatory effects. Includes eyelid clean tissues (30 pouches x 2 sheets), eyelid decks foam solution (100ml with 120 cotton pads), baby variant (gentle baby-safe 30 pouches x 2 sheets), and swab stick (10 pouches x 2 swabs). Ranked #1 in Olive Young eyelid cleansing category. For general consumers including dry eye sufferers, contact lens users, and infants.

Quantifiable outcome

• BIO Plug maintains efficacy for up to 180 days before biodegradable dissolution
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• TheraTears (Akorn): Consumer eye care brand focused on dry eye treatment and lid hygiene products. Comparable to Bio Optics' HelloEyes/EyeClean consumer eyelid hygiene line in target use case (dry eye) and distribution (drugstores, e-commerce).
• Bruder Healthcare: Specialty eye care company selling moist heat compresses and lid hygiene products for dry eye and meibomian gland dysfunction. Comparable consumer product strategy to Bio Optics' HelloEyes brand targeting dry eye relief.
• NovaBay Pharmaceuticals: Specialty pharmaceutical and consumer eye care company with eyelid hygiene products (Avenova) for blepharitis and dry eye. Closely comparable to Bio Optics' HelloEyes brand in the prescription-grade eyelid cleansing category.
• Riley Medical: Specialty ophthalmic surgical instrument manufacturer with a focus on single-use blades and cannulas. Comparable product line to Bio Optics' BIO Ophthalmic Knife and Micro Syringe Filter, serving a similar ophthalmic surgical customer base.

Broad incumbents

• Corza Medical: Global medical device platform with ophthalmic surgical instruments and consumables. Comparable as a broader incumbent competing in the same ophthalmic surgical knives and consumables category as Bio Optics.
• BVI Medical: Global ophthalmic surgical device company with a portfolio spanning cataract, vitreoretinal, and dry eye products. Comparable to Bio Optics' ophthalmic surgical instruments and BIO Plug but operating at global scale with broader product breadth and larger R&D budgets.
• Beaver-Visitec International: Global manufacturer of ophthalmic surgical instruments including knives, blades, and surgical consumables. Direct competitor in the BIO Ophthalmic Knife category and a broader incumbent in ophthalmic surgical OR supplies.

Direct peers

• Katena Products: Specialty ophthalmic surgical instrument and device manufacturer selling into hospitals and surgical centers. Comparable to Bio Optics' surgical instruments and ophthalmic consumables portfolio serving similar ophthalmology clinic customers.
• OASIS Medical: US-based ophthalmic medical device manufacturer focused on dry eye, lid hygiene, and surgical consumables. Closely comparable to Bio Optics' BIO Plug, Color Tear Test, and related dry-eye diagnostic and treatment product line.
• OCuSOFT: US-based specialty eye care company selling ophthalmic medical devices and consumer eyelid hygiene products (e.g., OCuSOFT Lid Scrub). Closest direct peer to Bio Optics' hybrid B2B medical device + B2C eyelid hygiene business model targeting dry eye and blepharitis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bio_optics2015

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bio Optics