Is Ultron a public or private company?

Ultron is a private company. It is classified as unknown and is currently operating.

When was Ultron founded?

Ultron was founded in 2001. It employs 11 to 50 people.

Where is Ultron based?

Ultron is headquartered in Baesweiler, Germany, in the Europe region.

How does Ultron make money?

One revenue line is on record: hardware Product Sales.

Who are Ultron's main competitors?

Direct peers on record are Belkin, Trust, Anker, Speedlink, Cherry, Logitech, Hama and Sharkoon. Razer is listed as an emerging player. Microsoft (Hardware) is listed as a broad incumbent.

Does Ultron have an API?

No public API is recorded for Ultron.

What industry is Ultron in?

Ultron's product category is Computer Peripherals & Mobile Accessories. Its primary akta.pro industry code is CRACAFAE, VR Headsets & Accessories Retail, with a secondary code of CRACAOAJ, Console/Handheld Accessories (Docks, Cases, Stands, Skins). Its NAICS code is 44921 and its SIC code is 5065.

Ultron company profile: firmographics, business model, customers, competitors

Namestring

Ultron

Legal namestring

ultron AG

Websiteurl

ultron.de

Company typeenum

Private

Founded yearint

2001

Descriptiontext

Ultron AG is a German consumer electronics company headquartered in Baesweiler, Germany, that designs, markets, and sells computer peripherals and mobile accessories directly to end consumers. Founded in 2001 and structured as a German Aktiengesellschaft (AG) registered at the Aachen commercial court (HRB 8697), the company operates with a headcount of 11-50 employees and focuses on value-priced hardware sold through its own e-commerce storefront at ultron.de. Its product portfolio spans input devices (wired and wireless mice, keyboards, numpads, gaming combos), mobile accessories (mechanical and magnetic car smartphone holders), and audio products (MagSafe-compatible Bluetooth speakers branded Mag-SoundMate). Additional catalog categories include card readers and hubs, PC housings, USB dongles, notebook and tablet cases, wall mounts, and a "save-E / Smart Energy" line. A RealPower sub-brand is referenced in the website navigation.

The company's go-to-market is direct-to-consumer through a German-language e-commerce website, supplemented by toll-free customer and RMA/technical hotlines, plus an organic social media presence on Facebook and Twitter. Products are priced between EUR 3.99 (entry-level UM-100 USB mouse) and EUR 29.99 (HAWK gaming keyboard-mouse combo), positioning the brand in the budget-to-mid value tier. Delivery is primarily within Germany via DHL or UPS (1-5 day), with limited expansion to other European countries available upon request. Notable product features include "Easy Link Technology" (a single nano receiver connecting both keyboard and mouse via 2.4 GHz) and the Mag-SoundMate magnetic speaker line that attaches directly to MagSafe-compatible smartphones. The company holds a registered "ultron" trademark in Germany.

Ultron has no disclosed funding rounds, no subsidiaries, no enterprise or B2B customers, and no M&A activity, operating as a self-sustaining small hardware business targeting German-speaking general consumers for everyday computing, in-car mobile use, and entry-level PC gaming. Management consists of Achim Heyne (Management Board), Ralf Geppert (Management), and Andreas Printz (Chairman of the Board). The company is privately held with no public shareholders or stock exchange listing, and the only disclosed commercial relationship is a minor integration with YouTube (Google) for embedded product-demonstration videos. The addressable market is structurally constrained by a narrow product surface and a primarily German domestic focus, with the competitive position resting on the established local brand trademark, low price points, and direct e-commerce distribution rather than differentiated technology.

Short descriptiontext

Ultron AG is a German consumer electronics company that designs and sells value-priced computer peripherals and mobile accessories — including mice, keyboards, gaming sets, smartphone holders, and Bluetooth speakers — directly to end consumers through its ultron.de e-commerce website.

Operating statusenum

Operating

Ownership categoryenum

Headcount rangeband

11–50

akta.pro rankint

HeadquartersBaesweiler, Germany

HQ citystring

Baesweiler

HQ countrystring

Germany

HQ regionstring

Europe

Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values

computer peripherals, mobile accessories, wireless input devices, bluetooth speakers, smartphone holders

Industry2 codes

1VR Headsets & Accessories Retail

CodeCRACAFAEPrimaryYes

2Console/Handheld Accessories (Docks, Cases, Stands, Skins)

CodeCRACAOAJPrimaryNo

NAICS code2 codes

Electronics and Appliance Retailers44921
Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers459

SIC code2 codes

Wholesale-Electronic Parts & Equipment, Nec5065
Retail-Computer & Computer Software Stores5734

Product category

Computer Peripherals & Mobile Accessories

Social media profiles3 records

GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record

1Hardware Product Sales

TypeHardware Sales

Description

One-time sales of computer peripherals and mobile accessories through direct e-commerce. Products include mice, keyboards, gaming sets, Bluetooth speakers, and smartphone holders. Prices range from approximately EUR 3.99 to EUR 29.99 per item.

ultron.de

Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values

Supply Chain, Operations, Personnel, Marketing or Sales

Pricing details9 tiers

1Entry-level mouse - EUR 3.99