Mazepoint
Mazepoint is a UK-based Business Intelligence consultancy founded in 1998, providing the Mazeinsight BI platform and Mazetime project finance control software to enterprise and government clients in automotive, public sector, and other sectors, combining data automation, digital twin modelling, and AI-driven forecasting.
- Company typePrivate
- Founded1998
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mazepoint does
Mazepoint is a UK-based Business Intelligence consultancy and software provider founded in 1998 and headquartered in London. The company serves enterprise and mid-market clients across three primary verticals — automotive (manufacturers, dealers, and retail groups such as Toyota, Lexus, Bentley, and Perrys Motor Sales), government and public sector (NHS, Home Office, FCDO), and other sectors including beverages (Suntory) — and is 90% staff-owned.
The company's core product is the Mazeinsight platform, which delivers BI modules for Vehicle Operations Management, Working Capital Management, and Management Information & Forecasting. Underlying capabilities include data automation (integrating and processing financial and operational data), "digital twin" business modelling for real-time performance feedback, action-driven KPI dashboarding with drill-down, and AI-driven forecasting and anomaly detection (implemented as traffic-light alerting on working capital breaches). A separate product, Mazetime, provides time recording, project delivery, and financial control for government departments and is currently on its third major upgrade. Mazepoint holds ISO 27001, ISO 9001, and Cyber Essentials Plus certifications and is an approved UK Government G-Cloud supplier, enabling public-sector procurement.
Mazepoint generates revenue through two streams: subscription/recurring software licensing for its BI solutions and professional consulting services for data translation, KPI scorecard implementation, and budgeting/forecasting systems deployment. Go-to-market is consultative enterprise field sales with contact-form-driven inbound, targeting organizations with complex data integration needs (such as DMS integrations for automotive dealers and Excel-replacement projects for government). Pricing is not publicly disclosed and is provided on a quoted basis. The company reports 3,700+ individual users on the platform, 70,000+ daily interactions, and operations across 14 markets.
Mazepoint firmographics
Firmographics- Name
- Mazepoint
- Legal name
- Mazepoint
- Website
- https://mazepoint.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mazepoint is a UK-based Business Intelligence consultancy founded in 1998, providing the Mazeinsight BI platform and Mazetime project finance control software to enterprise and government clients in automotive, public sector, and other sectors, combining data automation, digital twin modelling, and AI-driven forecasting.
- Ownership category
- akta.pro rank
Mazepoint industry classification
Industry- Product category
- Business Intelligence Software
- NAICS
- Other Computer Related Services (541519)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Dashboarding & KPI/Performance Management (HDAEAMAF)
- akta.pro secondary industry
- Logistics Analytics & BI Dashboards (TLAEAKAB)
Keywords
Where Mazepoint is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Mazepoint business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Business Intelligence Solutions & Software: Mazepoint provides BI software solutions including Mazeinsight (working capital dashboards) and Mazetime (project finance control). These appear to be licensed/software solutions delivered as managed services with configuration and deployment support.
- Professional Consulting Services: Business consulting services for data translation, management accounts, KPI scorecards, budgeting, planning and forecasting systems implementation. The company employs business consultants with operational experience in client industries.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Mazepoint product offering
Product offeringCore offering
Mazepoint provides web-based Business Intelligence solutions through its Mazeinsight platform, combining data automation, business modelling in a 'digital twin' format, AI-driven forecasting, and action-driven KPI dashboards to translate financial and operational data into actionable insights. Sector offerings include automotive working capital and vehicle operations modules, management information & forecasting, and the standalone Mazetime product for government project finance control, time recording, and expense management. The company supplements its software with professional consulting services covering data translation, KPI scorecards, budgeting, planning, and forecasting implementation.
Product overview
Mazepoint is a Business Intelligence solutions provider founded in 1998, offering a unified platform called Mazeinsight alongside the standalone Mazetime product. Mazeinsight provides sector-specific modules including Working Capital Management, Vehicle Operations Management, and Management Information & Forecasting. Mazetime is a separate product focused on time recording, project delivery, and financial control for government clients. The company also offers custom development and configuration options, with regular updates released from a single codebase.
Differentiator
Problem solved
Functional benefit
Brands
- Mazetime: Time Recording, Project Delivery and Financial Control product for government and public sector project management.
Products and services
- Mazeinsight
Quantifiable outcome
- 80%+ time and cost savings delivered to customers
- +4 more outcomes
Companies that use Mazepoint
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Mazepoint technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Mazepoint partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
Mazepoint competitors and assessment
Company assessmentDirect peers
- Domo: Domo is a cloud BI and analytics platform with operational dashboards and embedded data apps, addressing similar use cases to Mazepoint's sector-specific BI modules.
- ThoughtSpot: ThoughtSpot provides AI-powered analytics with natural-language querying and automated forecasting — comparable to Mazepoint's AI forecasting and digital twin approach for non-technical business users.
- Qlik: Qlik offers an enterprise analytics platform with dashboarding, associative data modelling, and AI-driven insight automation — a direct competitive alternative to Mazepoint's Mazeinsight for BI and KPI use cases.
- Board International: Board provides a unified BI, planning, and analytics platform with financial and operational modelling capabilities that closely mirror Mazeinsight's working capital and MI/forecasting positioning for mid-market and enterprise buyers.
- Alteryx: Alteryx combines data automation, analytics, and AI-driven insight generation into a platform for analysts and operations teams, comparable to Mazeinsight's data automation and KPI dashboards.
- Pyramid Analytics: Pyramid delivers an enterprise BI and decision intelligence platform targeting governed analytics and business-wide KPI management, overlapping Mazepoint's dashboarding and forecasting value proposition.
Broad incumbents
- Tableau: Tableau is a mainstream enterprise BI and visual analytics platform that competes broadly with Mazeinsight for the same business users and KPIs across automotive and government accounts.
- Microsoft Power BI: Power BI is the dominant enterprise BI platform tightly bundled with Microsoft 365 and Dynamics ERP ecosystems that Mazepoint's automotive and government clients already operate, representing a major incumbent alternative.
- SAP Analytics Cloud: SAP Analytics Cloud combines BI, planning, and predictive analytics inside the SAP ERP estate — an incumbent alternative for large enterprises and automotive OEMs Mazepoint serves.
Regional players
- Ansada: Ansada is a UK Microsoft-focused BI consultancy delivering Power Platform, data analytics, and dashboards to enterprise and public sector clients — a regional UK peer competing for similar G-Cloud and corporate accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mazepoint social profiles
Digital presenceMazepoint compliance and trust
Trust signalCompliance4 records
Mazepoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mazepoint leadership team
Management profileNumber of profiles
Profiles3 records
Mazepoint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mazepoint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mazepoint
What does Mazepoint do?
Mazepoint provides web-based Business Intelligence solutions through its Mazeinsight platform, combining data automation, business modelling in a 'digital twin' format, AI-driven forecasting, and action-driven KPI dashboards to translate financial and operational data into actionable insights. Sector offerings include automotive working capital and vehicle operations modules, management information & forecasting, and the standalone Mazetime product for government project finance control, time recording, and expense management. The company supplements its software with professional consulting services covering data translation, KPI scorecards, budgeting, planning, and forecasting implementation.
Is Mazepoint a public or private company?
Mazepoint is a private company. It is classified as management employee owned and is currently operating.
When was Mazepoint founded?
Mazepoint was founded in 1998. It employs 11 to 50 people.
Where is Mazepoint based?
Mazepoint is headquartered in London, United Kingdom, in the Europe region.
How does Mazepoint make money?
Two revenue lines are on record. Business Intelligence Solutions & Software is the primary driver. The others are professional Consulting Services.
Who are Mazepoint's main competitors?
Direct peers on record are Domo, ThoughtSpot, Qlik, Board International, Alteryx and Pyramid Analytics. Broad incumbents are Tableau, Microsoft Power BI and SAP Analytics Cloud. Ansada is listed as a regional player.
Does Mazepoint have an API?
No public API is recorded for Mazepoint.
What industry is Mazepoint in?
Mazepoint's product category is Business Intelligence Software. Its primary akta.pro industry code is HDAEAMAF, Dashboarding & KPI/Performance Management, with a secondary code of TLAEAKAB, Logistics Analytics & BI Dashboards. Its NAICS code is 541519 and its SIC code is 7371.