R.A. Malatest & Associates

What R.A. Malatest & Associates does

R.A. Malatest & Associates Ltd. is a privately held Canadian evaluation and market research firm founded in 1985 and headquartered in Victoria, British Columbia. The firm operates as a professional services consultancy delivering custom research, program evaluation, performance measurement, transportation research, surveys, SROI/ROI analysis, market research, and management consulting to federal, provincial, and municipal government agencies, private sector organizations, and Canadian not-for-profits. It is among Canada's largest independently owned research firms, with offices in Victoria, Edmonton, Ottawa, and Toronto (including a Toronto-area call centre opened in 2022), in-house multi-language call centre operations, and a track record of more than 2,000 completed projects and over 1 million Canadians surveyed historically, with 500,000+ surveys completed annually.

The firm's core technology is the proprietary Triptelligence™ platform — a registered trademark and integrated telephone/online data collection system with Google Maps-based geocoding, validated transportation survey methodology, and modular support for trip-based, activity-based, and site-based projects — complemented by the Track & Field Dynamic Reporting Tool for real-time client-facing analytics and the Scheduler module for coordinating participants and field staff. Service delivery is conducted entirely through company-owned facilities with no intermediary distribution; revenue is generated through project-based professional services engagements, typically priced via custom quotes on multi-year contracts and acquired primarily through government procurement processes and direct enterprise relationships with senior relationship managers.

The business model is sales-led and project-based, with pricing determined per engagement based on scope, methodology, sample size, and reporting complexity rather than standardized tiers. Long-standing anchor relationships — including BC Ferries (nearly two decades), the BC Government, the Ontario Ministry of Transportation's Transportation Tomorrow Survey consortium with Metrolinx and TTC, IRCC, and multiple provincial and municipal transportation planning clients — provide recurring revenue, while ongoing investment in proprietary tooling, industry association membership (CES, CRIC), and privacy compliance (PIPEDA, GDPR) underwrite credibility for public-sector procurement. The firm has remained 100% Canadian-owned with no disclosed external funding, M&A, or institutional investment.

Name

R.A. Malatest & Associates

Legal name

R.A. Malatest & Associates Ltd.

Website

https://malatest.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

R.A. Malatest & Associates is a privately held Canadian evaluation and market research firm serving federal, provincial, and municipal governments, private sector clients, and not-for-profits through custom survey research, program evaluation, and transportation studies via proprietary Triptelligence™ tooling and in-house call centres.

Ownership category

akta.pro rank

Product category

Market Research and Evaluation Services

NAICS

Marketing Research and Public Opinion Polling (54191), Scientific Research and Development Services (5417), Research and Development in the Social Sciences and Humanities (541720), Other Scientific and Technical Consulting Services (541690)

SIC

Services-Management Consulting Services (8742), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Competitive Intelligence & Benchmarking (BPAHALAB)

akta.pro secondary industries

Due Diligence & Investigative Research (BPAHALAI), Litigation Support & Civil Investigations (Witness/Asset/Skip Tracing) (BPAKAEAE), Psychometric Test Publishing & Norming / Validation Services (BPACAMAG)

Keywords

• Market research services
• Program evaluation
• Transportation surveys
• Performance measurement
• Data collection services

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Research and Consulting Services: Malatest generates revenue through professional research and consulting services delivered to government agencies, private sector clients, and not-for-profit organizations. Services include evaluation, performance measurement, custom research, transportation research, surveys, market research, and management consulting. Revenue is project-based, with contracts ranging from single surveys to multi-year evaluation engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

R.A. Malatest & Associates is a Canadian evaluation and market research firm that designs, implements, and analyzes custom surveys and research studies for government agencies, private sector clients, and not-for-profits. The firm delivers end-to-end research services including program evaluation, performance measurement, transportation/origin-destination surveys, time-use studies, SROI/ROI analysis, market research, client experience studies, and management consulting, supported by proprietary platforms Triptelligence, Track & Field, and Scheduler, and in-house telephone and online call centres.

Product overview

R.A. Malatest & Associates is a Canadian research firm offering proprietary survey and data collection products. Its core product is Triptelligence™, an integrated telephone and online survey platform for transportation research. Supporting modules include Track & Field (dynamic reporting tools for real-time survey analytics) and Scheduler (participant coordination for field data collection). The firm also provides comprehensive research services including evaluations, performance measurement, client experience studies, and custom research across sectors including transportation, public health, education, and social services.

Differentiator

Problem solved

Functional benefit

Brands

• Triptelligence™: Proprietary transportation research software platform for origin-destination/travel surveys with integrated telephone and online data collection capabilities
• Track & Field
• Scheduler

Products and services

• Triptelligence™ Proprietary software platform for origin-destination and travel surveys providing fully integrated telephone and online data collection. Features validated transportation data collection methodology, modular design supporting trip-based, activity-based, and site-based projects, and Google Maps integration with geocoding and mapping functions.
• Track & Field Dynamic Reporting Tool Dynamic reporting tool providing two access levels: a survey overview page for real-time project statistics, and a customized reporting dashboard allowing authorized clients to generate and download graphical reports on survey data.
• Scheduler Scheduling tool enabling project coordination by allowing researchers, data collection staff, site staff, and clients to log in and view schedules of participants at specific locations and times. Originally developed for scheduling survey participants for follow-up appointments, now used for field data collection coordination.
• Evaluation Services Full-service program evaluations for clients at all stages of program implementation, using experimental and quasi-experimental designs. Services include design, implementation, analysis, and reporting on whether programs are working as intended and achieving intended outcomes.
• Transportation Research

Quantifiable outcome

• Increased survey volume by more than 25% per wave with no increase in costs for BC Ferries CST research
• +5 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

20 partnerships are on record, tiered core, supporting and major.

• Government of British ColumbiacoreStrategic or Co-development Partner · 1 January 2019Assisted with landmark 2019 Daylight Savings Time Public Consultation, analyzing and reporting on over 220,000 survey completions. Research contributed to provincial decision to end Daylight Savings Time.
• Canadian Evaluation Society (CES)coreStrategic or Co-development PartnerActive participant and proud supporter of the Canadian Evaluation Society. Adheres to CES standards and guidelines for evaluation practice.
• Canadian Research Insights Council (CRIC)coreStrategic or Co-development PartnerMember of CRIC, Canada's industry association for research and insights professionals. Commits to maintaining highest standards of scientific competence, integrity, and transparency.
• Certified Analytics and Insights Professionals (CAIP) of CanadasupportingStrategic or Co-development PartnerSupporter of CAIP certification program for analytics and insights professionals in Canada.
• BC GovernmentcoreStrategic or Co-development PartnerConducts ongoing survey research for BC Government including BC Emergency Preparedness Survey, BC Small Business Insurance Survey, and major transportation studies. Long-standing relationship with provincial government ministries.
• University of ManitobacoreStrategic or Co-development PartnerContracted to conduct Student Outcomes Survey of recent graduates. Also completed economic impact assessment showing $7.3 billion contribution to Manitoba's economy.
• Ministry of Transportation OntariocoreStrategic or Co-development PartnerPrime contractor for Transportation Tomorrow Survey, one of North America's largest travel surveys conducted every five years. First time full administration turned over to external vendor.
• MetrolinxmajorStrategic or Co-development PartnerFunding partner for Transportation Tomorrow Survey supporting transportation planning in Greater Golden Horseshoe region.
• Toronto Transit Commission (TTC)majorStrategic or Co-development PartnerFunding partner for Transportation Tomorrow Survey.
• Capital Regional District (CRD)majorStrategic or Co-development PartnerWorked closely with CRD to design, administer, analyze, and report on 2022 Origin-Destination Household Travel Survey covering 13 municipalities and three electoral areas.
• Government of AlbertacoreStrategic or Co-development PartnerMultiple evaluation contracts including Early Learning and Child Care (ELCC) Initiative evaluation and Teacher Workload Study conducted with Alberta Teachers' Association.
• Alberta Teachers' AssociationmajorStrategic or Co-development PartnerPartner in Teacher Workload Study alongside Alberta Education and Alberta School Boards Association.
• BC FerriescoreStrategic or Co-development PartnerOngoing Customer Satisfaction Tracking research partnership for nearly two decades, modernizing methodology and increasing survey volume by 25% per wave.
• BC HousingcoreStrategic or Co-development PartnerProvince-wide evaluation of supportive housing and rent supplement programs measuring outcomes across housing, health, justice, and financial dimensions.
• Association of BC Marine Industries (ABCMI)majorStrategic or Co-development PartnerThree-phase Sector Labour Market Partnership program including sector engagement, labour market information research, and strategy development.
• Immigration, Refugees and Citizenship Canada (IRCC)coreStrategic or Co-development PartnerTwice contracted for evaluation of Government Assisted Refugee (GAR), BVOR, Resettlement Assistance Program (RAP), and Privately Sponsored Refugee (PSR) programs with international site visits.
• Canadian Apprenticeship Forum (CAF-FCA)coreStrategic or Co-development PartnerDeveloped Canada's first-ever Apprentices in Canada e-Panel research panel for exclusive CAF-FCA use, providing ongoing apprenticeship research and COVID-19 impact studies.
• Union of BC Indian ChiefsmajorStrategic or Co-development PartnerProvided research support for landmark study on discrimination and status card usage among Indigenous peoples in British Columbia, revealing over 99% experienced discrimination.
• University of ManitobacoreStrategic or Co-development PartnerConducted economic impact assessment demonstrating $7.3 billion contribution to Manitoba's economy and $4.10 return per dollar of provincial investment.
• University of AlbertacoreStrategic or Co-development PartnerResearch partner for economic contribution study demonstrating $19.4 billion annual contribution to Alberta's economy.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Environics Research: Environics is a Canadian-owned research firm specializing in public opinion, social research, and custom surveys for government, not-for-profit, and corporate clients — a directly comparable peer across Malatest's primary research, evaluation, and survey service lines.
• Pollara Strategic Insights: Pollara is a Canadian-owned research and insights firm offering custom research, public opinion polling, and evaluation services to public and private sector clients — a direct peer across Malatest's primary research services.
• Nanos Research: Nanos Research is a Canadian public opinion and market research firm providing survey research, polling, and custom research to government, media, and corporate clients — a directly comparable independent Canadian research peer.
• Léger: Léger is one of Canada's largest Canadian-owned market research and polling firms, offering survey research, public opinion, and custom research to government and private sector clients — directly comparable to Malatest's core service offering and primary client base.
• Abacus Data: Abacus Data is a Canadian full-service market and public opinion research firm serving government, corporate, and not-for-profit clients — directly comparable in services (surveys, evaluation, custom research) and Canadian client base.
• Narrative Research: Narrative Research is an Atlantic Canada-based market and social research firm providing custom research, evaluation, and survey services across Canada — comparable as an independent Canadian research firm targeting public sector and not-for-profit clients.
• The Strategic Counsel: The Strategic Counsel is a Canadian research consultancy providing public opinion research, custom surveys, and evaluation services to government and corporate clients — a directly comparable independent Canadian research peer.

Broad incumbents

• Kantar: Kantar is a global research and insights consultancy with Canadian operations providing market research, brand tracking, and public sector research — a broader incumbent that competes for portions of the same Canadian research RFP market.
• Ipsos: Ipsos is a global market research and public opinion firm with substantial Canadian operations, serving government and private sector clients across surveys, evaluation, and custom research — a broader incumbent competing for the same Canadian public-sector RFP pool.
• Maru/Matchbox: Maru/Matchbox is a North American research and insights firm operating online panels, custom research, and public opinion polling — a broader incumbent with overlapping survey research capabilities targeting government and corporate clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ramalatest?lang=en
• Facebookfacebook.com/RAMalatestAssociatesLtd
• LinkedInlinkedin.com/company/2033667/?trk=tyah

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R.A. Malatest & Associates