Special Olympics Great Britain

Name

Special Olympics Great Britain

Legal name

Special Olympics Great Britain Ltd.

Website

https://specialolympicsgb.org.uk

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Disability-Inclusive Sports Programs

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Other Spectator Sports (711219), Grantmaking and Giving Services (8132), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)

akta.pro secondary industries

Disability & Adaptive Sport Governing Bodies (Paralympic & Sport-Specific) (MPAKAFAL), Olympic & Multi-Sport Governing Bodies (IOC/IPC, Continental Games Federations) (MPAKAFAA), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Disability sports programs
• Inclusive athletics training
• Charitable sports organization
• Intellectual disability athletics
• Unified sports competition

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Charitable Contributions: The organization relies heavily on donations from individuals, corporate partners, and supporters. The website features a prominent donate button and various giving options.
2. Corporate Partnerships: Strategic partnerships with corporate sponsors including founding partners (Toyota) and headline partners (Coca-Cola) provide funding and in-kind support.
3. Shop and Merchandise: Online shop selling Special Olympics merchandise and branded items.
4. Fundraising Events and Challenges: Organized fundraising events and challenges that engage supporters in raising money for the charity.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Special Olympics Great Britain is a registered charity that delivers year-round sports training and competition for people with intellectual disabilities across 27 sports, delivered through a network of more than 100 grassroots sports clubs in England, Scotland and Wales. Its core offerings include local club-level participation, the National Summer Games (next held in 2026 in Birmingham), athlete development programs such as Athlete Leadership and Healthy Athletes, and the Unified Champion Schools inclusion program. The organization enables pathways from local participation through national competition to international Special Olympics World Summer Games, and is funded by individual donations, corporate partnerships, and merchandise sales rather than participant fees.

Product overview

Special Olympics Great Britain is a charity using sport to create a world where people with intellectual disabilities are seen, valued and taken seriously. The organization operates a network of more than 100 grassroots sports clubs offering year-round training and competition across 27 sports, culminating in national events like the National Summer Games 2026 and providing pathways to international competition at the World Summer Games. Supporting programs include the Unified Champion Schools program, Athlete Leadership Program, and Healthy Athletes Program.

Differentiator

Problem solved

Functional benefit

Products and services

• National Summer Games 2026 Major multi-sport event featuring single-sport competitions nationwide and a multi-sport event in Birmingham from 27-30 August 2026, bringing together more than 1,200 athletes with intellectual disabilities from across England, Scotland and Wales.
• Grassroots Sports Club Network Network of more than 100 affiliated grassroots sports clubs offering year-round training and competition opportunities for people with intellectual disabilities across 27 sports in England, Scotland and Wales.
• Unified Champion Schools School-based inclusion program that brings together students with and without intellectual disabilities through sport and related activities to promote social inclusion in educational settings.
• Athlete Leadership Program Program empowering athletes with intellectual disabilities to develop leadership skills, take on advisory roles, and participate in decision-making processes within Special Olympics GB.
• Healthy Athletes Program Program providing health screenings, education, and referrals for athletes with intellectual disabilities across multiple health dimensions such as vision, hearing, and fitness.
• Special Olympics World Summer Games Santiago 2027 (UK athlete participation programme) Special Olympics GB's athlete participation and qualification programme for the international Special Olympics World Summer Games taking place from 16-24 October 2027 in Santiago, Chile, bringing together athletes with intellectual disabilities from over 170 countries to compete in 23 sports.

Quantifiable outcome

• Athletes progress from local clubs to national competition and potentially to World Games (e.g., Santiago 2027)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship and core.

• Coca-Cola GBflagshipGTM or Marketing Partner · 15 June 2026Coca-Cola is the Headline Partner of the 2026 National Summer Games. The partnership includes a national campaign featuring Special Olympics GB athletes celebrating their journey from local clubs to national competition. Coca-Cola and CCEP colleagues will volunteer across the Games, with CCEP also providing product support. The partnership aims to put athletes with intellectual disabilities in the spotlight as role models.
• Coca-Cola Europacific Partners (CCEP)flagshipGTM or Marketing Partner · 1 January 2025CCEP collaborates with Co-op on the Meals That Matter meal deal campaign, which features Special Olympics GB athletes at hundreds of Co-op supermarkets across the country, with donations made to the charity when Coca-Cola products are purchased with selected meal deals.
• Co-opcoreGTM or Marketing PartnerCo-op partnership in the Meals That Matter campaign, where Special Olympics GB athletes are featured at Co-op supermarkets, driving donations to the organization.
• Toyota (GB)flagshipStrategic or Co-development PartnerToyota (GB) is a Founding Partner of Special Olympics GB, celebrating 25 years of partnership in 2024. The partnership has supported the national headquarters and ongoing sports programs for athletes with intellectual disabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SOGreatBritain
• YouTubeyoutube.com/user/specialolympicsgb
• Facebookfacebook.com/SpecialOlympicsGB
• LinkedInlinkedin.com/company/special-olympics-great-britain/?viewAsMember=true
• Instagraminstagram.com/specialolympicsgb

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Special Olympics Great Britain