Mit Vergnügen
Mit Vergnügen is a privately held German digital city-guide publisher covering Berlin, Hamburg, München, and Köln, with a travel sub-brand and podcast. It delivers curated "11 things" list-format local recommendations to residents and visitors, monetizing through affiliate and (presumed) advertising channels.
- Company typePrivate
- Founded2010
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Mit Vergnügen does
Mit Vergnügen is a privately held German digital media company (Mit Vergnügen GmbH), founded in 2010 by Matze Hielscher and Pierre, that operates a network of curated city-guide websites. Its flagship is the Berlin edition at mitvergnuegen.com, supported by regional editions for Hamburg (hamburg.mitvergnuegen.com), München (muenchen.mitvergnuegen.com), and Köln (koeln.mitvergnuegen.com), as well as a travel sub-brand, Reisevergnügen (reisevergnuegen.com), and an interview podcast, Hotel Matze, hosted by co-founder Matze Hielscher. Editorial content is organized into recurring categories — Food, Erleben, Ausgehen, Ausflug, and Kostenlos & günstig — using a signature "11 things" list format that delivers short-form recommendations for restaurants, bars, events, day trips, and budget activities targeting Berlin locals and visitors.
The product surface is built on WordPress CMS with CloudFlare as CDN, supplemented by an interactive Berlin City Map feature for location-based discovery. Distribution and audience engagement are handled through a Brevo-powered email newsletter, Whatsbroadcast for WhatsApp messaging, an active Facebook presence, and organic search traffic to category-structured articles. The company does not publish mobile apps; its primary surfaces are web properties and the newsletter.
The business model is consumer-facing and free to readers, with monetization signals pointing to Amazon affiliate commissions (Amazon Partnerprogramm integration is documented) and likely display advertising, though specific advertiser relationships, CPMs, and revenue figures are not disclosed. The firm operates with 11–50 employees from a single Berlin headquarters at Strelitzer Strasse 61, 10115 Berlin, is privately held with no institutional investors or parent company disclosed, and shows no recorded funding rounds or M&A activity in the source material.
Mit Vergnügen firmographics
Firmographics- Name
- Mit Vergnügen
- Legal name
- Mit Vergnügen GmbH
- Website
- https://mitvergnuegen.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mit Vergnügen is a privately held German digital city-guide publisher covering Berlin, Hamburg, München, and Köln, with a travel sub-brand and podcast. It delivers curated "11 things" list-format local recommendations to residents and visitors, monetizing through affiliate and (presumed) advertising channels.
- Ownership category
- akta.pro rank
Mit Vergnügen industry classification
Industry- Product category
- Digital Lifestyle Media (City Guide & Local Recommendations)
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Travel & Outdoors Magazines (MPAJAEAH)
Keywords
Where Mit Vergnügen is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Mit Vergnügen business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Distribution channels1 record
Marketing channels3 records
Mit Vergnügen product offering
Product offeringCore offering
Mit Vergnügen is a digital city magazine and lifestyle publisher that produces and distributes curated editorial content recommending restaurants, bars, events, day trips and free or low-cost activities across Berlin, Hamburg, Munich and Cologne. Content is delivered through city-specific websites, an email newsletter, the Reisevergnügen travel sub-brand, and the Hotel Matze interview podcast.
Product overview
Mit Vergnügen is a city guide and lifestyle platform organized as a multi-regional network with city-specific editions for Berlin, Hamburg, Munich, and Cologne, plus a dedicated travel spin-off called Reisevergnügen. The core product offers curated recommendations for restaurants, bars, events, and activities through editorial articles and an interactive map feature. A podcast called Hotel Matze extends the brand into audio content. The platform engages users through newsletter subscriptions and social media integration. The Berlin edition serves as the primary platform, with the travel vertical covering day trips and vacation destinations around Berlin and Brandenburg.
Differentiator
Problem solved
Functional benefit
Products and services
- Mit Vergnügen Berlin City guide website and editorial brand for Berlin, providing curated recommendations on restaurants, bars, events, excursions, and free or low-cost activities across categories such as Food, Experience, Going Out, and Day Trips. Targeted at Berlin residents and visitors.
- Mit Vergnügen Hamburg Regional city guide edition for Hamburg, providing curated local restaurant, bar, event and activity recommendations in the same '11 things' editorial format used by the flagship Berlin edition.
- Mit Vergnügen München Regional city guide edition for Munich, providing curated dining, entertainment and leisure recommendations in Mit Vergnügen's signature '11 things' list format.
- Mit Vergnügen Köln Regional city guide edition for Cologne, providing curated food, events and activity recommendations in Mit Vergnügen's '11 things' editorial format.
- Reisevergnügen Travel-focused spin-off of Mit Vergnügen covering trip destinations, weekend getaways and vacation inspiration, with emphasis on day trips and longer excursions around Berlin and the surrounding Brandenburg region.
- Hotel Matze Podcast Interview podcast hosted by co-founder Matze Hielscher featuring conversations with guests about their stories, successes, failures, influences and daily lives; the catalog contains 232 episodes and is branded as part of the Mit Vergnügen media network.
Companies that use Mit Vergnügen
Customer profileSegments2 records
Ideal customer profiles3 records
Mit Vergnügen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Mit Vergnügen partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
Mit Vergnügen competitors and assessment
Company assessmentDirect peers
- 040: Hamburg-focused city magazine covering restaurants, bars, and events. Direct competitor to Mit Vergnügen Hamburg with a similar curated-listing editorial style.
- Eater: Food-focused digital publisher covering restaurant news, reviews, and city dining guides. Comparable vertical (food/city) and editorial-curation approach, though at much larger scale and part of the Vox Media network.
- Prinz: German city magazine network with editions across multiple German cities (Berlin, Hamburg, Munich, Cologne). Comparable multi-city editorial template and target audience to Mit Vergnügen's regional editions.
- The Infatuation: Restaurant and city-guide platform with curated editorial lists, restaurant reviews, and events. Closely comparable curated-list format and urban food/travel focus to Mit Vergnügen's editorial style.
- Time Out: Global city-guide magazine and digital publisher covering restaurants, bars, events, and travel in major cities worldwide. Closest comparable business model (free editorial, display ads, ticketed events) to Mit Vergnügen but at vastly larger international scale.
- Thrillist: Lifestyle and travel publisher producing city guides, food coverage, and 'things to do' lists. Same target audience (urban millennials seeking curated experiences) and editorial format as Mit Vergnügen.
- Tip Berlin: Long-standing Berlin city magazine covering nightlife, culture, food, and events. Direct local competitor to Mit Vergnügen Berlin with overlapping editorial categories and a similar advertising-driven model.
Broad incumbents
- Groupon: Local deals and experiences marketplace covering restaurants, events, and activities in Berlin and other Mit Vergnügen cities. Comparable commercial overlap in monetizing 'things to do' locally, though via transactional offers rather than editorial content.
- VisitBerlin: Official Berlin tourism board promoting the city to visitors. Overlaps with Mit Vergnügen's visitor-facing content but operates as a publicly-funded destination marketing organization rather than an independent publisher.
- Süddeutsche Zeitung Magazin: Weekly lifestyle magazine from Süddeutsche Zeitung with restaurant, travel, and city-life coverage. Comparable editorial verticals but distributed as part of a major national newspaper rather than as a standalone digital-first brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Mit Vergnügen social profiles
Digital presenceMit Vergnügen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mit Vergnügen leadership team
Management profileNumber of profiles
Profiles1 record
Mit Vergnügen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mit Vergnügen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mit Vergnügen
What does Mit Vergnügen do?
Mit Vergnügen is a digital city magazine and lifestyle publisher that produces and distributes curated editorial content recommending restaurants, bars, events, day trips and free or low-cost activities across Berlin, Hamburg, Munich and Cologne. Content is delivered through city-specific websites, an email newsletter, the Reisevergnügen travel sub-brand, and the Hotel Matze interview podcast.
Is Mit Vergnügen a public or private company?
Mit Vergnügen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mit Vergnügen founded?
Mit Vergnügen was founded in 2010. It employs 11 to 50 people.
Where is Mit Vergnügen based?
Mit Vergnügen is headquartered in Berlin, Germany, in the Europe region.
Who are Mit Vergnügen's main competitors?
Direct peers on record are 040, Eater, Prinz, The Infatuation, Time Out, Thrillist and Tip Berlin. Broad incumbents are Groupon, VisitBerlin and Süddeutsche Zeitung Magazin.
Does Mit Vergnügen have an API?
No public API is recorded for Mit Vergnügen.
What industry is Mit Vergnügen in?
Mit Vergnügen's product category is Digital Lifestyle Media (City Guide & Local Recommendations). Its primary akta.pro industry code is MPAJAEAH, Travel & Outdoors Magazines. Its NAICS code is 513120 and its SIC code is 2721.