PMA

What PMA does

PMA, now operating as the International Fresh Produce Association (IFPA), is a non-profit trade association founded in 1949 and headquartered in Newark, United States. Itself-described as the leading trade association representing companies from every segment of the global produce and floral supply chain, the organization serves growers, packers, distributors, marketers, retailers, and allied floral-industry firms. Following its January 2022 acquisition of United Fresh Produce Association and subsequent rebrand to IFPA, the entity consolidated the two principal U.S. fresh-produce industry bodies and broadened its international and floral scope.

The association's product surface centers on member-facing services: industry advocacy and standards-setting, conventions and expositions, working groups, and member communications — all delivered through the freshproduce.com platform. The underlying technology footprint is not disclosed in the source material; no public API, SDK, or proprietary AI/data platform is documented. As a non-profit, PMA/IFPA is funded by member dues, event and conference revenue, and sponsored content, rather than by venture funding or product pricing — there are no publicly disclosed pricing models, customer logos, or revenue figures in the available data.

The firm's competitive position rests on its scale as the de facto single national trade body for fresh produce and floral in the post-merger landscape, its 75-plus year operating history, and the breadth of its member network. There is no evidence in the supplied data of geographic expansion beyond the United States, no AI or technology differentiation, and no quantitative revenue or growth metrics on which to triangulate a financial trajectory.

Name

PMA

Website

https://pma.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

51–100 employees

Short description

PMA (now IFPA, International Fresh Produce Association) is a U.S.-based non-profit trade association founded in 1949 that represents companies across the global produce and floral supply chain through advocacy, events, standards, and member services, following its 2022 acquisition of United Fresh Produce Association.

Ownership category

akta.pro rank

Product category

Trade Association

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Fresh Organic Produce Wholesale (AFAIAJAA)

akta.pro secondary industry

Organic Produce Wholesale (AFAIACAE)

Keywords

• Fresh produce association
• Trade association services
• Produce industry advocacy
• Floral supply chain
• Industry networking

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Core offering

PMA is the leading trade association representing companies from every segment of the global produce and floral supply chain. In 2022, PMA acquired the United Fresh Produce Association to form the International Fresh Produce Association (IFPA), consolidating representation for the fresh produce and floral industries.

Product overview

IFPA (International Fresh Produce Association) is a trade association serving the fresh produce and floral industries. The provided source content does not contain specific product or service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Trade Association Membership (IFPA)

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• North American Meat Institute: The North American Meat Institute represents meat and poultry processors, suppliers, and exporters. It is a comparable perishable-protein trade association with a similar membership dues, events, and advocacy revenue model, serving as a useful analog for how PMA operates in the produce category.
• National Grocers Association: The National Grocers Association represents independent retail and wholesale grocers, many of whom are PMA members and customers of fresh produce suppliers. It shares PMA's non-profit trade association model and relies on similar dues, conference, and advocacy revenue streams.
• American Frozen Food Institute: AFFI is the trade association for the frozen food industry, including producers, suppliers, and distributors. It mirrors PMA's role as a perishable-food industry convener, with comparable advocacy, regulatory engagement, and industry event offerings.
• Organic Trade Association: The Organic Trade Association is a membership-based business association for the organic industry in North America, including organic producers, distributors, and retailers. It overlaps directly with PMA's organic and natural produce membership base and competes for advocacy and event mindshare in the same produce sub-segment.
• National Restaurant Association: The National Restaurant Association is the leading foodservice trade association in the U.S., representing restaurant operators and suppliers. It is comparable to PMA in scale, non-profit structure, dues/events revenue mix, and its role as the unified industry voice on regulatory and supply chain issues affecting a key buyer of fresh produce.
• International Dairy Foods Association: IDFA represents dairy processors, manufacturers, and marketers in the U.S. Like PMA, it is a non-profit trade association funded by membership dues and events, focused on advocacy, food safety, and supply chain standards for a fresh, perishable category.
• FMI - The Food Industry Association: FMI is a major U.S. food industry trade association representing grocery retailers, wholesalers, and suppliers. Like PMA, it serves as the convener, advocate, and standards body for a segment of the food supply chain, with a comparable membership dues and event revenue model.
• Produce for Better Health Foundation: PBH is a non-profit organization focused on increasing fruit and vegetable consumption in the U.S. It shares PMA's produce-specific mission and target audience (produce industry and consumers), and competes for sponsorship and partnership funding within the same produce ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/pma

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PMA