What FinnUp does

FinnUp Solutions Private Limited is an India-based B2B debt marketplace founded in 2022 and headquartered in Mumbai. The company operates a three-sided platform connecting MSME/SME borrowers with a network of banks, NBFCs and other financial institutions, and a parallel network of DSA/channel partners who source and refer deals. FinnUp has facilitated 700 CR+ of cumulative capital through the platform, serves 2,300+ customers and partners, and reports between 110 and 400+ lenders on the platform across source pages. Borrowers access nine debt products (unsecured business loans, loan against property, working capital, supply chain financing, revenue-based financing, asset financing, trade finance, project financing, and non-funded credit limits) through a web platform, a borrower mobile app and direct/telecalling sales motion, while lenders access pre-qualified deals through a lender dashboard, lender mobile app, and API integration.

The underlying technology is an AI/ML-powered matchmaking engine that pairs borrowers with lenders based on credit profile, business needs and lender policies, supported by automated loan-origination workflows, a pre-built Credit Assessment Memorandum, and a due-diligence module covering GST, banking-history, litigation and background checks for both vendors and customers. The company is certified under ISO 27001:2022 and has shipped product/feature launches in 2024 including the AI-Driven Matching Platform repositioning, a Veefin Solutions technology partnership, and an All India EV vertical partnership for EV-sector financing.

FinnUp's revenue model is transaction-based: it earns facilitation/commission fees on successful loan disbursals routed through the marketplace, supplemented by partner referral commissions from its 300+ DSA/channel partner network and standalone due-diligence service fees. The company distributes entirely through digital channels (web, three mobile apps for borrowers, lenders and partners) plus a field-sales, inside-sales and partner-network GTM motion, with offices in Mumbai, Chennai, Gurugram, Bangalore and Ahmedabad. Ownership is founder-led (Rahul Agarwal, Founder; Abhishek Agarwal, Co-Founder) with no disclosed institutional funding rounds in the available data.

Name

FinnUp

Legal name

FinnUp Solutions Private Limited

Website

https://finnup.in

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

FinnUp is an India-based B2B debt marketplace that uses AI/ML matchmaking to connect MSME borrowers with a network of banks, NBFCs, and financial institutions. The platform facilitates loan origination across nine debt products while serving lenders and a 300+ DSA partner network.

Ownership category

akta.pro rank

Product category

B2B Lending Marketplace

NAICS

Mortgage and Nonmortgage Loan Brokers (52231), Mortgage and Nonmortgage Loan Brokers (522310), Other Nondepository Credit Intermediation (52229)

SIC

Loan Brokers (6163), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching) (FSAGAHAL)

akta.pro secondary industries

Credit Marketplaces, Aggregators & Loan Routing (FSADAFAJ), Lending & Credit Disbursements (FSAMAKAH)

Keywords

• B2B debt marketplace
• SME lending platform
• AI lender matchmaking
• Debt facilitation services
• MSME financing

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction/Facilitation Fees on Loan Disbursals: FinnUp charges transaction fees or commissions on successful loan disbursals facilitated through its platform. Partners earn spot payouts on every successful loan disbursal, with FinnUp taking a cut of each completed transaction. This is the primary revenue mechanism for the marketplace.
2. Partner Referral and Commission Revenue: Revenue generated from DSA and channel partners who use FinnUp's platform to refer borrowers. Commissions are paid to FinnUp by lending partners on completed deals originated through the partner network.
3. Due Diligence Services: FinnUp offers vendor and customer due diligence services as a separate service line, providing comprehensive financial analysis, background checks, and risk assessment reports to businesses and lenders.

Go-to-market motion3 records

Distribution channels8 records

Marketing channels10 records

Core offering

FinnUp operates an AI/ML-powered B2B debt marketplace that matches Indian MSMEs and SMEs seeking debt capital with banks, NBFCs, and financial institutions. The platform offers nine loan product categories — unsecured business loans, working capital loans, loan against property, supply chain financing, revenue-based financing, asset financing, trade finance, project financing, and non-funded finance — supported by an AI-driven matchmaking engine, automated loan origination, and integrated vendor and customer due diligence modules. Lenders access curated, pre-qualified borrower profiles through web, mobile apps, or API integration.

Product overview

FinnUp operates a unified debt marketplace platform for SME/MSME financing in India. The core offering is an AI/ML-powered matchmaking platform that connects borrowers seeking debt capital with a network of lenders including banks, NBFCs, and financial institutions. The platform provides nine distinct lending products: Unsecured Business Loans, Loan Against Property, Working Capital Loans, Supply Chain Financing, Revenue Based Financing, Asset Financing, Trade Finance, Project Financing, and Non-Funded Finance. Supporting modules include Vendor Due Diligence and Customer Due Diligence solutions. FinnUp serves three user segments: Borrowers (accessing capital from multiple lenders), Lenders (discovering and funding curated SME deals), and Partners (referring clients and earning commissions through the platform).

Differentiator

Problem solved

Functional benefit

Products and services

• Unsecured Business Loans Collateral-free business loans enabling SMEs to access growth capital without pledging assets, available through FinnUp's marketplace.
• Loan Against Property Mortgage-backed loans allowing businesses to unlock capital using owned property as collateral, available through FinnUp's marketplace.
• Working Capital Loans Flexible short-term financing for daily business operations, cash flow management, and uninterrupted business functioning, facilitated through FinnUp's marketplace.
• Supply Chain Financing Working capital solutions enabling early invoice payments and extended credit periods for supply chain optimization, facilitated through FinnUp's marketplace.
• Revenue Based Financing Growth capital that scales repayments proportionally with business revenue, offering flexible terms tied to business performance, facilitated through FinnUp's marketplace.
• Asset Financing Lease financing solutions for acquiring machinery, vehicles, and equipment without blocking capital, with fast approvals and manageable terms, facilitated through FinnUp's marketplace.
• Trade Finance International trade funding solutions for overseas purchases and shipments, with faster processing and transparent terms, facilitated through FinnUp's marketplace.
• Project Financing Large-scale venture financing tailored for infrastructure, industrial, and commercial projects requiring substantial capital deployment, facilitated through FinnUp's marketplace.
• Non-Funded Finance / Non Fund Based Credit Limit Non-fund based credit facilities including guarantees, letters of credit, and trade commitments that strengthen business credentials without disbursing capital, facilitated through FinnUp's marketplace.
• Vendor Due Diligence AI-powered due diligence solution assessing vendor financial health, background, litigation history, and risk profiles to protect businesses from vendor-related risks.
• Customer Due Diligence Comprehensive customer risk assessment and verification solution using automated checks and financial analysis for informed business decisions.
• FinnUp Debt Marketplace Platform AI/ML-powered B2B lending marketplace serving borrowers, lenders, and partners — aggregating SME borrowers with a network of banks, NBFCs, and financial institutions using automated matchmaking and risk assessment to facilitate loan origination.

Quantifiable outcome

• Capital funded through platform: 700 CR+
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Veefin SolutionscoreTechnology or Integration · 1 January 2024Veefin Solutions partnered with FinnUp to enhance digital lending for SMEs. This partnership aims to strengthen FinnUp's digital lending capabilities by integrating Veefin's solutions, enabling more efficient loan processing and improved borrower experiences for small and medium enterprises.
• All India EVcoreStrategic or Co-development Partner · 1 January 2024All India EV partnered with FinnUp to launch flexible debt funding solutions specifically designed for EV (Electric Vehicle) companies. This partnership addresses the financing needs of the growing EV ecosystem in India, providing tailored debt products for EV businesses.

Scale indicators10 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Vayana Network: Vayana Network is an Indian supply chain and trade financing network enabling businesses to access credit from banks and NBFCs. Directly comparable to FinnUp as a B2B debt marketplace focused on working capital and supply chain finance products.
• FlexiLoans: FlexiLoans (Epimoney) offers collateral-free business loans to Indian MSMEs through a digital platform and partner network. Comparable to FinnUp as a direct SME lending marketplace with a similar borrower segment and lender-aggregation model.
• Lendingkart: Lendingkart is an Indian fintech that provides working capital and SME loans to small businesses via a multi-lender, tech-enabled origination model. Comparable to FinnUp as a marketplace-style SME debt facilitator connecting borrowers with multiple lenders.
• Paisabazaar: Paisabazaar is one of India's largest credit product marketplaces, connecting consumers and SMEs with banks/NBFCs for loans and credit cards. Comparable to FinnUp as a marketplace/aggregator model with multi-lender matchmaking and transaction-fee economics.
• BankBazaar: BankBazaar is an Indian financial product marketplace comparing credit cards, loans, and other credit products across lenders. Directly comparable to FinnUp as a borrower-to-lender marketplace intermediating credit products, with a broader retail consumer angle.
• Indifi: Indifi is an Indian digital lending platform focused on SME/MSME borrowers, offering unsecured business loans and supply chain financing. It is directly comparable to FinnUp both as a competitor in the SME debt space and as a lender partner on the platform.
• KredX: KredX operates an Indian invoice discounting and supply chain financing marketplace connecting businesses with financiers. Comparable to FinnUp as a B2B debt marketplace, particularly on the supply chain financing product line.
• ZipLoan: ZipLoan is an Indian digital lending platform providing unsecured business loans to small businesses through tech-enabled underwriting. Comparable to FinnUp as a tech-enabled SME debt facilitator competing for similar MSME borrowers.

Broad incumbents

• Razorpay: Razorpay is a broad Indian fintech platform with payments, banking, and lending products including Razorpay Capital for SME credit. Comparable as an established fintech incumbent offering SME lending as part of a wider financial services portfolio.
• CredAvenue (now Trillionloans): CredAvenue/Trillionloans operates a large Indian debt marketplace connecting corporates and SMEs with banks, NBFCs, and institutional lenders. Comparable to FinnUp as a broader debt marketplace/aggregator with overlapping lender relationships and B2B credit focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/FinnUpOfficial
• YouTubeyoutube.com/@FinnUpOfficial
• Facebookfacebook.com/Finnupofficial
• LinkedInlinkedin.com/company/finnup
• Instagraminstagram.com/finnupindia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FinnUp