Foodtraze
Foodtraze is a Chennai-based blockchain food traceability platform built on Hyperledger Fabric, serving food producers, processors, distributors, and retailers with end-to-end farm-to-fork tracking and consumer QR verification. The open-source platform operates via consultative enterprise sales and on-ground farmer engagement across India.
- Company typePrivate
- Founded2021
- HeadquartersChennai, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Foodtraze does
Foodtraze is a blockchain-based food traceability platform built on Hyperledger Fabric, developed and maintained as a product of Piccosoft Software Labs India Private Limited, headquartered in Chennai, India. The platform captures Key Data Elements (KDEs) and Critical Tracking Events (CTEs) at every stage of the food supply chain — from farm through processing, distribution, and retail — recording immutable, geo-tagged, time-stamped records on a permissioned distributed ledger. Core technical components include the Foodtraze Network (blockchain infrastructure with peers and smart contracts), a GraphQL-based Foodtraze API for integrations with ERP systems, farm management tools, quality control sensors, and IoT devices, and a Foodtraze Explorer for transaction monitoring. A consumer-facing QR code interface allows end users to retrieve the full product journey on packaging scan.
The product suite is organized into role-specific modules for food producers (mobile farm-level data entry), food processors (batch and hygiene logging), food distributors (geo-tagged logistics events), and food retailers (verification and recall management). All components are open-source and available on GitHub under the hyperledger-foodtraze organization. The platform also extends into FoodTraze.org, an initiative to connect global buyers with trusted suppliers through blockchain-verified provenance.
FoodTraze operates a consultative B2B sales model targeting enterprise and mid-market buyers in the food and agriculture sector across India, with no publicly disclosed pricing. Go-to-market motion combines direct enterprise sales (Get a Demo and Schedule a Meeting CTAs), heavy trade-event participation across India (Global Agri-Tech Summit, Food India Expo, World Tea & Coffee Expo, CII FoodPro, Codissia Expo, PonManjal), and on-ground community engagement with farmer producer organizations and smallholder farmers. Parent entity Piccosoft holds ISO 9001 and ISO 27001 certifications. The company has no disclosed funding rounds and operates at a headcount of 11-50.
Foodtraze firmographics
Firmographics- Name
- Foodtraze
- Legal name
- Piccosoft Software Labs India Private Limited
- Website
- https://foodtraze.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Foodtraze is a Chennai-based blockchain food traceability platform built on Hyperledger Fabric, serving food producers, processors, distributors, and retailers with end-to-end farm-to-fork tracking and consumer QR verification. The open-source platform operates via consultative enterprise sales and on-ground farmer engagement across India.
- Ownership category
- akta.pro rank
Foodtraze industry classification
Industry- Product category
- Food Traceability Software
- akta.pro primary industry
- Blockchain/Digital Traceability Validation & Data Integrity Audits (AFALAGAF)
- akta.pro secondary industries
- Product Authentication & Adulteration Testing (Origin, Species, Fraud) (AFALAGAE), End-to-End Traceability System Verification (Farm-to-Fork) (AFALAGAA)
Keywords
Where Foodtraze is headquartered
LocationHeadquarters
- HQ city
- Chennai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Foodtraze business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Foodtraze product offering
Product offeringCore offering
FoodTraze is a blockchain-based food traceability platform built on Hyperledger Fabric that captures Key Data Elements (KDEs) and Critical Tracking Events (CTEs) at every stage of the food supply chain from farm through processing, distribution, and retail. It provides tamper-proof, decentralized records, geo-tagged and time-stamped data entry via a mobile app for producers, and a QR-code consumer interface that surfaces verified product origin and journey data. The offering is targeted at food producers, processors, distributors, and retailers in the B2B market.
Product overview
FoodTraze is a blockchain-powered food traceability platform built on Hyperledger Fabric, offering a unified ecosystem for tracking food products from farm to fork. The core platform consists of Foodtraze Network (blockchain infrastructure with peers and smart contracts), Foodtraze API (GraphQL interface for data integration), and Foodtraze Explorer (transaction monitoring). Role-specific modules include Producer, Processor, Distributor, and Retailer Traceability modules that enable each supply chain participant to record and verify critical tracking events. A QR Code Consumer Interface allows end consumers to access traceability data. The platform integrates with ERP systems, farm management tools, IoT devices, and quality control sensors. FoodTraze also offers FoodTraze.org for connecting global buyers with trusted suppliers. All components are open-source and available on GitHub.
Differentiator
Problem solved
Functional benefit
Products and services
- FoodTraze Platform
- FoodTraze.org
Quantifiable outcome
- World Health Organization reports 420,000 annual deaths and 10% of global population affected by foodborne illnesses — FoodTraze enables swift source identification to reduce affected individuals and minimize recalls to defective items only.
- +2 more outcomes
Companies that use Foodtraze
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Foodtraze technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature6 records
Foodtraze partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- LF Decentralized Trust (Linux Foundation)coreFoodTraze engages with LF Decentralized Trust contributors and open-source leaders to explore decentralized technologies, share insights, and strengthen collaboration for building transparent and trusted digital solutions. FoodTraze's platform is built on Hyperledger Fabric, which is a Linux Foundation project.
- Vrisham OrganicflagshipFoodTraze conducted a successful pilot project with Vrisham Organic (Chennai) tracking the complete cultivation process of spinach (Sirakeerai and Arakeerai) over a 40-day period from seed sowing to harvesting. This demonstrated FoodTraze's blockchain traceability capabilities in a real organic farming environment.
- Kazhani Farmers Producer Company (FPO)coreFoodTraze visited Kazhani FPO to explore QR-based traceability for Yes Millets, supporting farmers with transparent, organic and value-added products. The engagement aims to enable farm-to-pack traceability for the FPO's products.
- myHarvest (Archana Stalin)minorArchana Stalin, founder of myHarvest and advocate for natural farming, visited FoodTraze's stall. She is dedicated to connecting people with nature and promoting organic farming, representing a potential strategic alignment in the organic food traceability space.
- ITC AquaminorDinesh Kumar V K from ITC Aqua (a key player in FMCG sales and distribution) visited FoodTraze's stall and explored the transformative potential of FoodTraze's blockchain traceability solution for their shrimp export operations.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Foodtraze competitors and assessment
Company assessmentBroad incumbents
- TraceLink: Large-scale supply chain serialization and traceability platform primarily serving pharmaceutical manufacturers, with expanding food and beverage capabilities. Comparable to FoodTraze on recall management, serialization, and lot/batch traceability, but at significantly larger enterprise scale.
- SAP: Enterprise software giant offering supply chain traceability through SAP IBP, Leonardo, and partner blockchain integrations. Comparable as a broad incumbent whose ERP-anchored supply chain modules overlap with FoodTraze's traceability, recall, and compliance use cases.
Direct peers
- TE-FOOD: Enterprise blockchain food traceability platform covering livestock, fresh produce, and supply chain participants across Asia and Europe. Comparable to FoodTraze as a farm-to-fork traceability vendor targeting producers, processors, distributors, and retailers with QR-code consumer access.
- OriginTrail: Decentralized knowledge graph for supply chain interoperability with food traceability applications. Comparable to FoodTraze on the use of distributed ledger technology to enable verifiable, multi-stakeholder data sharing across food and agri supply chains.
- ripe.io: Blockchain-based food traceability platform focused on the produce and agriculture supply chain. Comparable to FoodTraze on farm-to-fork use cases, blockchain architecture, and target customer base of food producers and processors.
- IBM Food Trust: Hyperledger Fabric-based food traceability network operated by IBM, serving large retailers and producers (Walmart, Nestlé, Dole, Tyson). Directly comparable to FoodTraze on underlying blockchain stack and target use cases (farm-to-fork traceability, recall management, provenance).
- Provenance: Blockchain-based supply chain transparency platform focused on food, fashion, and consumer goods. Directly comparable to FoodTraze in enabling brands to verify and communicate product journey, origin, and sustainability claims via QR codes.
- VeChain: Public blockchain platform with significant food and agriculture traceability deployments (including Walmart China and wine/luxury goods). Comparable to FoodTraze as a blockchain-based supply chain traceability provider with QR-code consumer verification.
Regional players
- AgriDigital: Australia-based agri-supply-chain platform with blockchain-enabled grain traceability and provenance. Comparable to FoodTraze on agricultural commodity traceability and digital provenance, though primarily serving Australian and adjacent export markets rather than the Indian subcontinent.
Emerging players
- SourceTrace: India-headquartered digital agriculture platform providing traceability, farm management, and FPO engagement solutions. Comparable to FoodTraze on geographic focus (India), smallholder farmer onboarding, and supply chain transparency for agriculture exports.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Foodtraze social profiles
Digital presenceFoodtraze compliance and trust
Trust signalCompliance2 records
Foodtraze financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foodtraze leadership team
Management profileNumber of profiles
Profiles1 record
Foodtraze funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foodtraze M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foodtraze
What does Foodtraze do?
FoodTraze is a blockchain-based food traceability platform built on Hyperledger Fabric that captures Key Data Elements (KDEs) and Critical Tracking Events (CTEs) at every stage of the food supply chain from farm through processing, distribution, and retail. It provides tamper-proof, decentralized records, geo-tagged and time-stamped data entry via a mobile app for producers, and a QR-code consumer interface that surfaces verified product origin and journey data. The offering is targeted at food producers, processors, distributors, and retailers in the B2B market.
Is Foodtraze a public or private company?
Foodtraze is a private company. It is classified as corporate owned and is currently operating.
When was Foodtraze founded?
Foodtraze was founded in 2021. It employs 11 to 50 people.
Where is Foodtraze based?
Foodtraze is headquartered in Chennai, India, in the Asia region.
Who are Foodtraze's main competitors?
Broad incumbents on record are TraceLink and SAP. Direct peers are TE-FOOD, OriginTrail, ripe.io, IBM Food Trust, Provenance and VeChain. AgriDigital is listed as a regional player. SourceTrace is listed as an emerging player.
Does Foodtraze have an API?
Yes. FoodTraze offers a GraphQL API that connects to the Hyperledger Fabric blockchain network. The API is part of the Foodtraze Admin Panel (foodtraze-adminpanel) and allows interfacing with data from ERP systems, farm management tools, quality control sensors, and IoT devices. Developers can start the API by cloning the foodtraze-adminpanel repository from GitHub and running 'npm start serve'. Developer documentation is at www.foodtraze.com/en/document.
What industry is Foodtraze in?
Foodtraze's product category is Food Traceability Software. Its primary akta.pro industry code is AFALAGAF, Blockchain/Digital Traceability Validation & Data Integrity Audits, with a secondary code of AFALAGAE, Product Authentication & Adulteration Testing (Origin, Species, Fraud).