AgriDigital
AgriDigital operates a cloud-based SaaS platform that digitizes grain and fertilizer management across the Australian agri-commodity supply chain, serving nearly 28,000 organisations including growers, storage operators, traders, and brokers through modular, freemium-accessed products.
- Company typePrivate
- Founded2016
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AgriDigital does
AgriDigital is an Australian agtech company that operates a cloud-based SaaS platform digitizing grain and fertilizer management across the agri-commodity supply chain. Founded in 2016 and headquartered in Dubbo, NSW with offices in Sydney and Bozeman, Montana, the platform serves growers, site/storage operators, grain traders, and brokers with modular products: AgriDigital OnFarm for paddock-to-payment farmer workflows, AgriDigital Store for warehouse inventory and out-turns, AgriDigital Trade for contract execution and finance access, and AgriDigital Broker for broker-client management. The platform's core capabilities include real-time inventory visibility, contract creation and tracking, automated digital settlements with RCTI generation, daily cash price visibility, and multi-user role-based access. Technical differentiators include integrations with ABN Lookup (verified business data), National Heavy Vehicle Register (Chain of Responsibility compliance), National Grower Register (verified grower data), Xero (accounting), and Geora (blockchain traceability), plus a Sync Service API for exporting validated data into customer systems.
The business operates on a freemium model with free basic access and premium subscriptions for advanced features, supplemented by enterprise sales engagement via demo-based direct selling. Revenue streams include subscription platform fees, freemium upsell, and transaction-related fees from grain inventory finance facilitation. As of early 2025, the network comprises nearly 28,000 organisations with 51,472 connections, 16% of which transacted in the trailing twelve months (a 25% year-over-year increase), and the platform handled a record 1.05 million metric tonnes in a single November delivery month. The company raised $25 million AUD in a Series A round in May 2022 and is led by co-founder and CEO Emma Weston alongside co-founders Bob McKay and Ben Reid.
AgriDigital firmographics
Firmographics- Name
- AgriDigital
- Legal name
- AgriDigital
- Website
- https://agridigital.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AgriDigital operates a cloud-based SaaS platform that digitizes grain and fertilizer management across the Australian agri-commodity supply chain, serving nearly 28,000 organisations including growers, storage operators, traders, and brokers through modular, freemium-accessed products.
- Ownership category
- akta.pro rank
AgriDigital industry classification
Industry- Product category
- Grain Supply Chain Management Software
- NAICS
- Grain and Field Bean Merchant Wholesalers (42451), Farm Product Raw Material Merchant Wholesalers (4245), Farm Product Warehousing and Storage (493130)
- SIC
- Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)
- akta.pro secondary industries
- Contract Warehousing, Blending & Distribution for Agrochemicals (bulk handling, IBC/drum management) (AFABAIAL), Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)
Keywords
Where AgriDigital is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
AgriDigital business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Platform Fees: AgriDigital operates a freemium model with free basic access and premium subscription tiers for full platform features. The platform offers tiered plans for different user types including subscribers and freemium users.
- Freemium Model: Basic platform access is free for growers and smaller operators, with premium features available through paid subscriptions. The freemium model enables network growth and data flywheel effects.
- Grain Inventory Finance: Platform enables grain inventory finance access for growers, with the platform facilitating financing arrangements between growers and financial institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Freemium tier for basic grain management |
| Subscription | Annual | Premium subscription for full platform access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
AgriDigital product offering
Product offeringCore offering
AgriDigital provides a cloud-based SaaS platform that digitizes grain and fertilizer supply chains, offering real-time inventory management, contract creation and tracking, digital settlements with automated tax invoice generation, daily cash price visibility, and verified connectivity between growers, storage operators, traders, and brokers. Modular sub-products (OnFarm, Store, Trade, Broker) tailor the offering to specific grain industry personas across Australia.
Product overview
AgriDigital offers a unified agri-commodity supply chain platform for digitizing grain and fertilizer management for global agribusiness. The core AgriDigital Platform serves as the central system, supplemented by modular products including AgriDigital OnFarm (farm-focused grain management from paddock to payment), AgriDigital Store (stored grain inventory tracking and financing), AgriDigital Trade (grain buying/selling and finance access), and AgriDigital Broker (broker connectivity and client management). The platform also features an AI-powered Obi support bot for customer service and Harvest Wrapped data insights. Together, these products provide end-to-end commodity management covering real-time inventory visibility, trade execution, contract management, settlements, and supply chain connectivity across growers, site operators, buyers, and traders.
Differentiator
Problem solved
Functional benefit
Brands
- AgriDigital OnFarm: Manage your grain from paddock to payment - farmer-facing product for grain inventory management
- AgriDigital Store
- AgriDigital Trade
- AgriDigital Broker
Products and services
- AgriDigital Platform Australia's most trusted agri-commodity supply chain platform that digitizes grain and fertilizer management for global agribusiness, providing real-time delivery, inventory movement, and order information across all sites, enabling complete inventory visibility, trade activity management, and digital settlements.
- AgriDigital OnFarm
Quantifiable outcome
- 11% increase in logins across subscribers
- +3 more outcomes
Companies that use AgriDigital
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
AgriDigital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature8 records
AgriDigital partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, strategic and minor.
- National Heavy Vehicle RegistercoreIntegration with Australia's National Heavy Vehicle Register improving validity and accuracy of truck vehicle profiles in the AgriDigital Platform. Since introduced in December 2024, over 3,532 Vehicle Profiles created and verified.
- GeoracoreAgriDigital launched integration between AgriDigital Onfarm and Geora blockchain platform, enabling farmers to generate digital records of grain inventory on blockchain when making deliveries. The partnership extends supply chain traceability and enables access to finance products through verified data.
- Cultivo Global Ag Innovation ProgramstrategicAgriDigital participated in the inaugural cohort of Cultivo Global Ag Innovation Program in Iowa, designed to launch global ag companies. Part of US market expansion strategy with connections to Corteva, John Deere, and other industry leaders.
- Austrade Landing Pad ProgramstrategicSelected in Austrade's Landing Pad program cohort for San Francisco, supporting international expansion and US market entry.
- ABN LookupcoreIntegration with ABN Lookup for verified business data ensuring valid and legally correct organisational data for Platform connections. Ensures consistent and accurate in-Platform insights.
- National Grower Register (NGR)coreNGR Sync integration enables connections between organisations through verified grower data, supporting freemium user onboarding and network growth.
- AGIC (Australian Grains Industry Conference)minorSilver Sponsor of AGIC 2023, using the event for industry networking, insights sharing, and brand visibility in the grain industry.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
AgriDigital competitors and assessment
Company assessmentDirect peers
- Conservis: Farm and enterprise resource management software for row-crop operations, including inventory and contract tracking. Comparable in addressing grain inventory and traceability for commercial farms and storage operators.
- Bushel: US-based grain management SaaS platform connecting growers, elevators, and processors with real-time scale ticket, contract, and settlement data. Closely comparable product surface to AgriDigital's OnFarm/Store/Trade modules in the grain supply chain.
- Farmers Business Network (FBN): Network of farmers with e-commerce input marketplace and grain marketing services. Comparable horizontal agtech platform targeting growers and buyers with data-driven procurement and selling tools.
Regional players
- AgriWebb: Australian livestock and farm management SaaS platform. Comparable as Australian-headquartered agtech SaaS serving producers, though oriented more to livestock than grain.
- Herdwatch: Irish-headquartered farm management SaaS now part of Breedr/zoetis ecosystem. Comparable as regional farm-record SaaS but oriented to livestock; useful proxy for agtech SaaS unit economics.
Broad incumbents
- Telus Agriculture: Division of TELUS offering agri-food data and supply-chain solutions across North America and globally. Comparable in targeting agribusiness digitization but with a much broader product portfolio.
- Granular (Corteva): Farm management software owned by Corteva that handles financials, inventory, and operations. Comparable farm-business management capability but as part of a much larger agriscience incumbent.
- Bayer Climate FieldView: Large-scale digital agriculture platform from Bayer covering agronomy, input management, and yield analytics. Comparable farm-management SaaS but backed by a global crop-inputs incumbent.
- Indigo Agriculture: Large agtech platform offering digital grain marketing, agronomy, and sustainability tools. Comparable in targeting grain supply-chain digitization but at materially larger scale and broader scope.
Others
- Geora: Blockchain-based agricultural traceability platform that is a current AgriDigital integration partner. Relevant as adjacent enabling infrastructure in provenance and supply-chain finance.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AgriDigital social profiles
Digital presenceAgriDigital financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgriDigital leadership team
Management profileNumber of profiles
Profiles9 records
AgriDigital funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgriDigital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgriDigital
What does AgriDigital do?
AgriDigital provides a cloud-based SaaS platform that digitizes grain and fertilizer supply chains, offering real-time inventory management, contract creation and tracking, digital settlements with automated tax invoice generation, daily cash price visibility, and verified connectivity between growers, storage operators, traders, and brokers. Modular sub-products (OnFarm, Store, Trade, Broker) tailor the offering to specific grain industry personas across Australia.
Is AgriDigital a public or private company?
AgriDigital is a private company. It is classified as venture growth investor backed and is currently operating.
When was AgriDigital founded?
AgriDigital was founded in 2016. It employs 11 to 50 people.
Where is AgriDigital based?
AgriDigital is headquartered in Sydney, Australia, in the Oceania region.
How does AgriDigital make money?
Three revenue lines are on record. Subscription Platform Fees are the primary driver. The others are freemium Model and grain Inventory Finance.
Who are AgriDigital's main competitors?
Direct peers on record are Conservis, Bushel and Farmers Business Network (FBN). Regional players are AgriWebb and Herdwatch. Broad incumbents are Telus Agriculture, Granular (Corteva), Bayer Climate FieldView and Indigo Agriculture. Geora is listed as an others.
Does AgriDigital have an API?
Yes. AgriDigital offers a Sync Service API that enables customers to automatically export validated grain and inventory data into their own systems and databases through regular syncs or real-time APIs. The platform also integrates with external systems via API connections, supporting interoperability with customer platforms. Developer documentation is at knowledgebase.agridigital.io/en.
What industry is AgriDigital in?
AgriDigital's product category is Grain Supply Chain Management Software. Its primary akta.pro industry code is AFAAAFAO, Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links), with a secondary code of AFABAIAL, Contract Warehousing, Blending & Distribution for Agrochemicals (bulk handling, IBC/drum management). Its NAICS code is 42451 and its SIC code is 5150.