Nordic Group

What Nordic Group does

Nordic Group is a privately held, family-owned Danish healthcare holding company founded in 1997 that operates a portfolio of ten wholly-owned subsidiaries spanning functional and genetic laboratory testing, nutraceutical supplements, private functional medicine clinics, environmental antimicrobial resistance monitoring, implantable NFC biosensors, breast thermography, and companion animal diagnostics. The company serves more than 15,000 healthcare practitioners across 100+ countries, who order tests, access clinical education, and prescribe supplements through its integrated NordicVMS digital platform, and has supported over one million cumulative customers and patients since inception. Core operating subsidiaries include Nordic Laboratories (functional and genetic testing), Nordic Clinic (private functional medicine practice in Copenhagen), Nordic Health and Functional Future (nutraceuticals), DNALife (genetic and pharmacogenomic testing), Resistomap (HT-qPCR-based environmental AMR monitoring), Dsruptive Subdermals and BeUno Pet (implantable NFC health monitoring for humans and animals respectively), ThermoCheck (breast thermography), and Innovative Pet Lab (at-home pet diagnostics).

Revenue is generated through multiple B2B and B2C streams: per-test laboratory fees from Nordic Laboratories and DNALife, recurring supplement orders through Nordic Health (100,000+ units sold across 50+ countries) and Functional Future (50,000+ customers at 385% YoY growth), private clinic service fees at Nordic Clinic, project-based AMR monitoring contracts via Resistomap (470 projects, 32,000+ samples), hardware sales of implantable NFC microdevices (3,000+ chipped humans), and per-treatment revenue from LACRIFILL Canalicular Gel (FDA-cleared, 100,000+ U.S. patients in under two years). Go-to-market is enterprise field sales directed at practitioners, supported by medical education initiatives, industry conference presence (notably the ASCRS annual meeting), and a horizontally segmented portfolio strategy that serves healthcare practitioners, end patients, and pet owners/veterinarians. The group is led by a Moore-family executive team (Chris Moore as COO, Oliver Moore as Operational Director, Oskar Moore as Portfolio Director, Anne Catherine Færgemann as Clinical Director) and is headquartered at Nygade 6, Copenhagen, with operating subsidiaries in Sweden, Finland, the UK, the Netherlands, Spain, the U.S., and South Africa.

Name

Nordic Group

Legal name

Nordic Group B.V.

Website

https://nordicgroup.eu

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Nordic Group is a family-owned Danish healthcare holding company operating ten subsidiaries that supply 15,000+ practitioners across 100+ countries with functional and genetic testing, nutraceutical supplements, clinical services, and proprietary health technology through its NordicVMS platform.

Ownership category

akta.pro rank

Product category

Functional and Personalized Medicine Services

NAICS

Medical and Diagnostic Laboratories (62151), Food (Health) Supplement Retailers (456191), Surgical and Medical Instrument Manufacturing (339112)

SIC

Services-Medical Laboratories (8071), Surgical & Medical Instruments & Apparatus (3841), Services-Testing Laboratories (8734)

akta.pro primary industry

Food, Feed & Nutraceutical Analytical Testing (HLAGADAN)

akta.pro secondary industries

Multivitamins & Daily Packs (CRADAGAC), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Remote Diagnostics & Point-of-Care (Connected Testing, Home Lab Devices) (HLACAPAK)

Keywords

• Functional medicine testing
• Genetic health testing
• Nutraceutical supplements
• Personalized healthcare services
• Practitioner diagnostics platform

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Laboratory Testing Services: Nordic Laboratories and DNALife provide functional and genetic health testing to practitioners worldwide. NordicVMS platform enables test ordering and reporting. Revenue is generated through test sales to practitioners who then serve end patients.
2. Nutraceutical Sales: Nordic Health and Functional Future produce and sell high-quality supplements to practitioners and consumers. Nordic Health has 100,000+ units sold across 50+ active countries; Functional Future has 50,000+ customers with 385% YoY growth.
3. Environmental AMR Monitoring: Resistomap provides antimicrobial resistance monitoring services to support biosecurity across water, wastewater, agriculture, aquaculture, and food systems. Has analyzed 32,000 samples across 470 projects.
4. Private Clinic Services: Nordic Clinic operates private functional medicine clinics providing personalized health programs combining laboratory analysis, nutrition, supplements, and lifestyle guidance.
5. Implantable Health Technology: Dsruptive Subdermals develops and sells implantable NFC microdevices for continuous health monitoring. Over 3,000 chipped humans and 2 clinical studies completed.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Nordic Group supplies healthcare practitioners worldwide with advanced laboratory testing, genomic insights, and targeted nutritional solutions through a portfolio of operating subsidiaries and its NordicVMS digital platform. The group also operates a private functional medicine clinic, sells nutraceutical supplements, and develops proprietary health technologies including implantable NFC microdevices, breast thermography, and environmental antimicrobial resistance monitoring.

Product overview

Nordic Group operates a platform-plus-modules architecture centered on Nordic VMS, an integrated digital ecosystem connecting practitioners to laboratory testing, clinical services, supplements, and health technology. The portfolio includes Nordic Laboratories (core functional and genetic testing), Nordic Clinic (functional medicine clinical practice), Nordic Health Supplements (nutraceuticals), DNALife (genetic/precision health), Resistomap (environmental AMR monitoring), Functional Future (bioactive nutrition), Dsruptive Subdermals (implantable NFC for humans), ThermoCheck (breast thermography), Innovative Pet Lab (pet diagnostics), and BeUno Pet (implantable NFC for pets).

Differentiator

Problem solved

Functional benefit

Brands

• Nordic VMS: Online health portal for practitioners to order tests and supplements, track patient progress, and access clinical education
• Lacrifill
• Nordic Labs
• Nordic Health
• DNALife
• Nordic Clinic
• Resistomap
• Functional Future
• Dsruptive Subdermals
• ThermoCheck
• BeUno Pet
• Innovative Pet Lab

Products and services

• Nordic Laboratories — Functional and Genetic Health Testing Leading global provider of advanced functional and genetic health testing that selects and audits partner laboratories worldwide to guarantee scientific integrity and quality. Sells to healthcare practitioners who order tests on behalf of their patients.
• DNALife — Genetic Testing and Precision Health Genetic testing and precision health brand delivering clinically relevant nutrigenomic and pharmacogenomic insights to practitioners worldwide.
• Nordic Clinic — Private Functional Medicine Clinic Private clinic for functional medicine that works with selected health concerns using a whole-person approach, combining laboratory analysis, nutrition, supplements, and lifestyle guidance.
• Nordic Health Supplements Practitioner-focused nutraceutical division producing high-quality supplements designed to support measurable health outcomes. 100,000+ units sold across 50+ active countries.
• Functional Future — Bioactive Nutrition Sustainably produced bioactive nutrition designed for real physiological impact, representing convergence of functional medicine, responsible sourcing, and performance-driven health. 50,000+ customers with 385% YoY growth.
• Resistomap — Environmental AMR Monitoring Environmental antimicrobial resistance monitoring company specializing in quantification of antibiotic resistance genes across water, wastewater, agriculture, aquaculture, and food systems using high-throughput quantitative PCR. 32,000+ samples analysed across 470 projects.
• ThermoCheck — Breast Thermography System Clinically validated breast thermography system using advanced infrared imaging to detect subtle heat and vascular patterns for early identification of physiological changes before structural abnormalities are visible. 72% YoY growth.
• Dsruptive Subdermals — Implantable NFC Health Technology Implantable NFC-powered microdevices placed beneath the skin enabling continuous, frictionless physiological data capture without external wearables. 3,000+ chipped humans worldwide with 2 clinical studies completed.
• Innovative Pet Lab — Pet Diagnostics and Testing Science-driven pet diagnostics company providing advanced at-home testing and personalised treatment insights for pet owners and veterinarians. 260% growth metrics.
• BeUNO Pet — Companion Animal Biometric Monitoring Continuous biometric monitoring platform for companion animals using implantable NFC-powered temperature sensors enabling early detection of physiological changes, infections, and stress responses. 10,000+ readings captured.
• LACRIFILL Canalicular Gel — Dry Eye Disease Treatment FDA-cleared and CE-marked cross-linked hyaluronic acid gel for dry eye disease that temporarily occludes the canalicular system to preserve tears for up to six months. 100,000+ patients treated in under 2 years since US launch.
• NordicVMS — Integrated Practitioner Platform Integrated online portal enabling practitioners worldwide to order tests, track patient progress, access clinical education, and order supplements. Supports customers in over 100 countries and serves as the operational backbone of Nordic Group's B2B offering.

Quantifiable outcome

• 1 million+ customers served with preventative health focus since 1997
• +6 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators18 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Eurofins Scientific: Eurofins is a global leader in food, environmental, pharmaceutical, and clinical laboratory testing services — directly comparable to Resistomap's environmental AMR monitoring and Nordic Laboratories' testing operations at scale.
• Bausch + Lomb: Bausch + Lomb is a major ophthalmic pharmaceutical and device company with dry-eye products (e.g., Miebo, Soothe XP), broadly comparable to Nordic Group's LACRIFILL canalicular gel for dry eye disease.
• IDEXX Laboratories: IDEXX is the dominant veterinary diagnostics company — a broad incumbent in the pet diagnostics and lab testing space where Nordic Group's Innovative Pet Lab operates.
• Quest Diagnostics: Quest Diagnostics is one of the largest clinical laboratory networks in the US, offering genetic, routine, and specialty testing — a broad incumbent comparable to Nordic Laboratories' clinical testing scale and reach.

Direct peers

• Thorne HealthTech: Thorne is a practitioner-channel nutraceuticals and personalized wellness company with at-home testing — directly comparable to Nordic Health and Functional Future's practitioner-supplements-plus-testing model.
• Metagenics: Metagenics is a global practitioner-channel supplement and lifestyle medicine company, comparable to Nordic Health and Functional Future's high-quality bioactive supplements distributed to practitioners and consumers.
• Genova Diagnostics: Genova Diagnostics is a leading US-based functional medicine laboratory offering advanced stool, hormone, nutritional, and genetic testing to healthcare practitioners — directly comparable to Nordic Laboratories and DNALife's practitioner-channel testing model.
• Doctor's Data: Doctor's Data is a specialty clinical laboratory providing comprehensive functional medicine testing (heavy metals, stool, hormones) to practitioners worldwide — closely aligned with Nordic Laboratories' functional testing offering.
• Vibrant Wellness: Vibrant Wellness offers advanced functional and genetic lab testing to practitioners and consumers through a digital platform, paralleling Nordic Group's NordicVMS-enabled practitioner testing and supplement ecosystem.
• ZRT Laboratory: ZRT Laboratory is a CLIA-certified specialty lab focused on hormone and nutritional testing for healthcare providers, comparable to Nordic Laboratories' functional testing portfolio targeting practitioners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/107671725/admin/dashboard

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordic Group