DONUTS

What DONUTS does

DONUTS Korea (주식회사 도너츠) is a Seoul-headquartered, privately-held IT subsidiary established in December 2015 as the Korean arm of Japanese DONUTS (founded 2007). It operates, through the parent group's portfolio, across five IT domains — cloud services, games, video/live broadcasting, healthcare, and publishing media — represented in Korea by approximately ten product brands: JOBCAN (cloud attendance management and electronic approval, adopted by 150,000 companies globally with 130+ customizable settings); Mixch (mobile live-streaming platform targeting the Japanese MZ generation with 17M cumulative users, 5M MAU, and 1,500+ branded events annually); DONUTS Games (music/rhythm, RPG, avatar, and VR titles including D4DJ Groovy Mix, Tokyo 7th Sisters, Your MAJESTY, BLACK STAR, Warship Craft, and Donuts VR); Ray, Zipper, mamaGIRL, and andGIRL (women's and Harajuku fashion media, with Ray Web at 15M monthly page views and 1.2M monthly visitors, 98% female readership); Clius (cloud-based electronic medical record card with online consultation); Sapporo Collection (annual Sapporo fashion event since 2007); and Tokimeki VR (one-on-one VTuber fan-meeting VR app). Underlying technology stacks include cloud-based SaaS, mobile and VR app platforms, digital publishing infrastructure, and VTuber/3D rendering for live and VR products.

Revenue is generated through multiple mechanisms: SaaS subscriptions for JOBCAN and Clius (quote-based enterprise pricing, no public tiers); event and brand-partnership monetization on Mixch (corporate collaborations and live commerce); print circulation, digital advertising, and subscriptions across the fashion media portfolio (Ray, Zipper, mamaGIRL, andGIRL); in-app and premium game purchases across the DONUTS Games portfolio; live commerce and VTuber/influencer marketing services; and professional services fees for the Korea-to-Japan marketing line targeting Korean brands seeking Japanese-market entry. Customer segments span enterprise B2B (JOBCAN), Japanese MZ-generation consumers (Mixch, games), female fashion/lifestyle readers and their advertising partners (Ray, Zipper, mamaGIRL, andGIRL), healthcare providers (Clius), and Korean companies expanding into Japan (Japan Marketing). DONUTS Korea is led by CEO Jung Seok-geun (정석근) and operates from the Seo-jin Building in Gangnam-gu, Seoul, with no publicly disclosed revenue, funding rounds, or ownership breakdown beyond the Japanese parent.

Name

DONUTS

Legal name

주식회사 도너츠

Website

https://donutskorea.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

DONUTS Korea (주식회사 도너츠), the Seoul-based subsidiary of Japanese DONUTS (founded 2007), operates across five IT domains — cloud services, games, live broadcasting, healthcare, and publishing media — via brands such as JOBCAN (enterprise attendance SaaS, 150,000 companies), Mixch (Japanese MZ live-stream platform, 5M MAU), DONUTS Games, Ray/Zipper fashion media, Clius (EMR), and Japan marketing services.

Ownership category

akta.pro rank

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. JOBCAN SaaS Subscription: Cloud-based time and attendance management & electronic approval solution sold to enterprises on a subscription basis. 150,000 companies globally have adopted the platform.
2. Mixch Platform & Event Monetization: Mobile live service platform generating revenue through live streaming, fan engagement features, and corporate brand/event partnerships. Hosts 1,500+ events annually for enterprise brand collaborations.
3. Publishing Media (Ray, Zipper, andGIRL): Print and digital fashion/lifestyle magazine publishing generating revenue from print sales, digital subscriptions, and advertising.
4. Game Publishing: Multi-genre game portfolio including mobile games, VR titles, and browser-based games generating revenue through game downloads, in-app purchases, and premium purchases.
5. Japan Marketing Services: Korean-to-Japan marketing services including influencer marketing, media seeding, online/offline advertising, and live commerce for brands seeking entry into the Japanese market.
6. Clius Medical Platform: Cloud-based electronic medical record card with online consultation functionality serving healthcare providers.

Go-to-market motion4 records

Distribution channels7 records

Marketing channels7 records

Core offering

DONUTS Korea (주식회사 도너츠) operates eleven distinct products and services across five IT domains: cloud-based attendance management (JOBCAN), mobile live streaming (Mixch), mobile and VR games (Donuts Games, Tokimeki VR), women's fashion publishing media (Ray, Zipper, andGIRL, mamaGIRL), cloud electronic medical records (Clius), the Sapporo Collection fashion event, and Korea-to-Japan marketing services for Korean brands entering Japan.

Product overview

DONUTS operates IT businesses across five core domains: cloud services, games, video/live streaming, healthcare, and publishing media. The company offers a diverse portfolio of products and services including JOBCAN (attendance management and electronic approval solution with 150,000+ corporate clients), Mixch (mobile live streaming platform with 17M cumulative users), Donuts Games (music/rhythm, military, and VR games), Ray and Zipper (fashion magazines with digital integration), Clius (cloud-based electronic medical records with online consultation), and Dokimeki VR (VTuber communication app). The Japan Marketing service enables Korean companies to target Japanese 2030 demographics through the company's owned media and influencer networks. These seemingly disparate businesses generate synergies, driving high growth rates since the company's founding in 2007.

Differentiator

Problem solved

Functional benefit

Brands

• JOBCAN: Time management and electronic approval solution for businesses, adopted by 150,000 companies globally
• Mixch
• Ray
• Zipper
• andGIRL
• mamaGIRL
• Clius
• SAPPORO COLLECTION
• Tokimeki VR (도키메키 VR)
• Donuts Games

Products and services

• JOBCAN (잡캔)

Quantifiable outcome

• 150,000 global companies use JOBCAN for time & attendance management
• +4 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• DeNA: Established Japanese mobile gaming and internet-services company with a broader portfolio across games, healthcare (DeNA Healthcare), and live services. Comparable to DONUTS' multi-vertical Japanese internet strategy.
• NAVER: Korean internet conglomerate with search, content (Webtoon), and Japan-market operations (LINE). Comparable to DONUTS in running cross-domain internet businesses with a strong Japan-Korea operating footprint.
• Kakao: Korean internet conglomerate with messaging, content, gaming, and mobility businesses. Comparable to DONUTS Korea in Korean internet/mobile consumer business and its multi-domain portfolio approach.
• GREE: Japanese mobile internet company with social gaming, media, and advertising businesses. Comparable to DONUTS for its Japanese mobile gaming and consumer live/entertainment focus.

Direct peers

• mixi: Japanese mobile/social gaming and live-streaming company (Monster Strike, FAMILYBASE). Comparable to DONUTS for its Japanese mobile-games portfolio and consumer live/community products overlapping Mixch.
• Bushiroad: Japanese entertainment conglomerate spanning mobile games, trading card games, publishing (magazines), and live events. Closely comparable to DONUTS' blend of Japanese mobile games, magazine publishing, and event businesses.
• CyberAgent: Japanese internet-media conglomerate operating AbemaTV (live streaming), Cygames (mobile games), and digital advertising. Most directly comparable to DONUTS as a Japan-headquartered multi-vertical internet/media holding company with overlapping live-streaming, gaming, and ad-tech businesses.
• DMM.com: Japanese internet conglomerate spanning games, online media, VR content, and SaaS. Comparable to DONUTS for its diversified IT portfolio and especially its VR/business-services arms overlapping with DONUTS' Tokimeki VR and JOBCAN.

Emerging players

• Anycolor: Operator of Nijisanji, the largest VTuber agency globally. Comparable to DONUTS' Tokimeki VR for its commercial focus on VTuber-led fan engagement and virtual experiences.
• Coly: Japanese mobile-game developer focused on female-targeted romance and idol titles. Comparable to DONUTS' games portfolio in targeting Japanese female gamer demographics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/andgirl_jp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DONUTS