imu

Name

imu

Legal name

imu augsburg GmbH & Co.KG

Website

https://i-m-u.de

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Organizational Development Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG)

Keywords

• Organizational development consulting
• Leadership development programs
• Transformation consulting services
• Team coaching services
• Executive coaching

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Organizational Consulting & Transformation Services: Core consulting engagements involving integral organizational development, transformation support, and strategic advisory services. Revenue is generated through project-based professional services fees, typically structured as multi-phase engagements with defined milestones.
2. Leadership Development Programs: Leadership programs, in-house training, and executive coaching delivered to organizations seeking to develop management capabilities and team effectiveness.
3. Publications and Self-Help Tools: Sale of the 'Logbuch' book (265 pages, €35 including VAT) - a practical handbook with tools, reflection exercises, and integral inputs for personal and organizational development. Practically tested in over 100 organizations.
4. Integral Training Programs: Comprehensive training offerings including 'Integrale Ausbildung' (integral training), 'Mindful Leadership', and resilience training programs, available as both open enrollment and in-house formats.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

imu augsburg GmbH & Co.KG is a German consulting firm that delivers integral organizational development services to mid-market, large enterprises, and non-profits in the DACH region. The company combines a proprietary integral methodology (Integrale Organisationsentwicklung) with diagnostic tools such as the Transformationslandkarte to support clients across transformation/change, purpose and strategy, leadership development, team development, agile organization, and individual coaching. In addition to consulting services, the company publishes and sells the 'Logbuch' handbook (€35) and runs structured training programs including the Integrale Ausbildung and Mindful Leadership programs.

Product overview

imu augsburg GmbH & Co.KG is a German integral organizational development consulting firm offering a portfolio of consulting services, training programs, and products. The core offering is Integrale Organisationsentwicklung (Integral Organizational Development) — a holistic methodology that addresses both inner dimensions (culture, values, relationships) and outer dimensions (structures, processes) of organizations. The Transformationslandkarte (Transformation Map) is a key proprietary tool developed collaboratively with clients to map organizational state and guide transformation. Service modules include Purpose und Strategie, Führungskräfteentwicklung, Teamentwicklung, Agile Organisation, Coaching, Integrale Ausbildung, Mindful Leadership, and an Integraler KI-Workshop. The company's primary product is the 'Logbuch – Wandel in deiner Organisation integral gestalten', a 265-page practical handbook (€35) containing tools and exercises for personal and organizational development, field-tested across more than 100 organizations. The offering is a unified integral consulting methodology with modular service components and a published book.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrale Organisationsentwicklung (Transformation and Change consulting) Multi-phase organizational transformation consulting that applies imu's integral methodology to simultaneously shape the social field (culture, relationships) and structures/processes of the client organization, with the goal of sustainable competence transfer to client key persons.
• Purpose und Strategie (Purpose and Strategy consulting) Consulting service that helps organizations discover and feel their purpose, crystallize it into a clear Purpose statement, and translate it into a concrete, realistic strategy that is fully aligned with the organization's contribution.
• Führungskräfteentwicklung (Executive / Leadership Development) Leadership development offering including Leadership Programs, in-house trainings, and individual coaching for executives handling complex, uncertain situations and creating space for innovation.
• Teamentwicklung (Team Development)

Quantifiable outcome

• Practically tested in over 100 organizations across Mittelstand, large enterprises, and non-profits
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• senze.aicoreTechnology or IntegrationPartnership for the development of AI-powered organizational assessment tools. The senze.ai platform enables scalable, data-based assessment of organizational development status and can interpret qualitative patterns in organizational data. This partnership enhances imu's transformation mapping capabilities with AI-driven analytics.
• WBS TRAINING AGminorOthersWBS TRAINING AG serves as a reference customer for imu's consulting services, with executive board member Heinrich Kronbichler providing a testimonial about successful transformation support. The relationship is primarily a customer reference rather than formal partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kienbaum Consultants International: Germany's largest dedicated HR and organizational consulting firm with broad services in leadership advisory, transformation, and HR strategy. Comparable in OD/leadership services but much larger scale, broader portfolio, and broader target market than imu.
• Korn Ferry: Global organizational consulting firm with dedicated practices in leadership development, organizational transformation, and culture change. Comparable OD capabilities but at enterprise scale with global delivery and proprietary assessment tools.
• McKinsey Organization Practice: Global management consulting firm with a dedicated Organization Practice covering culture, change management, leadership, and agile transformations. Overlaps in the enterprise transformation and leadership development space, but at vastly different scale, delivery model, and price point than boutique firm imu.
• Gallup: Global research and consulting firm with deep practices in employee engagement, leadership development, and strengths-based management. Comparable in OD-adjacent advisory services and leadership development focus, though at much greater scale and with proprietary assessment IP.

Direct peers

• Beratergruppe Neuwaldegg: Vienna-based consulting firm specializing in organizational development, leadership, and change management with a holistic, integral-adjacent approach. Comparable in methodology orientation and DACH enterprise target market.
• next:consult: Munich-based management and organizational consulting firm with strong practices in transformation, leadership development, and agile transitions for DACH mid-market and enterprise clients. Comparable in scope of services (leadership, team, agile OD) and target customer profile.
• Trigon Entwicklungsberatung: Austrian organizational development consultancy with a comparable holistic methodology that combines business, human, and systemic dimensions, targeting DAX and mid-market clients in the DACH region. Comparable methodology philosophy and DACH enterprise focus.
• Metaplan: Also headquartered in Augsburg, Metaplan is a long-established German organizational development and strategy consulting firm with a comparable boutique OD practice focused on enabling organizational change, dialogue-based consulting, and culture work. Direct overlap with imu in geography, methodology positioning, and DACH Mittelstand client base.
• Malik Management Centre: St. Gallen-based management consulting firm and education provider built around a systems-based management framework (St. Gallen Management Model). Comparable as a DACH thought-leadership-driven OD/management consulting firm with published methodology and executive education.

Emerging players

• Great Place to Work Germany: German arm of the global Great Place to Work network providing culture assessment, certification, and consulting for organizational development. Comparable in serving DACH enterprise clients seeking culture and engagement transformation, with adjacent IP/certification positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/imu-augsburg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about imu