MarketUP
MarketUP is a Prague-based, founder-owned full-service digital marketing agency founded in 2010, serving 70+ enterprise clients across CEE with integrated strategy, creative, media, and data services supported by proprietary Marketing Mix Modeling and reporting infrastructure.
- Company typePrivate
- Founded2010
- HeadquartersSmichov, Czechia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MarketUP does
MarketUP (legal entity Marketup s.r.o.) is a Prague-headquartered, full-service digital marketing agency founded in 2010 by Miroslav Král and Tomáš Ševčík. The firm operates four integrated service pillars — Strategy, Creative Communication, Media, and Data & Technology — serving enterprise clients with performance marketing, brand building, SEO, social media, influencer marketing, and data analytics across verticals including retail, financial services, FMCG, telecommunications, and industrial. Its technology stack centers on a proprietary Marketing Mix Modeling solution, custom Google BigQuery/Cloud Functions reporting pipelines, and a centralized media planning system co-developed with Czech Technical University under EU Prague Voucher funding.
The agency is privately held, founder-owned, and operates without disclosed institutional investors. Revenue is generated through negotiated professional service fees on long-term contracts and project-based engagements, with active client portfolio of 70+ accounts, 1,000+ campaigns delivered, and managed advertising budgets exceeding 600 million CZK. Distribution is direct enterprise sales via relationship building, competitive tenders, and referrals, primarily in the Czech Republic with active expansion into Slovakia, Poland, Hungary, Austria, and Romania.
The company's revenue base is described qualitatively as "in the order of hundreds of millions CZK," and it carries certified partner status with Google (Premier Partner, top 3%), Meta Business Partner, Seznam Sklik TOP 10, Adform, and Criteo. MarketUP has accumulated sustained industry recognition including Google Premier Partner Awards Breakthrough Excellence (2023), Effie Awards, EMEA IN2 SABRE Awards, Lemur Awards, WebTop100, Deloitte Czechia Best Managed Companies (2025-2026), and consecutive Czech Superbrands Business titles (2021-2025).
MarketUP firmographics
Firmographics- Name
- MarketUP
- Legal name
- Marketup s.r.o.
- Website
- https://marketup.cz
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MarketUP is a Prague-based, founder-owned full-service digital marketing agency founded in 2010, serving 70+ enterprise clients across CEE with integrated strategy, creative, media, and data services supported by proprietary Marketing Mix Modeling and reporting infrastructure.
- Ownership category
- akta.pro rank
MarketUP industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
- akta.pro secondary industries
- Paid Social Media Buying (BPAFABAD), Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB)
Keywords
Where MarketUP is headquartered
LocationHeadquarters
- HQ city
- Smichov
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
MarketUP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Marketing Services: Full-service digital marketing agency providing strategy, creative services, media buying, data analytics, SEO, social media management, and influencer marketing. Revenue generated through professional service fees on long-term client contracts and project-based engagements.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
MarketUP product offering
Product offeringCore offering
MarketUP is a full-service digital marketing agency that delivers integrated campaigns combining strategy, creative communication, media buying, and data & technology services to enterprise clients. The agency manages the full spectrum from brand-building and performance campaigns through SEO, social media, influencer marketing, and analytics, supported by proprietary MMM and real-time reporting tools.
Product overview
MarketUP is a Prague-based full-service digital marketing agency founded in 2010, offering a unified portfolio of services that combines four main pillars: Strategy, Creative Communication, Media, and Data & Technology. The agency delivers integrated campaigns that build brands and drive business results through evidence-based marketing. Key service modules include integrated campaigns, social media management, brand design, content marketing, influencer marketing, data analytics, SEO, data visualization/reporting with Looker Studio, Marketing Mix Modeling (MMM), UX optimization, GEO/AIO for AI search engines, and campaign optimization. The agency also provides educational services through its Business Breakfast seminar series. Operating with over 70 clients and managing over 1000 campaigns with budgets exceeding CZK 600 million, MarketUP positions itself as a comprehensive digital marketing partner covering the full spectrum from strategic planning through creative execution to data-driven optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Services Marketing strategy development for enterprise clients, including customer research, brand positioning, communication strategy, and evidence-based marketing planning. Sold as a standalone engagement or as part of integrated campaigns.
- Creative Communication Services Brand design, integrated campaigns, social media management, content marketing, and influencer marketing execution delivered as a service module to enterprise clients.
- Media Services Media strategy, media buying (open auction, private deals, direct buys), brand and performance campaign management, and campaign optimization across online and offline channels including Google, Seznam, Microsoft, Meta, LinkedIn, X, Pinterest, Twitch, Reddit, and CTV.
- Data & Technology Services Data analytics, SEO optimization, UX analysis, Marketing Mix Modeling, real-time reporting dashboards, and GEO/AIO services for AI search engines (ChatGPT, Gemini, Claude, Perplexity, Copilot), delivered to enterprise clients.
- Business Breakfast Seminars Educational seminars and workshops for clients and prospects covering digital marketing trends, customer experience and best practices drawn from over 1,000 campaigns managed by the agency.
Quantifiable outcome
- Revenue growth from 44M to 232M CZK with PNO reduction from 11.2% to 5.7% over 5 years for UNI HOBBY
- +4 more outcomes
Companies that use MarketUP
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles3 records
MarketUP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
AI capability10 records
Feature4 records
MarketUP partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- GooglecoreGoogle Premier Partner status placing MarketUP among top 3% of agencies. Certified for Google Marketing Platform including DV360. Awarded Breakthrough Excellence in Lead Generation at Google Premier Partner Awards 2023.
- MetacoreCertified Meta Business Partner for Facebook and Instagram advertising.
- Seznam SklikcoreTOP 10 certified agency based on media spend in Seznam advertising platform.
- AdformcoreCertified Adform partner for programmatic advertising.
- AKA (Asociace komunikačních agentur)minorMember of Association of Communication Agencies. Supports Férový influencer and Férový tendr initiatives.
- APEK (Asociace pro elektronickou komerci)minorMember of Association for Electronic Commerce.
- CriteocoreCriteo Partner for retargeting and programmatic advertising solutions.
- Microsoft AdvertisingcorePartner for Bing, Yahoo, DuckDuckGo advertising campaigns.
- NMS Market ResearchminorResearch partner for Komerční banka digital audit project, providing research and hypothesis development.
- České vysoké učení technické v Praze - Fakulta informačních technologiíminorAcademic partner for development of media planning system funded by Prague voucher innovation program. Provides student and doctoral involvement in real project.
Scale indicators4 records
Recent moves1 record
MarketUP competitors and assessment
Company assessmentDirect peers
- Performics: Publicis's performance-marketing and commerce network operating globally including CEE. Directly comparable to MarketUP for performance-media, e-commerce optimization, and data-led client mandates.
- Mediacom: WPP's global media agency with active operations across CEE. Competes with MarketUP for enterprise media-planning and buying mandates, especially from clients needing integrated offline-plus-digital planning at scale.
- PHD: Omnicom's strategic media network with strong CEE presence, known for data-driven planning and innovation in media strategy. Competes with MarketUP for the same data-led, evidence-based marketing briefs from CEE enterprise clients.
- Ogilvy: Global full-service creative + digital agency with an active Prague office serving enterprise clients in CEE. Competes head-to-head with MarketUP for integrated brand-and-performance mandates from clients such as IBM, Nestlé, and similar multinationals in the region.
- Wavemaker: Global media and content agency within WPP with a strong performance-marketing orientation and significant CEE presence. Comparable to MarketUP because both operate as mid- to large-scale full-service digital shops competing for the same enterprise media-buying and data-led briefs across Central Europe.
- Hearts & Science: Omnicom's performance-oriented media agency built around data-driven, audience-first planning. Comparable to MarketUP in its focus on evidence-based marketing, media-buying analytics, and measurable client outcomes.
- VMLY&R: WPP's digital-transformation and customer-experience agency operating across CEE. Closely comparable to MarketUP in its blend of creative, commerce, martech, and data-driven campaign execution for enterprise clients.
Broad incumbents
- Publicis Groupe: Global communications group with a strong CEE network (Publicis, Leo Burnett, Saatchi & Saatchi, Performics). Competes with MarketUP on enterprise RFPs but offers broader multinational scale, deeper media rebates, and integrated creative-plus-media delivery.
- Dentsu: Global agency network with significant Czech/CEE operations (Dentsu Creative, Dentsu Media, Merkle). Comparable as a full-service alternative for large enterprise advertisers, with stronger international scale and proprietary martech stack.
- Havas: Global communications group operating Havas Creative, Havas Media, and Arnold Clark across CEE. Comparable full-service alternative to MarketUP for clients seeking integrated creative, media, and digital transformation under one roof.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MarketUP social profiles
Digital presenceMarketUP compliance and trust
Trust signalCompliance21 records
MarketUP financial estimates
Financial estimateRevenue estimate
Valuation estimate
MarketUP leadership team
Management profileNumber of profiles
Profiles15 records
MarketUP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MarketUP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MarketUP
What does MarketUP do?
MarketUP is a full-service digital marketing agency that delivers integrated campaigns combining strategy, creative communication, media buying, and data & technology services to enterprise clients. The agency manages the full spectrum from brand-building and performance campaigns through SEO, social media, influencer marketing, and analytics, supported by proprietary MMM and real-time reporting tools.
Is MarketUP a public or private company?
MarketUP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MarketUP founded?
MarketUP was founded in 2010. It employs 11 to 50 people.
Where is MarketUP based?
MarketUP is headquartered in Smichov, Czechia, in the Europe region.
How does MarketUP make money?
One revenue line is on record: digital Marketing Services.
Who are MarketUP's main competitors?
Direct peers on record are Performics, Mediacom, PHD, Ogilvy, Wavemaker, Hearts & Science and VMLY&R. Broad incumbents are Publicis Groupe, Dentsu and Havas.
Does MarketUP have an API?
No public API is recorded for MarketUP.
What industry is MarketUP in?
MarketUP's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio), with a secondary code of BPAFABAD, Paid Social Media Buying. Its NAICS code is 54183 and its SIC code is 7311.