NMS Market Research

What NMS Market Research does

NMS Market Research s.r.o. is a privately-held market research and consumer-insight firm founded in 1999 and headquartered in Prague, Czech Republic. The company provides quantitative research, qualitative research, mystery shopping, brand and market analysis, product development research, communication and media research, and political and social research (including published electoral models) to enterprise clients in automotive, financial services, telecommunications, retail, FMCG, healthcare, energy, and government/tourism. Approximately 51-100 employees deliver projects across four countries via wholly-owned regional entities: NMS Market Research Slovakia s.r.o. (Bratislava) and NMS Hungary Kft. (Budapest) in Central Europe, plus a Thailand operation in Southeast Asia. Member of ESOMAR, SIMAR, SAVA, and MSPA and operates under GDPR-compliant data-handling practices.

The firm's technology backbone consists of three proprietary platforms built and operated in-house. Askero is a Computer-Assisted Web Interviewing (CAWI) survey tool with full mobile/tablet/desktop responsiveness, offline capability, copy-protection, personalized invitations, and API/SSO connectivity for client integration. Echonity is an online qualitative research environment supporting moderated forums, insight communities, consumer diaries, polls, gamification, automated incentives, and SSO. Boardia is a visualization/reporting dashboard with configurable views, multilingual output, hierarchical user access, and AI-driven coding and evaluation of open-ended text responses. The firm also owns and operates physical research studios in Prague (two studios with one-way-mirror observation), Bratislava, and Budapest. Annual scale metrics include 1,021 projects, 375,582 online surveys, 44,980 community posts, 25,497 mystery shopping visits, and 712 qualitative interviews.

NMS generates revenue through project-based professional-services engagements with custom pricing tied to scope, methodology, sample size, and deliverables; no published pricing tiers exist. Go-to-market is sales-led and direct, combining website lead capture (quote-request CTAs), thought-leadership content (regular electoral models and consumer-trend press releases), earned media coverage of public opinion work, and industry-association participation. Long-tenured enterprise engagements anchor the book — for example mystery shopping for O2 (150+ stores since 2015), Moneta Money Bank (7 years), Dr. Max (since 2013), and Mercedes-Benz (since 2014).

Name

NMS Market Research

Legal name

NMS Market Research s.r.o.

Website

https://nms.global

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

NMS Market Research is a privately-held Central European market research firm serving enterprise clients across automotive, banking, telecom, retail, FMCG, healthcare, and government. The company operates proprietary platforms (Echonity, Askero, Boardia) from offices in Czech Republic, Slovakia, Hungary, and Thailand.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Advertising (7310)

akta.pro primary industry

Custom Market Research (Ad Hoc Studies, Segmentation, U&A) (MPAAALAC)

akta.pro secondary industries

Market Research & Consumer Insights (BPAHALAA), Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL), Policy, Regulatory & Public Affairs Research (BPAHALAF), Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)

Keywords

• Market research services
• Customer experience research
• Mystery shopping services
• Online survey platforms
• Brand health analysis

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Market Research Services: NMS Market Research operates as a professional services firm delivering custom market research projects to enterprise clients. Revenue is generated through project-based engagements including quantitative research, qualitative research, mystery shopping, public opinion polling, and advisory services. The company works with hundreds of clients globally, primarily in Central Europe and Southeast Asia, serving industries including automotive, finance, retail, telecommunications, FMCG, healthcare, and politics/society.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

NMS Market Research is a full-service market research agency that designs and executes custom quantitative and qualitative research projects for enterprise and institutional clients across Central Europe and Southeast Asia. Its offering is enabled by three proprietary platforms (Echonity for online insight communities, Askero for CAWI surveys, Boardia for analytics) and its own research studios, with services covering customer experience (mystery shopping, satisfaction, online reviews monitoring), brand and market analysis, product development, communication and media research, and political and public opinion polling.

Product overview

NMS Market Research offers a portfolio of proprietary research technology platforms combined with professional research services. The core technology stack includes three main platforms: Echonity (online insight communities and qualitative research), Boardia (research dashboards and visualization with AI-powered text analysis), and Askero (CAWI survey tool for quantitative online research). These platforms cover the full research journey from respondent engagement to decision-ready reporting. The company also operates physical Research Studios in Prague, Bratislava, and Budapest for in-person qualitative research. Research services span Customer Experience (mystery shopping, satisfaction measurement, online reviews monitoring), Brand & Market Analysis, Product Development (UX testing), Politics & Society (election research, public opinion polling), and Communication & Media research.

Differentiator

Problem solved

Functional benefit

Brands

• Echonity: Modern qualitative research environment for moderated forums, online communities, consumer diaries, blogs and polls.
• Boardia
• Askero

Products and services

• Echonity Modern qualitative research environment for moderated forums, online communities, consumer diaries, blogs, and polls, designed for brand tests, concept tests, customer journey research, satisfaction research, and ethnographic studies. Includes gamification elements, automated incentives, AI-supported analysis, and SSO integration with client systems. Built and operated by NMS Market Research.
• Askero Proprietary Computer-Assisted Web Interviewing (CAWI) survey tool for online research with full mobile, tablet, and desktop responsiveness, offline capability during weak signal, sophisticated questionnaire creation with commenting, advanced question formats, API connectivity, fieldwork progress tracking, personalized invitations, embedded survey support, copy-protection and duplicate submission prevention, and export capabilities.
• Boardia Flexible visualization tool for presenting research outputs with easy-to-configure dashboards, instant reporting and notifications, data exports, cross-device accessibility, integration with client systems, GDPR compliance, hierarchical user access for different management levels, automated AI coding and evaluation of text responses, and multilingual reporting capabilities.
• Research Studios Professional facilities for qualitative research including focus groups, in-depth interviews, concept testing, and workshops. Located in Prague (2 studios), Bratislava, and Budapest. Features one-way mirror observation rooms, client viewing rooms, and full technical equipment for in-person research.
• Mystery Shopping Service that objectively measures service quality and compliance with standards in real customer interactions across branch networks, retail outlets, pharmacies, petrol stations, and telecom stores. Delivers results in 24/7 app reporting with KPIs, visit comments, real-time alerts for critical issues, and benchmarking against competitors.
• Online Reviews Monitoring Automated collection and analysis of reviews across multiple platforms (Google Maps, Mapy.cz, Facebook) consolidated in one dashboard. Includes text analytics of comments, executive summaries, alerts for negative reviews, and direct response capabilities for managing online reputation.

Quantifiable outcome

• 1,021 projects completed in one year
• +2 more outcomes

Named customers26 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Qualtrics: Tech-led experience management and survey platform increasingly used by enterprises for in-house market research. Represents the platform-based, DIY alternative NMS competes against when clients consider bringing research in-house.
• Forsta: Technology-led research platform (formerly Decipher/FocusVision) covering survey programming, text analytics, and community research. Direct competitive overlap with NMS's Echonity/Askero/Boardia stack on a global scale.

Broad incumbents

• NielsenIQ: Global market research incumbent (formed via the GfK/Nielsen consumer spin-out) with consumer panel, retail measurement, and brand tracking at massive scale. Represents the upstream consolidation pressure on mid-sized agencies like NMS.
• Ipsos: Global market research leader with strong CEE presence and a portfolio spanning brand, customer experience, and public opinion research. Direct overlap in nearly every NMS service line, but with vastly larger scope and R&D investment.
• GfK (Consumer panel business): Global consumer research and panel operator (now part of NielsenIQ). Overlaps with NMS in retail/FMCG research, brand health, and panel-based consumer insights, though at significantly greater scale.
• Kantar: Global research, insights, and consultancy firm with deep coverage in brand tracking, consumer panels, and ad effectiveness — categories NMS competes in — across all of NMS's geographies.

Direct peers

• STEM/MARK: Prague-based full-service market research agency operating in the Czech Republic and Slovakia with very similar capabilities: quantitative/qualitative research, mystery shopping, and election polling. Most directly comparable to NMS in scale, geography, and service mix.
• MEDIAN: Czech/Slovak market research and public opinion polling agency with longstanding election models and a broad commercial research practice. Highly comparable to NMS in geography, methodology mix, and political polling focus.

Regional players

• Nielsen Admosphere: Czech media and consumer research firm that is the local affiliate of global Nielsen. Competes with NMS in audience measurement, consumer insights, and brand research in the Czech Republic while operating under a different ownership structure.
• Factum: Poland-based full-service research agency with overlapping service lines (consumer insights, public opinion research, social research). Comparable business model and adjacent CEE geography makes it a natural regional peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nms_czech
• Facebookfacebook.com/nmsmarketresearchczech
• LinkedInlinkedin.com/company/nms-market-research-czech

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NMS Market Research