Look Good Feel Better
Look Good Feel Better is a 501(c)(3) nonprofit that delivers free, volunteer-led beauty workshops and digital beauty guides to cancer patients in 27 countries, helping them manage appearance-related side effects of treatment.
- Company typePrivate
- Founded1989
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Look Good Feel Better does
Look Good Feel Better is a 501(c)(3) nonprofit public service program operated by the Look Good Feel Better Foundation, the charitable arm of the Personal Care Products Council. Founded in 1989 and headquartered in Washington, D.C., the organization delivers free, non-medical, brand-neutral beauty workshops to people undergoing cancer treatment, teaching practical techniques to manage appearance-related side effects such as skin changes, hair loss, and nail damage. Its core product set comprises in-person workshops at hospitals and oncology centers, LIVE virtual workshops, six topical Beauty Guides (Skincare, Makeup, Nail Care, Hair, Styling, and Men & Teens), and free cosmetic kits assembled from donated products. Supplementary digital content includes the Feel Better Moments short-form social series and Feel Better Sessions, while the annual BeautyCares DreamBall serves as the flagship fundraising event.
The underlying technology is intentionally low-tech: the program runs on standard web platforms, conventional digital content distribution, and human-facilitated workshop delivery rather than proprietary software or AI systems. Participants are reached through a multi-channel model spanning healthcare provider referrals, community centers, retail partners (most recently JCPenney salons), and a 26-country licensed-affiliate network.
Revenue is generated entirely through philanthropy — corporate grants from Personal Care Products Council member companies (P&G Beauty is a named primary website sponsor, alongside Estée Lauder, L'Oréal, Mary Kay, Avon, Coty, Ulta Beauty, Walgreens Boots Alliance, and Wella), individual donations, event fundraising, and cause-marketing partnerships — and is not publicly disclosed. With only 1–10 paid employees but a volunteer base exceeding 7,800 trained beauty professionals, the operating model is highly leveraged: in-kind product donations, pro-bono volunteer labor, and partner-hosted venues allow the program to reach 655,500 participants annually across 27 countries at a small cash budget.
Look Good Feel Better firmographics
Firmographics- Name
- Look Good Feel Better
- Legal name
- Look Good Feel Better Foundation
- Website
- https://lookgoodfeelbetter.org
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Look Good Feel Better is a 501(c)(3) nonprofit that delivers free, volunteer-led beauty workshops and digital beauty guides to cancer patients in 27 countries, helping them manage appearance-related side effects of treatment.
- Ownership category
- akta.pro rank
Look Good Feel Better industry classification
Industry- Product category
- Cancer Support Services
- NAICS
- Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Other Personal Care Services (81219), Personal Care Services (8121)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Everyday Makeup Application (HSALAHAA)
- akta.pro secondary industries
- Classic/European Facials (HSALADAA), Mobile/On-Location Makeup Services (HSALAHAJ), Makeup Trials & Consultations (HSALAHAI)
Keywords
Where Look Good Feel Better is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Look Good Feel Better business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Corporate Donations and Grants: Look Good Feel Better is funded primarily through generous corporate support from Personal Care Products Council member companies, P&G Beauty, and other beauty industry partners who provide financial grants and product donations. These corporate partnerships form the backbone of funding.
- Individual Donations: Individual donors contribute to the organization through the website and direct mail. The organization is a 501(c)(3) nonprofit organization.
- Event Fundraising: The annual BeautyCares DreamBall and other events like Charity Day generate fundraising revenue from ticket sales, sponsorships, and donations from attendees and corporate supporters.
- Partnership Promotions: When customers purchase products from participating beauty brands, a portion may benefit Look Good Feel Better through cause marketing partnerships and promotional campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free Workshop Program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Look Good Feel Better product offering
Product offeringCore offering
Look Good Feel Better is a non-medical, brand-neutral public service program that teaches beauty techniques to people undergoing cancer treatment. It delivers free in-person and live virtual workshops led by trained volunteer beauty professionals, complemented by step-by-step beauty guides, free cosmetic kits with donated products, and ongoing digital content. The program addresses appearance-related side effects of treatment (skin, hair, nail, and body changes) to help participants restore confidence and self-esteem during and after cancer care.
Product overview
Look Good Feel Better is a non-medical, brand-neutral cancer support program offering free in-person and virtual workshops alongside comprehensive digital resources. The core offerings include In-Person Workshops and LIVE Virtual Workshops where certified beauty professionals teach participants beauty techniques, supported by Free Cosmetic Kits containing donated products. The Beauty Guides provide step-by-step instruction across six categories (Skincare, Makeup, Nail Care, Hair, Styling, and Men & Teens). The program is supplemented by digital content through Feel Better Moments and Feel Better Sessions, while the annual BeautyCares DreamBall event serves as the program's primary fundraising vehicle.
Differentiator
Problem solved
Functional benefit
Products and services
- In-Person Workshops
- LIVE Virtual Workshops
- Beauty Guides
- Free Cosmetic Kits
- Feel Better Moments
- Feel Better Sessions
- BeautyCares DreamBall
Quantifiable outcome
- 97% of LGFB participants rated the program as very useful or useful
- +3 more outcomes
Companies that use Look Good Feel Better
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Look Good Feel Better technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Look Good Feel Better partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, notable and core.
- JCPenneyflagshipLife-affirming cancer support program comes to JCPenney stores nationwide. JCPenney Salon Professionals specially trained and certified by Look Good Feel Better will lead workshops in stores and salons. This first-of-its-kind retail partnership makes the program more accessible to more communities.
- Lord & TaylornotableLord & Taylor hosted an all-store Charity Day event benefiting Look Good Feel Better, featuring fitness classes, fashion shows, and manicures with 100% of proceeds and a percentage of sales going to the organization. Generated 36+ million traditional media impressions and 7+ million social media impressions.
- Carol Cole Company (NuFace)notableCarol Cole Company, manufacturer of NuFace, became one of the first Look Good Feel Better cause marketing partners in 2009. Founder Carol Cole is a 13-year cancer survivor and enthusiastic supporter of the program.
- Professional Beauty AssociationcorePBA is the largest organization of salon professionals representing salons/spas, distributors, manufacturers, and licensed professionals. PBA encourages Look Good Feel Better participation among beauty professionals and recruits its members to volunteer with the program. The collaboration provides the volunteer workforce that delivers workshops.
- Personal Care Products Council FoundationcoreThe charitable arm of the Personal Care Products Council (the national representative of the personal care products industry) founded Look Good Feel Better in 1989. The Foundation provides program oversight, makeup, materials, and financial support to implement the program's services.
- Healthcare Partners (Hospitals and Cancer Centers)coreHospitals, cancer treatment centers, and oncology offices serve as delivery locations for in-person Look Good Feel Better workshops, integrating the program into comprehensive cancer care.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Look Good Feel Better competitors and assessment
Company assessmentDirect peers
- Young Survival Coalition: Nonprofit supporting young women diagnosed with breast cancer through resources, programming, and community. Comparable as a free, donation-supported service organization addressing the unique psychosocial and quality-of-life needs of a specific cancer demographic.
- Cleaning for a Reason: Nonprofit providing free non-medical services (house cleaning) to women in cancer treatment. Closely comparable service model: free, volunteer-delivered, non-medical support designed to give cancer patients back a sense of normalcy and dignity.
- Cancer Support Community: Nonprofit providing free psychosocial and emotional support services to cancer patients and families, including workshops and support groups. Highly comparable as a free, non-medical quality-of-life service provider for people in cancer treatment.
- CancerCare: Nonprofit offering free support services including counseling, support groups, educational workshops, and financial assistance to cancer patients. Very directly comparable as a free, non-medical support provider relying on donations and corporate partners.
Broad incumbents
- Livestrong Foundation: Long-standing cancer support nonprofit addressing practical, emotional, and financial issues for cancer survivors. Comparable in mission to improve quality of life for cancer patients beyond medical treatment.
- National Breast Cancer Foundation: Nonprofit providing free mammograms, education, and patient navigation services to women affected by breast cancer. Comparable in serving women in cancer treatment, with overlapping corporate beauty and retail partnerships.
- American Cancer Society: Largest U.S. cancer nonprofit providing research, patient support, and education. While broader in mission, ACS runs Look Good Feel Better through its global affiliate network (including the U.S. program) and competes for cancer-support donor dollars.
- Susan G. Komen: Large breast cancer-focused nonprofit combining research funding, patient support, and awareness. Comparable in serving women affected by cancer and raising funds through mass-market galas and cause marketing.
Emerging players
- Stupid Cancer: Nonprofit focused on adolescent and young adult (AYA) cancer support, including community programming and resources. Comparable as an underserved demographic-focused cancer support nonprofit (parallel to LGFB's Men & Teens programming).
- Twist Out Cancer: Nonprofit providing community-based psychosocial support for cancer survivors through creative programs and shared experiences. Comparable as a smaller, mission-driven nonprofit focused on the emotional and identity aspects of cancer survivorship.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Look Good Feel Better social profiles
Digital presenceLook Good Feel Better financial estimates
Financial estimateRevenue estimate
Valuation estimate
Look Good Feel Better leadership team
Management profileNumber of profiles
Profiles1 record
Look Good Feel Better funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Look Good Feel Better M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Look Good Feel Better
What does Look Good Feel Better do?
Look Good Feel Better is a non-medical, brand-neutral public service program that teaches beauty techniques to people undergoing cancer treatment. It delivers free in-person and live virtual workshops led by trained volunteer beauty professionals, complemented by step-by-step beauty guides, free cosmetic kits with donated products, and ongoing digital content. The program addresses appearance-related side effects of treatment (skin, hair, nail, and body changes) to help participants restore confidence and self-esteem during and after cancer care.
Is Look Good Feel Better a public or private company?
Look Good Feel Better is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Look Good Feel Better founded?
Look Good Feel Better was founded in 1989. It employs 1 to 10 people.
Where is Look Good Feel Better based?
Look Good Feel Better is headquartered in Washington, United States, in the North America region.
How does Look Good Feel Better make money?
Four revenue lines are on record. Corporate Donations and Grants are the primary driver. The others are individual Donations, event Fundraising and partnership Promotions.
Who are Look Good Feel Better's main competitors?
Direct peers on record are Young Survival Coalition, Cleaning for a Reason, Cancer Support Community and CancerCare. Broad incumbents are Livestrong Foundation, National Breast Cancer Foundation, American Cancer Society and Susan G. Komen. Emerging players are Stupid Cancer and Twist Out Cancer.
Does Look Good Feel Better have an API?
No public API is recorded for Look Good Feel Better.
What industry is Look Good Feel Better in?
Look Good Feel Better's product category is Cancer Support Services. Its primary akta.pro industry code is HSALAHAA, Everyday Makeup Application, with a secondary code of HSALADAA, Classic/European Facials. Its NAICS code is 812112 and its SIC code is 8000.