HAOC

What HAOC does

Hospital Augusto de Oliveira Camargo (HAOC) is a charitable general hospital founded in 1933 in Indaiatuba, São Paulo, Brazil, operated by the Fundação Leonor de Barros Camargo, a family-controlled nonprofit foundation. It is the only hospital in Indaiatuba providing SUS (Brazilian public health system) services, serving a city of more than 200,000 residents with 300+ inpatient beds and 320,000+ annual patient encounters. The hospital delivers comprehensive care including advanced interventional cardiac procedures (Pulsed Field Ablation, TAVI, Shockwave), 7,000+ surgeries annually, 2,400+ births annually, hemodialysis, oncology, and full emergency services. Subsidiary operations include LabHAOC (three regional diagnostic units), HAOC Saúde (proprietary health insurance product), and HAOC Odonto (dental services), extending the brand into adjacent healthcare verticals.

HAOC's revenue model blends SUS reimbursement for approximately 80% of activity with private insurance and out-of-pocket payments for the remaining 20%. The hospital holds ONA III accreditation, operates a medical residency program, and runs the regional CIHDOTT organ donation committee in partnership with UNICAMP, embedding it in the regional physician referral network. The foundation governance structure and 93-year heritage have produced a durable brand trust that newer entrants cannot easily replicate.

The institution is in an active expansion phase: a new hospital complex (expanding the facility from 9,000m² to 25,000m²) is under construction, a new SUS Maternity Ward opened in February 2025, and the PAPI Pediatric Emergency Room was inaugurated in August 2025. Advanced cardiac procedures that were previously unavailable in Indaiatuba are being progressively introduced, including the city's first Pulsed Field Ablation case in April 2026. Leadership transitioned in 2025 following the death of long-time director Agostinho de Camargo Moraes Neto, with Roberto Lara continuing as Provedor under the foundation's governance.

Name

HAOC

Legal name

HAOC - Hospital Augusto de Oliveira Camargo

Website

https://haoc.org.br

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Charitable general hospital in Indaiatuba, Brazil, founded 1933 and operated by Fundação Leonor de Barros Camargo. Serves 200,000+ residents as the only SUS provider, with 300+ beds, advanced cardiac procedures, and subsidiary diagnostic and insurance services.

Ownership category

akta.pro rank

Headquarters

HQ city

Indaiatuba

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. SUS (Sistema Unico de Saude) - Public Healthcare: Approximately 80% of hospital activity comes from SUS patients. The hospital is the only facility in Indaiatuba providing SUS coverage, participating in Central de Vagas da DIR XII and various health secretary projects including Urgency/Emergency, Safe Maternity, Humanized Birth, Nascer Bem, and Hospital Humanization programs.
2. Health Insurance Plans (Convenios): Hospital provides emergency care and services to patients with health insurance plans through authorization networks (Autorizanet) and credentialing systems (Crednet).
3. Diagnostic Services: Laboratory, imaging (X-ray, tomography, mammography, ultrasound, MRI), and clinical analysis services for both SUS and insurance patients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

HAOC (Hospital Augusto de Oliveira Camargo) is a charitable nonprofit hospital located in Indaiatuba, Brazil, operated by Fundação Leonor de Barros Camargo. The hospital delivers comprehensive medical services including diagnostics, complex surgeries, maternity care, cardiac procedures, and specialized treatments across multiple departments. It serves patients through the public Unified Health System (SUS), private health insurance plans, and out-of-pocket arrangements.

Product overview

HAOC (Hospital Augusto de Oliveira Camargo) is a charitable hospital institution in Indaiatuba, Brazil, offering a comprehensive portfolio of healthcare services. The hospital provides diagnostic services including colonoscopy, endoscopy, clinical laboratory analyses, radiology, magnetic resonance imaging, tomography, and ultrasonography. It operates clinical services such as dialysis, hemodialysis, hyperbaric therapy, lithotripsy, maternity care, and adult/neonatal intensive care. The hospital features a cardiology department with diagnostic capabilities including echocardiogram, stress testing, ECG, MAPA, and Holter monitoring. A hemodynamics laboratory supports cardiac catheterization and interventional procedures. The hospital operates three laboratory units across different locations in Indaiatuba. Approximately 80% of services are provided through SUS (public health system) with the remainder through private insurance.

Differentiator

Problem solved

Functional benefit

Brands

• LabHAOC: Laboratório de Análises Clínicas HAOC - clinical analysis laboratory with multiple units in Indaiatuba
• HAOC Saúde
• HAOC Odonto Indaiatuba

Products and services

• Cardiology Services Diagnostic and interventional cardiac care including PFA (pulsed field ablation) procedures and other advanced electrophysiology treatments for patients with heart conditions.
• Maternity and Obstetric Services Labor and delivery care, prenatal and postnatal services for expectant mothers in the Indaiatuba region.
• Urology Services Urological diagnostics and treatment including Shockwave lithotripsy for non-invasive treatment of kidney stones.
• Surgical Services General and complex surgical procedures performed by multi-specialty surgical teams across multiple disciplines.
• Diagnostic Imaging Services Advanced imaging diagnostics including CT, MRI, ultrasound, and X-ray to support clinical decision-making across departments.
• Neurology Services Diagnosis and treatment of neurological conditions provided by neurologists and supporting clinical staff.
• Orthopedics Services Orthopedic consultations, procedures, and trauma care for musculoskeletal conditions.
• Pediatrics Services Medical care for infants, children, and adolescents, including outpatient consultations and inpatient pediatric care.
• Oncology Services Oncology consultations and treatment planning for patients with cancer, including chemotherapy administration.

Quantifiable outcome

• 320,000+ annual patient encounters
• +3 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Santa Casa de Misericordia de Sao PaulocoreStrategic or Co-development PartnerHistorical partnership from the hospital's founding in 1933. Professionals from Santa Casa helped develop the hospital's original plans and provided expertise during the early years of operation in Indaiatuba.
• UNICREDminorChannel Partner/ Reseller/ DistributorHealth insurance partner for employee/associate coverage. HAOC accepts UNICRED insurance plans.
• COOMEPIminorChannel Partner/ Reseller/ DistributorHealth insurance partner. HAOC accepts COOMEPI insurance plans.
• ABRAMGEminorChannel Partner/ Reseller/ DistributorBrazilian Association of Hospital Management Companies - industry association partner.
• ANSminorOthersAgencia Nacional de Saude - National Health Agency, regulatory body overseeing health insurance operations.
• Rede Saude FilantropicaminorOthersPhilanthropic Health Network - association of charitable healthcare institutions.
• APM IndaiatubaminorOthersAssociacao Paulista de Medicina - Medical association representing physicians in Indaiatuba.
• Centro Universitario Max Planck (UniMax)coreStrategic or Co-development PartnerEducational partnership supporting nursing week events, coffee breaks, and academic intern programs. Medical students from UniMAX conduct internships at HAOC.
• ACRI (Associacao Conjuges Rotary Indaiatuba)minorGTM or Marketing PartnerRotary Club spouses association that organizes free gestational courses at the hospital for expectant mothers.
• MANN+HUMMELminorGTM or Marketing PartnerCorporate partner with volunteer program 'Sexta-Feira da Alegria' bringing employees to entertain hospital patients. Also supported hospital 90th anniversary celebrations.
• Rotary Club IndaiatubaminorGTM or Marketing PartnerService club that donated 200 blankets to the hospital and supports community health initiatives.
• UNICAMPcoreStrategic or Co-development PartnerUniversity partnership for organ donation procedures (teams from UNICAMP conduct organ retrievals) and medical education. Dr. Silvio Gioppato serves as coordinator for both HAOC and UNICAMP hemodynamics services.
• Central de Transplantes do Estado de Sao PaulocoreOthersState transplant authority that manages organ allocation and coordinates with HAOC's CIHDOTT (Commission for Intra-Hospital Organ Donation) for organ procurement procedures.

Scale indicators8 records

Recent moves10 records

Expansion highlights4 records

Emerging players

• Hospital do Coração (HCor): São Paulo cardiac specialty hospital comparable to HAOC's hemodynamics and interventional cardiology capabilities. Overlaps directly in advanced cardiac procedures (including ablation), though HCor focuses more narrowly on cardiovascular care.

Regional players

• Hospital Municipal de Indaiatuba / UPAs locais: Local public healthcare facilities in Indaiatuba and surrounding DIR XII municipalities that may compete with or feed referrals to HAOC, particularly for lower-complexity emergency and outpatient care in the same catchment area.

Broad incumbents

• Hospital Samaritano: Established São Paulo general hospital offering emergency, surgical, maternity and diagnostic services. Comparable in scope of services and Brazilian private/SUS mixed payer model, though serving a primarily urban São Paulo patient base.
• Hospital Israelita Albert Einstein: Brazil's leading private hospital and one of the most prestigious in Latin America, offering the full spectrum of advanced procedures (cardiac, oncology, diagnostics). Comparable as a general hospital reference in São Paulo state, though predominantly private-pay rather than SUS.
• Hospital das Clínicas da FMUSP: Largest public teaching hospital complex in São Paulo, affiliated with USP. Provides SUS-funded tertiary/quaternary care comparable in mission to HAOC, but at substantially greater scale and with deeper academic integration.
• Hospital Sírio-Libanês: Major São Paulo private hospital offering high-complexity care, advanced cardiac intervention, and oncology — comparable to HAOC in service breadth and clinical positioning, though operating at much larger scale with private-payer dominance.
• Rede D'Or São Luiz: Brazil's largest private hospital chain with dozens of facilities across multiple states. Comparable in operating a multi-site general hospital portfolio serving both private and SUS patients, but operates at national scale with public-market capital access HAOC lacks.

Direct peers

• Hospital de Amor (formerly Hospital de Câncer de Barretos): Large Brazilian charitable hospital network focused on oncology, with a similar non-profit foundation structure that provides free SUS-covered care alongside private services. Comparable in scale and Brazilian philanthropic hospital model to HAOC.
• Hospital Pequeno Príncipe: Charitable pediatric-focused hospital in Curitiba maintained by a non-profit foundation, with a similar SUS-dominated payer mix and family/board governance. Comparable as a Brazilian philanthropic hospital delivering high-complexity care to underserved populations.
• Santa Casa de Misericórdia de São Paulo: Historic Brazilian charitable hospital and HAOC's named successor under the foundation statute. Operates a large general hospital with mixed SUS/convênio revenue and academic affiliations, making it a structurally analogous philanthropic institution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/haoc.indaiatuba
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/haoc-indaiatuba

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAOC