Points de Vente
Points de Vente is a Paris-based French B2B trade media company publishing a magazine, digital archive, newsletter, and video content covering the French retail and distribution sector for industry professionals, consumer goods manufacturers, and commercial real estate firms.
- Company typePrivate
- Founded1962
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Points de Vente does
Points de Vente (legal entity: POINTS DE VENTE S.A.S) is a French B2B trade media company headquartered in Paris, founded in 1962, that publishes a magazine and associated digital products covering the French retail and distribution sector. Its flagship product is the Points de Vente magazine (current issue 1346), which has been continuously published since at least 1996 and covers business strategy, innovation, marketing, R&D, commercial real estate, retail solutions, and the food sector. The company is wholly owned by its President, Francis Luzin, who also serves as Director of Publication and Editor-in-Director, with Catherine Batteux as Editor-in-Chief and Cécile Buffard as Deputy Editor-in-Chief.
The product portfolio extends beyond the print magazine to a digital archive (covering all issues from 1996 to present, sold as a subscription service), a free email newsletter, a real-time 'live' news feed aggregating daily industry updates, a video content library featuring interviews and event coverage, and structured event coverage of major retail trade shows including NRF Europe, MAPIC, Euroshop, PLMA, Tech For Retail, and Franchise Expo Paris. The underlying technology is a WordPress-based content management system with SSL encryption, hosted by OVH. The website serves as the primary digital distribution channel alongside an e-commerce boutique (boutiquepointsdevente.fr) that handles subscriptions and single-issue sales.
Revenue is generated through four primary streams: annual magazine subscriptions starting at 95€ per year, single-issue sales through the online boutique, advertising (display and sponsored content integrated into the editorial feed), and paid digital archive access. The customer base is segmented into retail and distribution professionals (primary), consumer goods manufacturers seeking retail-buyer visibility (primary), and commercial real estate professionals (secondary). The company operates a sales-led GTM motion with no disclosed external investment, no parent company, and a small in-house team.
Points de Vente firmographics
Firmographics- Name
- Points de Vente
- Legal name
- POINTS DE VENTE S.A.S
- Website
- https://pointsdevente.fr
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Points de Vente is a Paris-based French B2B trade media company publishing a magazine, digital archive, newsletter, and video content covering the French retail and distribution sector for industry professionals, consumer goods manufacturers, and commercial real estate firms.
- Ownership category
- akta.pro rank
Points de Vente industry classification
Industry- Product category
- Trade Publishing - Retail and Distribution Media
- NAICS
- Periodical Publishers (513120), Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
- akta.pro secondary industry
- Food, Cooking & Beverage Magazines (MPAJAEAF)
Keywords
Where Points de Vente is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Points de Vente business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Magazine Subscriptions: Annual subscriptions to the Points de Vente magazine providing access to print and digital content, starting at 95€ per year. Subscribers receive full access to the publication and archives.
- Single Issue Sales: Individual magazine issues available for purchase through the boutique online store at boutiquepointsdevente.fr
- Archive Access: Paid access to historical magazine archives dating from 1996 to present, commercialized as an online service
- Advertising Revenue: Paid advertising space within the magazine and on the website, including sponsored content and banner placements. Contact for advertising: Pierre Memmi at [email protected]
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual magazine subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Points de Vente product offering
Product offeringCore offering
Points de Vente is a French B2B trade publication that publishes a professional magazine covering retail, distribution, and commerce. The company sells annual subscriptions to the print and digital magazine, single issues via its online boutique, and paid access to its digital archive dating from 1996 to present. Revenue is also generated through advertising space in the magazine and on the website.
Product overview
Points de Vente is a French professional media company operating a portfolio of publishing products centered on its flagship magazine covering distribution and commerce. The core offering is the Points de Vente Magazine (print and digital), supplemented by a digital archive subscription service providing access to all issues from 1996 to present. Additional products include video content featuring industry interviews and event coverage, a free newsletter delivering daily news updates, a live news feed aggregating industry announcements, and comprehensive coverage of retail trade events. The company generates revenue through subscriptions (starting from 95€ annually), single-issue sales, and advertising.
Differentiator
Problem solved
Functional benefit
Products and services
- Points de Vente Magazine Professional print and digital magazine covering retail, distribution, and commerce in France, sold via annual subscriptions (starting at 95€) and single-issue purchases.
- Points de Vente Digital Archive Paid online subscription service providing searchable access to all Points de Vente magazine back issues and articles from 1996 to present.
Companies that use Points de Vente
Customer profileSegments3 records
Ideal customer profiles3 records
Points de Vente technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Points de Vente partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HOTCAKESminorWebsite creation agency responsible for developing the Points de Vente website. Located at 15 rue Monsigny, 75002 Paris.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Points de Vente competitors and assessment
Company assessmentDirect peers
- LSA (Libre Service Actualités): LSA is the leading French B2B trade magazine covering retail, mass distribution and consumer goods. It is the closest direct competitor to Points de Vente, targeting the same retail and CPG readership with news, analysis and conferences.
- Modern Retail: Modern Retail is a digital B2B media outlet covering the retail and ecommerce industry. Comparable to Points de Vente in business model (digital-first trade media monetized through advertising and subscriptions) and audience (retail decision-makers).
- Retail Dive (Industry Dive): Retail Dive is a digital B2B trade publication covering the retail industry with newsletters and analysis. It is a direct functional peer to Points de Vente in serving retail professionals with daily news, though operating in English/US-centric markets.
- Linéaires: Linéaires is a French B2B trade title focused on the grocery and retail distribution industry. It targets the same retailer and supplier audience as Points de Vente and competes for the same advertising and subscriber pool.
- Rayon Boissons: Rayon Boissons is a French trade magazine dedicated to beverages in retail and food service. It overlaps with Points de Vente's 'Alimentaire' section and addresses the same retail buyer audience in a more specialized vertical.
Broad incumbents
- NielsenIQ: NielsenIQ is a global retail intelligence and data provider serving manufacturers and retailers. It is comparable to Points de Vente as an information provider to the same retail/CPG buyer audience, but at vastly greater scale and with a data-product rather than publishing business model.
- E-marketing.fr: E-marketing.fr is a French B2B media covering digital marketing, ecommerce and retail innovation. It overlaps with Points de Vente's digital retail and innovation coverage and competes for the same CPG/retail marketing budget in France.
- Stratégies: Stratégies is a long-established French B2B media covering marketing, communication and retail advertising. It is a broader incumbent that competes for retail and CPG marketing budgets that Points de Vente also monetizes through advertising.
- Chain Store Age: Chain Store Age is a long-running US B2B retail trade magazine covering store operations, technology and real estate. It is comparable to Points de Vente as a legacy retail trade title with digital extensions, but operates as a broader incumbent in a different geography.
Regional players
- Store Brands (PLMA): Store Brands is the media property of the Private Label Manufacturers Association, covering private-label and brand strategies in retail. It is functionally comparable to Points de Vente's product-launch and food coverage, but US-focused and association-backed.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Points de Vente social profiles
Digital presencePoints de Vente financial estimates
Financial estimateRevenue estimate
Valuation estimate
Points de Vente leadership team
Management profileNumber of profiles
Profiles4 records
Points de Vente funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Points de Vente M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Points de Vente
What does Points de Vente do?
Points de Vente is a French B2B trade publication that publishes a professional magazine covering retail, distribution, and commerce. The company sells annual subscriptions to the print and digital magazine, single issues via its online boutique, and paid access to its digital archive dating from 1996 to present. Revenue is also generated through advertising space in the magazine and on the website.
Is Points de Vente a public or private company?
Points de Vente is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Points de Vente founded?
Points de Vente was founded in 1962. It employs 11 to 50 people.
Where is Points de Vente based?
Points de Vente is headquartered in Paris, France, in the Europe region.
How does Points de Vente make money?
Four revenue lines are on record. Magazine Subscriptions are the primary driver. The others are single Issue Sales, archive Access and advertising Revenue.
Who are Points de Vente's main competitors?
Direct peers on record are LSA (Libre Service Actualités), Modern Retail, Retail Dive (Industry Dive), Linéaires and Rayon Boissons. Broad incumbents are NielsenIQ, E-marketing.fr, Stratégies and Chain Store Age. Store Brands (PLMA) is listed as a regional player.
Does Points de Vente have an API?
No public API is recorded for Points de Vente.
What industry is Points de Vente in?
Points de Vente's product category is Trade Publishing - Retail and Distribution Media. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines, with a secondary code of MPAJAEAF, Food, Cooking & Beverage Magazines. Its NAICS code is 513120 and its SIC code is 2721.