Stratégies
Stratégies is a French B2B media company, founded in 1971, that publishes a weekly print and digital magazine on communication, marketing, advertising, and media for industry professionals, supplemented by newsletters, awards, events, a job board, and an agency-matching platform.
- Company typePrivate
- Founded1971
- HeadquartersParis, France
- Headcount501–1,000
- GTM typeB2B
- OfferingDigital Commerce or Content
What Stratégies does
Stratégies is a privately held French business-to-business media company headquartered in Paris, founded in 1971, that operates as the leading trade publication for communication, marketing, advertising, media, and tech professionals in France. The company runs a multi-platform content business anchored by its flagship weekly Stratégies Magazine (print and digital kiosk edition), the strategies.fr website publishing daily news, dossiers, and rankings (Top 300 agencies, Top 200 media, Top 100 advertisers), and two newsletters — the free midday Le 13h and the premium weekday La News (advertised at ~500 scoops per year). Underlying technology is a web-based media platform with digital magazine, newsletter distribution, and online content management; no proprietary AI/ML systems or APIs are disclosed.
The company's revenue mechanics are diversified across several streams: print and digital magazine sales, a 26€/month no-commitment premium digital subscription, advertising on the website and in newsletters, ticketed and sponsored industry events (Grand Prix Stratégies awards across multiple categories, Stratégies Festival, conferences, webinars), the Stratégies Connect agency-advertiser matching platform, a job board (emploi.strategies.fr), and professional training delivered in partnership with Comundi on topics including AI, generative AI content, and digital communication strategy. Editorial leadership is centered on Directeur de la rédaction Gilles Wybo. The company serves a horizontal base of French marcom professionals and SMB/individual consumers via the kiosk, with no enterprise customer concentration disclosed. Headcount of 501-1000 is consistent with an established, diversified niche media incumbent rather than a venture-backed growth-stage company.
Stratégies firmographics
Firmographics- Name
- Stratégies
- Legal name
- Stratégies
- Website
- https://strategies.fr
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Stratégies is a French B2B media company, founded in 1971, that publishes a weekly print and digital magazine on communication, marketing, advertising, and media for industry professionals, supplemented by newsletters, awards, events, a job board, and an agency-matching platform.
- Ownership category
- akta.pro rank
Stratégies industry classification
Industry- Product category
- Trade Media Publishing
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Content Strategy & Planning (BPAFAIAG)
- akta.pro secondary industry
- Content & Messaging Strategy (Positioning, Narrative) (MPAAAFAK)
Keywords
Where Stratégies is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
Stratégies business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Premium digital subscription - 26€ per month, no commitment, cancelable anytime |
Distribution channels4 records
Marketing channels7 records
Stratégies product offering
Product offeringCore offering
Stratégies is a French B2B trade media brand that publishes a weekly magazine covering marketing, communication, advertising, and media, complemented by email newsletters (Le 13h, La News), podcasts, videos, and a digital kiosque. It also runs the Stratégies Connect platform for connecting advertisers with agencies, the Grand Prix Stratégies awards, the Stratégies Festival, Masterclasses, a Job Board, and a Training program, all aimed at communication and marketing professionals.
Product overview
Stratégies is a French media company positioned as the leading publication for communication, marketing, media, and tech professionals. The company operates a multi-platform content business centered around its flagship Stratégies Magazine (print and digital), supplemented by two premium newsletters (Le 13h and La News), the Stratégies Connect agency matching service, and a comprehensive events program including the Grand Prix Stratégies awards and the Stratégies Festival. Additional revenue streams include a job board, professional training courses, and resource repositories featuring case studies and industry rankings.
Differentiator
Problem solved
Functional benefit
Products and services
- Stratégies Magazine Weekly French trade magazine covering marketing, communication, advertising, and media, available in print and digital formats for industry professionals.
- Le 13h Free daily email newsletter providing concise news for marketing, communication, advertising, and media professionals.
- La News Premium email newsletter offering in-depth, paid editorial coverage for marketing and communication professionals.
- Stratégies Connect Tool operated by Stratégies that connects advertisers with agencies for project matching and relationship building.
- Grand Prix Stratégies Annual industry awards program recognizing campaigns, agencies, and professionals in the French marketing and communication sector.
- Stratégies Festival Industry festival organized by Stratégies bringing together marketing, communication, advertising, and media professionals.
- La Masterclass Stratégies Masterclass program offering expert-led training sessions for communication and marketing professionals.
- Stratégies Job Board Online job board dedicated to recruitment in the marketing, communication, advertising, and media sectors.
- Stratégies Training Training program for marketing and communication professionals, run as part of the Stratégies brand portfolio.
- Stratégies Podcasts and Videos Audio podcast and video content covering marketing, communication, advertising, and media topics for industry professionals.
Companies that use Stratégies
Customer profileSegments1 record
Ideal customer profiles1 record
Stratégies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stratégies partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Stratégies competitors and assessment
Company assessmentDirect peers
- CB News: CB News is a French B2B trade media outlet covering communication, marketing, advertising, and media — the closest direct competitor to Stratégies in the same French marcom trade media category.
- L'ADN: L'ADN is a French B2B media brand covering digital, creative, and marketing innovation — directly overlapping with Stratégies' digital and creative trade coverage for the same French professional audience.
- Influencia: Influencia is a French trade media covering marketing, influence, and communication trends — competing head-to-head with Stratégies for the same French marketing and advertising professional readership.
Regional players
- Adweek: Adweek is a leading US-based advertising and marketing trade media brand with events, awards, and newsletters — comparable to Stratégies in product mix but operating primarily in North America.
- Ad Age: Ad Age is a long-established US advertising trade publication covering agencies, brands, and media — a global category counterpart to Stratégies with similar multi-product editorial and events model.
- The Drum: The Drum is a UK-based global marketing and media trade publication with events and awards — directly comparable in format to Stratégies but serving primarily English-speaking international markets.
- Campaign: Campaign is a Haymarket-owned global advertising and marketing trade media brand — comparable product mix to Stratégies (news, awards, events) but serving a UK/international audience.
- Marketing Week: Marketing Week is a UK B2B marketing trade publication — directly comparable to Stratégies as a subscription-supported, marketing-professional-focused trade media, operating in the UK market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Stratégies social profiles
Digital presenceStratégies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stratégies leadership team
Management profileNumber of profiles
Profiles1 record
Stratégies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stratégies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stratégies
What does Stratégies do?
Stratégies is a French B2B trade media brand that publishes a weekly magazine covering marketing, communication, advertising, and media, complemented by email newsletters (Le 13h, La News), podcasts, videos, and a digital kiosque. It also runs the Stratégies Connect platform for connecting advertisers with agencies, the Grand Prix Stratégies awards, the Stratégies Festival, Masterclasses, a Job Board, and a Training program, all aimed at communication and marketing professionals.
Is Stratégies a public or private company?
Stratégies is a private company. It is classified as unknown and is currently operating.
When was Stratégies founded?
Stratégies was founded in 1971. It employs 501 to 1,000 people.
Where is Stratégies based?
Stratégies is headquartered in Paris, France, in the Europe region.
Who are Stratégies's main competitors?
Direct peers on record are CB News, L'ADN and Influencia. Regional players are Adweek, Ad Age, The Drum, Campaign and Marketing Week.
Does Stratégies have an API?
No public API is recorded for Stratégies.
What industry is Stratégies in?
Stratégies's product category is Trade Media Publishing. Its primary akta.pro industry code is BPAFAIAG, Content Strategy & Planning, with a secondary code of MPAAAFAK, Content & Messaging Strategy (Positioning, Narrative). Its NAICS code is 5418 and its SIC code is 7310.