C3 Automation

What C3 Automation does

C3 Automation is a Dubai-headquartered (DAFZA) industrial automation solutions provider and system integrator founded in 2002, operating across the United Arab Emirates, the Kingdom of Saudi Arabia (Dammam regional office via Startech), and the broader Gulf Cooperation Council (GCC) market. The company combines three revenue streams: (i) distribution and resale of third-party industrial hardware and software (PLCs, SCADA, OPC, industrial PCs/HMIs, motor drives, IoT gateways, network switches and firewalls, protocol converters, NMS software) sourced from global OEMs including Siemens, B&R (ABB), Belden, Hirschmann, Softing, and Schneider Electric; (ii) professional services for OT cybersecurity (ISA-99/IEC 62443-aligned, with Fortinet, Tripwire, and Tofino tooling), IT/OT convergence, industrial network architecture design, process control system deployment, predictive maintenance, and computer vision; and (iii) an e-commerce spare-parts and diagnostic-tool storefront at shop.c3automation.com serving the UAE market with AED-priced SKUs.

The underlying technology stack is built on established industrial control and networking standards — SCADA, PLC, DCS, OPC UA, MQTT, and IIoT platforms — extended with structured AI/ML capabilities (time-series anomaly detection, predictive analytics, computer vision) layered on top of sensor and MES/ERP context data. Customers are primarily large industrial operators and government-adjacent enterprises in oil & gas (e.g., ADNOC Offshore SCADA cybersecurity), water/wastewater, power generation and distribution, manufacturing, process industries, and renewable energy. The company monetizes primarily through project-based, quote-driven system integration contracts supplemented by recurring spare-parts and ancillary service revenue, employing a consultative direct sales motion targeting enterprise and government buyers across the GCC.

Name

C3 Automation

Legal name

C3 Automation

Website

https://c3automation.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

C3 Automation is a Dubai-based industrial automation system integrator founded in 2002, serving oil & gas, water, power, manufacturing, and renewable energy operators across the GCC with OT cybersecurity, IT/OT convergence, SCADA/PLC deployment, and multi-OEM hardware distribution.

Ownership category

akta.pro rank

Product category

Industrial Automation Solutions & OT/ICS Cybersecurity Services

NAICS

Industrial Machinery Manufacturing (33324), Computer and Peripheral Equipment Manufacturing (33411)

SIC

Services-Computer Integrated Systems Design (7373), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK)

akta.pro secondary industries

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ), Factory Automation & Control Systems (PLC/SCADA/DCS) (IMAIAMAA), Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)

Keywords

• Industrial automation solutions
• OT cybersecurity services
• Industrial networking equipment
• SCADA system integration
• Industrial control systems

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Automation Products Distribution: Distribution and resale of industrial automation products including PLCs, SCADA software, industrial networking equipment (switches, firewalls, gateways), IoT gateways, HMIs, motor drives, protocol converters, and related components sourced from OEM partners.
2. System Integration & Project Services: Professional services for designing, implementing, and maintaining integrated automation systems across diverse industrial environments. Includes custom hardware/software integration, network integration, software integration (ERP, CRM), and system optimization.
3. OT Cybersecurity Services: Cybersecurity services covering ICS security assessments, hardening, firewall deployment, endpoint security, SIEM, patch management, backup/restore, and incident response for OT/ICS environments.
4. E-commerce Spare Parts Sales: Online storefront (shop.c3automation.com) selling industrial automation spare parts with delivery services, offering products such as Profibus testers, network diagnostic tools, gateways, and OPC software across UAE.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

C3 Automation is an industrial automation solutions provider and system integrator that distributes and integrates third-party industrial automation hardware and software (Siemens, B&R, Belden, Softing, Schneider Electric) and delivers OT/ICS cybersecurity, SCADA/PLC process control, IT/OT convergence, predictive maintenance, and computer vision services across GCC-region industrial enterprises. The company combines authorized OEM product distribution with engineering services and operates an e-commerce storefront selling industrial network diagnostic tools and spare parts.

Product overview

C3 Automation is an industrial automation solutions provider established in 2002, operating across the GCC region. The company offers a diversified portfolio combining hardware products, software tools, and professional services for industrial automation, networking, and OT cybersecurity. Its product line spans PLC & I/O Systems, RTUs & Radios, SCADA & OPC Software, HMIs/IPCs, Motor Drives, IoT Gateways, Network Switches & Firewalls, Protocol Converters, and NMS Software — sourced from partner brands including Belden, B&R, Siemens, Softing, and Schneider Electric. The company also operates an e-commerce shop selling branded diagnostic tools including TH SCOPE network management software, TH LINK diagnostic tools, mobiLink mobile interfaces, PROFIBUS Tester 5, CANpro USB interfaces, and Network Diagnostic Agents. Services encompass OT Cyber Security (ICS hardening, endpoint security, SIEM, patch management, backup/restore), IT/OT Convergence, Industrial Network Architecture Design, Process Control Systems (SCADA/PLC), Motor Control Centers, Predictive Maintenance Solutions, Smart Sensors & Instrumentation, Computer Vision Solutions, ERP Integration, and Dashboards & Reporting. The offering functions as a solutions integrator model — combining third-party hardware and software products with engineering services to deliver tailored automation and digital transformation outcomes across oil & gas, water/wastewater, power/energy, transportation, manufacturing, process industry, and renewable energy verticals.

Differentiator

Problem solved

Functional benefit

Products and services

• PLC & I/O Systems

Quantifiable outcome

• Organizations can reduce energy costs by up to 30% using advanced renewable energy management strategies
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• SiemenscoreTechnology or IntegrationC3 Automation is a Siemens system integrator in Dubai, distributing and integrating Siemens products including PLCs (M580, M340), soft starters, and industrial automation software. The partnership enables C3 to deliver comprehensive automation solutions leveraging Siemens' PLC and PAC platforms.
• B&R Automation ( Bernecker + Rainer)coreTechnology or IntegrationC3 Automation partners with B&R, an ABB company, to provide X20 PLC systems, motion control, industrial PCs, HMI, and software solutions. B&R's 'Perfection in Automation' philosophy aligns with C3's automation mission. B&R products are developed and manufactured at the Eggelsberg location in Austria.
• BeldencoreTechnology or IntegrationC3 Automation distributes Belden's industrial networking and cybersecurity products including unmanaged switches, managed switches, wireless solutions, firewalls, and network monitoring software (Industrial HiVision). Belden provides the networking infrastructure backbone for C3's industrial automation solutions.
• Softing Industrial AutomationcoreTechnology or IntegrationC3 Automation provides Softing's industrial communication products including OPC gateways, OPC software platforms, Docker container solutions, and network testers/analyzers. Softing is a world-leading provider of industrial communication products for manufacturing and process automation.
• Schneider ElectriccoreTechnology or IntegrationC3 Automation partners with Schneider Electric, providing technology and integrated solutions for energy optimization across markets including energy & infrastructure, industry, data centers, buildings, and residential. Schneider's portfolio includes electrical distribution, industrial automation, critical power & cooling, building management, and security solutions.
• FortinetcoreTechnology or IntegrationC3 Automation is a Fortinet partner in Dubai, providing Fortinet's cybersecurity technology as part of its OT security solutions. Fortinet's network security platform complements C3's industrial cybersecurity offerings.
• TripwirecoreTechnology or IntegrationC3 Automation is a Tripwire partner in Dubai. Tripwire's industrial cybersecurity solutions for asset protection and vulnerability management are integrated into C3's ICS cybersecurity service offerings.
• Hirschmann (Belden Brand)supportingTechnology or IntegrationC3 Automation distributes Hirschmann products — a Belden brand — specializing in industrial Ethernet networking for factory, process, and transportation automation. Product range includes transceivers, hubs, unmanaged and managed switches, and network management software.
• Startech (Advantech Regional Partner)coreChannel Partner/ Reseller/ DistributorStartech is C3 Automation's regional partner in the Middle East and GCC. Startech serves as a one-stop sales and service center for Industrial IT and Industrial Automation equipment across the GCC, with nearly a decade of expertise supporting verticals including Transport, Security, Manufacturing, Healthcare, Water, Wastewater, and Oil & Gas.
• Tofino SecuritycoreTechnology or IntegrationC3 Automation supplies Tofino Firewall solutions based on ISA-99 standards for industrial network security. Tofino firewalls provide specialized security for industrial control systems and SCADA environments, with thorough testing conducted prior to activation and implementation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ABB: ABB owns B&R Automation, a Core partner of C3 Automation. ABB competes in process and discrete automation across GCC oil & gas, water, and power — directly adjacent to C3's primary segments and system integration scope.
• Schneider Electric: Global industrial automation and OT cybersecurity major with deep GCC presence and a Core OEM partnership with C3 Automation. Comparable in that C3 integrates Schneider PLCs/PACs and energy management platforms and competes for similar O&G, water, and power integration mandates across the GCC.
• Honeywell: Honeywell is a long-standing GCC process automation and OT cybersecurity incumbent (Experion, Forge). It pursues the same enterprise Oil & Gas, refining and utility integration mandates C3 targets, making it a broad incumbent peer.
• Siemens: Global automation incumbent whose SIMATIC PLCs (M580/M340) and industrial software are explicitly distributed and integrated by C3 Automation. Comparable as a direct competing system integrator for enterprise OT and digital transformation programmes in the GCC.
• Rockwell Automation: Global industrial automation incumbent with a regional GCC channel serving discrete manufacturing and OT convergence programmes — overlapping with C3's manufacturing and process industry system integration practice.
• AVEVA: Industrial software platform for SCADA/HMI, operations management, and digital twin — frequently embedded into GCC industrial projects alongside or instead of integrator-built SCADA stacks, overlapping with C3's SCADA/OPC and digital transformation services.
• Yokogawa Electric: Process automation incumbent strong in GCC oil & gas, refining, and water DCS/SCADA. Competes for the same enterprise automation scope C3 addresses in its primary O&G and Water/Wastewater segments.

Emerging players

• Dragos: OT-native cybersecurity platform for industrial environments with growing GCC presence via partners. Adjacent peer where industrial customers choose a specialist platform over an integrator-led service delivery model.
• Claroty: OT/ICS cybersecurity vendor (SASE, vulnerability management, secure remote access) operating in the same GCC critical-infrastructure market where C3 positions its ISA-99 / IEC 62443 OT security stack.
• Nozomi Networks: Pure-play OT cybersecurity vendor whose asset visibility and threat detection platforms target the same ICS environments C3 secures. Comparable as a partial-overlap OT security specialist increasingly chosen directly by GCC asset owners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/category/Industrial-Company/C3-Automation-Ltd-324574244296052
• LinkedInlinkedin.com/company/c3-automation
• Instagraminstagram.com/c3automation
• Xx.com/c3automation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C3 Automation