Die Websitemacherei

What Die Websitemacherei does

Die Websitemacherei is a single-proprietor web design and digital services agency headquartered at Erdinger Straße 30B in Freising, Germany, operating as a sole proprietorship (Einzelunternehmen) under owner Felix Hemmer. The company delivers fixed-price website creation, graphic and brand design, Shopify e-commerce store setup, and business process automation services to primarily local small and medium-sized businesses in Bavaria, with a smaller footprint of mid-market and nonprofit clients. Since founding around 2010-2014, the firm has reportedly served 300+ customers, relying on direct, in-person consultations, walk-in office visits, word-of-mouth referrals, and SEO-optimized website presence as its primary go-to-market channels. The agency holds an official Shopify Partner credential, which it leverages for e-commerce engagements.

The underlying technology stack is deliberately low-complexity: HTML5, Markdown, and CMS-based website builds, with Shopify as the e-commerce platform of choice. The company packages hosting, domain registration, SSL certificates, webspace, email, basic SEO, and monthly content updates into a recurring €59/month maintenance bundle layered on top of one-time setup fees (€577+ for websites, ~€1,299 for Shopify stores, €1,999 for design packages). Process automation services are scoped and priced per engagement rather than as a packaged product. There is no evidence of proprietary technology, software-as-a-service product, app, or API platform — the offering is professional services delivered by a small in-house team.

The business model blends one-time project fees with a recurring maintenance subscription. The 12-month website maintenance contract creates modest switching friction and a small recurring revenue base, but the bulk of revenue is transactional and project-driven. Distribution is entirely direct (no resellers, no online self-service purchase), and the market served is domestic Germany with no publicly signaled geographic expansion. The firm has no external funding, no parent company, no disclosed headcount growth, and operates as a lifestyle-scale agency anchored on the owner's personal client relationships and local reputation.

Name

Die Websitemacherei

Legal name

Die Websitemacherei (Inhaber Felix Hemmer)

Website

https://diewebsitemacherei.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Freising

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Website creation services: One-time fees for website design and development, with recurring monthly maintenance revenue.
2. Website maintenance and hosting: Monthly recurring revenue from hosting, SSL, domain, and content updates.
3. Shopify store setup: One-time fees for e-commerce store creation including theme customization and initial product setup.
4. Graphic design services: One-time fees for logo design, business cards, flyers, and other branding materials.
5. Process automation consulting: Analysis, development, and setup of business process automation with monthly service fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Die Websitemacherei designs and builds fixed-price websites, Shopify e-commerce stores, graphic design packages (logos, business cards, flyers), and customized business process automation solutions for small and medium-sized businesses and established brands in Germany. Each website package bundles design, mobile-responsive layout, hosting, domain, SSL, basic SEO, and ongoing monthly maintenance. The firm operates as a sole proprietorship from Freising, serving customers across Bavaria with personalized consultation.

Product overview

Die Websitemacherei is a web development and design agency offering a portfolio of fixed-price service packages. The core offerings consist of Website-Paket (website creation), Design-Paket (graphic design/branding), Shopify-Shop (e-commerce store setup on Shopify), and Prozess-Paket (business process automation). Website and Design packages can be enhanced with additional add-on services. The company operates primarily in the German market, serving local businesses and established brands from their office in Freising, Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Website-Paket (Deine Website) End-to-end website creation service delivered at a fixed price for small and medium-sized businesses and established brands, bundling design, hosting, domain, SSL, mobile-responsive layout, basic SEO, email, and recurring monthly maintenance into a single 12-month contract.
• Design-Paket (Dein Design) Graphic design package for SMBs, established brands, and non-profits, delivering a vector company logo, logo file package, double-sided business cards, color and font concept, and a design guidelines document at a fixed starting price.
• Shopify-Shop (Dein Shopify-Shop) Shopify e-commerce store creation service for SMBs, including theme setup with custom colors and fonts, landing page, category and product pages, automated invoice and shipping label configuration, and privacy policy implementation, delivered through the company’s Shopify Partner relationship.
• Prozess-Paket (Deine Prozesse) Business process automation service offering workflow analysis, customized automation development, setup and configuration, team training, and ongoing support for SMB clients, with price on request and a process-dependent monthly service fee on a 1-month contract basis.

Quantifiable outcome

• 300+ satisfied customers served over 10+ years

Named customers17 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationOfficial Shopify Partner providing Shopify store setup services including theme selection, customization, product setup, and automated features like invoicing and shipping labels.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Others

• SiteGround: Web hosting provider commonly used by SMB websites and small agencies in Europe. Comparable as an infrastructure provider that competes with the hosting layer bundled into Die Websitemacherei's maintenance offering.
• HostEurope: German web hosting and domain provider serving SMBs. Relevant as a comparable provider of bundled hosting and basic site services that SMB customers could substitute for the agency's maintenance package.

Broad incumbents

• Shopify: Global e-commerce platform of which Die Websitemacherei is an official partner. Directly relevant because Shopify both enables the agency's e-commerce service line and routes SMB leads to partner agencies like this one.
• Strato: Major German web hosting and website builder brand serving SMBs and consumers. Comparable on hosting and bundled site creation packages but operates at much larger scale and competes more on price than on personal service.
• IONOS (1&1): Large German web hosting and website services provider with domain, hosting, and DIY site builder offerings. Overlaps with Die Websitemacherei on hosting, domain, and basic site creation but as part of a much broader portfolio targeting SMBs.

Direct peers

• WordPress.com: Hosted website builder and CMS platform powering a large share of SMB websites globally. Competes for the same target customer and offers a self-service path to a managed website without agency involvement.
• Squarespace: Premium website builder targeting SMBs, creatives, and small brands. Comparable in that customers with design and branding needs can use Squarespace directly instead of hiring an agency, putting pricing pressure on fixed-price design bundles.
• Jimdo: German DIY website builder targeting SMBs and sole proprietors with low-cost site creation. Directly competes for the same local SMB customer segment Die Websitemacherei serves, but via self-service software rather than fixed-price agency service.
• Webflow: No-code website design platform aimed at designers and SMBs who want professional-grade sites without agency intermediation. Relevant because it enables customers to skip the agency model entirely for custom-looking websites.
• Wix.com: Global DIY website builder with strong German market presence serving SMBs, freelancers, and small e-commerce sellers. Competes on the same value proposition — affordable online presence — but through a software platform rather than a human service team.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/die-websitemacherei

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Die Websitemacherei