Ceri Jewelry

What Ceri Jewelry does

Ceri Jewelry is a privately-held wholesale fashion jewelry distributor operating from Pasadena, California, with stated presence in North America, Asia Pacific, Europe, and Asia. The company sells B2B to retail jewelry stores, independent jewelers, fashion boutiques, and online jewelry sellers through a direct e-commerce storefront at cerijewelry.com, with a $100 minimum order requirement and multi-currency support across USD, CAD, INR, GBP, AUD, EUR, and JPY. Its catalog spans over 1,000 in-stock SKUs across rings, men's jewelry, moissanite pieces (0.5-5CT set in 925 sterling silver), sterling silver, earrings, necklaces, bracelets, plus accessories such as starter kits, ring boxes, and jewelry displays, with themed collections targeting occasions (bridal, military, holiday) and aesthetics (Rose Gold, Black Noir, Rocker Chic). The company also offers a custom jewelry order service for bulk or modified pieces and a volume discount program for larger buyers.

The underlying platform is a standard Shopify storefront with no proprietary technology features documented. Core revenue mechanics are one-time wholesale unit sales at price points ranging from approximately $1.49 to $87.60+ USD, with sterling silver and moissanite items commanding premium pricing relative to base metals. The go-to-market motion is sales-led B2B with light top-of-funnel activity through an email newsletter and social sharing on Facebook, Twitter, Pinterest, and Tumblr, and bottom-of-funnel conversion through the company's own e-commerce catalog. Products are sourced globally and shipped via USPS and UPS, with a stated 24-48 hour shipping window for in-stock items. No funding rounds, acquisitions, parent company, or institutional investors are identified, and the company operates as an independent private entity with a 11-50 employee headcount.

Name

Ceri Jewelry

Website

https://cerijewelry.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ceri Jewelry is a privately-held wholesale fashion jewelry distributor based in Pasadena, California, selling over 1,000 in-stock rings, men's jewelry, moissanite, sterling silver, earrings, necklaces, and bracelets to retail jewelry stores, independent jewelers, and online resellers via a Shopify B2B storefront with a $100 minimum order and multi-currency international support.

Ownership category

akta.pro rank

Product category

Wholesale Fashion Jewelry Distribution

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Fine Jewelry Wholesale & Trading (CRAKAAAL)

akta.pro secondary industries

Fashion Jewelry Sets & Giftable Collections (CRAKABAL), Jewelry, Watches & Luxury Goods Online Retailers (CRAFADAN)

Keywords

• Wholesale fashion jewelry
• Wholesale rings
• Moissanite jewelry wholesale
• Sterling silver jewelry
• Custom jewelry design

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Wholesale Jewelry Sales: B2B wholesale distribution of fashion jewelry, including rings, earrings, necklaces, bracelets, and accessories. Revenue generated through one-time product sales at wholesale pricing with volume discount structures. Products sourced globally and sold to retail jewelry businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Ceri Jewelry distributes wholesale fashion jewelry to retail businesses through a direct B2B e-commerce platform. The catalog includes over 1,000 in-stock rings, earrings, necklaces, bracelets, men's jewelry, moissanite pieces, and sterling silver items, supplied globally with volume discounts, a $100 minimum order, and custom jewelry design services.

Product overview

Ceri Jewelry operates as a wholesale fashion jewelry e-commerce platform offering a comprehensive portfolio of over 1,000 in-stock jewelry items ready to ship within days. The core product offerings center on wholesale fashion rings (including moissanite, cubic zirconia, and traditional metal varieties), men's jewelry (Masonic, military, and wedding bands), moissanite jewelry (rings, earrings, necklaces in 0.5-5CT sizes), and sterling silver jewelry. Supporting accessories include starter kits, ring boxes, and jewelry displays. The company also provides custom jewelry design services for bulk or modified orders. The platform architecture is built on Shopify with volume discount pricing, multi-currency support (USD, CAD, INR, GBP, AUD, EUR, JPY), and a $100 minimum order requirement.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Rings Extensive collection of wholesale fashion rings for men and women including engagement rings, wedding bands, cocktail rings, cubic zirconia rings, and men's military/veteran rings in various materials such as stainless steel, sterling silver, gold-plated, and brass. Sold to retail jewelry businesses for resale.
• Men's Jewelry Wholesale men's fashion jewelry including Masonic rings, military rings, wedding bands, gold-plated rings, stainless steel rings, cufflinks, and necklaces designed for durability to withstand active lifestyles. Sold to retail jewelry businesses.
• Moissanite Jewelry Wholesale moissanite jewelry featuring rings, earrings, and necklaces in various carat sizes (0.5CT to 5CT) set in 925 sterling silver. Includes star cut, minimal, pave, and round moissanite designs marketed as diamond simulants. Sold to retail jewelry businesses.
• Sterling Silver Jewelry Wholesale 925 sterling silver fashion jewelry including rings with cubic zirconia, pearl earrings, chain necklaces, and statement pieces with rhodium plating. Sold to retail jewelry businesses.
• Wholesale Bracelets Wholesale bracelets including cubic zirconia bracelets, rhodium-plated, stainless steel, sterling silver, gold-plated, and Swarovski Elements bracelets in various styles. Sold to retail jewelry businesses.
• Wholesale Necklaces Wholesale necklaces and pendants including Swarovski Elements necklaces, gold necklaces, rose gold necklaces, stainless steel necklaces, rhodium necklaces, and CZ necklaces. Sold to retail jewelry businesses.
• Wholesale Earrings Wholesale earrings including Swarovski Elements earrings, sterling silver earrings with CZ, stainless steel earrings, stud earrings, drop earrings, hoop earrings, and gold-plated earrings. Sold to retail jewelry businesses.
• Custom Jewelry Service Custom jewelry order service allowing customers to purchase existing items in bulk or request custom modifications, handled by experienced jewelry designers and craftsmen. Targeted at wholesale buyers needing bespoke pieces.
• Starter Kits Pre-assorted jewelry starter kits for retailers, including ring assortments at discounted bundle pricing, designed to lower barriers for new jewelry businesses.
• Ring Boxes Jewelry packaging including ring boxes in various materials such as faux leather, burlap, mesh magnetic, blue paper, diamond cut, crystal cut, and heart-shaped designs. Sold to retail jewelry businesses.
• Jewelry Displays Retail display cases and stands for presenting jewelry at point of sale including jewelry trays, jewelry stands, and display cases. Sold to retail jewelry businesses.
• Themed Fashion Jewelry Collections Themed wholesale fashion jewelry collections including Chocolate Luxury, The Pink Collection, Bridal Collection, Black Noir, The Holiday Collection, Rocker Chic, Rose Gold, Animal Collection, and Colored/Premier Swarovski Elements collections. Sold to retail jewelry businesses.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• PandaHall: PandaHall is a global wholesale jewelry findings, beads, and finished jewelry supplier selling bulk to retailers and resellers — directly comparable to Ceri's wholesale, low-minimum-order, global shipping B2B model across jewelry categories.
• Anjolee: Anjolee is a wholesale jewelry manufacturer and distributor selling direct to retailers through its own e-commerce site with custom and stock sterling silver and diamond fashion jewelry — a close analog to Ceri's B2B wholesale jewelry model with custom design capability.
• Faire: Faire is a B2B wholesale marketplace connecting independent retailers with brands and suppliers across categories including jewelry — directly comparable as a wholesale channel competing for the same independent jewelry retailer buyer that Ceri serves via its own website.
• Tundra: Tundra is a zero-commission B2B wholesale marketplace for independent retailers — a direct comparable wholesale channel competing for the same indie jewelry buyer that Ceri serves, with similar low-minimum-order onboarding.
• JewelryBund: JewelryBund is an online wholesale jewelry distributor selling fashion rings, earrings, bracelets and stainless steel pieces to retail buyers worldwide — a direct competitor in the same small/mid wholesale fashion jewelry category as Ceri.

Broad incumbents

• DHgate: DHgate is a major global wholesale marketplace with significant jewelry and fashion accessory listings — a broad incumbent that competes with Ceri by aggregating thousands of low-cost fashion jewelry suppliers serving international retail buyers.
• Rio Grande: Rio Grande is a long-established wholesale supplier of jewelry findings, metals, gemstones, and finished pieces serving professional jewelers — a broad incumbent overlapping with Ceri's sterling silver and finished jewelry wholesale categories.
• Alibaba: Alibaba is the dominant global B2B wholesale marketplace with thousands of jewelry suppliers — a broad incumbent in the same wholesale jewelry distribution space, particularly competing with Ceri on price and assortment breadth.
• Kendra Scott: Kendra Scott is a major branded fashion jewelry company that operates a B2B wholesale arm serving independent retailers and boutiques — a broad incumbent offering overlapping fashion jewelry categories (rings, earrings, necklaces, bracelets) through wholesale channels comparable to Ceri's customer base.
• Stuller: Stuller is one of the largest US-based jewelry manufacturers and wholesalers, serving retail jewelers with finished jewelry, findings, and metals — a much larger incumbent in the same wholesale jewelry space that competes with Ceri at the higher end of the market.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cerijewelry
• Facebookfacebook.com/cerijewelry
• LinkedInlinkedin.com/company/cerijewelry

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ceri Jewelry