Atova
Atova is a privately held Idaho real estate brokerage operating under the IdahoRealEstate.com brand, delivering full-service buyer and seller representation plus an MLS property search platform to residential clients across the Boise/Treasure Valley and broader Southwest Idaho markets.
- Company typePrivate
- Founded-
- HeadquartersEagle, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Atova does
Atova, Inc. is a privately held residential real estate brokerage headquartered at 360 E. State St., Eagle, Idaho, operating primarily through its consumer-facing brand IdahoRealEstate.com. The firm provides full-service buyer and seller representation to residential clients across Southwest Idaho's Treasure Valley region, including Boise, Meridian, Eagle, Nampa, Caldwell, Star, Kuna, and Middleton, and extending into secondary markets such as McCall, Jerome, Parma, Buhl, Cascade, and Fairfield. Atova maintains a distributed salesforce of 46 licensed agents and a single disclosed office location, with no documented branch network or parent company.
The core product is the IdahoRealEstate.com web platform, an MLS-integrated property search interface combined with neighborhood profiles, market statistics, an agent directory, an educational blog authored by individual agents, video tours, and a free Boise-area relocation package. Operational features include live chat (agent-mediated), contact forms, agent-guided property and area tours, direct phone and email outreach, and complimentary comparative market analyses. Atova coordinates home loan financing through a partnership with Fairway Independent Mortgage, providing loan pre-qualification and mortgage services alongside real estate representation.
Revenue is generated through traditional real estate transaction commissions. Buyer-side representation is nominally free under the Idaho convention in which the seller pays both sides of the commission; seller-side representation is commission-based and supported by a complimentary comparative market analysis and listing presentation. The go-to-market motion is sales-led and relationship-driven, anchored by hyperlocal submarket expertise, free relocation services for inbound prospects, and a multi-channel digital presence targeting Treasure Valley consumers via organic search, content marketing, and agent-led direct outreach.
Atova firmographics
Firmographics- Name
- Atova
- Legal name
- Atova, Inc.
- Website
- https://idahorealestate.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Atova is a privately held Idaho real estate brokerage operating under the IdahoRealEstate.com brand, delivering full-service buyer and seller representation plus an MLS property search platform to residential clients across the Boise/Treasure Valley and broader Southwest Idaho markets.
- Ownership category
- akta.pro rank
Atova industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro industry
- Real Estate Buyer RepresentationFinancial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage
Keywords
Where Atova is headquartered
LocationHeadquarters
- HQ city
- Eagle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Atova business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Transaction Commissions: Traditional real estate commission-based revenue model. Buyer services are typically free as commissions are traditionally paid by sellers in Idaho. Seller services generate commissions on successful property sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Buyer Services - Free to buyers |
| Transaction based/ take rate | Pay-as-you-go | Seller Services - Commission-based |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Atova product offering
Product offeringCore offering
Atova is a Treasure Valley Idaho real estate brokerage operating through its IdahoRealEstate.com platform. The firm provides full-service buyer representation and seller representation across Boise, Meridian, Eagle, Nampa, Caldwell, and surrounding communities, supported by a team of 46 licensed agents delivering MLS property search, area tours, pricing strategy, negotiation, and transaction management from offer through closing.
Product overview
Atova operates IdahoRealEstate.com as a unified real estate brokerage platform serving the Boise/Treasure Valley Idaho area. The core offering consists of the IdahoRealEstate.com MLS search platform combined with buyer and seller service modules delivered through a team of over 40 local agents. Additional services include home loan financing (via Fairway Mortgage partnership), relocation packages, and educational blog content. The platform serves residential real estate transactions across Ada and Canyon counties including Boise, Meridian, Eagle, Nampa, and surrounding communities.
Differentiator
Problem solved
Functional benefit
Products and services
- IdahoRealEstate.com Brokerage Platform Core brokerage platform serving Boise/Treasure Valley area, providing property search, agent directories, market data, area information, and live chat support for buyers and sellers.
- Buyer Representation Services
Companies that use Atova
Customer profileSegments3 records
Ideal customer profiles2 records
Atova technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Atova partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fairway Independent MortgageminorFairway Independent Mortgage provides financing services in partnership with Atova agents. Traci Sansinena, a licensed loan officer with Fairway Mortgage, works closely with Atova agents to help buyers secure home loans. The partnership enables coordinated buyer services combining real estate representation with mortgage financing.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Atova competitors and assessment
Company assessmentBroad incumbents
- Compass: Tech-forward national residential brokerage with agent-based model and heavy platform spend. Direct competitor in the buyer/seller representation category where Atova competes, though Compass operates at far greater scale and provides a benchmark for Atova's tech gap.
- RE/MAX: Global residential brokerage franchise with deep Boise-area presence. Competes with Atova for both seller listings and relocation-driven buyer leads, and represents an alternative affiliation structure.
- Redfin: Tech-enabled brokerage using a salaried-agent hybrid model and consumer-facing portal. Competes with Atova on Idaho buyer leads via MLS search experience and lower-fee listing options, and actively operates in the Boise market.
- Century 21: Global real estate franchise with longstanding Boise/Treasure Valley footprint. Directly comparable franchise model competing for sellers, buyers, and recruit agents in the same geography as Atova.
- eXp Realty: Cloud-based brokerage with low overhead and revenue-share agent model. Operates in Idaho and competes for the same agent talent and listing inventory as Atova, with a structurally lower cost base.
- Keller Williams Realty: Largest US real estate franchise by agent count with strong Boise-area market centers. Direct competitor for agents, listings, and relocation buyers in the Treasure Valley, and a primary franchise option Atova's agents could alternatively join.
- Sotheby's International Realty: Luxury-leaning international brokerage with Idaho affiliates in the Treasure Valley luxury segment (Eagle, North End, Middleton estate product visible on Atova's own listings). Competes at the high end of Atova's represented properties.
- Coldwell Banker: Established national real estate franchise with Idaho affiliates. Competes in the same Treasure Valley submarkets Atova serves and offers similar agent-led full-service brokerage.
- Berkshire Hathaway HomeServices: National real estate franchise with Boise-area offices. Competes in the mid- to high-price Treasure Valley segment where several of Atova's featured listings (Eagle, North End) are concentrated.
Emerging players
- Better Homes and Gardens Real Estate: Realogy-affiliated franchise with growing Boise-area presence and a lifestyle-marketing angle. Comparable as a franchise alternative for agent recruitment and as a competitor for lifestyle/relocation-buyer segments Atova targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Atova financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atova leadership team
Management profileNumber of profiles
Profiles1 record
Atova funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atova M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atova
What does Atova do?
Atova is a Treasure Valley Idaho real estate brokerage operating through its IdahoRealEstate.com platform. The firm provides full-service buyer representation and seller representation across Boise, Meridian, Eagle, Nampa, Caldwell, and surrounding communities, supported by a team of 46 licensed agents delivering MLS property search, area tours, pricing strategy, negotiation, and transaction management from offer through closing.
Is Atova a public or private company?
Atova is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Atova founded?
Atova was founded in -1. It employs 11 to 50 people.
Where is Atova based?
Atova is headquartered in Eagle, United States, in the North America region.
How does Atova make money?
One revenue line is on record: real Estate Transaction Commissions.
Who are Atova's main competitors?
Broad incumbents on record are Compass, RE/MAX, Redfin, Century 21, eXp Realty, Keller Williams Realty, Sotheby's International Realty, Coldwell Banker and Berkshire Hathaway HomeServices. Better Homes and Gardens Real Estate is listed as an emerging player.
Does Atova have an API?
No public API is recorded for Atova.
What industry is Atova in?
Atova's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is FSAEAJAG, Real Estate Buyer Representation. Its NAICS code is 5312 and its SIC code is 6531.