Socar Group
Socar Group is a privately held Dutch family-run business operating two divisions: Socar Carmarket, a used commercial vehicle dealership with around 47 vehicles sold from a Lelystad lot and multilingual website, and Socar Food Division, which exports European meat and poultry to West African markets under the Socar brand since 1996.
- Company typePrivate
- Founded1992
- HeadquartersLelystad, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Socar Group does
Socar Group, operating as Socar Carmarket Lelystad B.V., is a privately held Dutch company headquartered at Binnenhavenweg 7, Lelystad, that runs two distinct divisions. The Carmarket division is a used commercial vehicle dealership offering an online inventory of approximately 47 vehicles across trucks, tractor units, vans, construction equipment (e.g., Ravo 580 sweeper), agricultural machinery (e.g., Massey Ferguson 565 SFG), motorcycles, and passenger cars. The business is sourced and sold directly to buyers in the Netherlands and other European markets via a multilingual website (Dutch, English, German) with stock filtering, phone, WhatsApp, and email-based sales contact, and a single physical lot in Lelystad. Pricing is per-vehicle, listed inclusive of 21% Dutch VAT, with examples ranging from roughly €3,250 for a used SUV to €26,015 for specialty equipment.
The Socar Food Division, established in 1992 and operating under the proprietary Socar brand since 1996, exports meat and poultry (beef, chicken, pork, lamb, fish) and potato chips from Europe to West African countries, offered both under the Socar brand and in plain white cartons across more than 40 product varieties. Revenue mechanics are split: Carmarket generates one-time per-unit vehicle sales, while Food generates transaction-based export sales with documented long-standing supplier relationships and family ownership originating in 1992.
The group has no public listing, no disclosed investors, no formal patents beyond the Socar brand registration, no certifications, and operates its website via a third-party provider (TrucksNL). Technology is limited to a standard inventory website with multilingual support; there are no APIs, SDKs, mobile apps, AI features, integration partners, or social media channels documented. Management visibility is constrained to a single named contact (Michael Huisman) for carmarket inquiries, with no executive team, board, or headcount disclosed in the available source material.
Socar Group firmographics
Firmographics- Name
- Socar Group
- Legal name
- Socar Carmarket Lelystad B.V.
- Website
- https://socar.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Socar Group is a privately held Dutch family-run business operating two divisions: Socar Carmarket, a used commercial vehicle dealership with around 47 vehicles sold from a Lelystad lot and multilingual website, and Socar Food Division, which exports European meat and poultry to West African markets under the Socar brand since 1996.
- Ownership category
- akta.pro rank
Where Socar Group is headquartered
LocationHeadquarters
- HQ city
- Lelystad
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Socar Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Used Vehicle Sales: One-time sales of used commercial vehicles (trucks, tractors, vans, cars, construction equipment). Revenue generated through individual vehicle transactions at listed prices. No recurring revenue component.
- Food Products Export (Socar Food Division): Export of meat and poultry products from Europe to West African countries. Products include beef, chicken, fish, lamb, pork, and potato chips. Products sold under Socar brand (since 1996) or plain white cartons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual vehicle pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Socar Group product offering
Product offeringCore offering
Socar Group operates two divisions. Socar Carmarket is a used commercial vehicle dealership selling trucks, tractor units, vans, agricultural tractors, and specialty vehicles (sweepers, construction equipment) from brands including MAN, Mercedes-Benz, Renault, DAF, Ravo, and Massey Ferguson, with an inventory of approximately 47 vehicles accessible via a multilingual website. Socar Food Division exports meat, poultry (beef, chicken, pork, lamb, fish), and potato chips from Europe to West African countries, sold under the Socar private-label brand (established 1996) or in plain white packaging, with over 40 product varieties.
Product overview
Socar Group operates two distinct business divisions: Socar Carmarket is a used commercial vehicle dealership featuring an online inventory of trucks, tractor units, agricultural equipment, and specialty vehicles including brands such as MAN, Mercedes-Benz, Renault, DAF, Ravo, and Massey Ferguson. Socar Food Division is a meat and poultry export business established in 1992 that trades beef, chicken, pork, lamb, fish, and potato chips from Europe to West African countries under the Socar brand (launched 1996) or plain white packaging. The company maintains an inventory of over 40 food product varieties.
Differentiator
Problem solved
Functional benefit
Brands
- Socar (food brand): Own private-label brand for meat and poultry products, including chicken, beef, pork, lamb, and fish, sold in white cartons or under the Socar brand.
Products and services
- Socar Carmarket Used commercial vehicle dealership offering trucks, tractor units, vans, agricultural tractors, and specialty vehicles from brands including MAN, Mercedes-Benz, Renault, DAF, Ravo, and Massey Ferguson, with an inventory of approximately 47 vehicles accessible via a multilingual website and direct lot visits.
- Socar Food Division Meat and poultry export business trading beef, chicken, pork, lamb, fish, and potato chips from Europe to West African countries. Products are sold under the Socar brand (established 1996) or in plain white cartons, with over 40 product varieties available.
- MAN TGX 18.480 Standard tractor unit with 480hp engine, Euro 5/6 emission standard, retarder, and double fuel tanks, built in 2011-2013; listed at €11,798 incl. 21% VAT.
- Mercedes-Benz Actros 1844 Standard tractor unit with 440hp engine, EPS 3 pedals hydraulic transmission, Euro 3 emission standard, built in 2008; listed at €24,079 incl. 21% VAT.
- Mercedes-Benz ML-klasse 320 CDI SUV with 320 CDI diesel engine, 165hp, Euro 4 emission standard, built in 2006; listed at €3,933 incl. 21% VAT.
- Mercedes-Benz Actros 2631 6x4 Chassis cab truck with 6x4 configuration, 310hp engine, Euro 3 emission standard, built in 2002.
- Ravo 580 Sweeper Road sweeper truck with third arm, maximum speed 90km/h, Euro 5 emission standard, built in 2013; listed at €26,015 incl. 21% VAT.
- DAF CF 75.250 Holland truck with 6x2 configuration, low mileage, 186hp engine, Euro 2 emission standard, built in 2000; listed at €12,403 incl. 21% VAT.
- KMA KMO-2TD Closed box truck with 30,000kg GVW, built in 2006; listed at €6,353 incl. 21% VAT.
- Massey Ferguson 565 SFG Farm tractor with 44hp engine, built in 1979; price on request.
- Renault Kerax 370 8x4 Heavy-duty dump truck with 8x4 axle configuration, 370hp engine, Euro 3 emission standard, built in 2004.
- Renault Magnum AE 480 Cab over engine tractor unit with sleeping cabin and air suspension; listed at €12,705 incl. 21% VAT.
- Mercedes-Benz Actros 1845 Tractor unit with 450hp engine, retarder, twin fuel tanks, disc brakes, and air suspension, built in 2014; listed at €15,428 incl. 21% VAT.
Companies that use Socar Group
Customer profileSegments4 records
Ideal customer profiles4 records
Socar Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Socar Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Socar Group competitors and assessment
Company assessmentDirect peers
- Kleyn Trucks: Major Dutch used truck and commercial vehicle dealer with a large online inventory and multilingual European-facing site. Closely comparable business model to Socar Carmarket (B2B used commercial vehicle sales from the Netherlands), but with significantly broader inventory and brand recognition.
- BAS World: One of Europe's largest used commercial vehicle dealers, headquartered in the Netherlands. Directly comparable to Socar Carmarket — same product category (used trucks, tractors, vans, construction equipment), same Benelux footprint, but at materially larger scale (hundreds of units in stock with global export operations).
- CMT Trucks: Dutch used commercial vehicle dealer offering trucks, tractor units, and specialty vehicles from a single-lot Dutch operation. Directly comparable to Socar Carmarket in product mix and target buyer (commercial fleet buyers and exporters), competing for the same inbound traffic.
- Dam Trucks: Dutch dealer of used commercial vehicles and construction equipment operating from a Netherlands-based lot. Directly comparable to Socar Carmarket in scale, product mix, and buyer base, competing for the same domestic and export buyer flow.
Emerging players
- Truck1.eu: European online marketplace for new and used commercial vehicles and construction equipment, aggregating listings from dealers across multiple countries. Comparable as an emerging alternative discovery channel to Socar's direct-only sales model, especially for cross-border buyers.
Others
- TrucksNL (Tradeworld): The website platform provider behind Socar's online storefront ("Website door TrucksNL"). Functions as an enabling/infrastructure peer — TrucksNL aggregates multiple Dutch used-truck dealers and powers their inventory sites, so it is both a partner and a competitive aggregator that can divert buyer attention away from Socar's lot.
Broad incumbents
- AutoScout24: Europe's largest online vehicle marketplace, covering used passenger cars, commercial vehicles, and trucks across multiple countries. Comparable as the dominant buyer-discovery channel competing with Socar's small-lot, single-location direct sales model; relevant for benchmarking digital reach rather than direct lot competition.
Regional players
- Gebr. Heisterkamp Used Trucks: Well-known German-based used commercial vehicle dealer with a large inventory of trucks, trailers, and vans. Comparable in product category to Socar Carmarket, primarily serving DACH and Benelux cross-border buyers, but operating at much larger scale from a different geography.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Socar Group social profiles
Digital presenceSocar Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Socar Group leadership team
Management profileNumber of profiles
Profiles1 record
Socar Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Socar Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Socar Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Socar Group
What does Socar Group do?
Socar Group operates two divisions. Socar Carmarket is a used commercial vehicle dealership selling trucks, tractor units, vans, agricultural tractors, and specialty vehicles (sweepers, construction equipment) from brands including MAN, Mercedes-Benz, Renault, DAF, Ravo, and Massey Ferguson, with an inventory of approximately 47 vehicles accessible via a multilingual website. Socar Food Division exports meat, poultry (beef, chicken, pork, lamb, fish), and potato chips from Europe to West African countries, sold under the Socar private-label brand (established 1996) or in plain white packaging, with over 40 product varieties.
Is Socar Group a public or private company?
Socar Group is a private company. It is classified as family owned and is currently operating.
When was Socar Group founded?
Socar Group was founded in 1992. It employs 1 to 10 people.
Where is Socar Group based?
Socar Group is headquartered in Lelystad, Netherlands, in the Europe region.
How does Socar Group make money?
Two revenue lines are on record. Used Vehicle Sales are the primary driver. The others are food Products Export (Socar Food Division).
Who are Socar Group's main competitors?
Direct peers on record are Kleyn Trucks, BAS World, CMT Trucks and Dam Trucks. Truck1.eu is listed as an emerging player. TrucksNL (Tradeworld) is listed as an others. AutoScout24 is listed as a broad incumbent. Gebr. Heisterkamp Used Trucks is listed as a regional player.
Does Socar Group have an API?
No public API is recorded for Socar Group.