What Trucks.nl does

Trucks.nl B.V. operates TrucksNL, a B2B online marketplace founded in 1998 and headquartered in Wijchen, Netherlands, that connects professional vehicle and equipment sellers with buyers across Europe and beyond. The core platform hosts approximately 140,000 active listings spanning eight product categories — transport (tractors, trucks, trailers), construction and agricultural equipment, commercial vans and buses, internal-transport and industrial machinery, cars, containers, parts, and accessories — and is accessible in 10 languages. Buyers from 180 countries conduct 100,000+ unique monthly searches, while professional sellers from 40 countries publish 500,000+ advertisements annually, with Dutch vehicle authority (RDW) data auto-populated from license plates.

Underlying the marketplace is the TradeWorld Trade Management System, which allows dealers to manage inventory centrally and syndicate listings to 250+ external portals via the Doorlinken Voorraad service operated in partnership with Hexon B.V. The technology stack includes Salesforce CRM for customer/contract management, Salesforce Marketing Cloud & Personalization for behavioral targeting, Google Analytics and Microsoft Clarity for analytics, Convert for A/B testing, and RTB House for deep-learning-based retargeting. AI capabilities are deployed in narrow feature layers: NLP for transport-document processing (bills of lading, invoices), predictive maintenance and route planning, and AI-generated customer updates.

TrucksNL monetizes through a mix of recurring subscriptions, advertising, and transaction-priced services. Three annual subscription tiers (Basis €196.50/month, Plus €284.93/month, Premium €353.70/month) provide escalating impression multipliers (100%/150%/200%) and account management. Layered on top are Ad Boosters (€150–€750/month), Merk Promotie brand-promotion packages, and unit-priced merchandising (uplift €1.00, daily topper €9.95, weekly top position €27.50). Embedded lease integrations with Leasenext, Avantison, De Truckfinancier, and Financial Lease Nederland extend buyer financing options. The company operates additional trade names (TradeWorld, Tnl Business, B2B Audience), is led by Managing Director Simon Zomerdijk, completed a corporate rebrand on May 1, 2025, and is GDPR-compliant.

Name

Trucks.nl

Legal name

Trucks.nl B.V.

Website

https://trucks.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Trucks.nl B.V. operates TrucksNL, a B2B online marketplace founded in 1998 in Wijchen, Netherlands, connecting professional commercial-vehicle and equipment dealers in 40 countries with buyers in 180 countries across ~140,000 active multilingual listings.

Ownership category

akta.pro rank

Product category

Online Commercial Vehicle Marketplace

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (42311)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• Commercial vehicle marketplace
• Truck trading platform
• Heavy equipment listings
• Construction machinery marketplace
• Used commercial vehicles

Headquarters

HQ city

Wijchen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Packages: Three-tier subscription model (Basis, Plus, Premium) with 12-month contract terms providing varying levels of ad impressions (100%, 150%, 200% respectively), inventory management features, and support levels.
2. Ad Boosters: Promotional add-ons that increase ad visibility beyond TrucksNL to external websites and social media platforms. Three tiers: Basic, Plus, and Premium with varying reach and reporting frequency.
3. Single/Loss Ad Placement: One-time advertisement placement for sellers wanting to list single vehicles without subscription commitment.
4. Merchandising Services: Additional services including uplift placements (€1.00), daily toppers (€9.95), and weekly top positions (€27.50) for increased visibility.
5. Brand Promotion: Merch banner, blog articles, and email alerts for brand awareness campaigns targeting marketplace visitors.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

TrucksNL operates an online B2B marketplace where professional dealers, traders, and private sellers list used trucks, trailers, construction machines, agricultural equipment, vans, buses, containers, parts, and accessories for sale to buyers across Europe and beyond. Revenue is generated primarily through seller subscription packages, individual ad placements, and promotional advertising boosters that increase listing visibility across the platform and syndication partners.

Product overview

TrucksNL is a trusted online marketplace for buying and selling used commercial vehicles, heavy equipment, and related goods, founded in 1998 and headquartered in Wijchen, Netherlands. The core platform, TrucksNL, hosts approximately 140,000 active listings across 10 languages and serves buyers in 180 countries. It is organized into seven main product categories: Transport (tractors, trucks, trailers), Equipment (construction machines, agricultural machines, forestry equipment), Bedrijfswagens (vans, buses), Intern Transport (forklifts, warehouse trucks), Auto's (cars, trailers, campers), Containers (sea, tank, reefer), Onderdelen (truck, equipment, van, and car parts), and Uitrusting (accessories). The platform is complemented by TradeWorld, an online Trade Management System that enables sellers to manage inventory centrally and automatically synchronize listings across TrucksNL and over 250 external portals via the Doorlinken Voorraad service. Commercial services are offered through three subscription tiers (Basis at €196.50/month, Plus at €284.93/month, and Premium at €353.70/month) providing 100%, 150%, and 200% impression boosts respectively. Add-on advertising products include Ad Booster (visibility boosting across TrucksNL and social/external platforms), Merk Promotie (brand promotion via banners and blog articles), and individual listing boosters (Omhoogplaatsen at €1, Dagtopper at €9.95, and Toppositie at €27.50 per listing).

Differentiator

Problem solved

Functional benefit

Products and services

• TrucksNL Marketplace The primary online marketplace for buying and selling used trucks, construction machines, commercial vehicles, cars, containers, parts, and equipment. It connects professional sellers with buyers across 180 countries and hosts approximately 140,000 active listings across eight main vehicle categories. The platform is available in 10 languages.
• TradeWorld An online Trade Management System for professional dealers and traders to centrally manage inventory, publish listings, view performance statistics, and use sales support tools. Inventory changes are automatically synchronized via the Doorlinken Voorraad service to over 250 external advertising portals in addition to TrucksNL. Available in 14 languages.

Quantifiable outcome

• 500,000+ advertisements published annually on the platform
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• De TruckfinancierminorGTM or Marketing Partner · 1 January 2023Lease partner facilitating MKB (SME) purchases through lease contracts. Started partnership with TrucksNL in late 2023 to combine forces in the lease market, particularly in the transport sector.
• Hexon B.V.coreTechnology or IntegrationHexon B.V., based in Nijmegen, provides the Doorlinken Voorraad (DV) service enabling automatic inventory syndication to 250+ external advertising platforms. TrucksNL shares advertisement data with Hexon solely to enable this cross-platform distribution service.
• LeasenextcoreGTM or Marketing PartnerDutch lease partner enabling buyers to request lease quotes directly from qualifying advertisements on TrucksNL. Advertisements meeting Leasenext conditions display a dedicated lease request button.
• AvantisoncoreGTM or Marketing PartnerBelgian lease partner for TrucksNL enabling international buyers in Belgium to access financing options through a similar integration as Leasenext in the Netherlands.
• Financial Lease NederlandminorGTM or Marketing PartnerLease company focused on startups and entrepreneurs without requiring annual reports. Focused on ensuring the financed amount is proportional to future results rather than historical financials.
• SalesforcecoreTechnology or IntegrationSalesforce CRM for managing customer and relationship data, quotes and contracts. Salesforce Marketing Cloud & Personalization for personalized marketing communications, newsletters, and behavioral targeting.
• Kleyn Trucks and VansminorChannel Partner/ Reseller/ DistributorMajor dealer customer offering financing options on their listings through TrucksNL platform.
• CleanmatminorChannel Partner/ Reseller/ DistributorDealer customer with financing options enabled on their platform listings.
• Bas WorldminorChannel Partner/ Reseller/ DistributorMajor truck dealer customer advertising through TrucksNL platform.
• EtradingminorChannel Partner/ Reseller/ DistributorDealer customer with financing options available on their listings.
• SpardexminorChannel Partner/ Reseller/ DistributorDealer customer advertising on the TrucksNL platform.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• IronPlanet / Ritchie Bros. Global auction and marketplace platform for heavy equipment, trucks, and agricultural machinery. Comparable dealer-driven inventory model in adjacent equipment categories, with broader auction capability.
• AutoScout24 Trucks: Large pan-European generalist auto classifieds platform with a dedicated truck/commercial-vehicle vertical. Competes for dealer wallet on listings and lead generation, with broader reach across passenger and commercial categories.
• Mobile.de (trucks section): Germany's largest generalist auto classifieds site with a substantial commercial-vehicle/truck vertical. Competes for German and Benelux dealer advertising spend and benefits from Mobile.de's massive consumer traffic.
• Marktplaats (trucks section): Dutch generalist classifieds owned by Adevinta with a significant commercial vehicle/truck vertical. Domestic Dutch competitor for private sellers and small dealers; broader consumer traffic than TrucksNL's B2B focus.

Direct peers

• Truck1.eu: European online B2B marketplace for used trucks, commercial vehicles, and construction equipment. Direct head-to-head competitor with TrucksNL across continental Europe, with similar international buyer reach and category focus.
• Autoline: International B2B marketplace for commercial vehicles, trucks, buses, and agricultural/construction machinery with strong European presence. Closely comparable marketplace model, multilingual listings, and dealer subscription packages.
• Mascus: Global online marketplace for used heavy machinery, construction equipment, agricultural, and material-handling equipment. Highly comparable marketplace model and overlapping inventory categories with TrucksNL's Equipment and Intern Transport sections.

Regional players

• TractorHouse / AuctionTime: North American marketplace for agricultural, construction, and heavy equipment listings, including auction formats. Comparable model and category overlap with TrucksNL's Equipment section, but operating in a different geography.
• Commercial Truck Trader: US-focused online marketplace for new and used commercial trucks, trailers, and vocational vehicles. Comparable B2B dealer subscription model, but geographically distinct from TrucksNL's European footprint.

Others

• Hexon B.V. Dutch software and data-services provider for automotive advertising and inventory distribution. Currently a critical technology partner (Doorlinken Voorraad) enabling TrucksNL's 250+ portal syndication; partial competitive overlap in dealer media services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/TrucksNld
• Facebookfacebook.com/trucksnl
• LinkedInlinkedin.com/company/trucksnl
• Instagraminstagram.com/trucksnl_official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trucks.nl