VRmagic

What VRmagic does

VRmagic, founded in 2001 and originally based in Mannheim, Germany, develops high-end virtual reality medical training simulators for ophthalmology, optometry, and broader medical education. Following acquisition by Haag-Streit Group, the company operates as the Haag-Streit Simulation division with headquarters in Köniz, Switzerland, and a workforce of 11–50 employees. Its product portfolio centers on the Eyesi family of simulators, including Eyesi Surgical (cataract and vitreoretinal surgery training), Eyesi Slit Lamp, Eyesi Indirect and Direct Ophthalmoscopes, Earsi Otoscope, and Eyesi Indirect ROP (retinopathy of prematurity). The underlying technology rests on proprietary physics-based simulation models that reproduce anatomical structures and dynamic tissue interaction in real time, enabling realistic, risk-free procedural training.

The company's business model is built on quote-based enterprise hardware sales of high-value capital equipment to medical schools, optometry programs, ophthalmology residencies, and specialized neonatal training centers, complemented by customized training systems and an Ophthalmic Skills Training Center service line. Distribution is conducted through direct enterprise sales supported by a regional office network spanning Switzerland, the USA, the UK, Germany, and Japan, with additional reach through scientific exchange programs and medical conference participation. Customer concentration spans 450+ institutions and 1,000+ deployed simulators across all continents, including aboard the Orbis Flying Eye Hospital. The company is privately held as a division of the diversified Haag-Streit Group, with no public financial disclosures available in the source data.

Name

VRmagic

Legal name

Haag-Streit Simulation

Website

https://vrmagic.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

VRmagic, operating as Haag-Streit Simulation, develops high-end VR medical training simulators for ophthalmology, optometry, and ENT training, with 1,000+ units deployed across 450+ institutions worldwide through the Haag-Streit Group distribution network.

Ownership category

akta.pro rank

Product category

Medical Simulation Training Equipment

NAICS

Computer Training (611420)

SIC

Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845), Services-Educational Services (8200)

akta.pro primary industry

Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC)

akta.pro secondary industries

Cataract Surgery Systems & IOLs (Phaco Systems, IOLs, Intraoperative Aberrometry, Viscoelastics) (HLAHAJAH), Vision Therapy & Orthoptics (HLAKAKAM), Ophthalmic/Optometric Assisting (EDAOAJAK)

Keywords

• Medical simulation training
• Ophthalmology training systems
• Virtual reality simulators
• Surgical education devices
• Optometry training equipment

Headquarters

HQ city

Mannheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales

Revenue model

1. VR Medical Simulators: Sale of high-end virtual reality medical training simulators for ophthalmology, optometry, and medical education. The simulators are sold as complete hardware/software systems to educational institutions and healthcare training facilities.
2. Custom Simulators: Customized training systems and specialized simulator solutions for specific training requirements
3. Training Services: Ophthalmic Skills Training Center providing professional training services and support

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

VRmagic designs, manufactures, and sells high-end virtual reality medical training simulators for ophthalmology and optometry education. The product portfolio — sold as complete hardware/software systems to medical schools, universities, residency programs, and healthcare training institutions worldwide — covers cataract and vitreoretinal surgery training (Eyesi Surgical), slit lamp diagnostics and laser treatment (Eyesi Slit Lamp), indirect and direct ophthalmoscopy (Eyesi Indirect / Direct Ophthalmoscope), retinopathy of prematurity (Eyesi Indirect ROP), and otoscopy (Earsi Otoscope), supplemented by custom simulator solutions and the Ophthalmic Skills Training Center service.

Product overview

Haag-Streit Simulation (VRmagic) offers a portfolio of high-end virtual reality medical training simulators for ophthalmology, optometry, and medical education. The product lineup includes Eyesi Surgical (cataract and vitreoretinal surgery training), Eyesi Slit Lamp (eye examination and laser treatment), Eyesi Indirect Ophthalmoscope (indirect ophthalmoscopy), Eyesi Direct Ophthalmoscope (direct ophthalmoscopy), Earsi Otoscope (otoscopy), and Eyesi Indirect ROP (retinopathy of prematurity training). These physics-based VR simulators enable eye specialists and medical students to train diagnostic and surgical skills without patient risk, with validated best-practice training concepts. The simulators are built on physics-based models that realistically simulate anatomical structures and tissue interaction in real-time. The portfolio serves over 450 educational institutions worldwide with more than 1,000 simulators deployed across all continents, including the Orbis Flying Eye Hospital.

Differentiator

Problem solved

Functional benefit

Brands

• EyeSi Surgical: High-end VR simulator for cataract and vitreoretinal surgery training
• EyeSi Slit Lamp
• EyeSi Indirect Ophthalmoscope
• EyeSi Direct Ophthalmoscope
• Earsi Otoscope
• EyeSi Indirect ROP

Products and services

• Eyesi Surgical High-end virtual reality simulator for cataract and vitreoretinal surgery training, providing an immersive, risk-free practice environment for eye surgeons before they operate on real patients.
• Eyesi Slit Lamp Virtual reality training system for eye examinations and laser treatment, enabling optometrists and ophthalmologists to practice slit lamp diagnostic procedures in a risk-free environment.
• Eyesi Indirect Ophthalmoscope Training simulator for indirect ophthalmoscopy, allowing practitioners to develop skills in retinal examination techniques in a virtual environment.
• Eyesi Direct Ophthalmoscope Self-guided ophthalmoscopy training simulator enabling independent practice of direct eye examination techniques.
• Earsi Otoscope Self-guided otoscopy training simulator for ear examination skills development in a risk-free virtual environment.
• Eyesi Indirect ROP Specialized training simulator for examinations and laser treatments on preterm babies, focused on retinopathy of prematurity (ROP) diagnosis and intervention.
• Custom Simulators Customized training systems and specialized simulator solutions built to address specific training requirements of medical institutions beyond the standard Eyesi/Earsi product range.
• Ophthalmic Skills Training Center Professional training services and support offering delivered through the Ophthalmic Skills Training Center, providing ophthalmic skills development programs for healthcare professionals.

Quantifiable outcome

• More than 1000 Eyesi simulators deployed globally across all continents
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Orbis InternationalcoreStrategic or Co-development PartnerOrbis Flying Eye Hospital is a unique airborne teaching hospital that uses Eyesi VR simulators for training medical professionals worldwide. This partnership enables medical training access in regions with limited healthcare resources, deploying simulation technology globally on board the aircraft.
• Global Medical Education ExpertsflagshipStrategic or Co-development PartnerHaag-Streit Simulation cooperates with experts from around the world to enhance products continuously. Scientific exchange and collaborative commitment enables successful development of high-end simulation and innovative teaching concepts.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Alcon: Alcon is a global ophthalmic medical device and pharmaceutical incumbent with deep relationships to ophthalmic surgeons and training programs. It is an indirect competitor and potential partner for VRmagic given its leadership in cataract and vitreoretinal surgery markets.
• Laerdal Medical: Laerdal Medical is a global incumbent in healthcare simulation, best known for CPR and patient simulators sold to medical schools and hospitals. It competes with VRmagic in the broader medical training category, though its strength is in patient simulation rather than ophthalmic VR.
• CAE Healthcare: CAE Healthcare is a large, established medical simulation company offering patient simulators, ultrasound, and surgical training solutions. It serves similar institutional buyers as VRmagic but across a much broader portfolio beyond ophthalmology.

Emerging players

• SimX: SimX provides a VR clinical training platform used by hospitals and medical schools for scenario-based learning. While not focused on ophthalmic surgery, it competes with VRmagic for the same institutional training budget dollars.

Direct peers

• FundamentalVR: FundamentalVR delivers immersive VR surgical training with haptic feedback for ophthalmology and other specialties. It competes with VRmagic's Eyesi Surgical on the high-fidelity, validated-skill-assessment end of the medical simulation market.
• VirtaMed: VirtaMed develops high-fidelity surgical simulators for orthopedics, gynecology, urology, and ophthalmology. Its ophthalmology simulator is a direct competitor to VRmagic's Eyesi platform in the eye-surgery training market.
• Osso VR: Osso VR provides VR-based surgical and procedural training to healthcare professionals and medical device companies. It targets the same medical school and hospital training buyers as VRmagic, with a focus on scalable VR modules.
• Surgical Science: Surgical Science is a leading provider of virtual reality surgical simulation and training, including the Simbionix and Mentice product lines. It directly overlaps with VRmagic's Eyesi Surgical in offering high-fidelity VR simulators for surgical skill training sold to medical schools and teaching hospitals.

Regional players

• Mentice: Mentice specializes in endovascular and interventional procedure simulation, and was acquired by Surgical Science. It shares VRmagic's high-fidelity, validated-simulation approach and the same enterprise sales motion to teaching hospitals, but operates in vascular rather than ophthalmic specialties.

Others

• Haag-Streit (parent context): VRmagic's own parent and operating group, Haag-Streit, sells slit lamps, surgical microscopes, and perimetry devices to ophthalmologists globally. As the parent's portfolio adjacencies, these products share the same customer base and could cross-sell with VRmagic simulators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/vrmagic
• YouTubeyoutube.com/@haag-streit6833
• Facebookfacebook.com/haagstreitag
• LinkedInlinkedin.com/company/haag-streit-ag/mycompany
• Instagraminstagram.com/haagstreit_/#

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VRmagic