What Laerdal Medical does

Laerdal Medical is a privately held Norwegian medical simulation and training company founded in 1940 and headquartered in Stavanger. The company designs, manufactures, and distributes a comprehensive portfolio of high-fidelity patient simulators (SimMan series, MamaAnne obstetric simulator, SimBaby, Nursing Anne, SimCharacters Paul neonatal simulator), CPR training manikins with proprietary QCPR feedback technology (Resusci Anne, Little Anne, Mini Anne, Resusci Baby/ Junior), skills proficiency trainers for airway management, defibrillation, IV access, and ultrasound, and pre-hospital medical devices (suction units, CPRmeter 2, spine boards, immobilization collars). Software and recurring-revenue layers include the SimCapture simulation management platform, LLEAP patient physiology software, Laerdal Scenario Cloud, virtual simulation platforms (SimX VR and vSim for Nursing co-developed with Lippincott), and digital resuscitation education programs RQI and HeartCode aligned with American Heart Association guidelines. Underlying technology spans responsive patient physiology, real-time CPR quality sensors, cloud-based scenario management, and the AI-powered Samaritan assistant.

Name

Laerdal Medical

Legal name

Laerdal Medical

Website

https://laerdal.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Short description

Laerdal Medical is a privately held Norwegian company founded in 1940 that develops medical simulators, CPR training manikins, simulation software, and digital resuscitation education programs for hospitals, nursing schools, EMS, military, and community responders across 100+ countries.

Ownership category

akta.pro rank

Product category

Medical Simulation and Training Equipment

NAICS

Surgical and Medical Instrument Manufacturing (339112), Surgical Appliance and Supplies Manufacturing (339113), Medical Equipment and Supplies Manufacturing (3391)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Midwifery & Birth Centers (HLAFAJAC)

akta.pro secondary industries

Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC), Emergency Preparedness Planning & Readiness (HLAJAGAA), Anesthesia & Airway Management Equipment (Workstations, Laryngoscopy, Ventilation adjuncts) (HLAHADAJ), Simulation-Based Learning & Virtual Labs (EDAGAEAG)

Keywords

• Medical simulation training
• CPR training equipment
• Patient simulators
• Resuscitation education
• Emergency medical devices

Headquarters

HQ city

Stavanger

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Medical Simulators and Training Products: Sale of high-fidelity patient simulators (SimMan, Nursing Anne, MamaAnne, SimBaby), CPR training manikins (Resusci Anne QCPR, Little Anne QCPR), task trainers, and skills proficiency tools. Hardware products sold as one-time capital purchases with varying price points from hundreds to tens of thousands of dollars.
2. Software and Simulation Management: Simulation software platforms including SimCapture, LLEAP, Laerdal Scenario Cloud, and virtual simulation solutions (vSim, SimX) enabling simulation management, assessment, debriefing, and virtual learning delivery.
3. Medical Devices: Emergency medical devices including airway management equipment (Laerdal Suction Unit, Compact Suction Unit), immobilization products (BaXtrap Spineboard, Stifneck Collars), CPR feedback devices (CPRmeter 2), and defibrillator accessories for pre-hospital and hospital use.
4. Educational Services and Training: Professional services including educational courses, technical services, managed services programs, and certification training aligned with AHA guidelines (BLS, ACLS, PALS). Services support implementation, maintenance, and optimization of simulation programs.
5. Digital Resuscitation Education: RQI (Resuscitation Quality Improvement) and HeartCode blended learning programs providing ongoing CPR competency maintenance through self-directed online components combined with hands-on skills verification at verification stations.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels6 records

Core offering

Laerdal Medical develops and manufactures medical simulation and training solutions, including high-fidelity patient simulators (SimMan, MamaAnne, SimBaby, Nursing Anne), CPR training manikins with QCPR feedback technology (Resusci Anne, Little Anne), simulation management software (SimCapture, LLEAP), virtual reality training platforms (SimX, vSim), digital resuscitation education programs (RQI, HeartCode), and emergency medical devices (suction units, spine boards, immobilization collars). The company serves hospitals, nursing and medical schools, EMS agencies, and military organizations globally.

Product overview

Laerdal Medical offers a comprehensive portfolio of medical simulation and training solutions designed to help save lives and improve patient outcomes. The portfolio is organized around several core platforms and product categories: (1) High-fidelity patient simulators including SimMan series (SimMan 3G PLUS, SimMan Critical Care, SimMan ALS, SimMan Trauma), obstetric/birthing simulators (MamaAnne, MamaBirthie, PROMPT Flex), and neonatal/pediatric simulators (SimBaby, SimCharacters Paul, Emily and Emma, Resusci Baby QCPR, Resusci Junior QCPR); (2) CPR and resuscitation training manikins including Resusci Anne QCPR, Little Anne QCPR, and associated QCPR feedback and training platforms; (3) Nursing simulators (Nursing Anne Simulator, Nursing Anne, Nursing Kelly); (4) Simulation management and software platforms including SimCapture, LLEAP, SimPad PLUS, Laerdal Scenario Cloud, and mobile apps (QCPR App, SkillReporter, TeamReporter); (5) Virtual and digital training solutions including SimX VR platform, vSim for Nursing (co-developed with Lippincott), HeartCode, and RQI programs; (6) Skills proficiency trainers for airway management, defibrillation, IV access, and ultrasound (Magic Ultrasound, SonoSim); (7) Medical devices for emergency care including suction units, CPR feedback devices, spine boards, and immobilization equipment; and (8) Services including Educational Services, Technical Services, and Managed Services. The ecosystem is tied together by AI-powered Samaritan technology and platforms like Self-Guided Learning that deliver competency-based education outcomes.

Differentiator

Problem solved

Functional benefit

Brands

• Samaritan: AI-powered helping hand that brings efficiency and intelligence to Laerdal solutions
• SimMan
• Resusci Anne
• MamaAnne
• Little Anne
• SimCapture
• LLEAP
• QCPR
• RQI
• HeartCode
• SimBaby
• Nursing Anne
• vSim
• SimX
• SimCharacters

Products and services

• SimMan 3G PLUS Advanced emergency care training simulator for individuals and teams using complex medical scenarios, designed for hospitals and medical schools.
• SimMan Critical Care Advanced, tetherless mechanical ventilation training simulator addressing the evolving demands of respiratory and critical care education.
• SimMan ALS Mobile in-situ emergency care training simulator, covering basic assessment to advanced cardiac life support skills.
• SimMan Trauma Military-focused, mobile emergency care training simulator for rapid trauma assessment and bleeding control.
• MamaAnne High-fidelity childbirth simulator designed to build confidence and competence when facing critical obstetric emergencies through realistic simulation training.
• Resusci Anne QCPR Realistic ventilation, compressions, and app-based feedback manikin for high-quality team CPR training of healthcare professionals.
• Little Anne QCPR Engaging CPR training manikin with objective, gamified feedback via QCPR app for bystander training.
• Resusci Baby QCPR High-performing pediatric resuscitation training manikin with real-time, accurate CPR feedback for infant resuscitation teams.
• Resusci Junior QCPR Pediatric resuscitation training manikin with feedback app for creating skilled pediatric resuscitation teams.
• Nursing Anne Simulator Advanced, inclusive training simulator for nursing and patient care with realistic clinical scenarios for nursing education programs.
• SimBaby Healthcare provider simulator for developing early assessment and advanced life support skills for pediatric care.
• SimCharacters Paul Deeply immersive training simulator featuring a representative premature baby combining lifelike anatomy with state-of-the-art technology.
• SimCapture Simulation management platform for recording, debriefing, and analyzing simulation sessions to improve performance across training programs.
• LLEAP Laerdal Learning Application Platform providing complete patient physiology control and data capture features for healthcare simulation.
• QCPR App Mobile application supporting Laerdal's resuscitation manikins and AED trainer for enhanced, seamless CPR training control and feedback.
• SimX VR simulation platform offering unique virtual reality experiences with hundreds of scenarios for team training.
• vSim for Nursing Co-developed with Lippincott, virtual simulation platform for nursing students to develop clinical reasoning skills and competence.
• HeartCode AHA self-directed eLearning programs combined with web-based platform and voice-assisted manikin feedback for flexible CPR training.
• RQI (Resuscitation Quality Improvement) On-demand digital training program in high-performance CPR for AHA eCredentialing, trainable anytime and anywhere.
• Laerdal Suction Unit (LSU) High-performance, effective airway management device for emergency situations in pre-hospital and hospital settings.
• Laerdal Compact Suction Unit (LCSU) 4 Portable airway management and suctioning device for first responders in the field.
• CPRmeter 2 CPR feedback device providing real-time guidance for optimal chest compressions during resuscitation.
• BaXstrap Spineboard Lightweight, rigid spine board for emergency spinal care with contoured design for patient comfort.
• Laerdal Airway Management Trainer Realistic clinical practice trainer for intubation, ventilation, and suction procedures used in skills-based education.
• Educational Services Courses developed and facilitated by former or practicing healthcare professionals focusing on best practices for simulation training.
• Technical Services Service and support program for maintaining product performance and optimizing simulation programs.
• Managed Services Comprehensive managed services program for simulation program support and ongoing operations.
• Samaritan AI-powered helping hand that brings efficiency and intelligence to Laerdal solutions for enhanced simulation and training outcomes.

Quantifiable outcome

• Every minute without CPR decreases chance of survival from sudden cardiac arrest by 7-10%. With immediate CPR, survival rate can double or triple.
• +4 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature8 records

Partnerships

One partnership is on record.

• American Heart AssociationflagshipStrategic or Co-development Partner · 4 March 2026Joint nationwide launch of Self-Guided Learning, a flexible science-based resuscitation training delivery model enabling learners to complete BLS, ACLS, and PALS courses on their own schedule. The program advances shared goal of doubling cardiac arrest survival by 2030. Currently available in 47 states with expansion planned to all 50 states.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CAE Healthcare: CAE Healthcare (a division of CAE Inc.) is one of the closest direct competitors to Laerdal in high-fidelity patient simulation, offering the Lucina, Juno, and Apollo simulator lines plus a simulation management platform — competing head-to-head in nursing, emergency care, and obstetric simulation.
• Gaumard Scientific: Gaumard is a direct competitor in patient and obstetric simulators (Hal, Victoria, Super Tory), sharing Laerdal's target buyer base in nursing schools, medical schools, and hospitals, with comparable high-fidelity tetherless simulator offerings.
• 3B Scientific: 3B Scientific offers CPR manikins, skills trainers, and birthing simulators (including the birthing model line) that directly overlap Laerdal's Nursing Anne and CPR training portfolio, serving the same nursing education and first-responder segments globally.
• Nasco Healthcare: Nasco Healthcare (formerly Nasco) competes in CPR and resuscitation training manikins, simulators, and skills trainers with a strong US-based distribution footprint that overlaps Laerdal's pre-hospital and BLS segments.

Emerging players

• Surgical Science: Surgical Science focuses on virtual reality surgical simulation and is an emerging competitor in the simulation-based training category, particularly as VR/AR shifts the center of gravity away from manikin-heavy solutions that Laerdal has historically dominated.
• Mentice: Mentice specializes in endovascular and interventional simulation — adjacent to Laerdal's medical simulation portfolio, often co-existing with Laerdal simulators in vascular surgery training programs and competing for the same hospital simulation center budgets.
• Intelligent Ultrasound: Intelligent Ultrasound provides AI-driven ultrasound simulation and training (e.g., BodyWorks, ScanTrainer) that competes directly with Laerdal's Magic Ultrasound and SonoSim ultrasound training products in medical education and clinical skills programs.

Broad incumbents

• Ambu: Ambu is a broader medical device incumbent with overlapping airway management and single-use endoscopy product lines, competing with Laerdal's Laerdal Suction Unit and airway management trainer portfolios in hospitals and EMS.
• ZOLL Medical (Asahi Kasei): ZOLL is a broader resuscitation and defibrillation incumbent with CPR feedback technology (Real CPR Help) that competes with Laerdal's QCPR franchise and CPRmeter 2 in the pre-hospital and in-hospital CPR training and execution category.
• Philips Healthcare (HeartStart): Philips Healthcare is a broad incumbent in patient monitoring and resuscitation (HeartStart AEDs, defibrillators) — overlapping with Laerdal in CPR training, defibrillator accessories, and resuscitation training markets across hospitals and EMS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@LaerdalMedical
• Facebookfacebook.com/LaerdalMedical
• LinkedInlinkedin.com/company/laerdal-medical
• Instagraminstagram.com/laerdalmedical
• Xx.com/laerdalmedical

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laerdal Medical