Side Sports

What Side Sports does

Side Sports (legal entity Comercializadora de Simuladores Deportivos S.A.P.I. de C.V.) is a Mexican sports-technology distributor headquartered in San Pedro Garza García, Nuevo León, and a subsidiary of the holding company SIMCo. Founded in 2016 and operating with 11–50 employees, the company is the exclusive regional distributor for three global sports-simulation brands — Golfzon (golf simulators), Batbox/Strikezon (baseball simulators), and CoolPerformance (racing simulators) — across Mexico, the United States, and Latin America. The portfolio spans nine primary hardware products with price points ranging from approximately $36,000 USD for an entry-level CoolPerformance E-Sport racing simulator to $90,000 USD for the CoolPerformance Formula Premium, and includes portable launch monitors (Golfzon Wave) and a scientific training system (Golfzon GDR MAX) that integrates AI-assisted swing diagnostics and weight-transfer mapping. Underlying technology combines dual-radar and infrared tracking, high-speed T2/T4 camera sensors, hydraulic Swing Plate platforms with 24 contour angles, Auto Tee-Up ball dispensing, and proprietary graphics software with over 200 mapped golf courses.

The business model is primarily one-time hardware sale of premium simulators, augmented by an integrated services stack covering logistics, import, installation, cabin construction, training, maintenance, business consulting, and turnkey project delivery. A leasing program with Afirme (minimum 10% down payment) targets commercial buyers with annual sales above 40 million MXN, lowering the capital barrier to commercial deployment. The customer base is concentrated in commercial entertainment venues (golf lounges such as City Golf and Golf Station Monterrey; restaurants such as Mulligan's Polanco, La Fundación 1596, and Tee-Zone), hotels and resorts (Secrets Moxché by Hyatt, Grupo Vidanta, MS Milenium), real estate developers (Kima, República, Akumal), entertainment centers (Bowler), retail (InnovaSport), healthcare (Hospital Ángeles Valle Oriente), and social clubs (Club Ejecutivo).

The go-to-market relies on a direct enterprise field-sales motion with consultative selling, supported by content marketing (a Spanish-language blog and YouTube testimonials), event-driven PR anchored in Formula 1 driver endorsements (Lando Norris, Carlos Sainz), Pebble Beach resort partnerships, and Golfzon's official simulator designation for the US Open and US Women's Open 2026. Lead capture is heavily weighted to WhatsApp direct contact and on-site quote requests, while distribution is concentrated in a single direct channel with the Afirme financing partnership as the primary third-party channel.

Name

Side Sports

Legal name

Comercializadora de Simuladores Deportivos S.A.P.I. de C.V.

Website

https://sidesports.mx

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Side Sports is a Mexican sports-technology distributor and SIMCo subsidiary that exclusively distributes Golfzon, Batbox, and CoolPerformance golf, baseball, and racing simulators across Mexico, USA, and LATAM, selling turnkey hardware installations to commercial venues, hotels, and real estate developers.

Ownership category

akta.pro rank

Product category

Sports Simulation Hardware Distribution

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)

akta.pro secondary industries

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN), Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)

Keywords

• Sports simulator distribution
• Golf simulator sales
• Baseball simulator systems
• Racing simulator hardware
• Commercial entertainment equipment

Headquarters

HQ city

San Pedro

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Hardware Sales (Golf, Baseball, Racing Simulators): Sale of premium sports simulators including Golfzon golf simulators (TwoVision, GDR Plus, VISION Standard, Wave), Batbox/Strikezon baseball simulators, and Cool Performance racing simulators. Price points range from ~$36,000 USD (racing E-Sport) to $90,000 USD (Formula Premium). Golf simulators range from $39,500 to $74,000 USD. Baseball simulators from $69,500 USD. One-time hardware revenue with optional leasing financing via Afirme.
2. Leasing / Financing: Partnership with Afirme financial institution to offer leasing products enabling commercial buyers to acquire simulators. Minimum 10% down payment required. Requires companies with annual sales over 40 million MXN, good credit history, and equity capital greater than total liabilities.
3. Professional Services: Integrated service offering including logistics, import, delivery, installation, training, maintenance, support, architectural plans, cabin construction, business consulting, turnkey projects, and full franchise options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Side Sports is the exclusive distributor for Mexico, the United States, and Latin America of premium sports simulation hardware from Golfzon (golf simulators), Batbox/Strikezon (baseball simulators), and CoolPerformance (racing simulators). The company sells hardware priced between approximately $36,000 and $90,000 USD per unit, and complements sales with turnkey installation, training, business consulting, and Afirme-backed leasing financing for commercial buyers.

Product overview

Side Sports is an exclusive distributor of sports simulators across Mexico, US, and Latin America, representing three main product lines: Golfzon (golf simulators), Batbox/Strikezone (baseball simulators), and Cool Performance (racing simulators). The Golfzon portfolio includes the TwoVision (premium, $74,000 USD), GDR Plus (performance standard, $39,500 USD), and Vision Standard (compact, $49,500 USD) golf simulators, plus the portable Wave launch monitor and GDR MAX training system. Batbox/Strikezone offers baseball simulators from $69,500 USD accommodating up to 18 players. Cool Performance spans four racing simulators from the E-Sport ($36,000 USD) through Formula Premium ($90,000 USD), used by F1 drivers including Lando Norris and Carlos Sainz. The company also provides leasing financing through Afirme and comprehensive services including installation, training, maintenance, and business consulting.

Differentiator

Problem solved

Functional benefit

Products and services

• Golfzon TwoVision Golf Simulator Premium golf simulator featuring T4 ultra-fast camera sensors, Swing Plate Dual with two independent hydraulic platforms that recreate course contours at 24 different angles, five multi-surface mats (fairway, bunker, rough), LED putting guide, and Auto Tee-Up. Includes Two-Vision Plus software with 200+ golf courses, virtual caddie, and 8 game modes. Starting from $74,000 USD. Targeted at commercial entertainment venues, golf academies, and premium residential installations.
• Golfzon GDR Plus Golf Simulator Performance-focused golf simulator with T2 sensors, single fairway mat, Auto Tee-Up system, and dedicated touchscreen kiosk. Software includes Fitting Mode for club performance analysis, Skill Test Mode, and Driving Range with full analytics. Starting from $39,500 USD. Aimed at commercial venues and golf training facilities.
• Golfzon VISION Standard Golf Simulator The most compact and easy-to-install golf simulator with T2 sensors, fairway mat, floor-mounted projector, and Auto Tee-Up system. Software offers 100+ golf courses, 8 game modes, and tee selection by skill level including Junior Tee Box. Starting from $49,500 USD. Designed for venues with space constraints.
• Golfzon GDR MAX Scientific Golf Training System Scientific golf training machine featuring integrated weight-transfer mapping sensors, professional fitting console supporting up to 15 club groups with 100 shots per group, Unreal Engine 5 graphics, AI Diagnostics that compare player swing against ideal models and suggest automatic corrections, and high-speed dual cameras. Designed for coaches, academies, club fitters, and pro-shops.
• Batbox / Strikezone Baseball Simulator Immersive baseball simulator with VISION high-precision sensors that detect strikes, balls, fouls, hits, and home runs, automatic pitching machine with player recognition, HD graphics and surround sound, touchscreen kiosk, and automatic ball collector. Supports up to 18 simultaneous players across 4 game modes (3/6/9 Innings, Home-Run Derby, Mini-Game, Pitching Challenge). Minimum space 10m x 3m x 3.1m. Starting from $69,500 USD.
• Cool Performance E-Sport Racing Simulator Entry-level racing simulator equipped with Simcube 2 PRO motor, GT3 steering wheel with clutch, E-Sport seat, 34-inch ultrawide curved monitor, and Bose sound. Bundled with iRacing and Assetto Corsa 2023 software. Starting from $36,000 USD. Targeted at gaming venues, entertainment centers, and enthusiast buyers.
• Cool Performance GT Racing Simulator Mid-tier racing simulator with LEO Bodnar / SIM Steering 2 (54) motor, GT seat, 49-inch ultrawide curved or triple 55-inch display options, GT1 steering wheel with clutch, and hydraulic pedals with 300mm travel. Includes iRacing, Assetto Corsa 2023, and F1 software. Starting from $59,000 USD.
• Cool Performance Formula Racing Simulator Professional racing simulator with C-PS steering wheel and clutch, formula seat, and SimSteering force feedback system. Includes iRacing, Assetto Corsa 2023, and F1 software. Starting from $62,000 USD.
• Cool Performance Formula Premium Racing Simulator Professional-grade made-to-order racing simulator with SimSteering professional force feedback up to 26Nm torque, triple 65-inch low-latency 240Hz displays, hydraulic Cool Performance pedal system, custom-molded seat, adjustable steering column and pedals, water-cooled high-end gaming PC, and customizable competition steering wheel with quick-release and shift paddles. Starting from $90,000 USD. Used by Formula 1 drivers Lando Norris and Carlos Sainz for training.
• Simulator Leasing Financing (Afirme Partnership) Leasing program in partnership with Afirme bank for commercial buyers of golf, baseball, and racing simulators. Minimum requirements include annual sales over 40 million MXN, good credit history, and equity capital greater than total liabilities. Minimum 10% down payment. Monthly payments start from approximately $149,783 MXN (golf), $232,096 MXN (baseball), and $153,831 MXN (racing).
• Turnkey Simulator Installation & Business Consulting Full-service offering including logistics, import, delivery, installation, training, maintenance, support, architectural plans, cabin construction, business consulting, and turnkey projects. Accompanies every simulator sale to commercial buyers across Mexico, USA, and LATAM.

Quantifiable outcome

• Up to 18 players per baseball simulator, increasing social/group revenue potential per unit.
• +3 more outcomes

Named customers17 records

Segments7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature12 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Pebble Beach ResortsflagshipStrategic or Co-development Partner · 1 January 2025GOLFZON announced a partnership with Pebble Beach to install a simulator lounge at Spanish Bay, one of the world's most iconic golf resorts. The 'GOLFZON Road to Pebble Beach' competition provides simulator players with a real-world aspirational hook to the resort.
• GOLFZON LeadbetterflagshipStrategic or Co-development Partner · 1 January 2025GOLFZON Leadbetter is expanding to Latin America with a new licensed academy. For Side Sports' region, this consolidates the Golfzon brand presence in the continent and increases visibility for the products distributed by Side Sports.
• SIMCo (Holding Company)coreOthersSide Sports is a member of SIMCo, a holding company encompassing different brands, concepts, and businesses in the sports entertainment space across Mexico, the United States, and LATAM, focused on sports entertainment development.
• Golfzon Newdin GroupcoreChannel Partner/ Reseller/ DistributorSide Sports is an exclusive ally and distributor of Golfzon Newdin Group in Mexico, USA, and LATAM. Golfzon is a leading pioneer in sports simulation technology and one of the most important companies in the global entertainment industry.
• Batbox (Strikezon)coreChannel Partner/ Reseller/ DistributorSide Sports is an exclusive distributor of Batbox/Strikezon in Mexico, USA, and LATAM. Batbox is positioned as the #1 baseball simulator worldwide, offering immersive, social baseball entertainment experiences.
• CoolPerformancecoreChannel Partner/ Reseller/ DistributorSide Sports distributes CoolPerformance racing simulators in Mexico, USA, and LATAM. CoolPerformance simulators are used by Formula 1 drivers including Lando Norris and Carlos Sainz, and have been featured in Yanko Design for their engineering quality.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Uneekor: Uneekor designs and sells premium overhead and floor-mounted golf launch monitors and simulators (EyeXO, EYE MINI, QED) targeting the same commercial fitting, coaching, and residential markets as Side Sports' Golfzon-branded portfolio.
• FlightScope: FlightScope is a South African-headquartered manufacturer of 3D Doppler radar-based golf launch monitors and simulators (Xi Series, Mevo+) used by coaches, fitters, and commercial venues. It competes with Golfzon Wave and GDR MAX in the launch monitor and commercial simulator category.
• Foresight Sports: Foresight Sports manufactures premium golf launch monitors and simulators (GCQuad, GC3, Falcon) used by coaches, fitters, and commercial venues worldwide. It is a direct competitor to Golfzon's GDR Plus, GDR MAX, and Wave product lines in the fitting and coaching segment.
• Full Swing Golf: Full Swing Golf is a leading US-based designer and manufacturer of indoor golf simulators used by Tiger Woods and other pros. It is the most direct head-to-head peer to Golfzon-branded products that Side Sports distributes, competing in the same premium commercial and home golf simulator category.
• AboutGolf: AboutGolf is a US manufacturer of premium indoor golf simulators and entertainment platforms for commercial venues, home use, and resort applications. It directly competes with Side Sports' TwoVision and GDR Plus offerings in commercial golf entertainment.
• CXC Simulations: CXC Simulations is a US-based manufacturer of professional-grade motion racing simulators targeted at drivers, teams, and commercial training centers. It competes with CoolPerformance's Formula Premium tier in the high-end commercial and pro-driver racing simulator segment.
• Trackman: Trackman is a Danish-headquartered global leader in golf launch monitors and simulators, widely adopted by professionals, coaches, and commercial venues. It competes directly with Golfzon Wave and the broader premium indoor golf simulator category that Side Sports represents across LATAM.

Emerging players

• D-BOX Technologies: D-BOX designs haptic motion systems and motion simulators used in racing, gaming, and entertainment applications. While not a head-to-head distributor, it supplies motion platform technology to commercial racing and golf simulators, making it an enabling/competing technology vendor to Cool Performance and the broader simulator market Side Sports serves.

Broad incumbents

• Topgolf Callaway Brands: Topgolf operates a global chain of golf entertainment venues combining tech-enabled driving ranges with food and beverage, and is the model explicitly referenced for the Batbox Suite launch. It is a broad incumbent in golf sports entertainment rather than a direct simulator distribution peer, but represents the same end-market of premium social sports experiences.

Regional players

• Smash Park Entertainment: Smash Park is a US-based indoor entertainment and sports bar operator that has partnered with Batbox for baseball simulator installations in Iowa. It is both a Side Sports/Batbox customer and a regional peer for the 'Batbox Suite' multi-site US entertainment rollout referenced in 2025 expansion plans.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCIAP5VzD3OrpOFI2NhMrMQg
• Facebookfacebook.com/SideSportsMX
• LinkedInlinkedin.com/company/side-sports
• Instagraminstagram.com/sidesports.mx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Side Sports