Uneekor
Uneekor is a US-based manufacturer of camera-based golf launch monitors and indoor simulation systems. Founded in 2015, it sells EYE-series monitors and SIMKIT bundles alongside GAME DAY, AI Trainer, and the upcoming AIMY AI coaching assistant to residential golfers and commercial facilities.
- Company typePrivate
- Founded2015
- HeadquartersLake Forest, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Uneekor does
Uneekor is a privately held US-based designer and manufacturer of camera-based golf launch monitors and indoor simulation systems, founded in 2015 and headquartered in Irvine, California. Core hardware comprises the EYE-series launch monitors (EYE MINI LITE, EYE XR, EYE XO2) which use dual or triple high-speed cameras to track ball and club metrics in real time, alongside SIMKIT bundles that pair the monitors with accessories and bundled GSPro simulation software for a turnkey setup. The software ecosystem centers on the GAME DAY platform (4K-graphics simulation with online tournament capabilities) and the AI Trainer performance-analysis tool, with AIMY — a voice-activated, conversational AI coaching assistant with body-aware swing analysis — announced in January 2026 and scheduled for later 2026 release.
The company serves two principal customer groups: individual residential golfers seeking at-home practice and entertainment (the primary segment, reached via product-led e-commerce) and commercial golf facilities such as ranges, entertainment venues, and teaching studios (targeted via direct enterprise sales). Distribution combines direct-to-consumer online storefronts, a partner/affiliate program, a dedicated EMEA reseller network established in 2026, and a long-running annual presence at the PGA Show. Revenue is generated through one-time hardware sales (monitors and SIMKITs), subscription-based software access (including the named Uneekor Subscription), and professional installation, training, and support services for commercial accounts.
Uneekor is in an active expansion phase. It opened a Global Innovation Center in Dallas, TX in September 2025 focused on product testing, software engineering, and AI-driven performance tool development, hired EMEA and UK sales leadership in 2026 to anchor its European launch, and added both an Extended Reality-capable monitor (EYE XR) and the Uneekor Junior Academy program in 2025–2026 to broaden its addressable market. A September 2024 licensing agreement with Foresight Sports supplies patented portable launch-monitor IP underpinning the company's portable monitor line. No public revenue, parent company, or institutional funding rounds are disclosed in the available data.
Uneekor firmographics
Firmographics- Name
- Uneekor
- Legal name
- Uneekor
- Website
- https://uneekor.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Uneekor is a US-based manufacturer of camera-based golf launch monitors and indoor simulation systems. Founded in 2015, it sells EYE-series monitors and SIMKIT bundles alongside GAME DAY, AI Trainer, and the upcoming AIMY AI coaching assistant to residential golfers and commercial facilities.
- Ownership category
- akta.pro rank
Uneekor industry classification
Industry- Product category
- Golf Simulation Technology
- NAICS
- Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)
- akta.pro secondary industries
- Golf Rangefinders, GPS & Wearable Tech Retail (CRAMAGAH), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)
Keywords
Where Uneekor is headquartered
LocationHeadquarters
- HQ city
- Lake Forest
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Uneekor business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Hardware Sales: Sale of golf simulators, launch monitors (EYE MINI, EYE XR, SIMKIT), and accessories as one-time purchases
- Software Subscription: Subscription-based software offerings including AI Trainer and GAME DAY platform access
- Professional Services: Business and commercial installation, training, and support services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Pay-as-you-go | Various launch monitors and SIMKIT bundles with software included |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Uneekor product offering
Product offeringCore offering
Uneekor designs and manufactures camera-based golf launch monitors (EYE MINI LITE, EYE XR, EYE XO2) and all-in-one SIMKIT golf simulator packages, complemented by companion software including the GAME DAY platform with 4K graphics and online tournament play, AI Trainer performance analysis software, and the upcoming AIMY voice-activated AI coaching assistant. The company serves both residential home golfers and commercial golf facilities (ranges, entertainment venues, instruction centers) worldwide, with GSPro simulation software bundled at no extra cost.
Product overview
Uneekor offers a unified golf simulation and performance technology ecosystem organized around its launch monitor hardware platform and companion software suite. Core hardware includes the EYE-series launch monitors (EYE MINI LITE, EYE XR) and the all-in-one SIMKITs, which bundle Uneekor's launch monitor technology with compatible accessories for a complete simulator setup. The software layer is anchored by the GAME DAY platform (with 4K graphics and online tournament capabilities) and the AI Trainer software, with AIMY — a voice-activated AI coaching assistant — as an upcoming addition. SIMKITs and launch monitors are sold with GSPro golf simulation software included at no additional cost. Uneekor also operates a subscription service and the Uneekor Junior Academy youth development program.
Differentiator
Problem solved
Functional benefit
Brands
- AIMY: Voice-activated AI coaching assistant offering conversational AI-powered coaching, metric-driven assessments, and body-aware swing analysis.
- GAME DAY
- EYE XR
- SIMKIT
- AI Trainer
- Uneekor Junior Academy
Products and services
- EYE MINI LITE A portable launch monitor using high-speed camera technology to track ball and club performance data in real time, including ball speed, launch angle, spin rates, and club path. Designed for easy transport and flexible setup in both permanent and mobile practice environments, targeted at home golfers and facility operators needing a compact tracking solution.
- EYE XR Launch Monitor A launch monitor in Uneekor's lineup featuring extended reality capabilities, positioned as a premium performance tracking device for golfers seeking advanced simulation and analytics features.
- EYE XO2 Launch Monitor A dual or triple high-speed camera launch monitor offering detailed ball and club performance tracking, designed for permanent installation setups with a larger hitting zone and advanced performance analysis tools, targeted at serious home users and commercial facilities seeking professional-grade tracking precision.
- SIMKIT All-in-One Golf Simulator An all-in-one golf simulator package that bundles Uneekor's launch monitor technology with necessary accessories and GSPro simulation software, providing a complete out-of-the-box golfing experience without the complexity of building a custom simulator, targeted at home users seeking turnkey setups and commercial facilities needing multi-bay installations.
- GAME DAY Platform A competitive golf platform featuring 4K graphics rendering of real-world golf courses, enabling real-time online tournament play and global competitions across multiple formats. Includes the Global Online Tournaments feature for automated matchmaking and scoring, targeted at golfers seeking immersive course play and competitive online engagement from home.
- AI Trainer Software AI-driven golf performance analysis software that provides personalized training insights and data-driven coaching feedback, leveraging artificial intelligence to analyze swing metrics and help golfers improve their game, targeted at golfers and instructors seeking measurable, AI-driven improvement insights.
- Uneekor Subscription Service A subscription service offering ongoing access to Uneekor's software ecosystem, enabling continued use of simulation platforms, software updates, and premium features across the product lineup, targeted at owners of Uneekor hardware seeking continuous access to evolving software capabilities.
- Commercial Installation and Support Services Business and commercial installation, training, and support services for golf ranges, entertainment venues, and teaching facilities deploying Uneekor simulator systems at scale.
Quantifiable outcome
- Save up to 40% off on SIMKITs and launch monitors during promotional events
Companies that use Uneekor
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Uneekor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability8 records
Feature6 records
Uneekor partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Foresight SportscoreSeptember 2024 licensing agreement granting Uneekor access to Foresight Sports patents related to portable golf launch monitor technology, enabling Uneekor to incorporate proprietary technology into their portable launch monitor products.
Scale indicators3 records
Recent moves8 records
Expansion highlights7 records
Uneekor competitors and assessment
Company assessmentBroad incumbents
- Garmin: Garmin's Approach line of golf GPS handhelds, watches, and the Garmin Approach R10 launch monitor puts a large consumer-electronics incumbent into overlap with Uneekor's tracking and simulation category at the consumer tier.
- Topgolf (Callaway): Topgolf operates commercial golf entertainment venues and increasingly integrates its own simulation and tracking technology. While primarily a venue operator, its tech stack overlaps with Uneekor's commercial-facility segment.
Direct peers
- Foresight Sports: Foresight Sports manufactures photometric (camera-based) launch monitors such as GCQuad and Bushnell Launch Pro, competing head-to-head with Uneekor's EYE XO2 and SIMKIT bundles. Uneekor is also a licensee of Foresight's portable launch monitor patents.
- SkyTrak: SkyTrak offers photometric launch monitors and simulation software aimed at the home and prosumer market. It competes directly with Uneekor's SIMKIT bundles and lower-priced EYE MINI LITE for indoor golf setups.
- Full Swing Golf: Full Swing produces launch monitors and integrated simulator packages (e.g., Full Swing KIT) endorsed by Tiger Woods. It targets the same commercial-facility and high-end home user segments as Uneekor.
- FlightScope: FlightScope makes doppler-radar launch monitors (Mevo+, Xi Series) used by coaches, fitters, and home golfers. Its product positioning and pricing tiers overlap significantly with Uneekor's EYE MINI LITE and EYE XR.
- TrackMan: TrackMan is the dominant provider of doppler-radar-based golf launch monitors and simulators used by tour professionals, commercial facilities, and serious home users. It directly competes with Uneekor's EYE-series launch monitors across both performance and price tiers.
- Rapsodo: Rapsodo produces computer-vision-based sports performance monitors (including MLM2PRO for golf) targeting both home and coaching markets. It competes with Uneekor on accessible price points and integration with simulation software.
Emerging players
- ProTee United: ProTee United builds premium golf simulator hardware and software (ProTee Lab) geared toward European and commercial markets, providing a direct alternative to Uneekor's SIMKIT and EYE XO2 setups — and a relevant competitor as Uneekor expands into EMEA.
- Voice Caddie: Voice Caddie offers affordable launch monitors and laser rangefinders focused on the consumer and coaching markets, overlapping with Uneekor's portable EYE MINI LITE in the entry-level price tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Uneekor social profiles
Digital presenceUneekor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uneekor leadership team
Management profileNumber of profiles
Profiles3 records
Uneekor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uneekor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uneekor
What does Uneekor do?
Uneekor designs and manufactures camera-based golf launch monitors (EYE MINI LITE, EYE XR, EYE XO2) and all-in-one SIMKIT golf simulator packages, complemented by companion software including the GAME DAY platform with 4K graphics and online tournament play, AI Trainer performance analysis software, and the upcoming AIMY voice-activated AI coaching assistant. The company serves both residential home golfers and commercial golf facilities (ranges, entertainment venues, instruction centers) worldwide, with GSPro simulation software bundled at no extra cost.
Is Uneekor a public or private company?
Uneekor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Uneekor founded?
Uneekor was founded in 2015. It employs 11 to 50 people.
Where is Uneekor based?
Uneekor is headquartered in Lake Forest, United States, in the North America region.
How does Uneekor make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are software Subscription and professional Services.
Who are Uneekor's main competitors?
Broad incumbents on record are Garmin and Topgolf (Callaway). Direct peers are Foresight Sports, SkyTrak, Full Swing Golf, FlightScope, TrackMan and Rapsodo. Emerging players are ProTee United and Voice Caddie.
Does Uneekor have an API?
No public API is recorded for Uneekor.
What industry is Uneekor in?
Uneekor's product category is Golf Simulation Technology. Its primary akta.pro industry code is CRAMAGAI, Golf Simulators, Nets & Practice Equipment Retail, with a secondary code of CRAMAGAH, Golf Rangefinders, GPS & Wearable Tech Retail. Its NAICS code is 541512 and its SIC code is 7990.