LOKi

What LOKi does

LOKi is an independent, full-service digital creative agency operating across Kuala Lumpur (headquarters) and Singapore (regional office). Founded in 2008 as LOKi Digital, the firm is legally organised as Loki Digital Sdn. Bhd. in Malaysia and provides an integrated service stack spanning Strategy, Creative, Social, Studio (video and photography production), Technology (including Shopify Plus ecommerce development), Performance marketing, Analytics (data science, CRM, DMP), and Digital PR. Rather than specialising in a single discipline, LOKi positions itself as a single partner that combines brand strategy, creative production, and performance-driven digital execution under one roof, with the same pitch and delivery teams to ensure continuity.

The agency's client base spans mid-to-large enterprises, regional market entrants, B2B brands, government agencies, and NGOs across at least ten verticals including banking (HSBC), retail (Uniqlo, Sunway Malls, Kipling Asia), telecommunications (U Mobile), consumer goods (Lee Kum Kee, De'Longhi), B2B technology (Dassault Systèmes SolidWorks, TÜV SÜD, Kimberly-Clark Professional), healthcare (IQVIA, Agency for Integrated Care, Woodlands Health, MSF), public transport (Prasarana), consumer electronics (JBL, HOKA, igloohome), and ride-hailing (Gojek for Business). Its Shopify Plus Partner status adds an ecommerce platform execution capability uncommon in pure creative shops, supporting migrations, multi-currency/multi-language stores, and ongoing CRO work.

Commercially, LOKi generates revenue through project-based engagements and ongoing retainers, with no publicly disclosed pricing, no rate sheet, and custom proposals built per client. Go-to-market is direct sales-led, combining senior team outreach, referrals, inbound web inquiries, and RFP participation. The firm has 60-70+ multi-disciplinary employees and discloses no external funding, parent company, or M&A activity; ownership appears founder-led. AI usage is limited to consumption of mainstream third-party tools (Google Gemini, ChatGPT, Cursor AI) for internal productivity rather than proprietary AI products.

Name

LOKi

Legal name

Loki Digital Sdn. Bhd.

Website

https://thisisloki.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

LOKi is an independent, full-service digital creative agency in Kuala Lumpur and Singapore, delivering integrated strategy, creative, social, studio, technology, performance, analytics, and digital PR services to mid-to-large enterprises, B2B brands, and government clients across Southeast Asia.

Ownership category

akta.pro rank

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative & Digital Strategy Services: LOKi generates revenue through project-based and retainer engagements delivering creative strategy, brand campaigns, social media management, content creation, and performance marketing. Services span strategy, creative, social, studio, technology, performance, analytics, and digital PR disciplines.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

LOKi is a full-service digital creative agency delivering integrated strategy, creative, social, studio, technology, performance, analytics, and digital PR services to enterprise, government, and NGO clients across Southeast Asia. Engagements are sold as project-based or retainer work spanning brand campaigns, digital strategy, content production, ecommerce development (including Shopify Plus), paid media, and data-driven performance optimization, with operations in Kuala Lumpur and Singapore.

Product overview

LOKi is a full-service digital creative agency offering an integrated suite of service disciplines — Strategy, Creative, Social, Studio, Technology, Performance, Analytics, and Digital PR — under one roof. Rather than a single software product or modular platform, it delivers its services as a unified agency offering across Singapore and Kuala Lumpur. Its technology discipline includes a Shopify Plus Partner practice offering ecommerce store setup, custom development, platform migration, and integrations with ERP, inventory, and marketing tools. All service lines work collaboratively, with strategy informing creative, and analytics measuring performance, in a continuous optimisation loop.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Strategy consulting covering research and data science, persona development, ecosystem planning, brand strategy, digital and social media strategy, crisis management, media strategy, communications, and branding — delivered as part of LOKi's integrated agency engagement model for enterprise, government, and NGO clients.
• Creative Creative services covering branding and positioning, UI/UX design, graphic and visual design, copywriting and scripting, content development, campaigns, mascot development, and illustration — delivered as a standalone discipline within LOKi's agency offering.
• Social Social media services including social toolkits and guidelines, content strategy, posting and monitoring, community management, listening and reporting, and ongoing optimisation and innovation — managed on behalf of client brands.
• Studio Production services covering videography, photography, content on-the-go, creative social videos, in-app videos, event coverage and behind-the-scenes, live video streaming, and campaign videos and TVCs.
• Technology Technology and development services spanning Shopify Plus development, HTML/JS/CSS web development, WebGL, native applications, server-side engineering, SMC and platform builds, and ecommerce platform development.
• Performance Performance marketing services including Facebook media, Google Ads, programmatic advertising, EDM, lead generation, sales funnel generation, prospecting, and CPL/CPA/PPC management.
• Analytics Analytics and data services covering data science, data segmentation and analysis, CRM methodologies, marketing data warehouses and DMP, and data modelling and machine learning.
• Digital PR Digital PR services spanning narrative building, planning, influencer engagement, media engagement, and monitoring and optimisation.
• Shopify Plus Partner Services Specialist ecommerce offering for enterprise-grade Shopify Plus clients covering store setup and custom development, theme customisation and UX/UI design, platform migration and data transfer (e.g. Magento, WooCommerce, custom), ERP/inventory/marketing tool integrations, multi-currency/multi-language configuration, performance optimisation, and ongoing support, maintenance, and CRO.

Quantifiable outcome

• SARD Standard Drinks Calculator: multi-year campaign generating sustained engagement over 3 consecutive years with the SARD Standard Drinks Calculator serving as the campaign anchor for behaviour change in responsible drinking.
• +2 more outcomes

Named customers26 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Shopify PluscoreTechnology or IntegrationLOKi is a Shopify Plus Partner, offering ecommerce design, development, and systems integration services for enterprise-grade Shopify Plus clients. The partnership enables LOKi to serve brands migrating from other platforms (Magento, WooCommerce, custom), scaling operations, or launching multi-region stores. Services include store setup, custom development, theme customisation, platform migration, ERP/inventory/marketing integrations, multi-currency/multi-language setup, performance optimisation, and ongoing support.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ogilvy Singapore / Ogilvy Malaysia: WPP-owned global agency with established KL and SG offices serving many of the same MNC clients (HSBC, UNIQLO, Kimberly-Clark). A natural incumbent competitor for LOKi's enterprise account roster.
• BBH Singapore (Bartle Bogle Hegarty): Global creative network with a strong Singapore office competing for premium creative briefs in consumer electronics, retail, and consumer brands — a category overlap with much of LOKi's roster.
• Saatchi & Saatchi Singapore: Publicis-owned global creative network with deep SEA footprint. Direct competitor for integrated brand-and-performance work for regional and global enterprise accounts in Singapore and Malaysia.
• Dentsu Creative Singapore: Global network's creative arm with significant SEA presence, offering end-to-end brand and performance work. Competes with LOKi on integrated pitches for the same enterprise clients across Singapore and Malaysia.
• Forsman & Bodenfors Singapore: Global creative collective with Singapore presence, competing for the same premium creative briefs and integrated pitches across SEA enterprise clients.
• Grey Group Asia Pacific: Global creative network with Singapore headquarters for APAC, serving consumer electronics and FMCG brands. Overlaps with LOKi on creative campaign work for JBL, Lee Kum Kee, and similar clients.
• VMLY&R Asia: WPP's global brand, customer experience, and commerce network with a substantial APAC presence. Directly comparable given LOKi's Shopify Plus ecommerce offering combined with creative services.

Direct peers

• The Secret Little Agency: Singapore-based independent creative digital agency of similar size and positioning, offering integrated creative, social, and digital work for regional and global brands. Directly comparable as a SEA independent with the same mid-market enterprise pitch.
• Fishermen Integrated (Malaysia): Malaysian independent creative and digital agency of similar size and positioning, serving regional enterprise clients with integrated brand and digital work. A close local-market peer to LOKi.
• Naga DDB Tribal (Malaysia): One of Malaysia's largest integrated creative agencies, part of the DDB global network. Competes directly with LOKi in the Malaysian market for enterprise and government clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thisisloki.sg
• TikToktiktok.com/@thisisloki.sg
• Xx.com/lokimedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOKi