Forsman & Bodenfors Singapore

What Forsman & Bodenfors Singapore does

Forsman & Bodenfors Singapore is the Singapore-based office of Forsman & Bodenfors, a global creative collective founded in Sweden that operates as a subsidiary within Stagwell Global's network of marketing and communications agencies. Established in 2018, the Singapore entity serves as the firm's Asia-Pacific node alongside offices in Sweden, Ireland, the United Kingdom, and the United States. The firm provides creative strategy, advertising, brand-building, and integrated campaign development services to large global brands and select non-profit organizations across luxury (Coach, SK-II), automotive (Volvo Cars), food and beverage (Oatly), technology (Axis), wellness (Therabody), insurance (Allianz), healthcare (Getinge, Marie Curie), tourism/government (Visit Sweden), and advocacy (Down Syndrome International, Native Women's Resource Centre).

The firm's business model is service-based: it sells creative services and campaign development to enterprise and non-profit clients, with new business routed through a dedicated email channel ([email protected]) and supported by organic social and portfolio presence on LinkedIn, Instagram, and its corporate website. Pricing is not publicly disclosed and engagements appear to be project-based campaign retainers typical of high-end creative agencies. The firm has accumulated 130+ Cannes Lions awards and emphasizes a "radically collaborative" working model as its primary cultural differentiator. Technical infrastructure is not disclosed; the firm has no public APIs, SDKs, or documented proprietary technology platforms, operating primarily as a human-capital-intensive services business rather than a technology product company.

Name

Forsman & Bodenfors Singapore

Legal name

Forsman & Bodenfors

Website

https://forsman.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Forsman & Bodenfors Singapore is the Singapore-based Asia-Pacific office of Forsman & Bodenfors, a global creative collective and Stagwell Global subsidiary providing brand strategy, advertising, and creative campaign services to enterprise brands and non-profit organizations worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore, Singapore

HQ country

Singapore

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels1 record

Marketing channels4 records

Core offering

Forsman & Bodenfors is a global creative collective that provides advertising and brand-building services to large brands worldwide. The agency develops creative strategy, campaigns, and cultural ideas across print, digital, social, film, and experiential channels, with the stated objective of creating work that gets remembered, builds fame, and shifts culture for clients across sectors including automotive, luxury, food and beverage, healthcare, insurance, tourism, and non-profit.

Product overview

Forsman & Bodenfors is a global creative collective offering advertising and marketing services. The company operates as a service-based agency rather than a product-based company, providing creative strategy, campaign development, and brand-building services to clients worldwide. Their portfolio includes brand campaigns across various sectors including retail, automotive, health, food & beverage, and non-profit organizations. Notable client work includes campaigns for Coach, Visit Sweden, Volvo Cars, Oatly, Therabody, Allianz, and SK-II, among others.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative advertising and brand campaign services End-to-end creative agency services covering strategy, campaign ideation, and execution across print, digital, social, film, and experiential channels for global brands and non-profit clients.

Named customers13 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Stagwell GlobalcoreStrategic or Co-development PartnerForsman & Bodenfors is part of Stagwell Global, a global network of marketing and communications agencies. This partnership provides strategic backing and access to a broader network of creative capabilities and resources.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ogilvy: Global advertising and brand network within WPP, offering creative, advertising, and integrated marketing services to enterprise clients. Comparable as a broad incumbent with deeper geographic scale and broader service offerings.
• DDB Worldwide: Global creative network within Omnicom, offering brand-building advertising across markets. Comparable as a scaled incumbent competing for the same multinational brand mandates, but with broader portfolio and wider geographic reach.
• Leo Burnett: Global creative network within Publicis Groupe, recognized for long-running iconic brand work (McDonald's, Allstate). Comparable as a larger incumbent competing for the same category of brand-building briefs.
• Saatchi & Saatchi: Global creative network within Publicis Groupe with deep brand-building credentials (Toyota, Tide, P&G). Comparable as a large-scale incumbent offering similar creative services across enterprise clients.

Direct peers

• Anomaly: Independent creative agency with a non-traditional operating model and high-profile work for Budweiser, Coca-Cola, and Google. Comparable as a peer creative shop competing for the same brand-building mandates.
• Droga5: Award-winning creative agency (now part of Accenture Song) known for culturally impactful campaigns for brands like The New York Times, Microsoft, and Puma. Comparable as a top-tier independent-style creative agency with a strong award profile.
• Mother: Independent creative agency with offices in multiple markets and a reputation for disruptive brand work. Comparable as a multi-region independent creative shop competing for the same enterprise brand mandates.
• 72andSunny: Global creative agency known for brand-building campaigns for clients like Google, Adidas, and Activision. Comparable as a peer-sized independent creative agency with a similar cultural-impact positioning.
• BBH (Bartle Bogle Hegarty): Globally recognized independent creative agency known for iconic brand work (Levi's, Audi). Comparable as a multi-region creative shop with a similar reputation-led, award-winning positioning.
• Wieden+Kennedy: Independent global creative agency with a similarly elite Cannes Lions profile and a portfolio of iconic brand work (Nike, Coca-Cola). Directly comparable business model, scale, and positioning as a high-reputation creative shop.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/forsmanbodenfors-singapore
• Instagraminstagram.com/forsmanbodenfors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forsman & Bodenfors Singapore