Chambres d'agriculture des Pays de la Loire

What Chambres d'agriculture des Pays de la Loire does

Chambres d'agriculture des Pays de la Loire is a regional public administrative establishment (établissement public à caractère administratif) under the French Ministry of Agriculture, part of the national Chambres d'agriculture France network. It provides agricultural advisory, training, digital tools, and R&D services to farmers, future farmers, local communities, and the general public across the five departments of Pays de la Loire (Loire-Atlantique, Maine-et-Loire, Mayenne, Sarthe, Vendée). The organization employs approximately 800 collaborators across regional offices in Angers, Nantes, Laval, Le Mans, and La Roche-sur-Yon, with the regional headquarters located at 9 rue André Brouard, Angers.

The entity operates a portfolio of proprietary digital platforms covering parcel management (MesParcelles), cattle herd management (Pilot'Elevage), satellite-based nitrogen optimization (MesSatimages), fungicide protection (Optiprotect), local producer-to-collective-catering e-commerce (Approlocal), and farm project feasibility simulation (Mon projet agricole). Supporting service lines include the LARCA soil and plant analysis laboratory, the Ecophyto pesticide reduction program, regional Inf'Eau irrigation bulletins, BSV plant health bulletins, the PASS BIO organic conversion advisory service, real-time fire risk monitoring, and the OUGC Authion collective irrigation organization. Animal identification and traceability services are delivered through ITAÉ (effective January 1, 2026, replacing the prior EdE service) under the 2021 Animal Health Law and the DDADUE law of April 2024.

The business model blends public institutional funding (state allocations, territorial contributions), fee-based advisory services, training programs funded through VIVEA (at €70–240/day per participant) and OCAPIAT (50% reimbursement for agricultural employees), and subscription-based digital services (e.g., Approlocal annual membership). The Chamber is led by President Olivier LEBERT and serves farmer, prospective-farmer, local-authority, general-public, and collective-catering segments through a horizontal segmentation approach. Training pricing, certifications (GDPR compliance, intellectual property protections per French Code de la propriété intellectuelle), and digital platform adoption are publicly disclosed on the regional website, while overall revenue is not publicly reported.

Name

Chambres d'agriculture des Pays de la Loire

Legal name

Chambre d'agriculture Pays de la Loire

Website

https://pays-de-la-loire.chambres-agriculture.fr

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Chambres d'agriculture des Pays de la Loire is a French public administrative establishment providing agricultural advisory, training, digital farm management tools, and R&D services to farmers, local communities, and public-sector clients across the Pays de la Loire region's five departments.

Ownership category

akta.pro rank

Product category

Agricultural Advisory Services

NAICS

Farm Management Services (115116), Support Activities for Crop Production (11511)

SIC

Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Farm Labor Management Services (Crew Boss, Timekeeping, Productivity) (AFACAHAK)

Keywords

• Agricultural advisory services
• Farm management software
• Agricultural training programs
• Organic farming support
• Livestock management solutions

Headquarters

HQ city

Angers

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Agricultural advisory and consulting services: Fee-based advisory services for farmers including farm management, technical consulting, regulatory support, and business strategy
2. Agricultural training programs: Continuing education and training services for farmers and agricultural workers with various funding mechanisms (VIVEA, OCAPIAT)
3. Public institutional funding: Public establishment with state funding, performing public interest missions for agricultural development

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Chambre d'agriculture des Pays de la Loire is a regional public administrative establishment that delivers technical and economic advisory services, continuing vocational training, and digital farm management tools (MesParcelles, Pilot'Elevage, MesSatimages, Optiprotect, Approlocal, Mon projet agricole) to farmers, future farmers, local authorities, and collective caterers across the Pays de la Loire region in France.

Product overview

Chambres d'agriculture des Pays de la Loire offers a comprehensive portfolio of digital agricultural management tools and advisory services. The core digital offerings include MesParcelles (parcel management), Pilot'Elevage (herd management), MesSatimages (satellite imagery for crop optimization), and Optiprotect (fungicide management). Supporting platforms include Approlocal (e-commerce for collective catering), Mon projet agricole (farm project simulation), and a Solutions numériques hotline service. The organization provides extensive technical advisory services across viticulture, animal husbandry, arable farming, and organic conversion (PASS BIO), supported by the LARCA laboratory for soil and plant analysis, Ecophyto for pesticide reduction, regional Inf'Eau irrigation bulletins, and BSV plant health bulletins. Educational offerings include training catalogs, case study materials, and specialized programs through AVIPÔLE for poultry farming.

Differentiator

Problem solved

Functional benefit

Products and services

• MesParcelles Web-based agricultural management information system that enables farmers to trace, manage, and improve their parcel-level agricultural practices.
• Pilot'Elevage Complete digital solution for cattle herd management covering animal identification, reproduction, health monitoring, and performance tracking for livestock farmers.
• MesSatimages Satellite imagery platform enabling farmers to pilot and optimize nitrogen applications on rapeseed and wheat crops.
• Optiprotect Tool for managing, tracking, and mastering fungicide protection strategies on wheat crops for arable farmers.
• Approlocal Online marketplace platform that connects local agricultural producers with collective catering establishments (lycées, collèges), enabling online product sales, order management, and dematerialized invoicing via Chorus. Operates on an annual membership fee model.
• Mon projet agricole Online simulation tool that helps farmers and future farmers build multi-year feasibility studies, measure the impact of investments, and generate installation aid applications.
• Laboratoire LARCA Agricultural analysis laboratory providing soil analysis (including special vine analyses), nitrogen residual analysis, and other laboratory services for farmers.
• PASS BIO Organic conversion advisory service structured in two tiers — PASS BIO 1 for feasibility evaluation and PASS BIO 2 for technico-economic study with 5-year transition simulation, subsidized at 80% by the regional council.
• Formation catalog Agricultural training catalog covering continuous training, apprenticeships, and diploma programs across multiple agricultural sectors, with VIVEA and OCAPIAT funding mechanisms available to participants.
• Ecophyto Ecophyto service helping farmers reduce pesticide use and monitor agricultural territory through biological surveillance.
• Inf'Eau bulletins Irrigation and water management bulletins (Inf'Eau) for various regional sub-basins helping farmers manage irrigation and water resources.
• ITAÉ - Identification et Traçabilité des Animaux en élevage Animal identification and traceability service for cattle, sheep, and goats, replacing the former EdE service as of January 1, 2026.
• Viticulture advisory services Comprehensive viticulture advice including vineyard cultivation, bio/biodynamic viticulture groups, environmental action, wine marketing, and enterprise management for wine growers.
• BSV (Bulletins de santé du végétal) Plant health bulletins covering arboriculture, processed fruits, field crops, market gardening, ornamentals, viticulture, grass growth, and crop echo reports.
• AVIPÔLE formation Specialized poultry and rabbit farming training center providing certifications including slaughterhouse controls and animal welfare at stunning.
• OUGC Authion Collective irrigation management organization for the Authion river basin, coordinating water allocation among farmers.

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Chambres d'agriculture FrancecoreStrategic or Co-development PartnerNational coordination body for the French network of Chambers of Agriculture. The regional chamber is part of this national network that structures and coordinates agricultural advisory activities across France.
• GIP AgriformationminorStrategic or Co-development PartnerPartnership in agricultural training and professional development coordination.
• FOOD'LOIREminorGTM or Marketing PartnerExport support partnership for agricultural and food products from Pays de la Loire region. Supports wine producers in developing international markets.
• Bienvenue à la fermeminorChannel Partner/ Reseller/ DistributorNetwork for direct farm sales and agritourism. Farmers can join through the Chamber to access this distribution channel for short supply chain sales.
• La maison des horticulteursminorStrategic or Co-development PartnerPartnership supporting horticultural sector producers in the region.
• Phyt'eau propre 53 et Infiltr'eau 53minorStrategic or Co-development PartnerWater quality and infiltration initiatives in Mayenne (53) department.
• PhytoliaminorStrategic or Co-development PartnerPartnership for plant protection and phytosanitary optimization.
• Point Info Bocage 53minorStrategic or Co-development PartnerInformation center for bocage (hedgerow) management in Mayenne (53).
• Sites Natura 2000 bocage en SartheminorStrategic or Co-development PartnerPartnership for Natura 2000 bocage sites in Sarthe (72) for environmental conservation.

Scale indicators2 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Agrial: Major French agricultural cooperative with deep roots in the Pays de la Loire and Normandy regions, providing technical advisory, farm inputs, and offtake to farmers — overlapping with the Chamber's advisory mission as a private-sector alternative.
• InVivo: National French agricultural cooperative group providing farm advisory, digital agriculture solutions, and agricultural inputs through subsidiaries like Smag, competing with the Chamber's digital farm management offerings at a national level.
• Terrena: French agricultural cooperative headquartered in Anjou (Pays de la Loire) providing farm advisory, inputs, and downstream food production — a regional incumbent whose farmer advisory activities overlap with the Chamber's scope.
• Chambres d'agriculture France: National umbrella body coordinating the French Chambers of Agriculture network, of which the subject Chamber is a member. Provides the structural and national-level coordination context for the regional Chamber's operations.

Emerging players

• IDELE (Institut de l'Élevage): French technical institute for livestock production, providing research, technical references, and advisory to cattle, sheep, and goat farmers — directly overlapping with the Chamber's Pilot'Elevage herd management and newly mandated ITAÉ traceability services.
• Smag (InVivo Group): French agtech software vendor providing farm management, traceability, and agronomic decision-support tools to farmers and cooperatives — a direct private-sector competitor to MesParcelles and Pilot'Elevage in the same French market.
• ARVALIS - Institut du Végétal: French applied research institute focused on arable crops, producing technical bulletins, agronomic R&D, and farmer advisory content — overlapping with the Chamber's BSV plant health bulletins, MesSatimages, and Optiprotect crop services.

Direct peers

• Chambre d'agriculture de Normandie: Regional French Chamber of Agriculture providing equivalent advisory, training, and farm management services to farmers in Normandy. Directly comparable in institutional structure, service mix, and digital offerings (MesParcelles-style tools).
• Chambre d'agriculture de Bretagne: Another regional French Chamber of Agriculture with the same public-establishment status, delivering agricultural advisory, training, and digital tools to farmers in Brittany. Direct peer in mandate, service portfolio, and funding model, differing only by geography.
• Chambre d'agriculture Auvergne-Rhône-Alpes: Largest regional Chamber of Agriculture in France by agricultural output, operating the same public-interest advisory model across multiple departments with comparable digital and training services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCBl1wMulStShQ-o8eMsIzgw
• Facebookfacebook.com/Chambres.agriculture.PdL
• LinkedInlinkedin.com/company/chambre-agriculture-pays-de-la-loire
• Xx.com/ChambagriPdL

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chambres d'agriculture des Pays de la Loire