Food'Loire

What Food'Loire does

Food'Loire is a regional export-support service operated as a specialized unit ("pôle") of the Chambre d'Agriculture Régionale des Pays de la Loire, headquartered at 14 avenue Jean Joxé, Angers, France. The organization functions as a government-state entity — not a private company — and its legal designation is "FOOD'LOIRE — service de la Chambre de région Pays de la Loire." It assists agri-food, wine, and cosmetics companies located in the Pays de la Loire region with international market development. Its core offering consists of three integrated service lines: (1) Export Support Services providing advisory, market intelligence, and export-program construction; (2) Collective Trade Show Participation, organizing regional pavilions at international events such as WTCE, Summer Fancy Food Show, PLMA, and NATEXPO; and (3) the Club Export membership program providing ongoing access to a community of regional exporters. These are supplemented by resource products including the annual Enquête Export survey and cartographic resources such as the Loire Wines AOP/IGP Map and SIQO Quality Signs Map. There is no proprietary technology platform; the organization operates on standard content channels (website, newsletter, LinkedIn).

The business model is professional-services based: companies pay participation fees to join collective regional stands at international trade shows, with costs determined by annual circulars. A significant portion of activity is subsidized through the Performance Export financial aid program administered in partnership with the Région des Pays de la Loire for qualifying TPE and PME companies. In 2023, Food'Loire accompanied 235 companies across 6 countries, managed 19 operations, and organized 12 trade shows. Its go-to-market combines event-driven collective action (trade show pavilions, discovery missions, prospection missions) with enterprise field sales (personalized export advisory). Named member companies span wine (Alliance Loire, Château de Suronde, multiple Domaines), agri-food (Bouvet Ladubay, Bahier, Biofournil, Brioches Fonteneau, Monbana), dairy (Vaubernier), herbal/wellness (Cailleau Herboristerie), and cosmetics sectors. The organization does not have traditional shareholders, funding rounds, or venture backing; it is funded through public-sector agricultural chamber budgets and regional subsidies, with no investment-attractable equity instrument.

Name

Food'Loire

Legal name

FOOD'LOIRE - service de la Chambre de région Pays de la Loire

Website

https://foodloire-export-agroalimentaire-pays-de-la-loire.chambres-agriculture.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Food'Loire is a public regional export-support service of the Pays de la Loire Chamber of Agriculture that helps agri-food, wine, and cosmetics companies in the region access international markets through collective trade shows, advisory, and its Club Export membership.

Ownership category

akta.pro rank

Headquarters

HQ city

Angers

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Collective Trade Show Participation: Companies pay participation fees to join collective regional stands at international trade shows, with subsidies available through Performance Export program from the Region Pays de la Loire. Participation includes stand space, decoration, and coordination services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

FOOD'LOIRE is a regional export support service that helps agri-food, wine, and cosmetics companies from Pays de la Loire develop their international business through collective trade show participation, market prospection missions, and personalized export advisory. It organizes regional pavilions at international trade shows, runs the Club Export membership program, and facilitates access to regional Performance Export financial aid.

Product overview

Food'Loire is a service of the Regional Chamber of Agriculture of Pays de la Loire (Chambre de région Pays de la Loire), dedicated to supporting the international development of agri-food, wine, and cosmetics companies from the region. Its offering consists of three integrated service lines: Export Support Services (advisory, market intelligence, and collective commercial action coordination), Collective Trade Show Participation (organizing regional pavilions at international trade shows such as WTCE, PLMA, and Summer Fancy Food Show), and the Club Export membership program. These are complemented by resource products including the annual Export Survey (Enquête Export) and geographic/quality map resources such as the Loire Wines AOP/IGP Map and SIQO Map.

Differentiator

Problem solved

Functional benefit

Products and services

• Export Support Services Advisory and facilitation services helping agri-food, wine, and cosmetics companies from Pays de la Loire develop their international business, including market intelligence, collective commercial actions, and export program construction.
• Collective Trade Show Participation Organization of regional collective stands at international trade shows (such as WTCE and PLMA), including logistical coordination, stand allocation, and group mission facilitation for participating companies.
• Club Export A membership program providing regional companies access to a community of exporters, collective resources, and coordinated international development activities.

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Chambre d'Agriculture Régionale des Pays de la LoirecoreStrategic or Co-development PartnerFOOD'LOIRE operates as a specialized service/department of the regional Chamber of Agriculture, providing export support services under the chamber's umbrella organization.
• Région des Pays de la LoirecoreStrategic or Co-development PartnerRegional government authority providing financial support through Performance Export program for TPE and PME companies' international development activities.
• Performance Export Pays de la LoirecoreStrategic or Co-development PartnerRegional aid program supporting key stages of international development for TPE and PME companies in Pays de la Loire, administered in partnership with regional government.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bretagne Commerce International: Regional economic development agency supporting Brittany-based companies in international expansion. Operates a near-identical model to Food'Loire (collective trade show stands, market discovery missions, VIE recruitment) but for a different French region and broader sector mix including agri-food.
• InterLoire: Interprofession of Loire Valley wines (AOC and IGP), operating in the same Pays de la Loire region as Food'Loire. Directly comparable as a regional organization supporting wine producers' international development, including collective trade show participation and market promotion.
• Sopexa: French food, wine, and lifestyle marketing agency (now part of Business France), historically specialized in collective international promotion of French food and wine brands. Directly comparable to Food'Loire in target sector (French food/wine exports) and service model (collective international campaigns).
• Dev'up Centre-Val de Loire: Regional development agency for Centre-Val de Loire, a neighboring region with overlapping agri-food and wine sectors. Provides export accompaniment, market intelligence, and international business support to SMEs, closely mirroring Food'Loire's mandate and service mix.
• AD Normandie: Normandy regional development agency supporting local companies' international growth. Comparable to Food'Loire in function (export advisory, collective international actions) and target customers (agri-food, dairy, beverage SMEs) although in a different French region.

Others

• Bpifrance: French public investment bank that supports SME international development through export financing, guarantees, and insurance. Related to Food'Loire as a complementary public-sector partner in the French export support ecosystem, though Bpifrance focuses on financial instruments rather than trade show organization.
• ANIA: Association Nationale des Industries Alimentaires, the French food industry federation representing food manufacturers including many of Food'Loire's member companies. Related as an industry association engaged in international promotion of French food, but operating at the national sectoral level rather than regionally.

Broad incumbents

• Business France: French national agency for international business development, the federal counterpart to Food'Loire. Operates the VIE program and organizes France pavilions at major international trade shows, with broader scope across all sectors and from all French regions.
• Italian Trade Agency (ITA): Italian government agency for international trade promotion, the national equivalent of Food'Loire in Italy. Organizes Italy pavilions at major international food and wine trade shows and supports Italian SMEs in export development, with a comparable public-sector export support mandate at a national level.
• CCI France: National network of French Chambers of Commerce and Industry, which includes the regional Chamber of Agriculture network that houses Food'Loire. CCI France provides similar international development services to French SMEs through a parallel institutional channel, with broader cross-sector scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/foodloire
• Xx.com/foodloire

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food'Loire