Stayer

What Stayer does

Stayer is an Italian-headquartered manufacturer and distributor of professional power tools, welding equipment, and related electrical equipment, operating as the Italian arm of Spain-controlled Gruppo Stayer. Founded in 1958 as a chop saw and power tool maker, the group underwent ownership change in 2005 when Stayer Iberica S.A. (Madrid) acquired the original Stayer Spa brand. Stayer srl was established in 2006 in Schio (Vicenza), Italy, alongside a 3,000 sqm logistics warehouse that is replenished weekly from the Madrid central warehouse.

The product portfolio is organized into two merchandising lines (Professional Line and Green Line DIY) totaling 180+ SKUs across five sub-brands: Stayer (core power tools), Stayer Welding (electrode, MIG-MAG, TIG, and plasma welding machines), Schumacher (battery chargers, jump starters, power converters, diagnostic tools, and work lamps), Oscar Diamant (diamond and abrasive cutting discs, with the Oscar Diamant design/production subsidiary acquired in 1989 and exporting worldwide), and Fabris (band saws and iron disc cutters, brand acquired 2007). The group operates an in-house testing laboratory for product validation.

Revenue is generated through hardware sales across two channels: a domestic Italian agent network covering traditional resellers and large organized retail (GDO), supported by 120+ authorized service centers nationwide, and an international distribution network commercializing the Stayer brand in 60+ countries. The business model is asset-light distribution with non-public pricing, no disclosed revenue, no venture capital or private equity investment, ISO 9001 and ISO 14001 certifications held at the Spanish parent and Oscar Diamant, and a stated Italian share capital of €10,000 (statutory minimum for an Italian srl).

Name

Stayer

Legal name

Stayer srl

Website

https://stayeritalia.it

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Stayer is an Italian manufacturer and distributor of professional and DIY power tools, welding equipment, battery chargers, jump starters, and diamond cutting discs, serving tradespeople, industrial users, and consumers through Italian agent networks and distributors across 60+ countries.

Ownership category

akta.pro rank

Product category

Power Tools & Welding Equipment

NAICS

Power-Driven Handtool Manufacturing (333991)

SIC

General Industrial Machinery & Equipment (3560), Motors & Generators (3621)

akta.pro industry

PRIMARYTLAKAHAJ

Specialty Power Systems MRO (Generators, Compressors, Pumps, Welders)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Specialty Vehicle & Equipment MRO (Construction, Agricultural, Material Handling)

SECONDARYBPABACAF

Critical Power & Backup Systems Maintenance (Generators, ATS, Batteries)

Business & Public Services/Facilities Management & Building Services/Building Engineering & Technical Maintenance (MEP/HVAC)

SECONDARYHSAOAEAI

Emergency Generator & Transfer Switch Troubleshooting

Home & Personal Services/Plumbing, Electrical & HVAC Services/Electrical Repair, Troubleshooting & Emergency Service

Keywords

• Power tools manufacturing
• Welding equipment
• Battery chargers
• Diamond cutting tools
• DIY power tools

Headquarters

HQ city

Schio

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Power Tools and Equipment Sales: Stayer generates revenue through the sale of over 180 professional and DIY power tools, welding equipment, battery chargers, and accessories. Products are sold through a network of agents, traditional distributors, and large organized retail throughout Italy and over 60 countries globally.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Stayer srl is an Italian manufacturer of professional power tools and welding equipment founded in 1958, now operating as the Italian subsidiary of Gruppo Stayer (headquartered in Madrid, Spain). The company offers over 180 products organized across two main lines — a Professional Line for trades and industry and a Green Line for DIY consumers — spanning rotary hammers, chop saws, electrode/MIG-MAG/TIG/plasma welding equipment, battery chargers, jump starters, power converters, work lamps, and diamond/abrasive cutting discs distributed via five sub-brands (Stayer, Stayer Welding, Schumacher, Oscar Diamant, Fabris).

Product overview

Stayer is an Italian manufacturer of professional power tools and welding equipment founded in 1958, now part of Gruppo Stayer (headquartered in Madrid, Spain) with operations in Schio, Italy. The company offers over 180 products across two main lines: Professional Line and Green Line (DIY/Do It Yourself). The product portfolio is organized into distinct sub-brands: Stayer (core power tools and equipment), Stayer Welding (specialized welding machines including electrode, MIG-MAG, TIG, and plasma cutters), Schumacher (battery chargers, jump starters, power converters, and diagnostic tools), Oscar Diamant (diamond and abrasive cutting discs), and Fabris (band saws and disc cutters for metal). Gruppo Stayer also operates with ISO 9001 and ISO 14001 certifications, serving over 60 countries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Oscar Diamant: Diamond blades - leading designer and producer in Spain, exported worldwide under the Stayer brand

Products and services

• Stayer (Core Power Tools Line) Core Stayer brand encompassing over 180 products across Professional Line and Green Line (DIY), including power tools, rotary hammer drills (HD series), chop saws, and accessories.
• Stayer Welding

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• FabrisminorStrategic or Co-development Partner · 1 January 2007Stayer srl acquired the Fabris brand in 2007, distributing its band saws and disc cutters for iron under the Fabris brand name.
• Oscar DiamantcoreStrategic or Co-development PartnerOscar Diamant, founded in 1989 and part of Stayer Group since acquisition, is the market leader in Spain for the design and production of diamond cutting discs. Products are exported worldwide under the Stayer brand.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Einhell: German power tool and garden equipment manufacturer selling globally with strong DIY exposure. Comparable to Stayer for its mid-market positioning, broad catalog, and DIY/professional dual-line model.
• Lincoln Electric: Global leader in welding equipment including MMA, MIG-MAG, TIG, and plasma cutters. Directly comparable to Stayer Welding across the same arc-welding and cutting product families.
• Milwaukee Tool: Stanley Black & Decker's premium professional power tool brand focused on tradespeople. Comparable to Stayer's Professional Line in rotary hammers, drilling, and metal-cutting applications.
• RIDGID (Emerson): Emerson's professional trades power tool and pipe-working equipment brand. Comparable to Stayer for its professional-trades focus, tool-and-accessory bundles, and metal-cutting applications.
• Makita: Japanese manufacturer of professional power tools with global distribution across dozens of countries. Closely comparable to Stayer in core product categories (drills, saws, grinders) and multi-channel professional/DIY split.
• HiKOKI (formerly Hitachi Power Tools): Japanese professional power tool brand with broad coverage of drills, saws, and rotary hammers. Comparable to Stayer's Professional Line in construction and metalworking SKUs.
• DeWalt: Stanley Black & Decker's professional-grade power tool brand with strong trades and jobsite positioning. Directly comparable to Stayer's Professional Line in rotary hammers, saws, and cordless tools.
• Metabo: German manufacturer of professional power tools including rotary hammers, angle grinders, and metal-cutting saws. Closely comparable to Stayer in metal-fabrication and construction power tool SKUs.

Broad incumbents

• Stanley Black & Decker: Diversified global toolmaker owning DeWalt, Milwaukee, Stanley, and Black & Decker. Comparable as a broad incumbent that competes with Stayer across multiple sub-brand categories.
• Robert Bosch Power Tools: Global power tools division of Bosch with deep professional and DIY ranges including rotary hammers, grinders, and cordless platforms. Comparable as a broad incumbent competing across the same SKUs Stayer offers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/StayerSrl
• LinkedInlinkedin.com/company/stayer-srl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stayer