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Computers In The City

Full company profile

uuid00213o6

Namestring
Computers In The City
Legal namestring
Computers in the City Limited
Company typeenum
Private
Founded yearint
2002
Descriptiontext

Computers In The City (CitC) is a privately held, founder-owned managed IT services provider headquartered at Finsbury House, Finsbury Circus in Central London, operating continuously since approximately 2002. The company delivers outsourced IT support, cybersecurity, cloud migration, backup and disaster recovery, network services, VoIP telephony, IT relocation, and IT consultancy to small and medium-sized businesses as well as a small base of enterprise clients across London's professional services, finance, property and public sectors. It positions itself on rapid response (within-the-hour), Central London proximity for on-site engineering, and unusually short contractual commitments of as little as 30 days to lower switching friction for new clients.

The underlying technology stack is multi-vendor rather than proprietary: CitC integrates Microsoft 365 and Azure, Amazon Web Services, Google Workspace, Fortinet security, Zoom unified communications, and backup platforms such as Attix5, Asigra, Mozy and Azure Cloud Backup. Customer-facing operations run through a DeskDirector-powered helpdesk portal, with named account managers providing follow-up within 24 hours and a service desk operating 8am-6pm weekdays, supplemented by 24/7 premium support on a paid add-on. There is no indication of proprietary IP, patents, or in-house software product development.

Commercially, revenue is generated through a mix of recurring monthly managed service subscriptions (the dominant stream, sold on monthly or multi-year terms), per-user/per-extension software licensing, one-time hardware sales, project-based IT relocation and consultancy work, hourly ad-hoc support, and tiered remote-work packages. The go-to-market is sales-led and consultative: free director-level consultations, direct engagement with decision-makers, and content/SEO-driven inbound via the company blog and LinkedIn presence. The company has raised no external funding, operates from a single UK office, and serves clients exclusively in London and South East England.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLondon, United Kingdom
HQ citystring
London
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
managed IT services, IT support London, cybersecurity services, cloud migration services, business continuity backup
Industry4 codes
1Infrastructure Outsourcing (IO)
CodeBPAEAMABPrimaryYes
2Workplace Service Desk & Onsite Support (Deskside/Field Services, VIP Support)
CodeBPAEAIAJPrimaryNo
3Backup & DR Software Implementation & Managed Platforms
CodeBPAEALAIPrimaryNo
4Network Resilience & High Availability Services (Redundancy, Failover)
CodeBPAEAEALPrimaryNo
NAICS code2 codes
  • Computer Facilities Management Services541513
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services518210
SIC code3 codes
  • Services-Computer Integrated Systems Design7373
  • Computer & Office Equipment3570
  • Services-Facilities Support Management Services8744
Product category
Managed IT Services
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model5 records
1Managed IT Services
TypeSubscription Recurring
Description

Recurring monthly fees for ongoing IT support, monitoring, and management. Contracts available short-term (30 days) to multi-year. Tiered service levels with optional 24/7 premium support.

computersinthecity.co.uk
2Equipment Sales
TypeHardware Sales
Description

One-time sales of hardware including servers, routers, switches, cables, wireless access points, and telephone handsets. Payment due within 30 days of invoice.

computersinthecity.co.uk
3Software Licensing
TypeLicensing Royalties
Description

Software licensing including Microsoft, Google, and other third-party applications. Subscription-based software (e.g., Microsoft 365, hosted Exchange) billed per-user per-month. Traditional licenses have annual or multi-year terms.

computersinthecity.co.uk
4Professional Services
TypeProfessional Services
Description

IT consultancy, IT relocation, project-based services, and ad-hoc technical support. Hourly rates for services outside standard contracts. Pre-paid funds option for ad-hoc assistance.

computersinthecity.co.uk
5Remote Work Packages
TypeSubscription Recurring
Description

Tiered monthly subscriptions for remote work support: Basic, Recommended, and Ultimate packages with varying levels of training, security, and wellness services.

computersinthecity.co.uk
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Pricing details7 tiers
1Standard Service Desk - Core business hours support
ModelSubscriptionBilling cadenceMonthly
Notes

Service desk open 8am to 6pm Monday to Friday with response within the hour. Included as part of managed IT services.

computersinthecity.co.uk
224/7 Premium Support - Extended coverage
ModelSubscriptionBilling cadenceMonthly
Notes

Round-the-clock support available for an additional monthly fee on top of standard managed IT services.

computersinthecity.co.uk
3Basic Remote Work Package - Entry-level support
ModelSubscriptionBilling cadenceMonthly
Notes

Online training tutorials, video conferencing training, guided meditation, monthly pub quiz, DSE basic health check.

computersinthecity.co.uk
4Recommended Remote Work Package - Enhanced support
ModelSubscriptionBilling cadenceMonthly
Notes

Everything in Basic plus cybersecurity training and testing, Office 365 monitoring and reporting, professional meeting tools, Zoom Pro account, fortnightly pub quiz, DSE advanced health check.

computersinthecity.co.uk
5Ultimate Remote Work Package - Complete remote work solution
ModelSubscriptionBilling cadenceMonthly
Notes

Everything in Recommended plus quarterly remote Escape Room team building, weekly pub quiz, guided exercise sessions.

computersinthecity.co.uk
6Ad-hoc Services - Pay-as-you-go technical support
ModelUsage-basedBilling cadencePay-as-you-go
Notes

Pre-paid funds deposited and used on call-off basis. Payment due within 7 days of invoice for ad-hoc assistance.

computersinthecity.co.uk
7Project-based Services - IT Relocation, Consultancy
ModelOtherBilling cadenceMulti-year contract
Notes

Custom pricing based on project scope. Quotes provided after requirements discussion.

computersinthecity.co.uk
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Computers In The City provides outsourced managed IT services to London businesses, covering IT support, maintenance, projects and network security delivered from a single Central London location. Around this core, it offers supplementary modules including cybersecurity, cloud computing (Microsoft 365, Azure, AWS, Google Apps), backup and disaster recovery, IT consultancy, IT relocation, network services and VoIP telephony, delivered remotely or on-site across London.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • Response time within the hour for urgent issues
+3 more records
Product overview1 text field

Computers In The City is an IT services company offering a unified managed services portfolio rather than a modular software product. The core offering is Managed IT Services, which serves as the primary engagement model covering IT support, maintenance, projects and network security. Around this core, the company offers supplementary service modules including Remote Work Consultancy, IT Security/Cyber Security, IT Consultancy, IT Relocation, Cloud Computing, Backup & Disaster Recovery, Network Services, and Telephony Services. Clients can access these services individually or bundled, with support delivered remotely or on-site across London.

Product and service1 record
1Managed IT Services
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership3 partners
Strategic tierCoreTypeTechnology or Integration
Description

Preferred technology partner providing Microsoft 365, Microsoft Azure, Teams, and other Microsoft solutions. Implements and supports Microsoft-based cloud infrastructure, email systems, and productivity tools for clients.

Strategic tierCoreTypeTechnology or Integration
Description

Cloud infrastructure partner for hosting, storage, and scalable computing solutions. AWS used for cloud-enabled computing infrastructure and data migration services.

Strategic tierCoreTypeTechnology or Integration
Description

Partner for Google Apps for Work, Google Cloud services, and cloud email solutions. Provides alternatives to Microsoft for productivity and communication tools.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Large UK-headquartered IT infrastructure and managed services provider with global operations. Comparable in offering managed IT, cloud, and security services but at vastly larger scale targeting enterprise and corporate clients.

TypeBroad incumbent
Description

Major UK managed IT services, connectivity, and cloud provider serving enterprise and mid-market. Comparable in delivering managed IT support and cloud services but with significantly larger scale and national footprint.

TypeDirect peer
Description

UK-wide managed services and software licensing specialist with strong Microsoft and security practice. Comparable as a Microsoft-aligned IT services provider serving UK SMB and enterprise clients with managed support offerings.

TypeDirect peer
Description

London-based managed IT support and services company targeting SMBs and mid-market in the City and Greater London. Highly comparable geographic and customer profile to CitC, offering managed IT, cloud, and VoIP services.

TypeDirect peer
Description

UK-based IT services and solutions provider offering managed services, cloud, and licensing to mid-market and enterprise. Comparable in delivering outsourced IT infrastructure management and Microsoft-centric cloud services to UK organisations.

TypeDirect peer
Description

UK-based managed IT services and cloud provider headquartered outside London. Directly comparable as a mid-market MSP offering managed support, cloud, security, and strategic IT advisory to UK SMB and mid-market clients.

TypeBroad incumbent
Description

UK-listed managed services and data centre provider with broader portfolio including colocation, connectivity, and cloud. Comparable in offering managed IT services but operates at significantly larger scale across the UK.

TypeDirect peer
Description

UK managed IT services provider specialising in cloud, Microsoft 365, and cybersecurity for SMBs. Comparable in targeting similar customer segments with a Microsoft-aligned managed services stack.

TypeDirect peer
Description

UK managed IT services and technology procurement company serving SMBs and mid-market. Comparable in offering managed IT support, cloud services, and cybersecurity to UK regional businesses with a similar service-led model.

TypeDirect peer
Description

London-headquartered managed IT services and cloud infrastructure provider. Directly comparable as a UK capital-based MSP with Microsoft Azure, AWS, and cybersecurity practices serving enterprise and mid-market clients.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers10 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment6 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature6 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Computers In The City

Managed IT Servicescomputersinthecity.co.uk

What Computers In The City does

Computers In The City (CitC) is a privately held, founder-owned managed IT services provider headquartered at Finsbury House, Finsbury Circus in Central London, operating continuously since approximately 2002. The company delivers outsourced IT support, cybersecurity, cloud migration, backup and disaster recovery, network services, VoIP telephony, IT relocation, and IT consultancy to small and medium-sized businesses as well as a small base of enterprise clients across London's professional services, finance, property and public sectors. It positions itself on rapid response (within-the-hour), Central London proximity for on-site engineering, and unusually short contractual commitments of as little as 30 days to lower switching friction for new clients.

The underlying technology stack is multi-vendor rather than proprietary: CitC integrates Microsoft 365 and Azure, Amazon Web Services, Google Workspace, Fortinet security, Zoom unified communications, and backup platforms such as Attix5, Asigra, Mozy and Azure Cloud Backup. Customer-facing operations run through a DeskDirector-powered helpdesk portal, with named account managers providing follow-up within 24 hours and a service desk operating 8am-6pm weekdays, supplemented by 24/7 premium support on a paid add-on. There is no indication of proprietary IP, patents, or in-house software product development.

Commercially, revenue is generated through a mix of recurring monthly managed service subscriptions (the dominant stream, sold on monthly or multi-year terms), per-user/per-extension software licensing, one-time hardware sales, project-based IT relocation and consultancy work, hourly ad-hoc support, and tiered remote-work packages. The go-to-market is sales-led and consultative: free director-level consultations, direct engagement with decision-makers, and content/SEO-driven inbound via the company blog and LinkedIn presence. The company has raised no external funding, operates from a single UK office, and serves clients exclusively in London and South East England.

Computers In The City firmographics

Firmographics
Name
Computers In The City
Legal name
Computers in the City Limited
Website
https://computersinthecity.co.uk
Company type
Private
Founded year
2002
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

Computers In The City industry classification

Industry
Product category
Managed IT Services
NAICS
Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
SIC
Services-Computer Integrated Systems Design (7373), Computer & Office Equipment (3570), Services-Facilities Support Management Services (8744)
akta.pro primary industry
Infrastructure Outsourcing (IO) (BPAEAMAB)
akta.pro secondary industries
Workplace Service Desk & Onsite Support (Deskside/Field Services, VIP Support) (BPAEAIAJ), Backup & DR Software Implementation & Managed Platforms (BPAEALAI), Network Resilience & High Availability Services (Redundancy, Failover) (BPAEAEAL)

Keywords

  • Managed IT services
  • IT support London
  • Cybersecurity services
  • Cloud migration services
  • Business continuity backup

Where Computers In The City is headquartered

Location

Headquarters

HQ city
London
HQ country
United Kingdom
HQ region
Europe

Offices1 record

Markets served

Computers In The City business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

  1. Managed IT Services: Recurring monthly fees for ongoing IT support, monitoring, and management. Contracts available short-term (30 days) to multi-year. Tiered service levels with optional 24/7 premium support.
  2. Equipment Sales: One-time sales of hardware including servers, routers, switches, cables, wireless access points, and telephone handsets. Payment due within 30 days of invoice.
  3. Software Licensing: Software licensing including Microsoft, Google, and other third-party applications. Subscription-based software (e.g., Microsoft 365, hosted Exchange) billed per-user per-month. Traditional licenses have annual or multi-year terms.
  4. Professional Services: IT consultancy, IT relocation, project-based services, and ad-hoc technical support. Hourly rates for services outside standard contracts. Pre-paid funds option for ad-hoc assistance.
  5. Remote Work Packages: Tiered monthly subscriptions for remote work support: Basic, Recommended, and Ultimate packages with varying levels of training, security, and wellness services.

Pricing tiers

ModelBillingPrice
SubscriptionMonthlyStandard Service Desk - Core business hours support
SubscriptionMonthly24/7 Premium Support - Extended coverage
SubscriptionMonthlyBasic Remote Work Package - Entry-level support
SubscriptionMonthlyRecommended Remote Work Package - Enhanced support
SubscriptionMonthlyUltimate Remote Work Package - Complete remote work solution
Usage-basedPay-as-you-goAd-hoc Services - Pay-as-you-go technical support
OtherMulti-year contractProject-based Services - IT Relocation, Consultancy

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Computers In The City product offering

Product offering

Core offering

Computers In The City provides outsourced managed IT services to London businesses, covering IT support, maintenance, projects and network security delivered from a single Central London location. Around this core, it offers supplementary modules including cybersecurity, cloud computing (Microsoft 365, Azure, AWS, Google Apps), backup and disaster recovery, IT consultancy, IT relocation, network services and VoIP telephony, delivered remotely or on-site across London.

Product overview

Computers In The City is an IT services company offering a unified managed services portfolio rather than a modular software product. The core offering is Managed IT Services, which serves as the primary engagement model covering IT support, maintenance, projects and network security. Around this core, the company offers supplementary service modules including Remote Work Consultancy, IT Security/Cyber Security, IT Consultancy, IT Relocation, Cloud Computing, Backup & Disaster Recovery, Network Services, and Telephony Services. Clients can access these services individually or bundled, with support delivered remotely or on-site across London.

Differentiator

Problem solved

Functional benefit

Products and services

  • Managed IT Services

Quantifiable outcome

  • Response time within the hour for urgent issues
  • +3 more outcomes

Companies that use Computers In The City

Customer profile

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Computers In The City technology and API

Technology

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature6 records

Computers In The City partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

  • MicrosoftcoreTechnology or IntegrationPreferred technology partner providing Microsoft 365, Microsoft Azure, Teams, and other Microsoft solutions. Implements and supports Microsoft-based cloud infrastructure, email systems, and productivity tools for clients.
  • Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure partner for hosting, storage, and scalable computing solutions. AWS used for cloud-enabled computing infrastructure and data migration services.
  • GooglecoreTechnology or IntegrationPartner for Google Apps for Work, Google Cloud services, and cloud email solutions. Provides alternatives to Microsoft for productivity and communication tools.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Computers In The City competitors and assessment

Company assessment

Broad incumbents

  • Computacenter: Large UK-headquartered IT infrastructure and managed services provider with global operations. Comparable in offering managed IT, cloud, and security services but at vastly larger scale targeting enterprise and corporate clients.
  • Daisy Corporate Services: Major UK managed IT services, connectivity, and cloud provider serving enterprise and mid-market. Comparable in delivering managed IT support and cloud services but with significantly larger scale and national footprint.
  • Redcentric: UK-listed managed services and data centre provider with broader portfolio including colocation, connectivity, and cloud. Comparable in offering managed IT services but operates at significantly larger scale across the UK.

Direct peers

  • Bytes Software Services: UK-wide managed services and software licensing specialist with strong Microsoft and security practice. Comparable as a Microsoft-aligned IT services provider serving UK SMB and enterprise clients with managed support offerings.
  • Totality Services: London-based managed IT support and services company targeting SMBs and mid-market in the City and Greater London. Highly comparable geographic and customer profile to CitC, offering managed IT, cloud, and VoIP services.
  • Trustmarque Solutions: UK-based IT services and solutions provider offering managed services, cloud, and licensing to mid-market and enterprise. Comparable in delivering outsourced IT infrastructure management and Microsoft-centric cloud services to UK organisations.
  • IT Lab: UK-based managed IT services and cloud provider headquartered outside London. Directly comparable as a mid-market MSP offering managed support, cloud, security, and strategic IT advisory to UK SMB and mid-market clients.
  • Kogo Ltd: UK managed IT services provider specialising in cloud, Microsoft 365, and cybersecurity for SMBs. Comparable in targeting similar customer segments with a Microsoft-aligned managed services stack.
  • Probrand: UK managed IT services and technology procurement company serving SMBs and mid-market. Comparable in offering managed IT support, cloud services, and cybersecurity to UK regional businesses with a similar service-led model.
  • Cisilion: London-headquartered managed IT services and cloud infrastructure provider. Directly comparable as a UK capital-based MSP with Microsoft Azure, AWS, and cybersecurity practices serving enterprise and mid-market clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Computers In The City social profiles

Digital presence

Computers In The City financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Computers In The City leadership team

Management profile

Number of profiles

Profiles1 record

Computers In The City funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Computers In The City M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Computers In The City

What does Computers In The City do?

Computers In The City provides outsourced managed IT services to London businesses, covering IT support, maintenance, projects and network security delivered from a single Central London location. Around this core, it offers supplementary modules including cybersecurity, cloud computing (Microsoft 365, Azure, AWS, Google Apps), backup and disaster recovery, IT consultancy, IT relocation, network services and VoIP telephony, delivered remotely or on-site across London.

Is Computers In The City a public or private company?

Computers In The City is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Computers In The City founded?

Computers In The City was founded in 2002. It employs 11 to 50 people.

Where is Computers In The City based?

Computers In The City is headquartered in London, United Kingdom, in the Europe region.

How does Computers In The City make money?

Five revenue lines are on record. Managed IT Services are the primary driver. The others are equipment Sales, software Licensing, professional Services and remote Work Packages.

Who are Computers In The City's main competitors?

Broad incumbents on record are Computacenter, Daisy Corporate Services and Redcentric. Direct peers are Bytes Software Services, Totality Services, Trustmarque Solutions, IT Lab, Kogo Ltd, Probrand and Cisilion.

Does Computers In The City have an API?

No public API is recorded for Computers In The City.

What industry is Computers In The City in?

Computers In The City's product category is Managed IT Services. Its primary akta.pro industry code is BPAEAMAB, Infrastructure Outsourcing (IO), with a secondary code of BPAEAIAJ, Workplace Service Desk & Onsite Support (Deskside/Field Services, VIP Support). Its NAICS code is 541513 and its SIC code is 7373.

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