Go Port

What Go Port does

Go Port, operated by Florida Cruise Ports, Inc., is a privately held destination management company founded in 2006 and headquartered in Merritt Island, Florida. The company specializes in pre- and post-cruise land logistics for passengers sailing out of Port Canaveral, bundling hotel accommodations, airport transfers, cruise terminal shuttles, and cruise parking into single prepaid reservations. Its core product suite comprises Fly Snooze Cruise (fly-in airport-hotel-cruise packages), Snooze Park Cruise (drive-in hotel-plus-parking packages), Cruise Transportation (shared shuttles), Cruise Parking (owned off-site parking near the port), and Hotel Transportation, with Black Car Service as a premium upgrade. The platform integrates hotels from chains such as Hilton, Marriott, IHG, and Hyatt with shared shuttle logistics spanning Orlando (MCO), Sanford (SFB), and Melbourne (MLB) airports, and supports individual consumers, families, groups of 35+, and travel agent bookings.

Under the hood, Go Port runs an all-in-one booking platform that consolidates rate negotiations with hotels, transportation providers, and parking facilities into unified package SKUs scheduled around cruise departure windows. Differentiated technology components include an integrated booking engine handling multi-vendor coordination, a shared shuttle dispatch system, an online travel agent commission calculator, and a dedicated Travel Agent Portal with commission tracking. Owned parking real estate near Port Canaveral and an in-person counter at Orlando International Airport Terminal A provide physical distribution points that pure online intermediaries lack.

Go Port generates revenue primarily through transaction-based facilitation margins on bundled package bookings (parking $7.95/day, shuttle from $19.99, hotel-and-transport packages from $131-$189), supplemented by a 10% travel agent commission channel that recycles a portion of package revenue into B2B sales. Go-to-market is predominantly direct-to-consumer via goport.com with a supplementary B2B2C travel agent program, supported by organic social, content marketing, and email. The company is registered as a Florida Seller of Travel (ST39006), holds a TripAdvisor Travelers' Choice recognition, and does not appear to have institutional investors or a parent company.

Name

Go Port

Legal name

Florida Cruise Ports, Inc.

Website

https://goport.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Go Port is a private Port Canaveral destination management company that bundles hotel stays, airport transfers, cruise terminal shuttles, and cruise parking into prepaid packages for individual cruise passengers, families, groups, and travel agents across three Central Florida airports.

Ownership category

akta.pro rank

Product category

Cruise Destination Management Services

NAICS

Tour Operators (56152)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Cruise Booking Platforms (THALAFAG)

akta.pro secondary industries

Cruise Travel Agencies & Specialist Cruise Consultants (THAEAFAB), Retail Cruise-Only Travel Agencies (Leisure) (THAKAKAA), Transfer & Transportation Services (Port-to-City/Airport) (THAEAFAG)

Keywords

• Cruise travel packages
• Port ground transportation
• Cruise parking services
• Airport shuttle transfers
• Destination management services

Headquarters

HQ city

Merritt Island

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Package Bookings: Go Port generates revenue by pre-negotiating rates with hotels, transportation providers, and parking facilities, then bundling these services into all-inclusive packages for cruise passengers. The company retains a facilitation fee from each booking.
2. Travel Agent Referrals: Travel agents book packages for their clients and earn 10% commission on each hotel and transportation package booked through the Travel Agent Commission Program
3. Cruise Transportation Services: Transportation services including shared shuttles from airports to cruise terminals and hotels, with Black Car private transportation options available for premium customers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Go Port bundles hotel accommodations, airport transfers, cruise terminal shuttles, and parking into all-inclusive prepaid packages for cruise passengers traveling through Port Canaveral. The company sells these packages across two primary use cases: Fly Snooze Cruise for passengers flying into Orlando, Sanford, or Melbourne airports, and Snooze Park Cruise for passengers driving in. Standalone Cruise Transportation, Hotel Transportation, and Cruise Parking products are also sold, with a premium Black Car private transportation option. The company earns a facilitation fee on each booking underwritten by pre-negotiated rates with hotels, shuttle providers, and parking facilities.

Product overview

Go Port operates a unified cruise travel logistics platform offering bundled hotel, transportation, and parking packages exclusively for Port Canaveral cruisers. The core product suite consists of Fly Snooze Cruise (airport-to-hotel-to-cruise packages), Snooze Park Cruise (driving cruisers' hotel plus parking packages), Cruise Transportation (shared shuttles), Cruise Parking (off-site parking with transfers), and Hotel Transportation (hotel-to-terminal transfers). The platform integrates these services into a single booking system, enabling cruisers to purchase airport transfers, hotel accommodations, cruise terminal shuttles, and parking as coordinated packages rather than separate components. Optional premium upgrades include Black Car private transportation. Go Port also maintains a Travel Agent Partnership Program enabling travel advisors to book packages on behalf of clients for commission.

Differentiator

Problem solved

Functional benefit

Products and services

• Fly Snooze Cruise All-in-one hotel package for cruisers flying into Central Florida, combining airport transfers, hotel accommodations, and cruise terminal shuttle transfers in a single booking. Serves passengers from Orlando (MCO), Sanford (SFB), and Melbourne (MLB) airports, with packages starting at $189.00.
• Snooze Park Cruise Hotel and parking package for cruisers driving to Port Canaveral, bundling hotel accommodations, cruise parking, and roundtrip shuttle transfers to the cruise terminal. Available for Carnival Mardi Gras and Royal Caribbean Star of the Seas sailings, with packages starting at $131.00.
• Cruise Transportation Shared shuttle service providing transfers to and from Port Canaveral cruise terminals from Orlando, Sanford, and Melbourne airports. Starting at $29.99 per person for one-way transfers.
• Cruise Parking Off-site cruise parking near Port Canaveral with included roundtrip shuttle transfers to the cruise terminal. Parking facilities are owned by Go Port and located just minutes from the port. Starting at $7.95 per day.
• Hotel Transportation Shuttle service from select hotels near Orlando Airport to Port Canaveral cruise terminals for cruisers who book hotel accommodations independently. Starting at $19.99 per person.
• Black Car Transportation Private luxury car service providing direct transportation from Orlando International Airport (MCO) to partner hotels near Port Canaveral. Accommodates up to 4-6 passengers and offers a premium alternative to shared shuttle for travelers seeking comfort and exclusivity.
• Cruise Travel Agent Partnership Program Commission-based partner program for travel agents to book Go Port packages for their cruise clients, earning 10% commission on every hotel and transportation package. Includes access to a dedicated travel agent portal and online commission calculator.
• Group Cruise Packages Customized hotel and transportation packages for group cruises with 35+ travelers, including Fly Snooze Cruise packages, cruise transportation, and private charter options. Features flexible arrivals and personalized travel expert assistance.

Quantifiable outcome

• Saves money compared to booking hotel, parking, and transportation separately
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered minor and core.

• TalkingCruiseminorGTM or Marketing PartnerMarketing partnership through which TalkingCruise viewers can access Go Port's cruise hotel, transportation, and parking packages. Go Port is promoted as the preferred provider for TalkingCruise's audience of cruise enthusiasts.
• Hampton Inn & Suites Cape CanaveralcoreStrategic or Co-development PartnerPreferred hotel partner offering private black car service from Orlando Airport to hotel, shuttle pickup to cruise terminal, outdoor pool, fitness center, and complimentary hot buffet breakfast. Located less than a mile from Port Canaveral cruise terminals.
• Homewood Suites by Hilton Cape Canaveral-Cocoa BeachcoreStrategic or Co-development PartnerExtended-stay hotel partner featuring outdoor pool, fitness center, in-room kitchenettes, and complimentary hot buffet breakfast. Popular for families and groups with spacious suites near Port Canaveral.
• Holiday Inn Express & Suites Cocoa BeachcoreStrategic or Co-development PartnerHotel partner located two blocks from the beach, offering easy access to Cocoa Beach Pier and Kennedy Space Center. Includes complimentary breakfast, outdoor pool, and shuttle service to cruise terminal.
• Hilton Garden Inn Cape CanaveralcoreStrategic or Co-development PartnerHotel partner offering outdoor pool, fitness center, on-site restaurant and bar, located less than a mile from Port Canaveral cruise terminals. Breakfast available on-site for additional cost.
• Hampton Inn & Suites Cape Canaveral (Black Car Partner)coreStrategic or Co-development PartnerBlack car service partner offering private transportation from Orlando Airport to hotel for up to 6 passengers as part of Fly Snooze Cruise packages.
• Lake Mary Area Hotels (Sanford)minorStrategic or Co-development PartnerHotel partners near Sanford Airport including Lake Mary area hotels, Cape Canaveral and Cocoa Beach accommodations for Fly Snooze Cruise packages.
• Melbourne Airport Area HotelsminorStrategic or Co-development PartnerHotel partners near Melbourne Orlando International Airport (MLB) offering Fly Snooze Cruise packages for cruisers flying into MLB.
• DoubleTree by Hilton Orlando East-UCF AreaminorStrategic or Co-development PartnerNewest hotel partner for Fly Snooze Cruise packages, offering pre-cruise accommodations with private black car service from Orlando Airport.
• Marriott Lakeside Orlando AirportcoreStrategic or Co-development PartnerFull-service hotel partner with transfer services from Orlando Airport to hotel and cruise terminal shuttle included in Fly Snooze Cruise package.
• Aloft Orlando Lake NonacoreStrategic or Co-development PartnerModern hotel partner featuring private black car transfer from Orlando Airport (MCO) to hotel as part of Fly Snooze Cruise packages. Current deal: $241 (was $249).
• Hyatt House Orlando AirportminorStrategic or Co-development PartnerAll-suite hotel partner near Orlando Airport for extended-stay Fly Snooze Cruise accommodations.
• Holiday Inn Orlando AirportminorStrategic or Co-development PartnerHotel partner offering Fly Snooze Cruise packages with shuttle pickup at 9:30 AM - 10:30 AM for cruise transfers. Current deal: $189 (was $206).
• Hampton Inn & Suites Gateway Village Orlando AirportminorStrategic or Co-development PartnerHotel partner near Orlando Airport with shuttle pickup at 10:30 AM - 11:30 AM. Current deal: $223 (was $281).
• TownePlace Suites Orlando AirportminorStrategic or Co-development PartnerExtended-stay hotel partner near Orlando Airport. Current deal: $238 (was $271).
• Travel AgentscoreChannel Partner/ Reseller/ DistributorB2B channel partner program where travel agents earn 10% commission on every hotel and transportation package booked for cruise clients. Includes access to travel agent portal, commission calculator, and personalized assistance.
• LyftminorGTM or Marketing PartnerCertain packages may include Lyft vouchers as supplemental transportation. Each voucher valid for single vehicle ride only.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Expedia Group: Major online travel marketplace that sells cruise, hotel, and flight bundles. While not a cruise specialist, it competes for the same cruise-traveler's pre-cruise dollars with broader inventory and brand.
• Carnival Corporation & plc: World's largest cruise operator with multiple brands including Carnival Cruise Line, which sails out of Port Canaveral. As Go Port's largest demand source, Carnival is both a partner and a potential disintermediator of pre-cruise services.
• Cruise Critic (TripAdvisor): Largest cruise review and lead-generation platform, owned by TripAdvisor. Overlaps with Go Port on cruise discovery and ancillary booking and dwarfs it in audience reach and SEO authority.
• Dream Vacations / CruiseOne: Cruise-focused franchise travel agency network under World Travel Holdings. Competes with Go Port in cruise package distribution via a large agent base, particularly for cruise-line-branded promotions.
• Royal Caribbean Group: Owner of Royal Caribbean International, one of Go Port's seven key cruise line partners. Operates at far greater scale and could vertically integrate pre-cruise packages, making it both a critical partner and a structural threat.

Direct peers

• Avoya Travel: Cruise-focused host agency with a large network of independent travel advisors and an online booking platform. Comparable to Go Port in its cruise-centric product mix and use of an agent channel for distribution.
• CruiseCompete: Online cruise marketplace that aggregates cruise travel agent quotes for consumers. Competes with Go Port for cruise-related bookings where travelers comparison-shop, and overlaps on cruise-specific ancillary bundling.
• Vacations To Go: One of the largest cruise-only retail travel agencies in the US, selling packaged cruise vacations including pre- and post-cruise hotel and air add-ons — directly analogous to Go Port's bundle-and-sell model, though operating nationally rather than at a single port.
• iCruise.com: Cruise-only online travel agency that sells cruise sailings bundled with air, hotel, and transfers. Closely matches Go Port's cruise-focused OTA model, with overlap on bundled package composition and direct-to-consumer booking flow.

Others

• Port Canaveral (Canaveral Port Authority): Operator of Port Canaveral itself, where 100% of Go Port's demand originates. Acts as an ecosystem enabler — its cruise terminal capacity, parking policy, and concession decisions directly shape Go Port's addressable market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGs5gOoYCPKGEiqOkNFmKfA
• Facebookfacebook.com/goportcanaveral
• Instagraminstagram.com/goportcanaveral
• TikToktiktok.com/@goportcanaveral?lang=en
• Pinterestpinterest.com/goportcanaveral
• Xx.com/GoPortCanaveral

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go Port