Site Safe

What Site Safe does

Site Safe is a Wellington-based not-for-profit membership association that has operated as New Zealand's health and safety body for the construction industry for over 25 years, serving more than 5,700 member businesses. Its core offerings are three integrated solutions: SiteSmart, a web-based digital health and safety management platform for small businesses featuring digital inductions, real-time hazard reporting, and document management; SiteWise, an online contractor prequalification system that grades contractor H&S capability through evidence-based assessment and publishes results in a traffic-light database (Gold/Green/Amber/Red) accessible to main contractors; and SiteRight, independent on-site audit services delivered by qualified Safety Advisors covering construction performance, critical risk management, facilities, retail, and workplace environments. All services are accessible through a centralised customer portal.

The organisation monetises primarily through annual membership fees starting at NZ$233 per year, which unlock training discounts (10% in year one, scaling to 30% after five years), exclusive templates and toolbox talks, advisory access, and member-only events. Additional revenue comes from SiteSmart subscriptions, SiteWise prequalification assessments, SiteRight professional services audits, training programmes, and multi-year Trade Association contracts. Distribution is hybrid: a self-serve digital channel complemented by a nationwide field network of Safety Advisors and a dedicated membership team. Site Safe is formally partnered with WorkSafe (NZ's H&S regulator), Massey University, AUT, BRANZ, MATES in Construction, and Ignite Aotearoa, positioning it as a quasi-official industry body and extending its remit into mental health and worker wellbeing alongside physical safety.

Name

Site Safe

Legal name

Site Safe

Website

https://sitesafe.org.nz

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Site Safe is a Wellington-based not-for-profit membership association serving New Zealand's construction industry with health and safety products (SiteSmart, SiteWise, SiteRight), training, advisory services, and a 5,700+ member community, partnered with WorkSafe and universities.

Ownership category

akta.pro rank

Product category

Construction Health and Safety Services

NAICS

Building Inspection Services (54135)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Construction Safety & Site Safety Management (EDABAEAL)

Keywords

• Construction health safety
• Contractor prequalification
• Safety audit services
• Workplace safety membership
• Safety management software

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Membership Fees: Annual membership fees providing access to exclusive content, templates, toolbox talks, expert advice from Safety Advisors, and discounts on training and products. Over 5,700 Kiwi businesses are members.
2. SiteSmart Digital Tool: Online health and safety management platform subscription for small businesses to manage site safety records, hazards, and worker participation.
3. SiteWise Prequalification: Online contractor prequalification assessment system with percentage scoring published in contractor database for one year validity.
4. SiteRight Audits: Cost-effective health and safety audit services provided by qualified safety advisors visiting sites anywhere in New Zealand, with types including construction performance, critical risk management, and sector-specific audits.
5. Training Programs: Various training courses including those with mental health and wellbeing components, with member discounts of 10% in first year and up to 30% after 5 years.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Site Safe is a New Zealand not-for-profit membership association that helps construction businesses improve their health and safety culture through annual membership and an integrated suite of products: SiteSmart (digital safety management system for small businesses), SiteRight (independent on-site safety audits by qualified advisors), and SiteWise (online contractor prequalification with traffic-light scoring). It also provides a free Ask an Advisor advice line, consulting services, training, and a library of toolbox talks and resources, serving more than 5,700 member businesses across New Zealand.

Product overview

Site Safe offers a portfolio of health and safety products and services for the New Zealand construction industry. The core offerings include SiteSmart (an online safety management system for small businesses), SiteRight (independent audit services), SiteWise (contractor prequalification system), and Membership (with associated benefits and discounts). These are complemented by free advisory services, consulting, and a comprehensive resource library including toolbox talks, case studies, and research. The products work together: SiteSmart helps businesses manage daily safety records while SiteWise provides prequalification scoring that can be improved using SiteSmart, and SiteRight offers independent verification of safety practices.

Differentiator

Problem solved

Functional benefit

Brands

• SiteSmart: Online health and safety management tool developed by Site Safe, designed for small businesses to manage site safety, hazards, and worker participation. Features include digital inductions, real-time hazard reporting, and document management.
• SiteRight
• SiteWise

Products and services

• SiteSmart Online health and safety management system designed for small businesses to manage site safety records, run digital inductions, report hazards in real time, and communicate with staff and contractors.
• SiteRight Independent health and safety audit service providing on-site assessments by qualified safety advisors, with options for construction performance, critical risk management, facilities, retail, and workplace audits.
• SiteWise Online contractor prequalification system that grades health and safety capability through an evidence-based assessment, with results published in a traffic-light database (Gold/Green/Amber/Red) accessible to main contractors and principal organisations for one year.
• Site Safe Membership Annual membership programme serving over 5,700 Kiwi construction businesses, providing exclusive templates, toolbox talks, expert safety advisor advice, training discounts (10% in first year, up to 30% after 5 years), and benefits such as Ignite Aotearoa wellbeing services. Standard membership from NZD 233 per year.
• Ask an Advisor Free advice line staffed by qualified safety experts providing guidance on health and safety questions for businesses of any size (non-members have limited access).
• Consulting Services Specialist consultant services providing detailed advice on setting up workplace health and safety systems for businesses.
• Training Programmes Various training courses including mental health and wellbeing components, offered to members and non-members with member discounts of 10% in the first year and up to 30% after 5 years of continuous membership.

Quantifiable outcome

• Over 5,700 Kiwi businesses are Site Safe members
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Ignite AotearoaminorOthersMental health and wellbeing platform partnership offering free mental health and wellbeing services for Site Safe members and their teams.
• Massey UniversitycoreStrategic or Co-development PartnerResearch partnership including Memorandum of Understanding for investigating stress in construction industry, gender-perceived workplace stressors research, and development of training products and services.
• WorkSafecoreStrategic or Co-development PartnerRegulatory body partner for health and safety in construction. WorkSafe commissioned research including Segmentation and Insights Programme and various industry reports shared on Site Safe platform.
• MATES in ConstructioncoreStrategic or Co-development PartnerSuicide prevention and mental health support organization for construction workers, partnered on industry wellbeing environmental scan and survey showing worsening mental health driven by Covid-19.
• Ihi ResearchminorStrategic or Co-development PartnerConducted study reviewing Site Safe's suite of training products and services in consultation with industry leaders.
• New Zealand Work Research Institute / AUTminorStrategic or Co-development PartnerResearch partnership investigating workplace safety and the future of work in New Zealand, studying factors affecting work-related injury claims.
• BRANZminorStrategic or Co-development PartnerResearch partner that published the comprehensive suicide in construction industry workforce report analyzing 300 coroners' files from 2007-2017.
• Main contractors and principal organisations (SiteWise)coreChannel Partner/ Reseller/ DistributorOrganizations who have signed up to use SiteWise can view contractor assessment results through the SiteWise Contractor Database, enabling informed contractor selection.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Avetta: Global contractor prequalification and compliance network used by enterprises to vet suppliers on safety and other criteria. Direct functional analog to SiteWise for cross-firm prequalification workflows.
• SafetyCulture: Australia-headquartered global H&S and quality operations platform used widely in construction for inspections, checklists and training. Comparable to Site Safe in serving construction H&S buyers, but with broader international footprint and deeper mobile/AI capability.
• ISNetworld: Established contractor management and prequalification platform serving heavy industry and construction. Compares to SiteWise as a multi-employer contractor compliance database.

Emerging players

• Assignar: Cloud-based construction operations platform for workforce, safety and project management. Overlaps with SiteSafe/SiteSmart on safety documentation and site-level compliance for subcontractors.
• HammerTech: Construction-focused workforce and compliance management platform covering onboarding, site access and safety documentation. Comparable to SiteSafe/SiteSmart for digital H&S workflows within construction projects.
• Safe Software (FME) / SafeStack: Adjacent NZ-based safety/tech provider; included as a thematic NZ-region peer in digital safety tooling relevant to construction and adjacent industries Site Safe serves.

Direct peers

• HASANZ (Health and Safety Association of New Zealand): NZ umbrella organization representing workplace H&S professionals, including in construction. Overlaps with Site Safe in setting standards, providing practitioner directories and supporting professional development across NZ.
• CHASNZ (Construction Health and Safety New Zealand): Industry-backed NZ construction H&S organization that also delivers training, resources and contractor support. Direct overlap with Site Safe on construction safety training, member services and contractor prequalification in the same domestic market.

Others

• ACC (Accident Compensation Corporation): NZ government injury prevention and compensation agency. Adjacent to Site Safe through workplace injury prevention programs and shared interest in construction sector safety outcomes.
• WorkSafe New Zealand: NZ's H&S regulator, listed as a Core partner of Site Safe. Adjacent rather than competitive — WorkSafe sets the regulatory floor that drives demand for Site Safe's membership, training and prequalification services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/site-safe-new-zealand-inc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Site Safe