Waves Computer
Waves Computer Supplies is a UAE-based enterprise IT integrator founded in 1997 in Abu Dhabi, delivering cloud, cybersecurity, AI consulting, hardware, software licensing, and managed services to government and large enterprise clients across the Middle East via top-tier vendor partnerships.
- Company typePrivate
- Founded1997
- HeadquartersAbu Dhabi, United Arab Emirates
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Waves Computer does
Waves Computer Supplies is a UAE-headquartered enterprise IT solutions provider founded in 1997 in Abu Dhabi, operating as a single-partner full-stack integrator across cloud, cybersecurity, hardware, software licensing, managed services, and AI consulting. The company serves large enterprise and government clients across verticals including government and public sector, banking and finance, healthcare, construction and real estate, oil and gas, retail and hospitality, and education, with 500+ UAE organisations served since inception. Its core technology stack is anchored by Microsoft (Gold Partner across all six AI Cloud specialisations, Surface Gold), Lenovo (Platinum), Fortinet (Select), and Adobe (Gold), with multi-cloud delivery spanning Azure, AWS, Huawei Cloud, and Google Cloud Platform, and security built on the Fortinet Security Fabric augmented by Palo Alto, Check Point, Rapid7, and Cisco integrations. Waves generates revenue across four streams: professional services and consulting (AI, cloud migration, cybersecurity, digital transformation), hardware procurement and lifecycle deployment, software licensing (Microsoft, Adobe, Autodesk, VMware, Think-Cell), and 24/7 managed IT services with SLA-backed support. Go-to-market is exclusively direct enterprise sales led by solution architects, with all commercial arrangements flowing through formal RFQ processes and multi-year contracts targeting CIOs, CTOs, and IT Directors across the UAE.
Waves Computer firmographics
Firmographics- Name
- Waves Computer
- Legal name
- Waves Computer Supplies
- Website
- https://wavesad.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Waves Computer Supplies is a UAE-based enterprise IT integrator founded in 1997 in Abu Dhabi, delivering cloud, cybersecurity, AI consulting, hardware, software licensing, and managed services to government and large enterprise clients across the Middle East via top-tier vendor partnerships.
- Ownership category
- akta.pro rank
Waves Computer industry classification
Industry- Product category
- Enterprise IT Services
- NAICS
- Computer Systems Design and Related Services (5415), Other Computer Related Services (541519)
- SIC
- Services-Computer Integrated Systems Design (7373), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Workplace Migration & Refresh Programs (Win11/M365 migrations, device refresh/IMAC) (BPAEAIAL)
- akta.pro secondary industry
- IT Incident, Problem & Change Management Platforms (HDAEALAI)
Keywords
Where Waves Computer is headquartered
LocationHeadquarters
- HQ city
- Abu Dhabi
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
Waves Computer business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Professional Services & Consulting: AI consulting, cloud migration, cybersecurity implementation, digital transformation advisory, and managed IT services delivered by certified engineers and architects
- Hardware Procurement & Sales: Enterprise device procurement (Surface, Lenovo, HP, Apple, Dell), enterprise hardware deployment, and lifecycle management across UAE organisations
- Software Licensing & Procurement: Microsoft 365, Adobe Creative Cloud, Autodesk, VMware, Think-Cell licensing with implementation and ongoing license optimization services
- Managed IT Services: 24/7 monitoring, helpdesk support, infrastructure management, warranty and lifecycle management, compliance management
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based enterprise pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Waves Computer product offering
Product offeringCore offering
Waves Computer is an AI-first IT solutions and consulting company based in Abu Dhabi, UAE. It delivers enterprise IT services including AI consulting, cloud migration and management, cybersecurity, managed IT services, software licensing, hardware procurement, AV and workplace technology, and end-to-end digital transformation for UAE government and enterprise clients. The company resells and deploys leading technology products from Microsoft, Fortinet, Lenovo, HP, Apple, Adobe, Autodesk, VMware, AWS, Huawei Cloud, and Google Cloud.
Product overview
Waves Computer is an AI-first IT solutions and consulting company offering a comprehensive portfolio of services and technology products for UAE enterprises. The core offering consists of eight integrated service pillars: AI Consulting (Copilot deployment, custom AI agents), Cloud Solutions (Azure/AWS/Huawei/GCP), Cybersecurity (Fortinet-backed), IT Infrastructure (hardware procurement), Managed IT Services, Software Licensing (Microsoft/Adobe/Autodesk/VMware), Digital Transformation, and AV & Workplace Technology. The company resells and deploys major technology products including Microsoft Surface for Business devices (FY26 Intel lineup with Core Ultra Series 3), Microsoft 365 and Microsoft Copilot, Adobe Creative Cloud, Autodesk, Think-Cell, and VMware virtualisation platforms. Cloud platforms supported include Azure, AWS, Huawei Cloud, and GCP. The portfolio is unified through Microsoft 365 integration with Teams, SharePoint, Intune, and Entra ID, while security is anchored by Fortinet's Security Fabric. The company also offers its own First Wave AI product powered by Anthropic technology.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Consulting Strategic AI consulting services helping UAE organisations unlock enterprise AI potential through Microsoft Copilot readiness assessments, custom AI agents, and governance-first implementation frameworks. Targeted at enterprise and government IT decision-makers.
- Cloud Solutions Cloud migration, architecture, and management across Microsoft Azure, AWS, Huawei Cloud, and Google Cloud Platform with guaranteed UAE data residency and sovereign compliance for enterprise and government clients.
- Cybersecurity Fortinet-backed enterprise security services with Zero-Trust architecture design, deployment, and 24/7 proactive monitoring covering identity, endpoint, network, cloud, and OT security domains for UAE enterprises.
- IT Infrastructure Enterprise hardware procurement, structured cabling, and enterprise networking deployment services forming the foundation of business IT operations.
- Managed IT Services Responsive Service Desk support, proactive infrastructure management, and SLA-backed managed IT operations for enterprises seeking to offload IT operations.
- Software Licensing Comprehensive Microsoft, Adobe, Autodesk, and VMware licensing procurement with optimisation and renewal management tailored for government and enterprise clients.
- Digital Transformation End-to-end modernisation services replacing legacy systems with agile, automated processes that scale as businesses grow.
- AV & Workplace Modern workplace technology deployment including Microsoft Teams Rooms, Poly and Logitech video conferencing, digital signage, and smart office solutions.
- Microsoft Surface for Business Copilot+ PCs and commercial Surface devices including Surface Pro, Surface Laptop, and Surface Hub with Windows 11 Pro, security controls, and enterprise management integration. Procured and deployed for UAE enterprises.
- Microsoft 365 Integrated productivity platform combining Office apps, Teams collaboration, SharePoint, OneDrive, enterprise email, cloud storage, security, compliance, and device management, procured and deployed for UAE enterprises.
- Microsoft Copilot AI-powered assistant integrated into Microsoft 365 apps to automate tasks, generate content, and improve productivity across enterprise workflows, with Waves handling licensing and deployment.
- Microsoft Azure Enterprise cloud platform with scalable infrastructure and AI services, integrated with Microsoft environments, with UAE North and UAE East regions for local data residency compliance.
- Amazon Web Services (AWS) Global cloud infrastructure with broad compute and storage capabilities, with UAE regions available for enterprise applications.
- Adobe Creative Cloud Industry-standard creative tools for design, media, and marketing teams, licensed and deployed by Waves as Adobe Gold Partner.
- Autodesk Solutions Engineering and design software for construction, architecture, and manufacturing including BIM tools, licensed and deployed by Waves.
- Think-Cell Advanced presentation and data visualisation tools for business teams, licensed and deployed as a strategic Think-Cell partner.
- First Wave (Anthropic) Enterprise AI agent solution powered by Anthropic technology offered by Waves to UAE enterprises.
Quantifiable outcome
- 60%+ IT support ticket reduction achieved at university infrastructure deployment
- +5 more outcomes
Companies that use Waves Computer
Customer profileNamed customers16 records
Segments8 records
Ideal customer profiles7 records
Waves Computer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration33 records
AI capability22 records
Feature3 records
Waves Computer partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- MicrosoftcoreGold Solutions Partner holding all six Microsoft AI Cloud specialisations. Provides Microsoft 365, Azure, Copilot, Surface devices, and associated deployment services. Partner tiers include Gold for Solutions Partner, Gold for Surface, and Solutions Partner designations across all Microsoft specialisation areas.
- LenovocorePlatinum partner for Lenovo enterprise devices including ThinkPad, ThinkStation, and data centre hardware. Enables volume procurement, competitive pricing, and lifecycle management for UAE enterprise deployments.
- FortinetcoreSelect partner for Fortinet Security Fabric including FortiGate next-generation firewalls, FortiManager, FortiEDR, and OT-specific security solutions. Specialises in parallel migration paths from legacy firewalls to Fortinet ASIC-powered security.
- AdobecoreGold partner for Adobe Creative Cloud enterprise licensing and deployment across design, media, and creative teams in UAE organisations.
- VMware (Broadcom)coreAuthorised reseller for VMware virtualisation (vSphere), hyper-converged storage (vSAN), network virtualisation (NSX), VDI, and cloud management (Aria Suite) for UAE enterprise data centre and hybrid cloud environments.
- HPcorePower partner tier for HP enterprise hardware including notebooks, desktops, workstations, and printing solutions for UAE deployments.
- AppleminorApple Business Partner for Mac and iOS enterprise device procurement, deployment, and Jamf MDM management.
- Amazon Web Services (AWS)coreCloud platform partner for AWS, providing cloud migration, architecture, and managed services using UAE regions for data residency compliance.
- Huawei CloudcoreCloud platform partner for Huawei Cloud, supporting regional compliance requirements and enterprise deployments in UAE.
- AsusminorPartner for Asus commercial and enterprise computing devices for UAE market.
- Think-CellcoreStrategic partner for Think-Cell data visualisation and presentation software, enabling deployment across business intelligence and analytics teams.
- Dell TechnologiesminorAuthorized partner for Dell enterprise hardware including servers, storage, networking, and endpoint devices.
- AutodeskcorePartner for Autodesk engineering and design software including BIM tools, AutoCAD, and construction/architecture solutions for UAE enterprises.
Scale indicators20 records
Recent moves6 records
Expansion highlights6 records
Waves Computer competitors and assessment
Company assessmentBroad incumbents
- Redington Gulf: Middle East arm of Redington, a global IT distribution and services platform. Comparable in enterprise hardware/software distribution and value-added services across the GCC, but at significantly larger scale.
- Ingram Micro: Global IT distribution giant with significant Middle East presence offering enterprise hardware, software, and cloud services. Operates at much larger scale with broader portfolio, but overlaps in the UAE enterprise IT reseller market.
- Exclusive Networks: Global cybersecurity-focused value-added distributor with Fortinet and Palo Alto Networks partnerships overlapping with Waves' security portfolio. Competes for cybersecurity deal flow in the UAE enterprise market.
- Atos Middle East: Global IT services and digital transformation provider with significant UAE presence serving government and large enterprise clients. Larger scale and broader capabilities than Waves, but overlaps on infrastructure, cloud, and managed services.
Direct peers
- Mindware: Leading UAE-based IT distributor and value-added reseller offering Microsoft, Lenovo, HP, and Cisco enterprise solutions across the region. Most direct comparable in terms of vendor portfolio breadth and UAE enterprise/government customer base.
- Finesse: UAE-based systems integrator providing enterprise IT infrastructure, cloud, and cybersecurity services. Competes head-to-head with Waves for mid-market and enterprise IT modernization deals in the UAE.
- Emitac Enterprise Solutions: UAE-based IT solutions integrator delivering enterprise hardware, software licensing, managed services, and digital transformation to similar government, banking, and corporate customers. Directly comparable in product breadth and vertical coverage.
- Gulf Business Machines (GBM): UAE-headquartered enterprise IT solutions provider and IBM partner delivering infrastructure, cloud, and security services to government and large enterprises in the Gulf. Closely comparable in target customer profile and full-stack delivery model.
- MDS Systems: UAE-based IT solutions provider offering enterprise hardware, networking, cloud, and managed services to government and corporate clients. Directly comparable in target verticals and Microsoft/enterprise vendor relationships.
Regional players
- StarLink: Middle East and Africa-focused IT distribution and value-added reseller with UAE operations. Comparable vendor portfolio and enterprise-focused GTM, but with broader MEA geographic reach than Waves' UAE-only footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Waves Computer social profiles
Digital presenceWaves Computer compliance and trust
Trust signalCompliance5 records
Waves Computer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waves Computer leadership team
Management profileNumber of profiles
Profiles1 record
Waves Computer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waves Computer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waves Computer
What does Waves Computer do?
Waves Computer is an AI-first IT solutions and consulting company based in Abu Dhabi, UAE. It delivers enterprise IT services including AI consulting, cloud migration and management, cybersecurity, managed IT services, software licensing, hardware procurement, AV and workplace technology, and end-to-end digital transformation for UAE government and enterprise clients. The company resells and deploys leading technology products from Microsoft, Fortinet, Lenovo, HP, Apple, Adobe, Autodesk, VMware, AWS, Huawei Cloud, and Google Cloud.
Is Waves Computer a public or private company?
Waves Computer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Waves Computer founded?
Waves Computer was founded in 1997. It employs 11 to 50 people.
Where is Waves Computer based?
Waves Computer is headquartered in Abu Dhabi, United Arab Emirates, in the Middle East region.
How does Waves Computer make money?
Four revenue lines are on record. Professional Services & Consulting is the primary driver. The others are hardware Procurement & Sales, software Licensing & Procurement and managed IT Services.
Who are Waves Computer's main competitors?
Broad incumbents on record are Redington Gulf, Ingram Micro, Exclusive Networks and Atos Middle East. Direct peers are Mindware, Finesse, Emitac Enterprise Solutions, Gulf Business Machines (GBM) and MDS Systems. StarLink is listed as a regional player.
Does Waves Computer have an API?
No public API is recorded for Waves Computer.
What industry is Waves Computer in?
Waves Computer's product category is Enterprise IT Services. Its primary akta.pro industry code is BPAEAIAL, Workplace Migration & Refresh Programs (Win11/M365 migrations, device refresh/IMAC), with a secondary code of HDAEALAI, IT Incident, Problem & Change Management Platforms. Its NAICS code is 5415 and its SIC code is 7373.