What Greven Medien does

Greven Medien GmbH & Co. KG is a Cologne-headquartered digital marketing agency serving German small and medium-sized enterprises (Mittelstand). Founded in 1827 as a traditional publishing house, the company has transformed over nearly two centuries into a full-service online marketing provider with a reported 18,000-25,000+ historical customer relationships and 6,000+ completed digital projects. The firm operates a 51-100 person organization with a primary office in Cologne and a secondary branch in Mainz.

Its product portfolio is built on a '360-Grad' (full-service) agency platform, with core offerings spanning Local Listing (business data syndication across 46+ directories via a long-standing Uberall partnership), SEO, web design (on Duda, WordPress, and WooCommerce), Performance Marketing (Google Ads, YouTube Ads, Microsoft Ads, Native Ads, Display), Social Media Marketing (Meta Ads, LinkedIn, Social Recruiting), Audio Marketing (Spotify and Online Radio — via its Spotify Advertising Certified Partner status), and TV Banner advertising (via RTL AdAlliance). Verticalized packages such as Kanzleimarketing for law firms bundle these channels into standardized subscription products.

Commercially, Greven Medien runs a consultative, sales-led go-to-market targeting the KMU segment. Revenue is generated through monthly recurring subscription retainers priced from €79/month for entry-level website packages up to €999 per recruiting placement. The inbound funnel combines an interactive 'Potenzialanalyse' quiz, Calendly self-booking for consultation calls, and inside-sales follow-up by named account contacts. The company remains privately held by its founding family with no external institutional funding, has no M&A activity on record, and publishes annual GfK and YouGov consumer research as part of its content marketing and PR strategy.

Name

Greven Medien

Legal name

Greven Medien GmbH & Co. KG

Website

https://greven.de

Company type

Private

Founded year

1827

Operating status

Operating

Headcount range

51–100 employees

Short description

Greven Medien is a Cologne-based digital marketing agency serving German SMEs with SEO, Local Listing, web design, paid media, social, audio, and TV advertising on a subscription retainer model, evolved from an 1827 publishing house.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

akta.pro secondary industries

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), Search Engine Marketing (SEM) / Paid Search (PPC) Management (MPAAACAB)

Keywords

• Digital marketing agency
• Search engine optimization
• Local listing services
• Performance marketing
• Social media advertising

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Services: Recurring and project-based digital marketing services including SEO, social media management, web design, SEA (Google Ads, YouTube Ads, Microsoft Ads), native ads, display ads, audio ads (Spotify, Online Radio), and Local Listing management. Services are delivered as retainer-style arrangements with monthly fees.
2. Subscription-based SaaS-style Products: Flat-rate monthly subscriptions for digital products such as website packages (starting at €79/month for law firms), Google Ads management, SEO services, Native Ads, TV Banner, Spotify Audio Ads, and Google Bewertungs Booster. Pricing varies by service tier and contract duration.
3. Directory Listings & Local Presence Management: Management of business listings in Gelbe Seiten, Das Telefonbuch, Das Örtliche, and other directories. Services include both free directory entry submissions and ongoing paid maintenance of presence across 46+ platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Greven Medien is a full-service digital marketing agency from Cologne, Germany, that delivers online marketing services to small and mid-sized German businesses (Mittelstand). Core offerings include SEO (Local and national), web design, performance marketing (Google Ads, Microsoft Ads, YouTube Ads, Native/Display Ads), social media marketing (Meta Ads, Social Recruiting), audio advertising (Spotify Audio Ads, Online Radio), TV Banner advertising, and Local Listing management that syndicates business data across up to 46 online directories.

Product overview

Greven Medien is a full-service online marketing agency from Cologne, Germany, specializing in digital marketing solutions for the Mittelstand (mid-sized business) sector since 1827. The company operates a platform-plus-services model, offering a comprehensive portfolio of interconnected digital marketing products. The core offerings include Local Listing (business data syndication across up to 46 directories), SEO (Local and national search engine optimization), Webdesign (website creation via Duda, WordPress, and WooCommerce), Performance Marketing/SEA (Google Ads, YouTube Ads, Microsoft Ads, Display and Native Ads), Social Media Marketing (Meta Ads, Facebook, Instagram, LinkedIn, Social Recruiting), and Audio-Marketing (Spotify Audio Ads, Online Radio Ads). Supporting products include TV Banner (via RTL AdAlliance), Google Bewertungs Booster (review generation via QR/NFC), Digital Out of Home, Videoproduktion, Fotoproduktion, 360° Panorama tours, Medienwand, and specialized vertical packages like Kanzleimarketing for law firms. The Local Listing Check is offered as a free discovery tool, while the Local Listing service itself is the paid product maintaining data across directories. Additional digital tools include free directory entry services and a marketing potential analysis questionnaire.

Differentiator

Problem solved

Functional benefit

Brands

• Local Listing: Data management service maintaining business information across up to 46 online portals
• Google Bewertungs Booster
• Bewerber Boost
• Der TerminService
• Kanzleimarketing

Products and services

• Local Listing Business data management service that syndicates and maintains company information (NAP data) across up to 46 online directories and platforms including Gelbe Seiten, Das Telefonbuch, Das Örtliche, Auskunft.de, and Google Business Profile, ensuring consistent local search visibility for brick-and-mortar businesses.
• Webdesign (Website Design) Custom website design and development for SMEs using platforms including Duda, WordPress, and WooCommerce. Focused on usability, modern responsive design for desktop and mobile, conversion-oriented layouts, and industry-specific solutions such as law firm websites.
• SEO (Suchmaschinenoptimierung) Search engine optimization services including Local SEO for brick-and-mortar businesses and national SEO for mid-sized companies and online shops. Integrates with Google, Bing, and Google Business Profile to improve organic search rankings and traffic.
• Performance Marketing (SEA) Search engine advertising and performance marketing campaigns across Google Ads, YouTube Ads, Microsoft Ads, Google Display Network, Native Ads, and Display Ads for targeted, measurable lead generation and customer acquisition.
• Social Media Marketing Social media presence and advertising services across Facebook, Instagram, and LinkedIn. Includes Meta Ads (Facebook Ads, Instagram Ads), Social Media Content creation, Social Media Business Profile management, and Social Recruiting for targeted reach and lead generation.
• Audio-Marketing Digital audio advertising including Spotify Audio Ads (30-second spots with clickable banners, PLZ and demographic targeting, reporting) and Online Radio Ads (placements on 100+ stations, PLZ/thematic targeting, professionally produced spots) for local businesses in the DACH region.
• TV Banner Television banner advertising placed outside commercial blocks in RTL, Pro7, VOX, Sat.1 and other channels via the RTL AdAlliance network. PLZ-precise targeting with 100% visibility rate for regional brand awareness.
• Google Bewertungs Booster Physical and digital review generation tool using NFC chips and QR codes on printed materials (standees, cards, stickers) that direct customers straight to a Google review page, helping local businesses accumulate Google reviews.
• Digital Out of Home Digital out-of-home advertising solutions for increasing brand visibility in physical locations, enabling SMEs to extend campaigns into high-traffic public spaces.
• Videoproduktion (Video Production) Professional video production services for marketing campaigns, social media content, and online advertising.
• Fotoproduktion (Photo Production) Professional photography services for marketing, websites, and advertising materials aimed at small and mid-sized businesses.
• 360° Panorama (Google Business View) Interactive 360-degree virtual tour creation for Google Business View, allowing businesses to showcase their physical locations online and improve discoverability.
• Medienwand (Digital Media Wall) Digital media wall solution for displaying dynamic content and advertising inside business locations to engage customers.
• Social Recruiting (Bewerber Boost) Social media-based recruitment service using Facebook and Instagram to reach targeted candidates by postal code. Includes an online application form and unit-based pricing (€999 per advertised position).
• Kanzleimarketing (Law Firm Marketing) Specialized digital marketing package for law firms and lawyers in Germany. Bundles websites, Google Ads, SEO, Native Ads, TV Banner, Spotify Audio Ads, Social Recruiting, and Google Bewertungs Booster, with website pricing starting from €79/month on a 36-month contract.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationGreven Medien is a Google Partner, indicating certified expertise in Google Ads and Google marketing products. The partnership enables the agency to manage Google Ads campaigns for clients and access Google marketing tools and certifications.
• RTL AdAlliancecoreChannel Partner/ Reseller/ DistributorRTL AdAlliance is a media partnership enabling Greven Medien to distribute TV Banner advertising across RTL network channels. The partnership enables the agency to sell TV Banner inventory in the RTL AdAlliance network. Greven Medien was a partner at Digital Bash on Tour x RTL AdAlliance (June 2026).
• SpotifycoreChannel Partner/ Reseller/ DistributorGreven Medien is a Spotify Advertising Certified Partner, authorized to sell and manage Spotify Audio Ads campaigns for local businesses in the DACH region.
• Stadt Köln (City of Cologne)minorGTM or Marketing PartnerGreven Medien holds advertising partner status with the City of Cologne, reflecting its local community engagement and heritage in the region.
• UberallcoreTechnology or IntegrationGreven Medien and Uberall celebrated 10 years of partnership in 2025 (press release in archive). The partnership focuses on Local Listing services, with Uberall's platform used to maintain and distribute business data across online directories.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Online Solutions Group (OSG): Performance-driven digital marketing agency in Germany offering SEA, SEO, programmatic, and analytics; competes for the same Mittelstand performance-marketing budgets as Greven.
• Performance Media Deutschland GmbH: German performance marketing agency specializing in Google Ads, Microsoft Ads, and programmatic buying; competes head-to-head with Greven for paid search budgets of SMEs and mid-market clients.
• Projecter GmbH: Cologne-based digital agency specializing in SEO, SEA, Amazon, and content marketing; same geography and overlapping Mittelstand client base make it a direct local competitor.
• morefire GmbH: Cologne-based performance marketing agency focused on Google Ads, SEO, and social media advertising for B2B and B2C SMEs; direct competitor in the Köln Mittelstand market.
• dkd Internet Service GmbH: Frankfurt-based full-service digital agency offering web development, online marketing, SEO/SEA, and e-commerce solutions; comparable scope across digital services for German SMEs.
• TWT WAVE (TWT Group): German full-service digital marketing agency headquartered in Düsseldorf, focused on performance marketing, SEO, SEA, and web design for mid-market and enterprise clients. Closest comparable in scope, services, and Mittelstand orientation.

Regional players

• netspirits GmbH: Köln-based digital agency offering web design, SEO, SEA, and social media; local Köln peer competing for the same regional SME client base as Greven.

Others

• Uberall GmbH: Berlin-based location marketing SaaS platform powering Greven's own Local Listing service for 10+ years; an enabling technology partner that could also disintermediate the agency layer by selling direct to large enterprise clients.

Emerging players

• Hillcore Group / Hill Websolutions: German digital agency group offering SEO, SEA, web design, and e-commerce; comparable in service mix but smaller scale than Greven, competing for similar Mittelstand retainers.

Broad incumbents

• Ströer SE & Co. KGaA: Large publicly-listed German digital media and out-of-home advertising company with significant digital marketing and ad-tech operations; competes as a broad incumbent rather than a Mittelstand specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Greven_Medien
• YouTubeyoutube.com/@grevenmedien9175
• Facebookfacebook.com/grevens
• LinkedInlinkedin.com/company/greven-medien
• Instagraminstagram.com/greven_medien
• Pinterestpinterest.de/Greven_Medien

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greven Medien