uberall
Uberall is a Berlin-based multi-location marketing SaaS platform that helps enterprise and franchise brands manage online presence, reviews, local social, and AI-search visibility across 125+ directories in 30+ countries, serving 1,000+ brands and 1.35 million+ locations.
- Company typePrivate
- Founded2012
- HeadquartersBerlin, Germany
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What uberall does
Uberall is a Berlin-headquartered multi-location marketing SaaS platform founded in 2012 that serves enterprise, franchise, and multi-location brands managing online presence across hundreds to thousands of locations. Its customer base of 1,000+ brands spans retail (KFC, Adidas, Burger King, Crate & Barrel, Guess, M&S, Puma, Yves Rocher), EV charging networks (Powerdot, Ionity, Total Energies, EvGo), finance and insurance (Arvest, LVM Versicherung), automotive (Avis, Indian Motorcycle), hospitality (Barceló Hotel Group, Palladium), and service-area businesses, with 1.35 million+ locations under management across 30+ countries.
The platform unifies Listings Management (direct API integrations with 125-150+ directories including Google, Apple Maps, and Bing), Review Management with AI-generated responses and bulk replies, Locator and Local Pages with schema/structured data, Local Social Media Management, AI-Powered Chatbot/Messages, and Social Ads under a single governance layer with role-based access and multi-tier approval workflows. Its AI surface spans UB-I (agentic AI for location performance that autonomously orchestrates actions across the stack), GEO Studio (Generative Engine Optimization solution co-developed with AthenaHQ to monitor and optimize visibility in ChatGPT, Gemini, Perplexity, and Google AI Overviews), AI Social Writer, sentiment analysis, predictive analytics via Location Performance Score and Revenue Estimator, and an MCP server for AI assistant integration. Distribution is primarily enterprise direct sales complemented by a reseller/agency partner program and self-serve developer API.
The company operates as Uberall GmbH (Berlin) with regional entities in the Netherlands, France, UK, USA (San Francisco, Detroit), Canada (Montréal, via acquired SweetIQ Analytics), and Spain, plus the MomentFeed UB, Inc. entity acquired in 2021. Revenue is generated through enterprise SaaS subscriptions on quote-based, modular pricing with annual contracts (plus a monthly GEO Studio add-on component) and supplementary Google Business Profile Professional Services. The company has raised approximately $170 million+ across multiple venture rounds, the largest being a $115 million round in June 2021 led by Bregal Milestone, Level Equity Management, and United Internet Ventures, alongside the MomentFeed acquisition. Customer outcomes include +35% average revenue from local discovery, 37x ROI for KFC UK & Ireland, 248% Google Maps visibility for Brose, and 214% revenue growth for Barceló Hotel Group over five years.
uberall firmographics
Firmographics- Name
- uberall
- Legal name
- Uberall GmbH
- Website
- https://uberall.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Uberall is a Berlin-based multi-location marketing SaaS platform that helps enterprise and franchise brands manage online presence, reviews, local social, and AI-search visibility across 125+ directories in 30+ countries, serving 1,000+ brands and 1.35 million+ locations.
- Ownership category
- akta.pro rank
uberall industry classification
Industry- Product category
- Multi-location marketing software
- akta.pro primary industry
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
Keywords
Where uberall is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices8 records
Markets served
uberall business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Recurring SaaS subscriptions for the multi-location marketing platform with modular enterprise packaging. Core products include Listings Management, Review Management, GEO Studio, Locator & Local Pages, Local Social Media Management, Social Ads, Messages, and Insights & Analytics. Pricing model described as 'predictable platform pricing with modular enterprise packaging' and 'transparent cost structure designed for multi-location scale without surprise add-ons.' GEO Studio adds monthly flexibility on top of base plans.
- Professional Services (GB-Profile): Google Business Profile Professional Services offered alongside the SaaS platform under separate Product Specific Terms (PST GB - Profile Professional Services), providing managed services to set up and maintain customer Google Business Profiles.
- AI-Powered Features (UB-I): UB-I agentic AI features included as a feature group on every plan (not a separate paid add-on), enhancing platform value and reducing churn. AI-powered features are governed under dedicated PST AI-Powered Features & UB-I terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom quote-based enterprise pricing with modular packaging |
| Hybrid | Multi-year contract | Hybrid model: annual subscription + monthly GEO Studio add-on |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
uberall product offering
Product offeringCore offering
Uberall sells a multi-location marketing SaaS platform that creates, publishes, and optimizes business listings across 150+ directories, manages reviews and local social at scale, and powers SEO- and GEO-optimized local pages and store locators. Layered on top are Insights & Analytics, a Location Performance Optimization (LPO) framework, GEO Studio (Generative Engine Optimization for AI search engines such as ChatGPT, Gemini, Perplexity, and Google AI Overviews), and UB-I, an agentic AI that autonomously orchestrates actions across the entire stack. The offering is sold on a per-location, quote-based subscription basis to enterprise and mid-market brands operating tens to thousands of physical locations.
Product overview
Uberall is a multi-location marketing platform built as a unified presence layer in which several interconnected products work together rather than as isolated point tools. The core platform is anchored by Listings Management, Review Management, Local Social (with AI Social Writer), Locator & Local Pages, AI-Powered Chatbot & Message Assistant (Messages), Social Ads, and Location Data Management, all fed by 100+ direct directory integrations (Google, Apple Maps, Bing, etc.). On top of this foundation, Uberall layers analytics (Insights & Analytics), the Location Performance Optimization (LPO) framework, GEO Studio (the first Generative Engine Optimization solution for multi-location brands, co-built with AthenaHQ) and its beta companion GEO Pulse, and UB-I — the first agentic AI for Location Performance that orchestrates actions across the entire stack. Acquired assets such as MomentFeed and SweetIQ Analytics extend the platform's footprint, while tools like the API, Uberall Connect integrations, AI Visibility Checker, AI Search Grader, Listings Audit, and Location Performance Maturity Assessment round out the offering.
Differentiator
Problem solved
Functional benefit
Brands
- UB-I: Agentic AI for Location Performance — an always-on AI Agent that monitors locations and orchestrates actions across listings, reviews, social, and local pages.
- GEO Studio
- GEO Pulse
Products and services
- Listings Management Creates, instantly publishes, and optimizes business listings across 150+ directories including Google, Apple Maps, Bing, voice search, and AI-powered tools, with real-time direct API sync across 30+ countries. Used by multi-location brands to manage accurate location presence at scale.
- GEO Studio First Generative Engine Optimization solution purpose-built for multi-location brands, providing tools to monitor AI visibility, generate AI-readable local content, automate publishing across channels, and track Share of Voice and citations across ChatGPT, Gemini, Perplexity, and Google AI Overviews.
- Review Management Monitors, responds to, and improves reviews across all locations faster with AI-driven individual and bulk responses, sentiment analysis, and trend reporting to drive reputation and foot traffic at scale for multi-location brands.
- Locator & Local Pages SEO- and GEO-optimized local pages and store locator with schema markup, structured data, fast-loading mobile experiences, and built-in CTAs for directions, booking, and reviews to drive visibility and conversions for multi-location brands.
- Local Social Media Management Generates posts with AI and publishes brand-ready localized content across Facebook, Instagram, LinkedIn, Google, and Apple to drive engagement, conversions, and footfall at the local level for multi-location brands.
- UB-I (Agentic AI for Location Performance) Always-on agentic AI for location performance that continuously monitors locations, identifies and prioritizes the highest-impact actions, and autonomously orchestrates actions across reviews, listings, social, content, and local pages to boost visibility, engagement, and revenue.
- Insights & Analytics (Drive Revenue) AI-powered analytics providing visibility into local marketing performance across search visibility, conversions, sentiment trends, competitor trends, and how digital presence drives real revenue, surfacing actionable growth opportunities for multi-location brands.
- Location Performance Optimization (LPO) Strategic framework and product offering that turns digital presence into real-world impact by orchestrating location visibility across Google, Apple, voice search, and AI so locations show up, are trusted, and convert where decisions happen.
- Location Data Management Centralized management and cleansing of location data that underpins Listings, Locator, AI search visibility, and the broader platform, presented as a distinct navigation entry on the Uberall platform menu.
- Mobile App Mobile companion app that lets multi-location teams manage reviews, listings, and social with AI features on the go.
- AI-Powered Chatbot & Message Assistant (Messages) AI-powered chatbot and message assistant for engaging local customers via Messenger channels.
- Social Ads Local social advertising tool that lets multi-location brands run targeted paid social campaigns at scale, including one-day sale ads.
- Uberall Connect (Platform Integrations) Integration framework connecting Uberall to CRM, e-commerce, analytics, support, and data warehouse stacks (Shopify, Salesforce, Zendesk, Tableau, Google BigQuery, Google Ads, Semrush, Canva, Claude AI) to eliminate data silos and enable cross-team automation.
- Directories Network Network of 150+ directories (including Google, Apple Maps, Bing, voice search, and AI-powered tools) that Uberall pushes location data to via real-time direct API integrations across 30+ countries with native multi-language support.
- Google Business Profile Professional Services Managed services to set up and maintain customer Google Business Profiles, offered alongside the SaaS platform under separate Product Specific Terms (PST GB - Profile Professional Services).
Quantifiable outcome
- +35% average revenue uplift from local discovery
- +12 more outcomes
Companies that use uberall
Customer profileNamed customers1 record
Segments10 records
Ideal customer profiles6 records
uberall technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability12 records
Feature7 records
uberall partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship and core.
- AthenaHQflagshipAthenaHQ collaboration to launch the first Generative Engine Optimization (GEO) Studio for multi-location brands. Together they provide tools to monitor AI visibility, generate AI-readable local content, and automate publishing across multiple channels. Announced December 16, 2025.
- ShopifycoreListed as a tech integration partner on the Integrations page — connects Uberall with Shopify for e-commerce and location-based commerce workflows.
- SalesforcecoreListed integration partner — connects Uberall's location data with Salesforce CRM workflows.
- ZendeskcoreListed integration partner — connects Uberall with Zendesk support workflows.
- TableaucoreListed integration partner — analytics integration with Tableau for reporting and dashboards.
- Google BigQuerycoreListed integration partner — data warehouse integration for analytics and BI workflows.
- Google AdscoreListed integration partner — links Uberall presence management with Google Ads campaigns.
- SemrushcoreListed integration partner — SEO data integration with Semrush for local search performance.
- Claude AI (Anthropic)coreListed integration partner and AI assistant integration target. Used for AI-driven content generation and AI search visibility optimization. Anthropic's Claude is one of the AI assistants the GEO Studio tracks and optimizes against.
- Gong.io InccoreEngaged as a Processor for AI-based transcription and summarization of recorded customer/partner calls. Registered under EU/US Data Privacy Framework for international data transfer.
- MomentFeed (Momentfeed UB, Inc.)flagshipMomentFeed is the Santa Monica-based proximity search optimisation tool acquired by Uberall in 2021 alongside the $115M funding round. Now operates as Momentfeed UB, Inc. d.b.a. Uberall under the Uberall Group, with separate terms of service and dedicated contractual entity. Acquisition expanded Uberall's management of online presence to 1.35M+ locations.
- SweetIQ Analytics Inc.flagshipAcquired Canadian operating entity of the Uberall Group, with its own dedicated terms of service (General T&Cs of SweetIQ Analytics Inc.) and Montreal office at 3700-1 Place Ville-Marie. Listed in privacy notice as part of the Uberall Group Companies.
- Resellers and Agencies (Partner Program)coreOpen partner program where agencies and resellers provide clients access to Uberall products. Solution page targets Resellers/Agencies. API documentation includes a 'Resell' tutorial for managing client accounts and pricing plans.
Scale indicators18 records
Recent moves6 records
Expansion highlights6 records
uberall competitors and assessment
Company assessmentDirect peers
- Yext: Public-listed (NYSE: YEXT) listings and knowledge-graph platform for multi-location brands. Direct head-to-head competitor: Uberall explicitly compares against Yext on its website. Both push location data to directories and offer review/social modules, but Yext is more US-centric and enterprise-focused.
- Birdeye: PE-backed (Permira) reputation and customer experience platform with listings, reviews, social, and messaging for multi-location brands. Closest peer in customer segment and product breadth; competes for the same enterprise franchise accounts and is named explicitly as a comparison target on Uberall's site.
- Chatmeter: Reputation management and local SEO platform purpose-built for multi-location enterprises (automotive, retail, healthcare, financial services). Direct peer with overlapping listings, reviews, and social modules; named comparison target on Uberall's website.
- SOCi: Multi-location marketing platform serving franchises and distributed brands with localized social, listings, reputation, and advertising. Strong overlap in franchise customer segment and product breadth; comparable in enterprise GTM motion.
- Moz Local: Local listings and reputation management product from Moz (parent Ziff Davis). Direct competitor in the listings-syndication layer with SEO-tooling heritage. Named comparison target on Uberall's website.
- PinMeTo: Multi-location listings, reviews, and local SEO platform headquartered in Sweden with strong EMEA presence. Direct peer in European market with comparable multi-location feature set; named comparison target on Uberall's website.
- Synup: Listings management, reputation, and analytics platform for multi-location brands. Direct competitor in the core listings-and-reviews wedge; named comparison target on Uberall's website.
- Rio SEO: Enterprise local marketing platform (listings, store locator, local pages, reputation) from Naviga. Direct competitor for enterprise multi-location brands; similar GTM motion and comparable feature set in the listings/locator wedge.
Regional players
- Partoo: France-based multi-location marketing platform (listings, reviews, local pages, social) primarily serving European SMB and mid-market. Direct competitor on product, comparable on multi-location SaaS model, but largely non-overlapping in North America.
Broad incumbents
- Salesforce Marketing Cloud: Broad enterprise marketing suite offering CRM-integrated marketing automation, social, and (via integrations) location-aware campaigns. Not a pure-play listings/reputation platform, but represents a broader stack that enterprise brands may consolidate into, posing a platform-level threat to dedicated players like Uberall.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
uberall social profiles
Digital presenceuberall compliance and trust
Trust signalCompliance4 records
uberall financial estimates
Financial estimateRevenue estimate
Valuation estimate
uberall leadership team
Management profileNumber of profiles
Profiles10 records
uberall subsidiaries and ownership
Company hierarchySubsidiaries10 records
uberall funding detail
Funding detailFunding overview
Funding rounds8 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
uberall M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about uberall
What does uberall do?
Uberall sells a multi-location marketing SaaS platform that creates, publishes, and optimizes business listings across 150+ directories, manages reviews and local social at scale, and powers SEO- and GEO-optimized local pages and store locators. Layered on top are Insights & Analytics, a Location Performance Optimization (LPO) framework, GEO Studio (Generative Engine Optimization for AI search engines such as ChatGPT, Gemini, Perplexity, and Google AI Overviews), and UB-I, an agentic AI that autonomously orchestrates actions across the entire stack. The offering is sold on a per-location, quote-based subscription basis to enterprise and mid-market brands operating tens to thousands of physical locations.
Is uberall a public or private company?
uberall is a private company. It is classified as venture growth investor backed and is currently operating.
When was uberall founded?
uberall was founded in 2012. It employs 251 to 500 people.
Where is uberall based?
uberall is headquartered in Berlin, Germany, in the Europe region.
How does uberall make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are professional Services (GB-Profile) and AI-Powered Features (UB-I).
Who are uberall's main competitors?
Direct peers on record are Yext, Birdeye, Chatmeter, SOCi, Moz Local, PinMeTo, Synup and Rio SEO. Partoo is listed as a regional player. Salesforce Marketing Cloud is listed as a broad incumbent.
Does uberall have an API?
Yes. The uberall API offers developers robust Location Marketing at Scale capabilities, allowing developers to build tailored solutions integrated into their own applications and technology stack for managing locations, listings, reviews, reputation, sync, online presence checks, and reseller account management. It is a REST API using API-key (X-API-KEY for server-to-server, X-PUBLIC-API-KEY for client) and Bearer access token authentication, with backward-compatible legacy headers (privateKey, publicKey, accessToken). Access tokens refresh every 30 minutes during active use and require manual login after 7+ days of inactivity. Versioning is via a 'v' parameter in YYYYMMdd format (e.g., 20161216). A sandbox environment is available at sandbox.uberall.com with the same credentials, reset every two weeks. TLS 1.2+ is required. Developer documentation is at docs.uberall.com/guides/quickstart.
What industry is uberall in?
uberall's product category is Multi-location marketing software. Its primary akta.pro industry code is BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization.