ACE Backstage
ACE Backstage Co., Inc. manufactures flush stage pockets and modular AV connectivity panels for AV integrators, dealers, and venues across House of Worship, education, retail, and live entertainment markets. The company sells primarily through a dealer/distributor network and its Panel Pro online design tool.
- Company typePrivate
- Founded1994
- HeadquartersValencia, Spain
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What ACE Backstage does
ACE Backstage Co., Inc. is a US-incorporated, privately held manufacturer of flush stage pockets, AV connectivity panels, and supporting rack, wall, and floor-box enclosures, operating for over 30 years out of a 12,000+ square-foot facility equipped with CNC rotary machines and laser etching. Its product portfolio centers on three modular lines: Stage Pocket Systems (vertical and horizontal in-floor pockets in Mini, Half, Full, Double Wide, Super, and Super Double Wide configurations with corresponding 14-gauge steel back boxes), CONNECTRIX Panel Systems (6061-T6 aluminum panels in stock and custom form factors for stage, rack, wall, and wall-box applications), and CONNECTRIX Connectors (audio, data, lighting, video, power, and combo adaptor-mount connectors including XLR, RCA, SpeakON, opticalCON, RJ45, HDMI, BNC, USB, and VGA). Construction emphasizes load-tested durability (11ga CRS lids and flanges rated to 750 lbs without deflection) and corrosion resistance via zinc-dipped, polyurethane-sealed back boxes.
The company monetizes almost exclusively through transactional hardware sales — there is no recurring revenue component disclosed — distributed primarily through a dealer and distributor network, complemented by direct sales to qualified enterprise customers and an e-commerce storefront on acebackstage.com. Pricing is quote-based and segmented into Dealer, Contractor, and Panel Pro tiers, with Panel Pro providing drag-and-drop panel design, instant quoting, 60-day price locks, and 3-day-or-less shipment on customized panels. ACE also operates a set of co-engineered specialty partnership pockets for Neutrik USA (opticalCON hybrid fiber), Allen & Heath (DX164W), DigiCo (A164), and PreSonus (NSB 8.8/16.8), plus a Choir Stick Microphone line using Shure and Audio-Technica components that is exclusive to ACE.
ACE's customer base spans AV integrators, professional AV dealers, and end venues across the House of Worship (its original vertical), higher education, retail, and live entertainment markets. Named enterprise installations include Apple Retail Stores (nationwide), the USC Trojan Galen Center, and the Grand Ole Opry. The company holds UL certification on multiple Stage Pocket Systems and is actively operating with no disclosed parent company, subsidiaries, or external funding rounds.
ACE Backstage firmographics
Firmographics- Name
- ACE Backstage
- Legal name
- ACE Backstage Co., Inc.
- Website
- https://acebackstage.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ACE Backstage Co., Inc. manufactures flush stage pockets and modular AV connectivity panels for AV integrators, dealers, and venues across House of Worship, education, retail, and live entertainment markets. The company sells primarily through a dealer/distributor network and its Panel Pro online design tool.
- Ownership category
- akta.pro rank
ACE Backstage industry classification
Industry- Product category
- AV Connectivity Hardware
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Electronic Connectors (3678)
- akta.pro primary industry
- Conference Room Input Devices (Speakerphones, Control Pads, Room Controllers) (HDACAFAM)
Keywords
Where ACE Backstage is headquartered
LocationHeadquarters
- HQ city
- Valencia
- HQ country
- Spain
- HQ region
- Europe
Markets served
ACE Backstage business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: ACE Backstage generates revenue primarily through the sale of physical products including stage pockets, back boxes, panels, connectors, and accessories. Products are sold as one-time purchases with no recurring revenue component mentioned. The company offers in-stock products for immediate delivery plus custom-made panels and pockets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Dealer/Distributor Pricing |
| Unit Pricing | Pay-as-you-go | Contractor Pricing |
| Unit Pricing | Pay-as-you-go | Panel Pro Direct Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
ACE Backstage product offering
Product offeringCore offering
ACE Backstage manufactures flush-mount stage pockets and CONNECTRIX modular AV connectivity panels, along with steel back boxes, audio/data/video/power connectors, and stage management accessories (such as Choir Stick Microphones). The company's web-based Panel Pro design tool allows AV integrators, dealers, and contractors to configure, quote, and order customized panels with 3-day or less shipment, supporting live performance venues, houses of worship, retail, and commercial AV installations.
Product overview
ACE Backstage is a manufacturer of Stage Pockets and AV Panels with over 30 years of experience. The product portfolio centers on three core offerings: Stage Pocket Systems (vertical and horizontal in-floor connectivity boxes including Mini, Half, Full, Double Wide, Super, and Super Double Wide configurations); CONNECTRIX Panel Systems (modular aluminum panels for wall, rack, and floor box connectivity available in various series); and CONNECTRIX Connectors (audio, data, video, lighting, and power connectors). Supporting products include Back Box Systems (steel mounting boxes with Standard, Isolated, and Wet Coat variants), Stage Management Products (Choir Stick Microphones and Microphone Hanger Slugs), and Auxiliary Accessories. The company also offers Panel Pro, a proprietary web-based design and ordering tool that enables custom panel design with drag-and-drop functionality, instant quoting, and guaranteed 3-day shipping. Specialty Partnership Pockets are available for Allen & Heath, DigiCo, Neutrik, and PreSonus products.
Differentiator
Problem solved
Functional benefit
Brands
- CONNECTRIX: Panel system brand for wall, rack, and floor box connectivity featuring in-stock options with custom labeling and connector loading capabilities.
- Panel Pro
- Stage Pocket Systems
- ConnectQuick
Products and services
- Stage Pocket Systems In-floor connectivity solutions with vertical (Mini, Half, Full, Double Wide) and horizontal (Super, Super Double Wide) pocket configurations for stage and raised floor installations in live performance venues, houses of worship, and commercial AV environments.
- CONNECTRIX Panel Systems Modular 6061-T6 aluminum panels for wall, rack, and floor box connectivity, including Stage Pocket Panels (MP-100, PNL-100/120/140 series), Rack Panels (RPL-100/200/300 series), Wall Panels (WP-100/200/300/400/600 series), and Wall Box Panels (4x4 through 12x12 series).
- Panel Pro Online Design Tool Web-based design, quoting, and ordering tool for customized CONNECTRIX Panels, with drag-and-drop editor, instant quotes, project management, team collaboration, and guaranteed 3-day shipment on custom panels.
- Back Box Systems 14ga zinc-dipped steel back boxes for stage pocket installation, available in Standard, Isolated, and Wet Coat variants for Mini, Half, Full, Double Wide, Super, and Super Double Wide pocket configurations, with corrosion and moisture protection.
- CONNECTRIX Connectors Adaptor-mounted panel connectors available in Audio, Data, Lighting, Video, Power, Screw Termination, Feed Through, and Combo configurations, including XLR, RCA, SpeakON, opticalCON, RJ45, HDMI, BNC, USB, VGA, and power connectors.
- Stage Management Products Choir Stick Microphones (available with Shure or Audio-Technica components) and Microphone Hanger Slugs designed for House of Worship and live performance applications.
- RackWell for Digital Snakes Stage pocket for permanent floor installation of rack-mountable digital snakes, accommodating up to 5RU of equipment with a top-mount bracket system, dual hinged cable exits, and optional enclosure kit.
- Stage Pocket for Allen & Heath and DigiCo Partnership pocket designed for floor installation of Allen & Heath DX164W or DigiCo A164 digital connectivity expander units, featuring extra deep Double Wide Back Box and custom mounting brackets.
- Stage Pocket for Neutrik Partnership pocket built with Neutrik USA supporting ANSI-recommended bend radius for opticalCON cable, with electrical raceway, isolated duplex raceway, increased connector positions, and CONNECTRIX PNL Panel compatibility.
- Stage Pocket for PreSonus Partnership pocket configured for the PreSonus NSB Stage Box (NSB 8.8 or 16.8) with a nesting bracket, dual hinged cable exits, and an additional 1RU rack panel position for added connectivity.
- Auxiliary Accessories Supporting products including AC Isolation Kits and Brackets, Panel and Nesting Brackets, Lid and Bezel Solutions, and Desk Top and Cover Plates for installation customization.
Quantifiable outcome
- 3-day or less shipping on customized CONNECTRIX Panels
- +2 more outcomes
Companies that use ACE Backstage
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
ACE Backstage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ACE Backstage partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Neutrik USAcoreBuilt in partnership with Neutrik USA to create the Stage Pocket for Hybrid Fiber Optic and Specialty Connectivity. This pocket supports the ANSI recommended bend radius for opticalCON cable, minimizing mechanical destruction and allowing hybrid cables to egress with minimal micro-bending. Neutrik connectors are integrated into the product design.
- Allen & HeathcorePartnership pocket designed for permanent stage floor installation of the Allen & Heath DX164W (DT) digital connectivity expander unit. The pocket allows the expander to be moved from the wall directly into the stage floor for convenient access.
- DigiCocorePartnership pocket designed for permanent stage floor installation of the DigiCo A164 wall expander. Similar to the Allen & Heath partnership, this allows digital connectivity expanders to be moved into the stage floor.
- PreSonuscoreConfigured to receive PreSonus NSB Stage Box (NSB 8.8 or 16.8), this permanent install partnership pocket allows the PreSonus piece to securely rest in the nesting frame while connectivity cables egress neatly onto the stage floor through dual hinged cable exits.
- ShureminorChoir Stick Microphone products use Shure components. CSM (Choir Stick Microphones) are only available at ACE and include components from Shure as a parts supplier/partnership arrangement.
- Audio-TechnicaminorChoir Stick Microphone products use Audio-Technica components. CSM products are only available at ACE and include components from Audio-Technica as a parts supplier/partnership arrangement.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
ACE Backstage competitors and assessment
Company assessmentBroad incumbents
- Chief Manufacturing (Legrand AV): Chief/Legrand AV manufactures AV mounting solutions and infrastructure for commercial installations, including enclosures and connectivity products adjacent to ACE's panel and stage pocket offerings.
- Crestron Electronics: Crestron manufactures AV control, signal processing, and connectivity hardware including wall plates and table boxes sold into the same commercial AV integrator channel as ACE Backstage.
- AtlasIED: AtlasIED is a broad commercial AV manufacturer offering speakers, amplifiers, and AV infrastructure, including wall/floor enclosures and connectivity products that overlap with ACE's stage pocket and panel portfolio.
- Extron Electronics: Extron is a major AV infrastructure manufacturer offering wall plates, connectivity, and control products; while much larger and broader, its wall plate and AV connectivity lines overlap with ACE's CONNECTRIX panels.
- Middle Atlantic Products (Legrand AV): Middle Atlantic manufactures AV racks, mounting hardware, and connectivity infrastructure sold through the same AV integrator channel as ACE Backstage, with overlapping panel and enclosure categories.
- Lowell Manufacturing: Lowell produces AV racks, panels, and accessories for commercial AV installations, competing with ACE's rack and wall panel product lines in the same dealer and integrator channel.
Direct peers
- FSR Inc. FSR manufactures AV wall plates, floor boxes, and connectivity panels very similar to ACE Backstage's CONNECTRIX and stage-pocket product lines, serving the same AV integrator and dealer channel.
- Pro Co Sound: Pro Co Sound manufactures audio patch panels, stage boxes, and connectivity hardware for live performance venues — directly comparable to ACE's stage pockets and patch panel products.
- Whirlwind Music Distributors: Whirlwind manufactures audio connectors, cable assemblies, and stage connectivity products (including stage boxes) that directly overlap with ACE's CONNECTRIX connector and audio interface categories.
Others
- Neutrik: Neutrik is both an industry connector manufacturer and an explicit OEM partner of ACE Backstage (opticalCON stage pocket co-development). It is adjacent/complementary rather than directly competitive in ACE's stage-pocket category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ACE Backstage social profiles
Digital presenceACE Backstage compliance and trust
Trust signalCompliance1 record
ACE Backstage financial estimates
Financial estimateRevenue estimate
Valuation estimate
ACE Backstage leadership team
Management profileNumber of profiles
ACE Backstage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ACE Backstage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ACE Backstage
What does ACE Backstage do?
ACE Backstage manufactures flush-mount stage pockets and CONNECTRIX modular AV connectivity panels, along with steel back boxes, audio/data/video/power connectors, and stage management accessories (such as Choir Stick Microphones). The company's web-based Panel Pro design tool allows AV integrators, dealers, and contractors to configure, quote, and order customized panels with 3-day or less shipment, supporting live performance venues, houses of worship, retail, and commercial AV installations.
Is ACE Backstage a public or private company?
ACE Backstage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ACE Backstage founded?
ACE Backstage was founded in 1994. It employs 1 to 10 people.
Where is ACE Backstage based?
ACE Backstage is headquartered in Valencia, Spain, in the Europe region.
How does ACE Backstage make money?
One revenue line is on record: hardware Product Sales.
Who are ACE Backstage's main competitors?
Broad incumbents on record are Chief Manufacturing (Legrand AV), Crestron Electronics, AtlasIED, Extron Electronics, Middle Atlantic Products (Legrand AV) and Lowell Manufacturing. Direct peers are FSR Inc., Pro Co Sound and Whirlwind Music Distributors. Neutrik is listed as an others.
Does ACE Backstage have an API?
No public API is recorded for ACE Backstage.
What industry is ACE Backstage in?
ACE Backstage's product category is AV Connectivity Hardware. Its primary akta.pro industry code is HDACAFAM, Conference Room Input Devices (Speakerphones, Control Pads, Room Controllers). Its NAICS code is 33431 and its SIC code is 3678.