FSR
FSR, Inc. is a privately held, U.S.-based manufacturer of AV infrastructure and signal management hardware — including floor boxes, wall/ceiling/table enclosures, HDBaseT extenders, cable management, and collaboration products — serving higher education, corporate, healthcare, government, and house-of-worship end markets via direct sales and a regional manufacturer representative network.
- Company typePrivate
- Founded1981
- HeadquartersWoodland Park, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What FSR does
FSR, Inc. is a privately held U.S. manufacturer of AV and ICT infrastructure, signal management, and power products, founded in 1981 and headquartered at 244 Bergen Blvd, Woodland Park, New Jersey. The company designs and builds a broad hardware portfolio organized around four functional pillars: physical infrastructure enclosures (floor boxes, wall boxes, ceiling boxes, table boxes, fire-rated boxes, and the Smart-Way low-profile floor raceway system), signal extension and distribution (HDBaseT extenders at 70m/100m/150m, the TwisterPro VGA-over-UTP system, matrix and HDMI switchers, scalers, and distribution amplifiers), cable management and control (Cable Pilot retractors and Flex Control Systems), and supporting products (power sequencing, USB charging, IntelliTools signal tools, and HuddleVU collaboration). All manufacturing is done in the U.S., and the product line is explicitly TAA-compliant and BABAA-compliant, positioning FSR for federal and federally funded procurement.
The company's go-to-market is a hybrid direct-and-channel model. Direct sales consultants cover the U.S. and international markets, supplemented by a growing network of regional manufacturer representative firms — most recently Mainline Marketing in Florida and Axiom Technologies in the Pacific Northwest — plus online product configurators that support self-service specification. Pricing is quote-based and project-driven, with multi-year contract cadences and required deposits on make-to-order items, reflecting a classic B2B infrastructure hardware sales motion. End markets span higher education, corporate enterprise, healthcare, government/public sector, house of worship, residential, and the AV integrator channel itself, with integrations into the Commercial Interior Library (CET) and ARCAT BIM Objects embedding products into architect and engineer design workflows.
Financially, FSR operates with 51–100 employees and is privately held with no disclosed funding rounds, institutional investors, parent company, or revenue figures; ownership appears to be founder or management-held. The leadership team disclosed in the source material includes Chaz Porter (Director of Global Sales) and Donnell Johnson (Marketing Manager). Strategic activity in 2026 has centered on channel densification (new manufacturer reps), product line expansion (Smart-Way Quik kits, FLH6 high-load floor boxes, HuddleVU, PWB-320 wall boxes), and design-tool integrations, indicating a measured, multi-vector expansion rather than hyper-growth.
FSR firmographics
Firmographics- Name
- FSR
- Legal name
- FSR, Inc.
- Website
- https://fsrinc.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- FSR, Inc. is a privately held, U.S.-based manufacturer of AV infrastructure and signal management hardware — including floor boxes, wall/ceiling/table enclosures, HDBaseT extenders, cable management, and collaboration products — serving higher education, corporate, healthcare, government, and house-of-worship end markets via direct sales and a regional manufacturer representative network.
- Ownership category
- akta.pro rank
FSR industry classification
Industry- Product category
- AV Infrastructure Products
- NAICS
- Audio and Video Equipment Manufacturing (33431), Other Communications Equipment Manufacturing (334290)
- SIC
- Communications Equipment, Nec (3669)
- akta.pro primary industry
- Home Theater Audio Systems (AV Receivers, Speaker Packages) (CRACANAH)
- akta.pro secondary industries
- Cables, Mounts & Installation Accessories Retail (HDMI, Wall Mounts, Stands) (CRACAEAJ), Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC)
Keywords
Where FSR is headquartered
LocationHeadquarters
- HQ city
- Woodland Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FSR business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: FSR generates revenue through the sale of physical AV infrastructure products including floor boxes, wall boxes, table boxes, cable management systems, HDBaseT extenders, switchers, distribution amplifiers, and related accessories. Products are sold through manufacturer representatives, direct sales, and product configurators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Standard product pricing - quote-based |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
FSR product offering
Product offeringCore offering
FSR designs and manufactures AV infrastructure and signal management hardware for commercial and institutional AV/ICT installations. Its product lines include floor boxes, wall boxes, table boxes, ceiling boxes, cable management solutions, HDBaseT extenders, switchers, and distribution amplifiers used by AV integrators serving education, healthcare, government, and corporate customers.
Product overview
FSR manufactures a comprehensive range of AV infrastructure and signal management solutions organized as a unified platform with multiple product categories. The core product lines include Smart-Way Raceway System (low-profile floor raceway for power and data distribution), Cable Pilot Retractors (automated cable management), and extensive wall box, floor box, ceiling box, and table box enclosures. Signal management products encompass HDBaseT and twisted pair extenders (70m, 100m, 150m ranges), TwisterPro VGA extension, video switchers and scalers, matrix switchers, and distribution amplifiers. Collaboration solutions include HuddleVU for unified communication and Flex Control Systems for AV automation. Supporting products include power products, charging solutions, IntelliTools, Simple Solutions Decora inserts, Global Solutions for international markets, interfaces, cables, accessories, and fire-rated solutions. All products are proudly made in the USA.
Differentiator
Problem solved
Functional benefit
Brands
- Smart-Way Raceway System: A low-profile floor raceway system for routing power and data across floors or along walls, designed for both retrofit and new construction applications.
- HuddleVU
- Symphony Collection
- Unity Collection
- Cable Pilot
- IntelliTools
Products and services
- Floor Boxes FSR floor boxes are in-floor AV connectivity enclosures that provide power, data, and AV signal access points in commercial and institutional spaces such as conference rooms, classrooms, and auditoriums. They are designed for AV integrators and end users in education, healthcare, government, and corporate facilities needing discreet, recessed AV connectivity.
- Wall Boxes FSR wall boxes are wall-mounted AV connectivity enclosures providing power, data, and AV signal connections for commercial installations. They serve AV integrators and facilities teams outfitting conference rooms, classrooms, and other commercial spaces with standardized wall AV connectivity.
- Table Boxes FSR table boxes are table-mounted AV connectivity units delivering power, data, and AV signal access at conference and meeting tables. They are targeted at AV integrators and corporate, education, and government customers furnishing meeting and boardroom spaces.
- Ceiling Boxes FSR ceiling boxes are ceiling-mounted AV infrastructure enclosures that house projectors, displays, signal electronics, and connectivity for ceiling-based AV systems. They are intended for AV integrators deploying ceiling-mounted AV equipment in commercial and institutional facilities.
- Cable Management Solutions FSR cable management solutions organize, route, and protect AV, data, and power cabling in commercial AV installations. They are used by AV integrators and contractors to deliver clean, serviceable cabling infrastructure across enterprise and institutional facilities.
- HDBaseT Extenders FSR HDBaseT extenders transmit uncompressed HD video, audio, Ethernet, control, and power over long cable runs using HDBaseT 5Play technology. They are designed for AV integrators and end users who need to extend AV signals between rooms, across buildings, or to remote displays and projectors.
- Switchers FSR switchers route multiple AV input sources to one or more display or output devices in commercial AV systems. They are built for AV integrators managing multi-source presentation, conferencing, and digital signage environments in education, healthcare, government, and corporate settings.
- Distribution Amplifiers FSR distribution amplifiers split and boost AV signals to drive multiple displays or endpoints simultaneously without signal degradation. They are used by AV integrators deploying multi-display commercial AV systems such as digital signage, training rooms, and command centers.
- Smart-Way Raceway FSR Smart-Way Raceway is a cable raceway system designed to route and protect AV, data, and power cabling along floors, walls, or ceilings in commercial environments. It is intended for AV integrators and facility managers needing a flexible, surface-mounted cabling pathway solution.
- TwisterPro FSR TwisterPro is a signal transmission product that delivers AV signals over extended distances or between disparate formats, supporting commercial AV installation requirements. It is aimed at AV integrators handling complex signal routing challenges in enterprise and institutional deployments.
- HDMI Extender FSR HDMI extenders extend HDMI audio and video signals beyond standard cable distance limitations for commercial AV installations. They serve AV integrators and end users that need reliable long-distance HDMI transmission in conference rooms, classrooms, and digital signage environments.
Quantifiable outcome
- Smart-Way raceway systems can be installed without disruptive core drilling or trenching, saving time and reducing renovation damage
- +2 more outcomes
Companies that use FSR
Customer profileSegments7 records
Ideal customer profiles2 records
FSR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
FSR partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered regional.
- Mainline MarketingregionalMainline Marketing is a Florida-based manufacturer representative firm specializing in professional audiovisual and technology solutions. With experience supporting professional audio, video, and lighting projects since 1987, Mainline provides localized sales support, technical expertise, and market development services for FSR's product lines across the Florida region. Headquartered in Winter Park, Florida, the firm works with consultants, integrators, and distribution partners.
- Axiom TechnologiesregionalAxiom Technologies is a manufacturer representative firm serving the Pacific Northwest with more than 60 years of combined industry experience. The firm comprises professionals with expertise in sales, design engineering, construction, and customer service. They work closely with end users, consulting engineers, contractors, and distribution partners to provide technical guidance and infrastructure solutions across telecommunications, data center, security, and AV applications.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
FSR competitors and assessment
Company assessmentBroad incumbents
- Legrand AV: Legrand AV is the parent organization for multiple commercial AV infrastructure brands (Chief, Middle Atlantic, Vaddio, Luxul), competing with FSR via a broad portfolio and global distribution network.
- AMX (HARMAN Professional): AMX, part of HARMAN Professional, delivers commercial AV control, signal management, and collaboration solutions for enterprise and education, with overlapping categories to FSR's infrastructure and control offerings.
- Crestron Electronics: Crestron is a broad commercial AV incumbent offering control, signal management, and unified communication solutions for enterprise, education, and government, competing with FSR across multiple categories from a much larger installed base.
Direct peers
- Extron Electronics: Extron is a leading manufacturer of professional AV signal processing, switching, distribution, and control products for commercial and educational environments, directly overlapping with FSR's HDBaseT extender, switcher, and distribution amplifier lines.
- Middle Atlantic Products (Legrand): Middle Atlantic manufactures AV infrastructure including racks, enclosures, and power products, serving the same integrator channel and end markets as FSR's enclosures and power sequencing lines.
- Atlona (Panduit): Atlona, now part of Panduit, manufactures commercial AV signal distribution, extension, and control products targeting education and corporate markets, with significant overlap to FSR's HDBaseT and switching offerings.
- Kramer Electronics: Kramer is a long-standing competitor in pro AV signal management, producing AV-over-IP, switchers, extenders, and connectivity products that compete head-to-head with FSR's signal management and infrastructure portfolio.
- C2G (Cables To Go): C2G manufactures AV cables, connectivity, and infrastructure accessories for commercial installations, directly comparable to FSR's cabling, Decora inserts, and installation accessories product lines.
- Wiremold (Legrand): Wiremold, a Legrand brand, is a leading maker of floor boxes, raceways, and cable management systems used in commercial AV installations, directly comparable to FSR's floor box and Smart-Way Raceway lines.
- Chief (Legrand AV): Chief is a major provider of AV mounting solutions, display mounts, and infrastructure accessories for commercial installations, overlapping with FSR's mounting and infrastructure accessory categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
FSR social profiles
Digital presenceFSR compliance and trust
Trust signalCompliance4 records
FSR financial estimates
Financial estimateRevenue estimate
Valuation estimate
FSR leadership team
Management profileNumber of profiles
Profiles2 records
FSR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FSR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FSR
What does FSR do?
FSR designs and manufactures AV infrastructure and signal management hardware for commercial and institutional AV/ICT installations. Its product lines include floor boxes, wall boxes, table boxes, ceiling boxes, cable management solutions, HDBaseT extenders, switchers, and distribution amplifiers used by AV integrators serving education, healthcare, government, and corporate customers.
Is FSR a public or private company?
FSR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FSR founded?
FSR was founded in 1981. It employs 51 to 100 people.
Where is FSR based?
FSR is headquartered in Woodland Park, United States, in the North America region.
How does FSR make money?
One revenue line is on record: hardware Product Sales.
Who are FSR's main competitors?
Broad incumbents on record are Legrand AV, AMX (HARMAN Professional) and Crestron Electronics. Direct peers are Extron Electronics, Middle Atlantic Products (Legrand), Atlona (Panduit), Kramer Electronics, C2G (Cables To Go), Wiremold (Legrand) and Chief (Legrand AV).
Does FSR have an API?
No public API is recorded for FSR.
What industry is FSR in?
FSR's product category is AV Infrastructure Products. Its primary akta.pro industry code is CRACANAH, Home Theater Audio Systems (AV Receivers, Speaker Packages), with a secondary code of CRACAEAJ, Cables, Mounts & Installation Accessories Retail (HDMI, Wall Mounts, Stands). Its NAICS code is 33431 and its SIC code is 3669.