Hygia

What Hygia does

Hygia (legal entity HYGIA CONSULT SRL) is a Romanian consulting firm founded in 2007 in Cluj-Napoca by Ciprian Morcan, providing innovation support, project management, funding acquisition, and cluster development services to entrepreneurs, SMEs, cluster organizations, and public sector institutions primarily in Romania and, since December 2024, in the Republic of Moldova. The company's service portfolio is built around four pillars: an interactive online consulting platform (consultanta-online.hygia.ro) with Stripe-powered per-session booking at 180-300 RON/hour; the LCDC (Learn Consulting, Do Consulting) training program running annually since 2014; the Learn 2 Do entrepreneur mentorship curriculum; and direct consulting engagements covering project development, EU funding acquisition, and cluster initiation and management. The firm is accredited as a Research Liaison Office (Connect@Hygia) by Romania's Ministry of Research, Innovation and Digitalization, and co-manages the Transilvania Digital Innovation Hub (TDIH).

The business model is professional services with multiple revenue streams: per-session online consulting, project-based fees from EU-funded consortiums (Horizon Europe, Horizon 2020, Digital Europe, Erasmus+, SMP-COSME, UIA) where Hygia acts as coordinator, financial manager, or work-package lead, and program fees from educational offerings. The firm operates with 11-50 employees, claims presence on 4 continents through project networks spanning more than 20 countries, and is founder-owned with no disclosed external investors. Marketing is conducted through the company website, LinkedIn, Facebook, Instagram, Romanian media appearances, and participation in international cluster events and economic missions, with the LCDC and Learn 2 Do programs functioning as both product and community-building channels. Underlying technology is a self-serve web-based scheduling and payment platform with no proprietary AI/ML components, while the TDIH partnership provides exposure to AI, Big Data, and HPC advisory services delivered to third parties.

Name

Hygia

Legal name

HYGIA CONSULT SRL

Website

https://hygia.ro

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Hygia is a Romanian consulting firm founded in 2007 that delivers EU funding acquisition, cluster development, project management, and online consulting services to entrepreneurs, SMEs, cluster organizations, and public sector clients in Romania and Moldova.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Administrative Management and General Management Consulting Services (541611), Other Management Consulting Services (541618), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Organization Design & Operating Model Consulting (BPAHAGAB)

akta.pro secondary industries

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI), Performance Management & Productivity Consulting (BPAHAGAL)

Keywords

• Management consulting services
• Innovation management consulting
• Cluster development services
• Project management consulting
• Funding acquisition consulting

Headquarters

HQ city

Cluj-napoca

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Online Consulting Services: Hygia provides online consulting sessions with certified specialists. Clients book one-hour sessions for various topics including innovation management, cluster formation, startup support, and business development. Payment is processed per session.
2. Project Management Services: The company generates revenue through European-funded project management activities, including coordination, implementation support, and financial management for various international initiatives.
3. Educational Programs: Revenue generated from educational programs such as the Learn2Do courses covering financial management, business planning, and entrepreneurial skills.
4. Funding Acquisition Consulting: Consulting services for identifying funding sources, developing project proposals, and attracting financing for client projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Hygia is a consulting firm that delivers management consulting, innovation support, cluster development, project management, and European funding acquisition services to entrepreneurs, SMEs, clusters, and public sector organizations. It supplements consulting with educational programs (LCDC, Learn 2 Do) and an online consulting booking platform (consultanta-online.hygia.ro) that allows clients to schedule and pay for one-hour sessions with certified specialists.

Product overview

Hygia is a consulting company established in 2007 offering a portfolio of professional services and educational programs. The core offering includes an online consulting platform (consultanta-online.hygia.ro) that provides interactive remote access to consulting specialists. Supporting programs include LCDC (Learn Consulting, Do Consulting) for youth professional development since 2014 and Learn 2 Do for entrepreneur mentorship. Service offerings encompass cluster development and innovation support, project development and funding attraction, project management, and Connect@Hygia as an accredited Research Liaison Office. The company operates internationally with offices in Romania and the Republic of Moldova.

Differentiator

Problem solved

Functional benefit

Brands

• LCDC: Learn Consulting, Do Consulting - annual educational program initiated in 2014 to prepare young people for consulting careers and entrepreneurship using the Learning By Doing method.
• Learn 2 Do
• Connect@Hygia
• TDIH

Products and services

• Consultanță Online (Online Consulting Platform) Interactive online consulting platform that enables clients and partners to access consulting services remotely, with appointment booking, consultant selection, and payment processing for topics including innovation management, business digitalization, and cluster development.
• Learn Consulting, Do Consulting (LCDC) Annual professional training program that prepares young people for consulting careers and entrepreneurship through practical Learning By Doing methodology, selecting exclusive groups of students each year.
• Learn 2 Do – Toolkit 4 Business Mentorship program for entrepreneurs providing access to valuable, current, and trusted information along with tools for business structure and proper orientation, including courses on entrepreneurial competencies, financial management, and business planning.
• Connect@Hygia Accredited Research Liaison Office providing training, mentoring, knowledge transfer, and facilitation of sustainable regional cooperation between public, private, and research actors.
• Clustere & Servicii Suport Inovare (Cluster & Innovation Support Services) Support services for cluster initiation and management, targeting leaders who wish to coalesce resources for collaborative development, providing pragmatic guidance for new cluster initiatives.
• Dezvoltare Proiecte & Atragere Finanțare (Project Development & Funding Acquisition) Project development and funding attraction services helping entrepreneurs identify funding sources, develop project proposals, and navigate financing processes for business growth.
• Management Proiect & Asistență Management Afacere (Project Management & Business Management Assistance) Project management services and business management assistance for companies seeking professional support in implementing projects and managing operations.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• EUroBRIDGE_UA_MD Project PartnerscoreStrategic or Co-development Partner · 1 December 2025Regional development agency of Odesa region and Municipal Center for Development of Entrepreneurship. Hygia coordinates training and experience exchange activities for partners in Moldova and Ukraine.
• MANUFACTergy ConsortiumcoreStrategic or Co-development Partner · 1 October 2025Project coordinator and legal representative of GO Furniture Meta-Cluster. Hygia leads coordination of green and digital transition for SMEs in furniture and construction sectors across 7 countries. Coordinates open calls for €10,000 and €50,000 grants.
• BIO-INSPIRE ConsortiumcoreStrategic or Co-development Partner · 1 May 2025International project supporting less developed European regions in bioeconomy. Hygia provides project and financial management for AgroTransilvania Cluster activities within the initiative.
• reBUILD Project PartnerscoreStrategic or Co-development Partner · 1 March 2025Partnership with Ukrainian Association of Furniture Manufacturers, Wood Industry Cluster, HABIC Cluster, and Rivne Furniture Cluster. Focus on Ukraine-EU cluster partnerships for furniture and construction sectors.
• Transylvanian Furniture Cluster (CMT)coreStrategic or Co-development Partner · 1 January 2025Long-term strategic partnership for furniture cluster development. Hygia provides project management, strategic development support, and coordinates international activities. Collaboration spans multiple EU-funded projects including CMT-CIIE, CEM-CMT, DPT, and Design Lab initiatives.
• SoilTribes ConsortiummajorStrategic or Co-development Partner · 1 January 2025Horizon Europe project with 27 partners including Wageningen University, Politecnico di Milano, ICLEI Europe. Hygia provides project and financial management for AgroTransilvania Cluster.
• Girls4Economy Project PartnersmajorStrategic or Co-development Partner · 1 December 2024Erasmus+ project with Transylvanian Furniture Cluster, Akademia WSB, Responsible Society, Mykolas Romeris University. Hygia provides project and financial management for TFC.
• Grazing4AgroEcology ConsortiummajorStrategic or Co-development Partner · 1 September 2022Horizon Europe network promoting grazing-based farming. Hygia supports farmer network creation and innovative practice adoption for AgroTransilvania Cluster.
• SILEO ConsortiumminorStrategic or Co-development Partner · 1 September 2022Single Market Programme for furniture and lighting SME recovery. Hygia coordinates data collection, implementation guide development, and hackathon organization in Romania.
• TRUST-FOOD ConsortiummajorStrategic or Co-development Partner · 1 May 2022Digital Europe project for blockchain training in food supply chains. Hygia involved in project management, literature review, learning ecosystem creation, and pilot course delivery.
• EXCELIVING ConsortiumminorStrategic or Co-development Partner · 1 February 2022European Cluster Excellence project for construction, furniture, and lighting sectors. Hygia coordinated communication, dissemination, and ClusterXchange activities in Romania.
• ZeroW ConsortiummajorStrategic or Co-development Partner · 1 January 2022Horizon 2020 project addressing food waste reduction across 15 countries. Hygia contributes to data collection platform development and supports innovative solutions implementation in Cluj ecosystem.
• Furniture GO International (FGOI) ConsortiumcoreStrategic or Co-development Partner · 1 September 2021European Strategic Partnership for Clusters in furniture and related industries including partners from Spain, Slovenia, Czech Republic, Bulgaria, and Sweden. Hygia coordinates project development and international office operations.
• Transilvania Digital Innovation Hub (TDIH)coreStrategic or Co-development Partner · 1 January 2021Co-management of the Digital Innovation Hub providing services for business modeling and digital technology adoption (AI, Big Data, HPC). Hygia offers dedicated services for companies and financing support services.
• AgroTransilvania Cluster (ATC)coreStrategic or Co-development Partner · 1 June 2015Partnership for bioeconomy and agriculture sector development. Hygia supports project management and implementation for research, development, and innovation initiatives including ATC-INOV.BIO.EC. and ATC-CCDI-BIOECON projects.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• TCI Network: Global network of cluster practitioners and innovation policy specialists. Comparable to Hygia's cluster excellence focus and overlap with the European Foundation for Cluster Excellence training that the founder attended.
• Impact Hub Bucharest: Romanian innovation and entrepreneurship support organization offering accelerator programs, mentorship, and EU project incubation — overlaps with Hygia's startup support, Learn 2 Do mentorship, and EU funding advisory offerings.

Direct peers

• European Profiles: Greek-headquartered EU project management and consulting firm participating in Horizon Europe, Erasmus+, and Interreg programs; comparable to Hygia as a small specialized EU project consortium partner focused on training and innovation.
• Civitta: Baltics/Central-Eastern European management and innovation consulting firm with deep EU funding project experience and SME digitalization advisory, serving clients across similar cluster and entrepreneurship segments as Hygia.

Broad incumbents

• Deloitte Romania: Big Four consulting firm with Romanian practice providing EU funds advisory, cluster and innovation consulting, and SME digital transformation services — broader portfolio but overlapping target segments with Hygia.
• PwC Romania: Big Four advisory firm in Romania offering management consulting, EU funds advisory, and project management services. Competes with Hygia on Romanian institutional and SME mandates but at a different scale and price point.
• Ecorys: Large European research and consulting company headquartered in the Netherlands, frequently acting as coordinator or partner on Horizon Europe, Erasmus+, and SMP-COSME projects. Overlaps with Hygia in EU-funded cluster development, innovation management, and SME internationalization work.
• ICON-INSTITUTE: Germany-based consulting and research organization with a long track record as coordinator and partner on EU framework program projects, including cluster management, SME development, and innovation policy — directly comparable to Hygia's consortium participation model.

Regional players

• Bia Advisory: Bulgarian management and EU funds consulting firm operating in a closely adjacent CEE market, with comparable offerings in cluster development, EU project management, and innovation support.

Others

• AMCOR: Romanian Association of Management Consultants, in which Hygia's founder Ciprian Morcan holds a leadership role. Acts as an industry association rather than direct competitor, but represents the same professional consulting ecosystem in Romania.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HygiaConsult
• LinkedInlinkedin.com/company/hygia-consult
• Instagraminstagram.com/hygia_world

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hygia