Parking Today Media

What Parking Today Media does

Parking Today Media is a privately held, niche B2B media and events company founded in 1996 in Los Angeles that serves the parking and transportation industry through a multi-format content and community platform. Its core products include a monthly print and digital magazine (Parking Today), a daily online news portal (ParkNews), an annual Buyer's Guide business directory across 100+ supplier categories, and the Parking Today mobile app on iOS and Android. The company also operates a podcast network featuring multiple parking-focused shows and runs the annual Parking Industry Expo (PIE) at the Hilton Anatole in Dallas, a 3-4 day event with capped booth inventory, the Accelerate! pitch competition for early-stage startups, and structured sponsorship tiers ranging up to $22,500.

Revenue is generated primarily through advertising and event monetization: magazine and directory advertising, multi-tier event sponsorships (Platinum $22,500 down to Bronze $7,500), exhibition booth sales (starting at $4,125, capped at 64 booths at PIE 2026), and modular marketing activations ($500-$15,000). Magazine and digital subscriptions are free to parking professionals, who span municipal, higher education, airport, healthcare, private operator, event, commercial, residential, and valet sectors. Sponsorship packages advertise over 250,000 impressions per PIE campaign.

The company is led by CEO & Publisher Kevin Uhlenhaker, Editor-In-Chief Jay Landers, Director of Operations & Sales Kelley Havener, and Director of PIE Jason Hisaw. It operates with 11-50 employees, holds no disclosed institutional or private equity backing, has no subsidiaries or parent company, and is organized as Parking Today Media, LLC. Distribution is anchored in North America (USA) with global digital reach through the website, apps, and podcast platforms. Real-time ad buying is enabled via the third-party Spacely media platform, representing a step toward programmatic advertising.

Name

Parking Today Media

Legal name

Parking Today Media, LLC

Website

https://parkingtoday.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Parking Today Media is a 30-year-old, privately held B2B media company serving the parking and transportation industry through a monthly magazine, daily news portal, annual Buyer's Guide directory, mobile app, podcast network, and the annual PIE industry expo with startup pitch competition.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Advertising: Monthly print and digital magazine featuring paid advertising from parking industry suppliers, technology providers, consultants, and service companies.
2. Event Sponsorships: Sponsorship packages for PIE events including Platinum ($22,500), Gold ($17,500), Silver ($12,500), Bronze ($7,500) tiers, providing brand visibility across marketing materials, website ads, email ads, and sponsor meter boards.
3. Marketing Activations: Premium event sponsorship opportunities ranging from $500 to $15,000 including Welcome Lounge, Speed Networking, Conference App title sponsorship, Coffee & Breakfast, plus budget options like floor stickers and room drops.
4. Exhibitor Booth Sales: Sale of exhibition booth space at PIE events. Booth packages start at $4,125 and include multiple business badges. PIE26 limited to 64 booths.
5. Buyer’s Guide Directory: Annual December issue including online Buyer’s Guide Directory where suppliers purchase listings across 100+ categories.
6. Digital and Print Subscriptions: Free subscriptions providing access to print and digital magazine editions, newsletters, and content. All subscribers receive emails on behalf of Parking Today Media.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Parking Today Media is a publishing house and media company that produces industry content, news, and events for the parking and transportation sector. It publishes a monthly Parking Today magazine (print and digital), operates the ParkNews daily news platform, maintains an annual Buyer's Guide directory, hosts the annual Parking Industry Expo (PIE) trade show with the Accelerate! pitch competition, distributes a podcast network, and runs a mobile companion app for events and content. Revenue comes primarily from advertising, event sponsorships, and exhibitor booth sales.

Product overview

Parking Today Media operates as an integrated media and events company serving the parking industry. The core offerings include Parking Today Magazine (print and digital), ParkNews online portal, and the annual Buyer's Guide directory. The company hosts PIE (Parking Industry Expo), an annual trade show combining sessions, exhibitions, and networking, alongside the Accelerate! pitch competition for early-stage startups. A mobile app provides curated content, event networking tools, and expo floor navigation. The company also operates a podcast network covering parking industry topics. Content is organized across industry segments (Airport, Higher Education, Municipal, Private Operator, etc.) and technology categories (Analytics, Enforcement, Payments, EV Charging, etc.).

Differentiator

Problem solved

Functional benefit

Brands

• PIE: Parking Industry Expo - annual industry event bringing together parking professionals for innovation, technology, and networking.
• ParkNews
• Accelerate!
• Buyer's Guide

Products and services

• Parking Today Magazine Monthly print and digital trade magazine for the parking industry featuring feature articles (900-2,000 words print, 400-500 words digital), industry news, technology coverage, case studies, and opinion pieces from parking professionals. Free subscription via parkingtoday.com.
• ParkNews

Quantifiable outcome

• 30 years of continuous parking industry publication and coverage since 1996
• +1 more outcomes

Named customers8 records

Segments11 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Informa: Informa is a global B2B media, events, and intelligence company operating hundreds of trade shows and publications. It represents the scaled B2B media/events archetype with similar revenue mix of advertising, sponsorships, and booth sales.
• Commercial Property Executive (CPE): CPE is a B2B media brand covering commercial real estate including parking operations and investments in office, retail, and multifamily properties. Overlapping audience with Parking Today's Private Operator and Retail segments.
• Bisnow: Bisnow is a large B2B media and events company covering commercial real estate with regional events and newsletters, comparable to Parking Today's events-driven monetization model but at much greater scale and broader scope.
• Government Technology (GovTech): GovTech is a leading media brand covering state and local government technology including smart mobility and parking solutions. It targets overlapping municipal government buyers with comparable B2B media, events, and advertising offerings.

Others

• BNP Media: BNP Media is a B2B media company publishing over 40 trade magazines and operating events across multiple verticals including buildings, facilities, and real estate—thematically comparable as a multi-vertical trade media operator.

Direct peers

• National Parking Association (NPA): NPA is a major US parking industry trade association that publishes parking-related content and hosts events for parking professionals, directly competing for the same audience of operators, municipalities, and suppliers that Parking Today Media serves.
• Parking Network: Parking Network is an online B2B portal and content platform serving the global parking industry with news, supplier directories, and white papers—directly competing with ParkNews, Buyer's Guide, and digital content offerings.
• International Parking & Mobility Institute (IPMI): IPMI is the leading parking industry association and publishes Parking & Mobility magazine while running the annual IPMI Conference & Expo—the most direct competitor to PIE for parking professional attention and exhibitor dollars, with an overlapping nonprofit vs. for-profit go-to-market.

Emerging players

• Smart Cities Dive: Smart Cities Dive is a digital B2B media brand covering smart city initiatives including urban mobility, EV infrastructure, and smart parking. It targets overlapping municipal and technology audiences with a digital-first publishing model.

Regional players

• British Parking Association (BPA): BPA is the UK parking industry association that publishes Parking News magazine and runs the annual Parkex exhibition—comparable trade media and events model but focused on the UK/European market rather than North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/parkingtoday
• LinkedInlinkedin.com/company/parkingtoday
• Xx.com/parkingtoday

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parking Today Media