Heat Smart Plus

What Heat Smart Plus does

Heat Smart Plus is a privately held Canadian retail dealer based in Prince Albert, Saskatchewan, that specializes in alternative home-heating systems and premium outdoor cooking equipment. The company operates a single physical showroom located on Highway 11 North and serves residential customers across Saskatchewan with a portfolio that spans two distinct product categories. In heating, it distributes geothermal systems that harvest thermal energy from underground pipe networks (extracting heat in winter, depositing it in summer), Portage & Main outdoor wood-burning boilers (e.g., the BL2840 model capable of heating a 4200 sq ft home and 1200 sq ft shop on a single daily fill), and premium fireplace brands including Harman, Heat & Glo, Jotul, and Regency. In outdoor cooking, it is an authorized dealer for Broil King gas grills, Saber Grills (Deluxe, Premium, and Select series with patented flare-up-eliminating cooking systems consuming 30% less gas than competitors), Green Mountain Grills pellet smokers with Wi-Fi enabled smart controls (Trek, Ledge, and Peak series), and Pit Boss wood pellet grills and portable gas griddles. The business also generates recurring revenue through replacement parts, accessories, and 100% all-natural hardwood pellet fuel.

The company monetizes primarily through one-time hardware sales at quote-based pricing, supplemented by ongoing pellet-fuel and parts revenue. Its go-to-market is direct-to-consumer through the Prince Albert showroom, where knowledgeable staff (including founder/CEO Brian Martin, repeatedly referenced in customer testimonials as "Brian") provide in-person consultation, supported by a content-marketing website and 52 Google reviews as social proof. Customer acquisition relies on local reputation, word-of-mouth referrals, and Google search visibility rather than paid digital advertising. The target segments are homeowners seeking to reduce reliance on propane or diesel heating (with customer reports of $500+ monthly savings) and outdoor cooking enthusiasts seeking premium, well-constructed grilling equipment.

The business was founded in 2005 and operates with 11–50 employees. It is independently and locally owned with no identified venture capital, private equity backing, parent company, or public-market presence. Its strategic positioning combines renewable-energy heating solutions with premium grilling brands, addressing both a structural need (high-cost propane/diesel dependence in cold-climate Saskatchewan) and a discretionary lifestyle category (outdoor cooking), though it remains a single-location dealer dependent on regional demand cycles.

Name

Heat Smart Plus

Legal name

Heat Smart Plus

Website

https://heatsmartplus.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Heat Smart Plus is a privately held Canadian retail dealer in Prince Albert, Saskatchewan, specializing in geothermal heating systems, Portage & Main outdoor wood boilers, premium fireplaces, and authorized sales of Broil King, Saber, Green Mountain Grills, and Pit Boss outdoor cooking equipment for residential customers.

Ownership category

akta.pro rank

Product category

Retail heating and grilling equipment

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Power Boiler and Heat Exchanger Manufacturing (33241)

SIC

Heating Equipment, Except Electric & Warm Air Furnaces (3433), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

akta.pro secondary industries

Outdoor Cooking, Grills & Fuel Retail (CRAMAMAD), Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG)

Keywords

• Outdoor wood boilers
• Geothermal heating systems
• Premium gas grills
• Pellet smokers
• Alternative heating solutions

Headquarters

HQ city

Prince Albert

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Heating Equipment Sales: Sales of geothermal systems, outdoor wood boilers (Portage & Main), and premium fireplaces for residential heating applications. Products are sold as one-time purchases with professional installation typically handled separately.
2. Grill and Smoker Sales: Sales of outdoor grilling equipment including gas grills, pellet smokers, and gas griddles. Brands include Broil King, Saber Grills, Green Mountain Grills, and Pit Boss. One-time hardware purchases with varying price points based on series and features.
3. Parts and Accessories: Sales of replacement parts, accessories, and 100% all-natural hardwood pellet fuel for pellet grills. Provides ongoing revenue from installed customer base.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Heat Smart Plus is a local retail dealer in Prince Albert, Saskatchewan that sells alternative home heating equipment and outdoor cooking products through a physical showroom. Their heating lineup includes Portage & Main outdoor wood boilers, geothermal heating/cooling systems, and premium fireplaces from brands such as Harman, Heat & Glo, Jotul, and Regency. Their grilling lineup includes Broil King gas grills, Saber Grills (Deluxe, Premium, and Select series), Green Mountain Grills pellet smokers with Wi-Fi control, and Pit Boss pellet grills and gas griddles, along with related parts and hardwood pellet fuel.

Product overview

Heat Smart Plus is a retail dealer offering a diversified portfolio of heating and outdoor cooking products. Their core offerings include Portage & Main outdoor wood boilers and geothermal systems for sustainable home heating/cooling, alongside an extensive outdoor cooking lineup featuring Broil King and Saber gas grills (available in Deluxe, Premium, and Select series), Green Mountain Grills pellet smokers with Wi-Fi-enabled smart features, and Pit Boss pellet grills and gas griddles. The company also distributes premium fireplaces and related parts and accessories. Their product strategy emphasizes energy efficiency, eco-conscious solutions, and local service support for customers in Prince Albert, Saskatchewan.

Differentiator

Problem solved

Functional benefit

Products and services

• Portage & Main Outdoor Wood Boilers Outdoor wood-burning boilers/furnaces for residential and commercial heating. The BL2840 model can heat up to a 4,200 sq ft home plus a 1,200 sq ft shop on a single daily fill, marketed as a sustainable alternative to propane or diesel heating.
• Geothermal Heating and Cooling Systems Environmentally friendly heating and cooling systems that harvest energy from the earth through buried pipe networks, extracting heat in winter and depositing heat back into the ground in summer as a renewable energy solution.
• Premium Fireplaces Featured residential fireplace brands including Harman, Heat & Glo, Jotul, and Regency Fire Place Products, offered as part of the alternative heating portfolio.
• Saber Gas Grills (Deluxe, Premium, and Select Series) Premium gas grills available in 2-, 3-, and 4-burner configurations (including built-in models) featuring SABER's patented cooking system for even heat distribution and flare-up elimination, with 304 stainless steel construction and internal halogen lights. Premium series and Deluxe series offer varied finishes and features.
• Green Mountain Grills (GMG) Pellet Smokers Wi-Fi-enabled pellet grills/smokers available in TREK, LEDGE, and PEAK series, with digital controllers accessible via iOS/Android apps, Sense-Mate thermal sensors, meat probes, and a 150°F to 550°F temperature range with 5° increment control.
• Pit Boss Wood Pellet Grills Wood pellet grills offering 8-in-1 cooking versatility (smoking, baking, roasting, braising, searing, grilling, char-grilling, barbecuing) with Flame Broiler Lever technology for direct/indirect heat and digital control boards, including Mahogany series.
• Pit Boss Gas Griddles Portable gas flat-top griddles available in 2-, 4-, and 5-burner configurations with pre-seasoned cooking surfaces, fold-and-go portability, and heat-retention designs.
• Broil King Gas Grills Premium brand of gas grills carried as part of the outdoor cooking product portfolio.
• Green Mountain Wood Pellet Fuel 100% all-natural hardwood pellet fuel for pellet grills and smokers, sold as a consumable for the installed customer base.

Quantifiable outcome

• Saber grills consume 30% less gas than competing brands
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Broil KingcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Broil King gas grills. Broil King is a premium grill brand known for quality construction and performance.
• Saber GrillscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Saber Grills, featuring patented cooking technology that consumes 30% less gas than competitors. Multiple series available including Deluxe, Premium, and Select.
• Green Mountain Grills (GMG)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Green Mountain Grills pellet smokers. Features Wi-Fi enabled smart technology with mobile app control. Products include Trek, Ledge, and Peak series.
• Pit BosscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Pit Boss grills and pellet smokers. Products include Mahogany series wood pellet grills and portable gas griddles featuring Flame Broiler technology.
• Portage & Main BoilerscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Portage & Main outdoor wood burning boilers. These high-efficiency units can heat large spaces (4200+ sq ft) with single daily fill.
• Polar FurnaceminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Polar Furnace heating products, adding to their range of sustainable heating solutions.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Rona: Quebec-based home improvement retailer with strong Canadian presence. Sells heating and grilling products, including some premium grill brands, to residential DIY and pro customers across Canada.
• Home Hardware: Co-operative Canadian hardware retailer with dealer-owned stores serving rural and small-town markets across Canada. Directly comparable in geographic reach and customer demographic to Heat Smart Plus's Saskatchewan footprint.
• Traeger Grills: Leading pellet grill brand mentioned by Heat Smart Plus customer reviews as a direct comparison to Green Mountain Grills. Competes for the same premium pellet smoker customer segment.
• Lowe's Canada: Major home improvement chain with comparable grill and heating categories. Competes for the same residential customers but lacks the renewable heating and premium grill specialization that defines Heat Smart Plus's value proposition.
• Weber: Iconic global grill brand competing for the same premium grill customer. Heat Smart Plus is not a Weber dealer, but Weber products are sold alongside Saber, Broil King, GMG, and Pit Boss at competing retailers.
• Canadian Tire: Iconic Canadian retailer with national footprint selling propane/diesel heating, BBQs, and outdoor equipment. Offers same product families to similar Saskatchewan consumers but with mass-market positioning versus Heat Smart Plus's specialty premium focus.
• Napoleon Products: Canadian manufacturer of premium grills, fireplaces, and heating products. While a manufacturer rather than retailer, Napoleon is a relevant adjacent player whose products overlap Heat Smart Plus's premium heating and grilling portfolio.
• Home Depot Canada: Canada's largest home improvement retailer, carrying grills, fireplaces, and HVAC products. Shares Heat Smart Plus's end customer (residential heating and outdoor cooking) but competes on assortment and price rather than consultative expertise in a single local market.
• Costco Canada: Warehouse retailer carrying premium grill brands at competitive prices. Competes for the same residential grill buyer in Saskatchewan but does not specialize in renewable heating solutions like geothermal or outdoor wood boilers.

Direct peers

• Barbeques Galore: Specialty BBQ retailer chain carrying premium grill brands. Closest direct peer to Heat Smart Plus's grill business, though typically located in larger metro markets rather than small Canadian cities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/brianma38042474
• Facebookfacebook.com/heatsmartplus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heat Smart Plus