Homeagency

What Homeagency does

Home Agency is a privately held talent representation agency founded in 2013 and headquartered in New York. The agency represents a roster of 70+ fashion artists spanning stylists, hair stylists, makeup artists, manicurists, photographers, and creative directors, placing them in editorial shoots and commercial campaigns for premier fashion publications and luxury brands globally. The agency's website maintains active news placements with publications such as Vogue, Harper's Bazaar, Elle, and W Magazine, indicating ongoing representation activity across multiple high-profile accounts.

The company operates a commission-based revenue model, earning fees on bookings and jobs facilitated between represented artists and clients including luxury houses such as Chanel, Louis Vuitton, Gucci, Versace, Balenciaga, Dolce & Gabbana, MAC Cosmetics, and Tiffany & Co. Pricing is not publicly disclosed; bookings are negotiated on a per-project basis. The go-to-market motion is direct, sales-led engagement with enterprise fashion and beauty clients, facilitated through five international offices in New York (headquarters), Paris, Tokyo, Los Angeles, and Seoul, providing in-market coverage of the principal global fashion and beauty production hubs.

Home Agency's value proposition centers on the curated quality and international recognition of its artist roster, providing brands and publications with vetted, high-profile creative talent. The company's careers page references the "wider Great Bowery" group, indicating affiliation with a larger talent representation platform. Active hiring for production and administrative roles in 2025 suggests ongoing operational scaling. The company does not maintain a disclosed technology platform, AI capabilities, patents, awards, or formal partnerships; its competitive position is grounded in talent relationships, brand recognition, and geographic reach.

Name

Homeagency

Website

https://homeagency.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Home Agency is a New York-based talent representation agency representing 70+ fashion artists including stylists, makeup artists, hair stylists, and photographers for editorial and commercial work with premier fashion publications and luxury brands, operating across five global offices.

Ownership category

akta.pro rank

Product category

Talent Representation Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

akta.pro primary industry

Talent Agency & Representation Services (HSACAHAK)

akta.pro secondary industry

Creative Talent Booking (Photographers, Videographers, Content Creators) (HSACAHAI)

Keywords

• Talent representation services
• Fashion artist booking
• Editorial styling services
• Commercial campaign production
• Beauty talent management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Talent Representation and Commission: Home Agency represents fashion artists including stylists, makeup artists, hair stylists, and photographers. The agency earns revenue through commission on bookings and jobs facilitated for its represented artists with fashion brands, publications, and advertisers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Homeagency is a fashion and beauty talent representation agency that represents stylists, hair stylists, makeup artists, manicurists, photographers, and creative directors. The agency connects its roster of more than 70 artists with fashion brands, luxury houses, and editorial publications for editorial shoots, advertising campaigns, lookbooks, and commercial productions. Bookings are facilitated by agency staff in offices across New York, Paris, Tokyo, Los Angeles, and Seoul.

Product overview

Homeagency is a talent and booking agency operating in the fashion and beauty industry. The company represents a roster of artists including stylists, hair stylists, makeup artists, manicurists, photographers, and creative directors. The agency maintains offices in New York, Paris, Tokyo, Los Angeles, and Seoul, connecting artists with editorial shoots for publications such as Vogue, Harper's Bazaar, Elle, and W Magazine, as well as commercial campaigns for luxury and fashion brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Artist Representation Services Representation of fashion and beauty artists including stylists, hair stylists, makeup artists, manicurists, photographers, and creative directors, connecting them with fashion brands, luxury houses, and editorial publications for editorial shoots, advertising campaigns, and commercial productions.

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• CLM Agency: Fashion talent and production agency representing stylists, makeup artists, hair stylists, and photographers, with significant overlap in editorial and luxury campaign placements.
• Streeters: London-headquartered fashion talent agency representing photographers, stylists, hair and makeup artists, and set designers — a long-established direct competitor with similar fashion publication and luxury brand clientele.
• The Wall Group: Premier US-based fashion talent agency representing stylists, groomers, hairstylists, makeup artists, photographers, and manicurists for editorial and commercial campaigns — directly overlapping Home Agency's service mix and blue-chip fashion clients.
• Bryan Bantry Inc. Long-established New York-based talent agency representing stylists, hair and makeup artists — overlapping with Home Agency's editorial placement focus in major fashion publications.
• Art Partner: London- and New York-based fashion talent agency representing stylists, hair and makeup artists, photographers, and creative directors for editorial and luxury brand work — the closest direct competitor in category and client overlap.
• Untitled Artists: Boutique fashion talent agency with roster of stylists, makeup and hair artists serving editorial and commercial clients in fashion — operating at similar scale and positioning.

Broad incumbents

• Next Model Management: Larger, diversified talent and modeling agency with broader categories (models plus adjacent creative talent) — useful comparable for the broader fashion-talent representation industry, though model-centric.

Others

• Great Bowery: Talent and production holding company that, based on Home Agency's careers postings referencing 'the wider Great Bowery,' appears connected as a parent or sister organization — directly comparable agency operator at parent level.

Emerging players

• Bureau Future: Fashion talent and creative management agency with editorial and commercial client overlap; smaller, newer entrant competing in the same niche.
• Atelier Management: Newer multi-discipline management firm for creative talent in fashion, beauty, and lifestyle — competing for the same editorial and brand bookings as Home Agency, particularly in the New York and European markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/HomeAgencyReal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homeagency