Audio Pour Tous

What Audio Pour Tous does

Audio Pour Tous is a French franchise network of hearing aid specialist centers, operating under parent company APT France and headquartered in Paris. Founded at the end of 2020, the company has scaled to 50+ centers across more than 30 French cities with 120+ collaborators, serving over 20,000 patients with hearing loss since inception. The company distributes hearing aids from leading global manufacturers — Signia, Phonak, Starkey, ReSound, Oticon, Widex, and Unitron — alongside free hearing assessments, device fitting, 30-day free trials, and unlimited lifetime follow-up care delivered by state-certified audiologists (audioprothésistes DE). The primary customer segment is adults aged 55-80 with age-related or acquired hearing loss, supplemented by ORL-referred patients, preventive-care adults over 50, and pediatric patients from age 6.

The company's core technology stack combines vendor-supplied hearing-aid hardware with its own proprietary operating layer, the 'Plateforme Franchise 100%', which manages franchise onboarding, real-time operational tracking, supplier directory, CRM, automated SMS/email outreach, e-learning, and team management. Centers operate in soundproofed audiometric booths compliant with ISO 8253-1 standards (residual noise below 30 dB(A)) and distribute Bluetooth-enabled hearing aids compatible with smartphones and televisions. The primary go-to-market motion is sales-led, direct-to-consumer, with patient acquisition through online booking, free hearing assessments, ORL physician referrals, and word-of-mouth. Patients benefit from the French 100% Santé reimbursement framework, which allows fully reimbursed devices at €0 out-of-pocket cost.

Revenue is generated through three streams: hardware sales and fitting of branded hearing aids, franchise fees and support services from audiologists joining the network (€80,000 startup aid), and ongoing aftercare, accessories, and follow-up consultations. The franchise model is supported by financing partnerships with BPI France (Garantie Création), Initiative France (€3-50k honor loans), and Réseau Entreprendre (€15-50k honor loans), lowering capital barriers for prospective franchisees. Multi-channel marketing spans SEO, content marketing (franchise resource center), social media (Instagram, Facebook, LinkedIn), patient referrals, WhatsApp Business messaging, and franchise consultation events. Founded by Simon Mechaly (Co-founder & CEO) and Cedric Mechaly (Co-founder & COO), the company recently appointed Raphael Attyasse in April 2026 as Director of Network Development and Medical Expertise to accelerate franchise growth.

Name

Audio Pour Tous

Legal name

APT France

Website

https://audiopourtous.fr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Audio Pour Tous is a French franchise network of 50+ hearing aid centers operating under APT France, distributing branded hearing aids with 100% Santé reimbursement integration and serving over 20,000 patients across France.

Ownership category

akta.pro rank

Product category

Hearing Aid Services and Retail

SIC

Household Audio & Video Equipment (3651)

akta.pro industry

PRIMARYCRACANAL

Hearing Enhancement / Assistive Listening Audio Devices

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Audio & Headphones (Speakers, Earbuds, Home Audio)

SECONDARYCRACANAM

Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Audio & Headphones (Speakers, Earbuds, Home Audio)

Keywords

• Hearing aid centers
• Hearing assessments
• Audiology services
• Hearing aid fitting
• Hearing loss treatment

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hearing aid sales and fitting: Revenue generated from selling and fitting hearing aids from partner brands (Signia, Phonak, Starkey, ReSound, Widex, Unitron, Oticon). The 100% Santé (100% Health) reform in France allows patients to obtain fully reimbursed hearing aids at €0 copay through social security and supplementary insurance. Additional revenue comes from higher-end devices not covered by the 100% Santé framework.
2. Franchise fees and support services: Revenue from the franchise model, where franchised hearing centers pay fees to join the Audio Pour Tous network and receive support services including marketing, training, business planning, and purchasing coordination.
3. Aftercare and accessories: Ongoing revenue from hearing aid maintenance, accessories (cleaning products, batteries), and follow-up consultations included in the unlimited lifetime follow-up service offering.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Audio Pour Tous operates a franchise network of 50+ hearing aid centers across France that provide free hearing assessments, hearing aid fitting, and lifetime follow-up care by state-certified audiologists (audioprothésistes DE). The company sells hearing aids from major manufacturers (Signia, Phonak, Starkey, ReSound, Widex, Unitron, Oticon) at prices up to 30% below market average, with devices covered under France's 100% Santé framework available at €0 out-of-pocket.

Product overview

Audio Pour Tous is a national network of hearing aid specialists (audioprothésistes) offering hearing healthcare services and hearing aids from major brands. The company provides a unified service model combining hearing assessments, hearing aid sales from brands including Signia, Phonak, Starkey, ReSound, Oticon, Widex, and Unitron, fitting services, free 30-day trials, and lifetime follow-up care. Products include invisible in-the-ear (ITE) devices like the Signia Silk Charge & Go 7IX and Signia Active Pro, micro-contour (RIC) devices like ReSound Omnia 9 and Signia Styletto 7IX, and behind-the-ear options including Phonak Virto Paradise Titanium and Starkey Evolv AI. The company operates through a franchise model with 50+ centers across France, offering devices at prices up to 30% below market average with full reimbursement options under the French 100% Santé framework.

Differentiator

Problem solved

Functional benefit

Products and services

• ReSound Omnia 9 Mini-RIE 60 DRWC A high-end rechargeable micro-contour (RIC) hearing aid suitable for mild to severe hearing loss, featuring advanced sound processing technology from ReSound (GN Hearing).
• Signia Silk Charge & Go 7IX The first invisible and rechargeable in-the-ear (ITE) hearing aid, offering discretion with rechargeable functionality for patients seeking an inconspicuous solution.
• Signia Active Pro 7AX A high-end rechargeable in-the-ear hearing aid offering premium listening comfort, available at reduced prices through Audio Pour Tous.
• Signia Styletto 7IX A rechargeable micro-contour hearing aid with elegant design and advanced technology, combining style with premium hearing performance.
• ReSound SAVI SA61-DRWC A rechargeable micro-contour hearing aid designed for simple and effective use, focused on user-friendly functionality.
• Phonak Virto Paradise P90 Titanium An ultra-discrete titanium in-the-ear hearing aid using size 10 battery, designed for optimal comfort with titanium shell construction.
• Starkey Evolv AI CIC-10 A discreet completely-in-canal (CIC) hearing aid using size 10 battery, offering performance for daily comfort with AI-powered sound processing.
• Hearing Assessment and Fitting Services Comprehensive hearing healthcare services including free hearing assessments, hearing aid fitting, 30-day free trials, adjustments, and unlimited lifetime follow-up care provided by state-certified audiologists (audioprothésistes DE).
• Administrative and Reimbursement Support Complete assistance with administrative procedures and health insurance reimbursements, including Social Security (Assurance Maladie) and mutual health insurance (mutuelle) claims processing for hearing aid purchases.

Quantifiable outcome

• 99% patient satisfaction rate
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• SigniacoreChannel Partner/ Reseller/ DistributorSignia is a major hearing aid manufacturer whose products (including Silk Charge & Go 7IX, Active Pro 7AX, Styletto 7IX) are distributed through Audio Pour Tous centers. Signia devices are featured prominently on the Audio Pour Tous website and represent one of the key brand partnerships.
• PhonakcoreChannel Partner/ Reseller/ DistributorPhonak, a leading hearing aid brand owned by Sonova Group, supplies devices including the Virto Paradise P90 Titanium for distribution through Audio Pour Tous centers.
• StarkeycoreChannel Partner/ Reseller/ DistributorStarkey hearing aids including the Evolv AI CIC-10 are distributed through Audio Pour Tous centers. Starkey is recognized for their AI-powered hearing solutions.
• ReSound (GN Hearing)coreChannel Partner/ Reseller/ DistributorReSound supplies hearing aids including the Omnia 9 miniRIE and SAVI SA61-DRWC for distribution through Audio Pour Tous centers.
• OticoncoreChannel Partner/ Reseller/ DistributorOticon hearing aids are distributed through Audio Pour Tous centers. Brand logo is displayed on the website alongside other major hearing aid manufacturers.
• WidexcoreChannel Partner/ Reseller/ DistributorWidex hearing aids are distributed through Audio Pour Tous centers. Widex is known for its focus on natural sound quality.
• UnitroncoreChannel Partner/ Reseller/ DistributorUnitron hearing aids are distributed through Audio Pour Tous centers. Unitron is part of the Sonova Group alongside Phonak.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Market position

Strengths5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/audiopourtous
• LinkedInlinkedin.com/company/audio-pour-tous
• Instagraminstagram.com/audiopourtous

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audio Pour Tous