Damapel
Damapel is a privately held Brazilian absorbent paper manufacturer founded in 1962, producing toilet paper, paper towels, napkins, tissues, and moist wipes for Brazilian families via retail and for professional businesses via its Damaprofissional B2B line.
- Company typePrivate
- Founded1962
- HeadquartersSão Paulo, Brazil
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Damapel does
Damapel is a privately held Brazilian manufacturer of absorbent paper products headquartered in Guarulhos, São Paulo. Founded in 1962, the company produces toilet paper, paper towels, napkins, paper tissues, and moist wipes under multiple sub-brands (Dama, Fancy Folha Dupla, Fancy Elegance Folha Tripla, Fancy Planet, Quick, Donna, Piccola Donna, Pop Compacto, and Pop de Bolso). Manufacturing is vertically integrated at the Guarulhos facility, which employs more than 400 families and operates modern, highly automated paper-making equipment, cellulose fiber recovery systems, wastewater treatment for water reuse, and natural gas-fired boilers with low atmospheric emissions.
The business runs two parallel go-to-market motions. On the consumer side, Damapel sells directly to Brazilian families through its retail website and an online client portal (portaldocliente.online), distributing via standard consumer channels across Brazil. On the professional side, the dedicated Damaprofissional (damaprofissional.com.br) sub-brand serves restaurants, snack bars, hotels, industries, offices, hospitals, clinics, and medical offices through a separate sales-representative portal (vendas.damapel.com.br), WhatsApp-based inside sales, and partner-led field sales.
Revenue is generated primarily through one-time sales of physical paper products across both B2C and B2B segments; no subscription, licensing, or SaaS pricing is disclosed, and no public pricing exists on the website. Products are sold in standard pack configurations (4–32 rolls of toilet paper; 100–400 sheet paper towel rolls; 50–100 sheet napkins), with wholesale and large-volume pricing handled directly through sales representatives. Damapel emphasizes a single-supplier cost-benefit advantage, virgin cellulose inputs, ESG credentials (Selo Ambiental de Guarulhos 2016 and 2018, Prêmio Fundambiental 2016), and 60 years of brand equity in the Brazilian market.
Damapel firmographics
Firmographics- Name
- Damapel
- Legal name
- Damapel
- Website
- https://damapel.com.br
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Damapel is a privately held Brazilian absorbent paper manufacturer founded in 1962, producing toilet paper, paper towels, napkins, tissues, and moist wipes for Brazilian families via retail and for professional businesses via its Damaprofissional B2B line.
- Ownership category
- akta.pro rank
Damapel industry classification
Industry- Product category
- Tissue & Hygiene Paper Products
- NAICS
- Sanitary Paper Product Manufacturing (322291)
- SIC
- Paper Mills (2621)
- akta.pro primary industry
- Toilet Paper (CRAJAFAA)
- akta.pro secondary industries
- Paper Towels & Kitchen Rolls (CRADALAC), Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD), Professional Laundry & Hygiene Paper Systems (Rolls, Refills, Managed Programs) (IMAMAGAL)
Keywords
Where Damapel is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Damapel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Consumer Paper Products: Sale of paper products (toilet paper, paper towels, napkins, tissues, wet wipes) directly to families and households through retail channels.
- Professional/Business Line: Sale of complete product lines to professional businesses including restaurants, hotels, hospitals, offices, and industries through Damapel Professional brand.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Damapel product offering
Product offeringCore offering
Damapel manufactures and sells a complete portfolio of absorbent paper products — including toilet paper, paper towels, napkins, paper tissues, and moist wipes — for Brazilian families through consumer retail channels under sub-brands such as Dama, Fancy, Donna, Quick, and Pop. It also operates a separate Damaprofissional line for commercial establishments (restaurants, hotels, hospitals, offices, industries, and clinics) handled through sales representatives.
Product overview
Damapel is a Brazilian paper products manufacturer founded in 1962, producing a comprehensive portfolio of absorbent papers including toilet papers (Papel Higiênico), paper towels (Papel-Toalha), napkins (Guardanapos), paper tissues (Lenços de Papel), and moist wipes/towels (Lenços e Toalhas Umedecidas). The product portfolio includes multiple sub-brands: the standard Dama line (Dama toilet paper, Donna paper towels and napkins), the premium Fancy line (Fancy Folha Dupla, Fancy Elegance Folha Tripla, Fancy Planet), the specialized Quick line (Quick paper towels and napkins), the compact Pop line (Pop Compacto and Pop de Bolso tissues), and Piccola Donna paper towels. Additionally, Damapel operates a separate professional B2B division called Damaprofissional targeting commercial establishments. The company emphasizes technology-driven manufacturing, sustainability practices, and products made from virgin cellulose fibers.
Differentiator
Problem solved
Functional benefit
Brands
- Dama: Paper tissue line made from 100% natural raw material from cultivated forests, offering high whiteness, softness, absorption, and greater resistance.
- Fancy Planet
- Fancy Elegance
- Fancy Folha Dupla
- Quick
- Donna
- Piccola Donna
- Pop Compacto
- Pop de Bolso
Products and services
- Papel Higiênico Dama
Companies that use Damapel
Customer profileSegments2 records
Ideal customer profiles1 record
Damapel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Damapel partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Damapel competitors and assessment
Company assessmentDirect peers
- Sofidel: Italian family-owned tissue manufacturer producing toilet paper, paper towels, and napkins across Europe and the Americas. Closely comparable to Damapel in private/family ownership profile, integrated manufacturing, and branded tissue portfolio.
- Kimberly-Clark: Global tissue and hygiene giant with major brands (Kleenex, Scott, Cottonelle, Neve) competing directly with Damapel across toilet paper, paper towels, and tissues in Brazil. Most direct peer in product and category.
- Essity: Swedish-based global hygiene and tissue company (Tork, Tempo, Vinda) with direct overlap in professional and consumer tissue, making it a strong comparable for Damapel's B2C and Damaprofissional B2B motion.
- CMPC Tissue: Chilean-based tissue producer with brands Elite and Noble across Latin America. Closest Latin American scale peer with overlapping toilet paper and napkin portfolio and similar regional manufacturing footprint.
- Santher: Brazilian tissue manufacturer (Personal, Snob, Mamex brands) operating in the same Brazilian market with overlapping toilet paper, paper towel, and napkin categories — the most direct domestic competitor.
- Cascades: North American tissue and tissue parent-products producer. Comparable integrated manufacturer with a mix of consumer tissue, away-from-home (professional) tissue, and recycled-fiber operations overlapping Damapel's sustainability story.
- WEPA Industrie: European family-owned tissue manufacturer with strong private-label and branded operations. Comparable to Damapel as a regional, privately held integrated tissue producer with both consumer and professional exposure.
- Metsä Tissue: Finnish tissue producer (Lambí, SAGA) with European and emerging-market presence. Comparable as a mid-sized regional integrated tissue manufacturer with sustainability-led positioning similar to Damapel's Fancy Planet line.
Regional players
- Vinda International: Asian tissue leader (Vinda, Tempo, Tork-branded via Essity partnership) focused on Greater China and Southeast Asia. Comparable tissue product mix but operates in a different geography, making it a regional rather than direct competitor.
Broad incumbents
- Procter & Gamble: Global FMCG incumbent whose Charmin, Bounty, and Puffs brands compete with Damapel's toilet paper and paper towel lines; broader portfolio but directly overlapping in core tissue categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Damapel social profiles
Digital presenceDamapel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Damapel leadership team
Management profileNumber of profiles
Damapel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Damapel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Damapel
What does Damapel do?
Damapel manufactures and sells a complete portfolio of absorbent paper products — including toilet paper, paper towels, napkins, paper tissues, and moist wipes — for Brazilian families through consumer retail channels under sub-brands such as Dama, Fancy, Donna, Quick, and Pop. It also operates a separate Damaprofissional line for commercial establishments (restaurants, hotels, hospitals, offices, industries, and clinics) handled through sales representatives.
Is Damapel a public or private company?
Damapel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Damapel founded?
Damapel was founded in 1962. It employs 251 to 500 people.
Where is Damapel based?
Damapel is headquartered in São Paulo, Brazil, in the Latin America region.
How does Damapel make money?
Two revenue lines are on record. Consumer Paper Products are the primary driver. The others are professional/Business Line.
Who are Damapel's main competitors?
Direct peers on record are Sofidel, Kimberly-Clark, Essity, CMPC Tissue, Santher, Cascades, WEPA Industrie and Metsä Tissue. Vinda International is listed as a regional player. Procter & Gamble is listed as a broad incumbent.
Does Damapel have an API?
No public API is recorded for Damapel.
What industry is Damapel in?
Damapel's product category is Tissue & Hygiene Paper Products. Its primary akta.pro industry code is CRAJAFAA, Toilet Paper, with a secondary code of CRADALAC, Paper Towels & Kitchen Rolls. Its NAICS code is 322291 and its SIC code is 2621.